Claremont Property Group

What Claremont Property Group does

Claremont Property Group is a privately-owned, family-run residential property developer founded in 1999 and headquartered in Birmingham, UK. The company operates as Claremont PG Limited (Companies House registration 07103066) and develops, sells, and markets residential real estate across multiple UK locations including Birmingham, London, Basingstoke, Solihull, and Stourbridge. Its portfolio spans contemporary apartments, innovative townhouses, and heritage building conversions, with the latter including Grade II listed properties such as The Old Library in Stourbridge and the former City of Westminster Magistrates' Court (The Courthouse SW1) in London.

The business generates revenue through one-time sales of newly built and converted residential units, with pricing spanning from £105,000 entry-level apartments to premium central London stock. The company serves three primary customer segments: buy-to-let property investors (the principal segment), owner-occupiers including first-time buyers and downsizers, and city professionals seeking urban living. Distribution is direct-to-consumer via the company website (claremontgroup.co.uk) and a dedicated investment manager phone line, with no third-party broker or marketplace channels evident. Notable recent projects include the 131-unit 55 Holloway Head scheme in Birmingham, the 129-apartment Courthouse SW1 in Westminster, the 50-unit Festival Apartments in Basingstoke, and the 39-residence Summerhill Terrace. The company is co-founded by Perm Saini (and Manjit Deol per a separate leadership record), remains under family ownership with no disclosed institutional investment, and operates with 11–50 employees.

Name

Claremont Property Group

Legal name

Claremont PG Limited

Website

https://claremontgroup.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Claremont Property Group is a privately-owned, family-run UK residential property developer founded in 1999, building and selling apartments, townhouses, and heritage conversions across Birmingham, London, Basingstoke, Solihull, and Stourbridge to investors and owner-occupiers via direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Residential Property Sales: The company generates revenue through the sale of newly developed residential properties including apartments, townhouses, and heritage conversions. Properties are sold directly to end buyers including owner-occupiers and buy-to-let investors. Revenue is one-time per transaction rather than recurring.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Claremont Property Group is a UK residential property developer that builds, restores, and sells new homes including contemporary apartments, innovative townhouses, and heritage building conversions. The company develops projects across Birmingham, London, Basingstoke, Solihull, and Stourbridge, selling units directly to owner-occupiers and buy-to-let investors through its in-house sales team.

Product overview

Claremont Property Group operates as a unified portfolio of residential property development projects rather than a software platform. The company's offerings span multiple property types including contemporary apartments, innovative townhouses, and heritage building conversions across the UK, including Birmingham, London, Stourbridge, Solihull, Basingstoke, and Basingstoke. Key products include luxury city centre apartments (55 Holloway Head, Birmingham City Centre, The Bell apartments), heritage conversions (The Old Library, Stourbridge), premium developments (Solihull Heights, Festival Apartments Basingstoke), and premium London offerings (Westminster London/The Courthouse SW1), as well as the mixed-use Summerhill Terrace development. The portfolio ranges from affordable options starting at £105,000 to luxury properties in central London, targeting owner-occupiers, investors, and homeowners.

Differentiator

Problem solved

Functional benefit

Products and services

• Summerhill Terrace A part-conversion and part-new build residential development comprising 39 high-quality private residences situated around landscaped gardens in Birmingham, including three exclusive townhouses with multiple outdoor spaces and private lawns accessed via bridges. Targeted at owner-occupiers and investors seeking contemporary urban living.
• 55 Holloway Head Birmingham's first five-storey roof extension development offering 40 different apartment types with roof terraces and winter gardens, plus nine four-storey townhouses along Chapmans Passage. Planning permission secured for 131 new homes featuring true loft living with exposed polished concrete and high ceilings. Targeted at city centre buyers and investors.
• Birmingham Jewellery Quarter Development Upcoming development project in Birmingham's historic Jewellery Quarter district, targeting buyers seeking heritage character with city centre convenience.
• The Bell Apartments Luxury apartment development in Birmingham offering residential units targeting both buy-to-let investors and home buyers seeking city centre luxury living.
• Birmingham City Centre Development

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Claremont Property Group JVminorOthersJoint venture arrangement for Solihull Heights development. The company acts as client for the JV partnership managing the development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SevenCapital: Birmingham-based residential and mixed-use developer known for city-centre apartment schemes including heritage-led regeneration projects. Direct regional competitor for Birmingham city-centre and urban apartment investment product targeting the same buy-to-let segment.
• Crest Nicholson Holdings: UK residential developer focused on new-build homes and apartments across Southern England and the Midlands. Comparable in product (apartments, townhouses), geographic emphasis (Birmingham/Midlands), and direct-to-consumer sales model.
• Keepmoat Homes: UK regional housebuilder with strong Midlands and Northern presence, building new homes and apartments directly to owner-occupiers and investors. Similar mid-sized developer operating in Birmingham-adjacent markets with comparable product mix and price points.
• Acorn Property Group: Regional UK developer focused on brownfield regeneration, heritage conversions, and apartment-led schemes in the West Country and Midlands. Closely comparable to Claremont in heritage/conversion specialism and mid-sized family-developer profile.

Broad incumbents

• Bellway Homes: National UK housebuilder with regional divisions including Midlands operations. Overlaps with Claremont in delivering new-build residential product in Birmingham and surrounding areas across multiple price tiers.
• Barratt Developments: One of the UK's largest volume residential developers, building new homes across the country including the Midlands and Greater London. Overlaps with Claremont's new-build apartment and townhouse product and the Birmingham/London geographic footprint, but at much greater scale.
• Cala Homes: Premium UK housebuilder with a southern and Midlands presence, focused on higher-spec family and luxury homes. Comparable in producing higher-specification urban and suburban residential product, though less concentrated on apartment/heritage conversion niches.
• Taylor Wimpey: Major UK housebuilder with national coverage including Birmingham and London. Competes for the same buy-to-let investor and owner-occupier customer base that Claremont targets, though at significantly greater scale.
• Bovis Homes (Vistry Group): National UK residential developer building new homes through mixed-tenure partnerships and open-market sale. Operates in the Midlands and London regions and competes for similar land and planning opportunities as Claremont.

Emerging players

• Court Homes: Mid-sized UK residential developer active in Birmingham and the West Midlands on apartment and townhouse schemes. Comparable in scale, location, and product type with a similar mid-market urban/specialist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ClaremontGrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claremont Property Group