Dogline

Name

Dogline

Legal name

Dogline

Website

https://doglinegroup.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Pet Products & Accessories

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910), Leather and Allied Product Manufacturing (316)

SIC

Leather & Leather Products (3100), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRALAHAM

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

SECONDARYCRAOAKAF

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Pet Products Wholesale Distribution

SECONDARYCRAFABAH

Pet & Animal Supplies Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

SECONDARYHLAMALAN

Species-Specific Supplements (Dog/Cat/Other Companion Species)

Healthcare & Life Sciences/Veterinary & Animal Health/Pet Supplements & Nutraceuticals

SECONDARYCRALAHAF

Pet Bedding, Crates & Carriers Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

Keywords

• Premium dog collars
• Dog leashes harnesses
• Service dog equipment
• Professional dog training gear
• Pet accessories manufacturing

Headquarters

HQ city

High Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Retail sales of premium dog products through their primary e-commerce website doglinegroup.com, selling directly to pet parents, service dog handlers, and professional trainers worldwide.
2. Wholesale Distribution: Wholesale sales through doglinewholesale.com to retailers and businesses who resell Dogline products.
3. Alternative Ordering Channels: Sales through phone (1-954-971-3697), fax (1-866-800-9672), email ([email protected]), and mail orders to accommodate diverse customer preferences.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Dogline designs, manufactures, and sells premium dog products including collars, leashes, harnesses and vests, toys, strollers, and carriers, using in-house production with materials such as Biothane waterproof webbing, genuine leather, nylon, and microfiber. The company sells directly to pet parents, service dog handlers, and professional trainers through its own e-commerce site doglinegroup.com and to retailers via its wholesale portal doglinewholesale.com, shipping globally from its Florida warehouse.

Product overview

Dogline is a premium dog products company offering a comprehensive portfolio of dog gear across multiple categories. The core offerings include Dog Collars and Leashes (featuring Biothane Collection and Leather Collection product lines), Dog Harnesses and Vests, Dog Toys, Dog Strollers, and Pet Carriers. The company also distributes complementary sub-brands including True Tails Supplements (soft chew wellness products), Viper K9 Products (professional training equipment), and Herm Sprenger collars (brand partnership). Additional product categories include Service Dog Center products, Personalized Dog Products with custom patches, Pet Care and Safety items, and Gift Cards. Dogline positions itself as a professional-grade quality brand trusted by pet parents, trainers, and handlers worldwide, with products designed for everyday walks, training sessions, outdoor adventures, and working roles.

Differentiator

Problem solved

Functional benefit

Brands

• True Tails: Soft Chews Supplements for Dogs - a sub-brand offering dog health supplements
• Viper K9
• Biothane Collection

Products and services

• Dog Collars

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Herm SprengerminorChannel Partner/ Reseller/ DistributorDogline is an authorized retailer of Herm Sprenger dog collars and collar links, distributing their premium German-made dog training and everyday collars through their e-commerce platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ruffwear: Premium outdoor and adventure dog gear brand offering harnesses, collars, leashes, and apparel — directly comparable product mix and premium-positioning strategy to Dogline, especially for active/working dog segments.
• EzyDog: Premium dog harness and outdoor gear maker with strong international distribution — comparable premium positioning, harness-led catalog, and working/active dog focus.
• Coastal Pet Products: Established wholesale manufacturer and distributor of pet collars, leashes, and harnesses — comparable wholesale-channel model and SKU breadth to Dogline's wholesale portal.
• Kurgo: Direct-to-consumer brand of harnesses, leashes, seatbelt restraints, and outdoor dog gear — competes head-to-head in the same premium-DTC accessory category as Dogline.
• Blue-9 Pet Products: Manufacturer of professional-grade dog harnesses, collars, and training gear (e.g., Balance Harness) targeting trainers and handlers — strong overlap with Dogline's Viper K9 sub-brand and service dog product lines.
• Lupine Pet Products: Manufacturer of collars, leashes, and harnesses sold direct-to-consumer and wholesale with a lifetime guarantee — comparable product mix, manufacturing model, and DTC-plus-wholesale distribution to Dogline.
• RC Pet Products: Active/outdoor dog gear brand offering leashes, harnesses, and apparel — comparable premium positioning in active lifestyle categories and similar wholesale-plus-DTC distribution.
• Starmark Pet Products: Manufacturer of professional dog training products and behavioral tools — directly comparable in the trainer-facing segment Dogline targets via Viper K9.
• P.L.A.Y. (Pet Lifestyle And You): Designer and manufacturer of premium pet beds, toys, and accessories — comparable DTC premium-brand playbook, with similar design-led aesthetic and giftable positioning.

Broad incumbents

• Herm Sprenger: Premium German manufacturer of metal dog collars and training equipment. Both a Dogline distribution partner and an adjacent premium competitor in the training/working dog category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DoglineGroup
• Instagraminstagram.com/doglinegroup
• Xx.com/doglinegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogline