Zena Recreation Park

What Zena Recreation Park does

Zena Recreation Park, Inc. is a private, membership-based cooperative recreation facility located at 714 Zena Highwoods Road in Kingston, New York, serving local families, newcomers, and seasonal summer visitors in the Kingston/Woodstock area. Founded around 1970, the park has operated as a community recreation cooperative for over 50 years, offering a refurbished 5-lane 25-yard pool with diving boards and a waterslide, a 40' x 25' kiddie pool, four USTA regulation tennis courts with evening lighting, and multi-use areas for volleyball, basketball, and field sports. The organization runs seasonal programming including a summer day camp for children ages 5-14, swim lessons, a competitive swim team, tennis and pickleball instruction, lap swim, and a calendar of community social events. Zena Cares community programs—Zena RISE (Racial Inclusion & Social Equity) and Zena FIRST (Responder Appreciation)—extend the offering into youth equity and first-responder recognition initiatives in partnership with the Mental Health Association In Ulster County.

The business operates on a subscription-recurring membership model, supported by a one-time guest day pass at $15 per person per day (capped at five visits per non-member to drive membership conversion) and program-specific fees for camp, swim lessons, and tennis. Go-to-market is direct-to-consumer via the zenarec.com website, with membership management and registration powered by the Wild Apricot platform. The company maintains a minor cross-promotional partnership with the Woodstock Golf Club, offering reciprocal access to that club's members. Technology infrastructure is limited to standard website and SaaS membership tools, with no proprietary technology, no mobile app, and no AI capabilities disclosed. The company is small (11-50 employees), operates from a single physical site, is independently owned with no venture backing or parent company, and has no disclosed revenue figures.

Name

Zena Recreation Park

Legal name

Zena Recreation Park, Inc.

Website

https://zenarec.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Zena Recreation Park is a private, membership-based cooperative recreation facility in Kingston, NY, serving local and seasonal families with a pool, tennis courts, summer camp, swim lessons, community social events, and equity programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Annual or seasonal membership fees for access to the recreation facility including pool, tennis courts, recreation areas, and social events.
2. Guest Day Passes: Non-members can visit as guests for $15 per person per day (up to 5 times), after which they are encouraged to become full members. Special rates for Woodstock Golf Club members.
3. Program Fees: Fees for summer camp registrations and potentially swim lessons and tennis lessons.

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Zena Recreation Park is a cooperative community recreation center in Kingston, NY, providing member access to swimming facilities, tennis courts, pickleball, volleyball, basketball, and a multi-use sports field. It runs structured programs including summer day camp for children ages 5-14, swim lessons, a competitive swim team, tennis/pickleball instruction, and seasonal social events. The park supplements its core offerings with community initiatives such as Zena RISE (youth outreach with the Mental Health Association in Ulster County) and Zena FIRST (first-responder appreciation passes).

