SevenCapital
SevenCapital is a privately-held UK property developer and investor delivering prime residential and mixed-use schemes across London, the South East, and Birmingham, with a 10,000-unit, £2.1Bn portfolio sold directly to individual buyers.
- Company typePrivate
- Founded2010
- HeadquartersBirmingham, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What SevenCapital does
SevenCapital is a UK-based, privately-held property development and investment company that operates a portfolio of residential and mixed-use schemes across London, the South East, and Birmingham. Founded around 2009–2010 and headquartered in Birmingham with regional offices in London and overseas offices in Dubai and Hong Kong, the company has delivered approximately £2.1Bn of projects across roughly 10,000 residential units and 7.9 million sq.ft. of floorspace over a 15-year operating history. Core developments include 100 Kensington (a £500M JV with MARK delivering 462 homes in the Royal Borough of Kensington and Chelsea, including a 29-storey residential tower), The Grand Exchange in Bracknell, Klein's Wharf near Canary Wharf, Archway Campus in Islington, and a Birmingham cluster spanning St Martin's Place, The Kettleworks, St George's Urban Village, The Lansdowne (Build-to-Rent), and Fabrick Square.
The group operates through wholly-owned subsidiaries including SevenHomes (residential brand), SevenLiving (furniture and interiors packages), Colmore Tang Construction (in-house contractor), and project-specific SPVs. Its business model is a one-time property sale model — apartments and houses are sold directly to end buyers (first-time buyers, young professionals, property investors, and affordable housing seekers) at price points ranging from approximately £239,950 to over £5M. Go-to-market is sales-led, executed through dedicated sales consultants, on-site marketing suites, and the corporate website, with no third-party distribution intermediaries. Large scheme delivery is funded through debt facilities (notably a £258M facility from Maslow Capital) and institutional joint ventures rather than equity capital markets, and the company is not publicly listed. Revenue is reported at £87M+ group turnover in the most recent Slavery Act disclosure, with premium brand positioning supported by design partnerships with Conran and Partners, John McAslan & Partners, and cultural affiliations including V&A corporate membership.
SevenCapital firmographics
Firmographics- Name
- SevenCapital
- Legal name
- Seven Capital plc
- Website
- https://sevencapital.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SevenCapital is a privately-held UK property developer and investor delivering prime residential and mixed-use schemes across London, the South East, and Birmingham, with a 10,000-unit, £2.1Bn portfolio sold directly to individual buyers.
- Ownership category
- akta.pro rank
SevenCapital industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Real Estate and Rental and Leasing (53)
- SIC
- Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552), Investors, Nec (6799)
- akta.pro primary industry
- Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where SevenCapital is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
SevenCapital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Property Sales: One-time sale of residential apartments and houses to buyers. Properties range from studio to 3+ bedrooms across various UK locations. Revenue is generated through property transactions at various price points from £239,950 to £5 million+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 100 Kensington - Premium London development |
| One time/ perpetual license | Pay-as-you-go | The Metalworks - Slough development |
| One time/ perpetual license | Pay-as-you-go | The Grand Exchange - Bracknell development |
| One time/ perpetual license | Pay-as-you-go | New Eton House - Slough development |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SevenCapital product offering
Product offeringCore offering
SevenCapital is a UK property investment and development company that acquires, develops, and sells residential real estate across London, the South East, and Birmingham. It builds and sells high-specification apartments, houses, and duplexes through a portfolio of named developments, ranging from affordable housing to prime luxury schemes (notably 100 Kensington). It also provides an ancillary furniture package service (Seven Living) to buyers of its properties.
Product overview
SevenCapital is a leading UK real estate investment and development company operating a portfolio of residential and mixed-use property developments across London and the South East. The company develops high-specification apartments and homes through distinct branded projects including 100 Kensington (luxury prime residential with London's tallest tower in Kensington), The Grand Exchange (Bracknell commuter development), Klein's Wharf (Canary Wharf area), Archway Campus (affordable housing focus), The Metalworks and New Eton House (Slough), and multiple Birmingham developments (St Martin's Place, The Kettleworks, St George's Urban Village, The Lansdowne, Fabrick Square). The portfolio spans approximately 10,000 residential units and 7.9 million sq.ft. of floorspace worth over £2.1 billion. SevenCapital also operates Seven Living as a furniture and goods package service for property purchasers.
Differentiator
Problem solved
Functional benefit
Brands
- SevenHomes: Residential property brand within the Seven Capital Group
- SevenLiving
- Colmore Tang Construction
Products and services
- 100 Kensington Prime residential development in London's Royal Borough of Kensington and Chelsea featuring 462 homes (276 market sale, 186 affordable) across seven buildings including the borough's tallest residential tower (The Oria), offering studios, 1, 2 & 3 bedroom apartments, duplexes, and houses with luxury amenities including gym, pool, cinema, and landscaped gardens. Designed for buyers seeking premium London living with prices from £895,000 to over £5 million.
- The Grand Exchange Completed residential development in Bracknell comprising 242 apartments across two buildings with exclusive resident-only amenities, situated in the London Commuter Belt. Priced from £285,000 for 1 and 2 bedroom apartments.
- Klein's Wharf Residential development near Canary Wharf providing 375 new homes across three buildings with 50,000 sq.ft. of open space and extensive landscaping and play space. Offering studio, 1, 2 & 3 bedroom apartments.
- Archway Campus Islington residential development offering 230 new homes including 50% affordable housing, with heritage asset restoration and new public realm.
- The Metalworks Completed residential development in Slough featuring two buildings (Iron House and Steel House) with 151 high-specification apartments including terraces and balconies, located 200m from Crossrail station. Priced from £240,000 for 1, 2 and 3 bedroom apartments.
- New Eton House Completed development of 58 premium apartments in Slough near the UK's most productive commercial district, fully furnished with Scandinavian design for working professionals. Priced from £239,950 for 1 and 2 bedroom apartments.
- St Martin's Place Completed city centre development in Birmingham with prime location and access to Park Regis hotel services.
- The Kettleworks Part of Birmingham's largest-ever St George's Urban Village development, offering 292 spacious, high-specification apartments in the Jewellery Quarter.
- St George's Urban Village Birmingham's largest-ever residential development providing homes in proximity to the central business district.
- The Lansdowne Build-to-Rent scheme in Birmingham's city centre with 206 residential apartments as part of the Five Ways regeneration, valued at £34 million.
- Fabrick Square 313 apartments in Birmingham's creative quarter (Digbeth) near The Bullring and the planned HS2 Train Terminal.
- Seven Living furniture package service Furniture package service operated by Seven Living Limited offering goods, delivery, and installation for property purchasers of SevenCapital developments.
Quantifiable outcome
- 9/10 customers would recommend SevenCapital to a friend
Companies that use SevenCapital
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
SevenCapital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SevenCapital partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Charles FarrisminorCollaboration with Royal Warrant holder Charles Farris (180 year history) to create bespoke signature scent 'Ambered Citrine' exclusively for 100 Kensington development. Scent inspired by the early 18th-century Orangery at Kensington Palace.
- V&A (Victoria and Albert Museum)minorCorporate membership agreement between 100 Kensington and the V&A, adding cultural perks for residents and buyers at the development.
- Ardmore ConstructioncoreMain contractor appointed for 100 Kensington development. A family-owned contractor specialising in large scale residential, regeneration and hotel sector projects with significant experience in prime and super prime residences across London.
- MARK (MARK Capital Management)core50:50 joint venture partnership for £500 million prime residential scheme at 100 West Cromwell Road, Kensington. SevenCapital holds 50% stake and is responsible for delivery and sales. Development will deliver 462 homes including 40% affordable housing.
- Conran and PartnerscoreRenowned architecture and interior design practice responsible for curating exquisite interiors and design at 100 Kensington, bringing luxury spaces across the development.
- John McAslan & PartnerscoreAward-winning architects who master-planned 100 Kensington to deliver an innovative, sustainable and unique development. Expertise in both architecture and landscape design.
- Corstorphine & WrightcoreAward-winning architects spearheading detailed design of 100 Kensington ensuring highest standards. Their expertise spans a range of sectors with client-led approach capturing diverse consumer needs.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
SevenCapital competitors and assessment
Company assessmentBroad incumbents
- Berkeley Group: One of the UK's largest listed residential developers, focused on London and the South East. Comparable to SevenCapital in target geography (prime London, South East commuter belt) and product (high-spec apartments), though at materially larger scale and with a public listing that gives it a lower cost of capital.
- Barratt Developments: Largest UK housebuilder by volume, with extensive land bank and broad geographic coverage including London. Compares to SevenCapital on for-sale residential product, though at significantly larger scale and more mass-market positioning.
- Taylor Wimpey: Major UK housebuilder with broad geographic and price-point coverage including London apartments. Comparable to SevenCapital's diversified UK footprint but at much larger scale and with mass-market positioning.
- Lendlease: Global developer with significant UK operations focused on large-scale urban regeneration and mixed-use projects. Comparable to SevenCapital on urban-regeneration strategy and JV-led delivery of large residential schemes.
Direct peers
- Mount Anvil: London-focused residential developer specialising in prime and regeneration schemes. Most directly comparable to SevenCapital on geography (central London), product type (high-spec apartments), and business model (developer-led sales of for-sale units).
- Telford Homes: London-focused residential developer building for-sale and Build-to-Rent apartments. Closely comparable to SevenCapital's mix of London for-sale product (e.g., 100 Kensington) and The Lansdowne Build-to-Rent scheme.
- Weston Homes: Privately-held UK residential developer active in London, the South East, and regional cities. Compares directly to SevenCapital's mid-sized, multi-geography developer profile with for-sale apartment product across price points.
- Countryside Partnerships: UK residential developer with strong regeneration and affordable housing focus (now part of Vistry). Comparable to SevenCapital on urban regeneration strategy and inclusion of affordable housing quotas on major schemes (e.g., SevenCapital's 40% at 100 Kensington).
- St Modwen Homes: UK residential developer with focus on regeneration sites and mixed-tenure communities. Comparable to SevenCapital's regeneration-led strategy and multi-city footprint across the Midlands and South East.
Emerging players
- Notting Hill Genesis: Large housing association and developer active across London and the South East, delivering mixed-tenure (private and affordable) developments. Comparable to SevenCapital on the affordable-housing component of large mixed-tenure schemes like 100 Kensington and Archway Campus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SevenCapital social profiles
Digital presenceSevenCapital compliance and trust
Trust signalCompliance4 records
SevenCapital financial estimates
Financial estimateRevenue estimate
Valuation estimate
SevenCapital leadership team
Management profileNumber of profiles
Profiles5 records
SevenCapital subsidiaries and ownership
Company hierarchySubsidiaries11 records
SevenCapital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SevenCapital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SevenCapital
What does SevenCapital do?
SevenCapital is a UK property investment and development company that acquires, develops, and sells residential real estate across London, the South East, and Birmingham. It builds and sells high-specification apartments, houses, and duplexes through a portfolio of named developments, ranging from affordable housing to prime luxury schemes (notably 100 Kensington). It also provides an ancillary furniture package service (Seven Living) to buyers of its properties.
Is SevenCapital a public or private company?
SevenCapital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SevenCapital founded?
SevenCapital was founded in 2010. It employs 101 to 250 people.
Where is SevenCapital based?
SevenCapital is headquartered in Birmingham, United Kingdom, in the Europe region.
How does SevenCapital make money?
One revenue line is on record: property Sales.
Who are SevenCapital's main competitors?
Broad incumbents on record are Berkeley Group, Barratt Developments, Taylor Wimpey and Lendlease. Direct peers are Mount Anvil, Telford Homes, Weston Homes, Countryside Partnerships and St Modwen Homes. Notting Hill Genesis is listed as an emerging player.
Does SevenCapital have an API?
No public API is recorded for SevenCapital.
What industry is SevenCapital in?
SevenCapital's product category is Residential Real Estate Development. Its primary akta.pro industry code is IMAFAAAB, Residential General Contracting (New Build). Its NAICS code is 236117 and its SIC code is 1531.