Product overview

Zena Recreation Park is a cooperative community recreation center offering a diverse portfolio of facilities and programs. The park provides swimming facilities (main pool with diving boards, kiddie pool), 4 USTA regulation tennis courts with evening lighting, volleyball, basketball, and a multi-use sports field. Its programmatic offerings include Summer Camp for children ages 5-14, Swim Lessons and Swim Team for various skill levels, Tennis and Pickleball instruction, and regular Social Events. The park also operates community enrichment programs: Zena RISE for at-risk youth and Zena FIRST for first responders. Members receive access to all facilities through a membership program with tiered pricing, guest privileges, and special discounts. The park has operated for over 50 years as a cooperative community serving locals, newcomers, and summer visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreation Park Facilities On-site recreational amenities including a refurbished 5-lane, 25-yard pool with waterslide, 11-foot deep diving area and 2 diving boards; a 40' x 25' kiddie pool; 4 USTA-regulation tennis courts with evening lighting; volleyball, basketball, and a multi-use sports field; pavilion; snack bar; BBQ area; and parking with bathrooms and showers, offered to members and guests.
• Membership Program Cooperative membership granting 7-day access to all park facilities, summer socials, mixers, and family events, plus guest privileges (up to 5 visits at $15/person/day) and special rates on camp, tennis, and swim lessons.
• Summer Camp Seasonal day camp for children ages 5-14 featuring sports, arts and crafts, and outdoor adventures at the recreation park.
• Swim Lessons Instructional swimming lessons for all ages and skill levels delivered by trained staff and coaches in a safe, supportive environment.
• Swim Team Competitive swim team offering training and racing opportunities for swimmers preparing for competition, with designated home meet dates that affect lap swim availability.
• Tennis & Pickleball Tennis lessons and pickleball activities for all skill levels taught by friendly instructors across 4 USTA-regulation courts with evening lighting, plus dedicated pickleball nights.
• Lap Swim Adult lap swimming at scheduled morning and evening hours (Mon-Thu 7:30-8:30am, Sat-Sun 10-11am, Sun-Wed 6-7pm), beginning June 27, 2026.
• Social Events Community gatherings for members including BBQs, pig roasts, s'mores nights, pickleball nights, ice cream socials, and seasonal and holiday celebrations.
• Guest Day Passes Non-member day access at $15 per person per day, capped at 5 visits per guest before they are encouraged to become full members, with special partner rates for Woodstock Golf Club members.
• Zena RISE (Racial Inclusion & Social Equity) Community initiative developed in collaboration with the Mental Health Association In Ulster County / Youth Respite Program, providing recreational activities, social events, mentorship, and mental health resources for at-risk youth, focused on racial equity and social inclusion.
• Zena FIRST Responder Appreciation Program recognizing and honoring first responders with complimentary day passes to Zena Recreation Park to show appreciation for their service and strengthen community ties.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Woodstock Golf ClubminorChannel Partner/ Reseller/ DistributorPartnership allowing Woodstock Golf Club members to visit Zena Recreation Park 2x per month for $15/day on Fri-Sun and $10/day on Mon-Thu. Members also receive discounted rates on camps, tennis, and swim lessons if they become full members. Full members enjoy 7-day park access and summer socials, mixers, and family events.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• YMCA of Kingston and Ulster County: Community-based membership recreation organization in the same Ulster County market offering pool, swim lessons, summer camp, youth programs, and family memberships — the closest functional analog to Zena's cooperative membership model.
• Camp Towanda: Long-established (since 1920s) residential and day summer camp in Honesdale, PA serving youth with sports, aquatics, and outdoor programming — directly comparable to Zena's summer camp for ages 5–14 across multi-sport and enrichment activities.
• Camp Equinunk: Northeast summer camp offering swim instruction, team sports, and multi-activity programming for youth — comparable to Zena's summer camp and swim team offerings in customer profile and programming mix.
• JCC of Mid-Westchester: Jewish Community Center operating a membership-based recreation facility with pool, swim lessons, summer day camp, tennis, and family programming — analogous to Zena's cooperative membership model and amenity mix in the broader Hudson Valley region.
• Boys & Girls Clubs of Ulster County: Local community youth organization in Ulster County offering recreational programming, summer camps, and youth development services — directly overlaps Zena's family/children programming and Zena RISE mission.

Others

• Woodstock Golf Club: Partner organization that shares cross-access and reciprocal member economics with Zena; included as a peer because it is the only formally documented commercial alliance and a leading source of qualified member leads.

Regional players

• Sawkill Family Campground & RV Park: Family-oriented campground in the Kingston/Woodstock area offering seasonal outdoor recreation and family stays — comparable to Zena's role as a summer family destination in the same geography.

Emerging players

• Hudson Valley Swim Academy: Specialized swim-lesson and competitive swim provider in the Hudson Valley — overlapping with Zena's swim lessons, swim team, and lap swim programming as a niche competitor for aquatic instruction.

Broad incumbents

• Life Time Fitness: Large national membership-based fitness and recreation operator with pools, tennis, family programming, and summer camps — competes for the same family/membership wallet but at vastly larger scale and capital base.
• New York Athletic Club: Historic private multi-sport athletic and social club with pools, tennis courts, dining, and family programming — analogous premium membership-recreation positioning, though at a much higher price point and larger footprint than Zena.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZenaRec
• Facebookfacebook.com/zenarec
• LinkedInlinkedin.com/company/zena-recreation-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zena Recreation Park