Assurance Power Systems
Assurance Power Systems is a South Florida one-stop generator and home services company that designs, installs, maintains, and repairs residential and commercial standby generators (Generac, Kohler, Briggs & Stratton) along with electrical, plumbing, gas line, and propane services for homeowners in hurricane-prone South Florida.
- Company typePrivate
- Founded2005
- HeadquartersDelray Beach, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Assurance Power Systems does
Assurance Power Systems is a privately held, South Florida-based residential and commercial home services company founded in 2005 by Will Ferrigno and Mitch Dinnerman in the aftermath of Hurricane Wilma. Headquartered at 1595 SW 4th Avenue in Delray Beach with a secondary office in Port St. Lucie, the company positions itself as a one-stop shop for standby power, delivering generator sales, installation, maintenance, repair, and replacement alongside in-house electrical, plumbing, gas-line, and propane services. APS holds Premier/Industrial dealer status with Generac (named 'Best In Class' out of 5,000+ dealers), Platinum status with Kohler, and authorized dealer status with Briggs & Stratton, and reports 10,000+ customers served and 1,000+ five-star reviews since inception.
The underlying technology stack is conventional for a premium generator dealer: whole-house and select-circuit standby generators with automatic transfer switches, Generac's Mobile Link remote monitoring, and integrated natural-gas or propane fuel systems. Differentiated tooling is limited to a proprietary sizing/quoting calculator called Gensizer. Operations are run with 40+ service trucks, a 35,000-gallon on-site propane reserve, and 1,500+ generators and parts in stock, supported by a 35+ person in-house technical team that includes Generac- and Kohler-certified technicians, gas/propane specialists, and licensed electricians, with no subcontracting.
The business model combines one-time generator installation revenue ($10K-$20K+ per residential install, ~90-day contract-to-startup cycle), recurring annual maintenance subscriptions, per-incident repair billing at $210 first-hour / $125/hr thereafter, ancillary electrical and plumbing professional services, and a financing-attached sales motion via Service Finance (0% interest for 60 months available). Customers are acquired through a hurricane-season-driven direct-to-consumer funnel, in-home consultations with 'Power Advisors,' a $500 cash referral program, and content marketing; all work is delivered regionally in South Florida across roughly two dozen cities from Port St. Lucie to Hollywood.
Assurance Power Systems firmographics
Firmographics- Name
- Assurance Power Systems
- Legal name
- Assurance Power Systems
- Website
- https://assurancepower.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Assurance Power Systems is a South Florida one-stop generator and home services company that designs, installs, maintains, and repairs residential and commercial standby generators (Generac, Kohler, Briggs & Stratton) along with electrical, plumbing, gas line, and propane services for homeowners in hurricane-prone South Florida.
- Ownership category
- akta.pro rank
Assurance Power Systems industry classification
Industry- Product category
- Residential Generator Services
- NAICS
- Relay and Industrial Control Manufacturing (335314)
- SIC
- Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF)
- akta.pro secondary industries
- Backup Power & Critical Power Systems (Generators/UPS) (IMAIABAJ), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI), Backup & Resilience Power Systems (Standby Generators, Critical Facilities) (EUACALAG)
Keywords
Where Assurance Power Systems is headquartered
LocationHeadquarters
- HQ city
- Delray Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Assurance Power Systems business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Generator Sales and Installation: Turnkey generator installation services including consultation, permitting, installation, and inspection. Revenue generated from equipment sales and installation labor for residential and commercial standby generators.
- Generator Maintenance and Repairs: Ongoing maintenance plans and repair services for installed generators. Includes scheduled maintenance agreements with annual terms and per-incident repair billing.
- Electrical Services: Electrical panel upgrades, EV charger installation, lighting installation, outlet/switch work, surge protection, and general electrical repairs for residential properties.
- Plumbing Services: Drain cleaning, leak detection, water heater repair/replacement, and related plumbing services for residential customers.
- Propane Sales and Delivery: Propane tank refills and on-site propane storage services. Company maintains 35,000 gallons of propane storage for customer refills.
- Gas Line Installation: Natural gas line installation services for generators and other gas appliances including water heaters, furnaces, and stoves.
- Financing Services: Facilitates financing through Service Finance partner, enabling customers to pay for generators in installments. Company earns referral/commission from financing partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Generator financing through Service Finance |
| Subscription | Pay-as-you-go | Generator maintenance and repairs |
| Other | Pay-as-you-go | Referral incentive program |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels5 records
Assurance Power Systems product offering
Product offeringCore offering
Assurance Power Systems designs, sells, installs, and maintains residential, commercial, and industrial backup generators (Generac, Kohler, Briggs & Stratton) in South Florida. The company operates as a one-stop home services provider, bundling generator work with electrical, plumbing, gas line, and propane services, all delivered by in-house licensed technicians.
Product overview
Assurance Power Systems is a residential and commercial home services company operating as a one-stop generator shop for South Florida. The company provides turnkey generator services including installation, repair, replacement, and maintenance of standby generators, along with electrical services (panel upgrades, EV chargers, lighting, smoke detectors), gas line and propane services, and plumbing services (drain cleaning, leak detection, water heaters). The company serves as a dealer for Generac, Kohler, and Briggs & Stratton generator brands, offering air-cooled and liquid-cooled whole-house and select-circuit generators. Additional services include maintenance membership plans, generator financing through Service Finance, remote generator monitoring, and an interactive Generator Buying Guide tool. All work is performed by company employees with no subcontracting.
Differentiator
Problem solved
Functional benefit
Products and services
- Generator Installations Turnkey standby generator installation services including site assessment, permitting, electrical and gas line connection, transfer switch installation, and post-installation inspection and testing for residential and commercial customers in South Florida.
- Generator Repairs Diagnostic and repair services for generator issues including engine problems, fuel system faults, battery issues, power fluctuations, and controller malfunctions, performed by in-house certified technicians.
- Generator Replacements Removal of old generators and installation of new replacement units, including generator swap-outs where malfunctioning units are exchanged for pre-serviced functional units.
- Generator Maintenance Annual and bi-annual scheduled generator maintenance including pre-start inspections, transfer switch checks, tune-ups with oil/filter/spark plug changes, battery testing, and load testing.
- Commercial Generator Services Standby generator services for commercial properties including installation, maintenance, and repair of systems that power critical loads such as medical devices, computers, and HVAC systems.
- Gas Line Services Natural gas line installation and replacement services connecting main gas supply to generators and other gas-powered home appliances such as water heaters, furnaces, and stoves.
- Propane Services Propane tank installation, refilling, and delivery services supported by 35,000 gallons of on-site propane storage, with remote monitoring options for automatic tank refills.
- Remote Generator Monitoring Real-time monitoring service allowing customers to check generator status, system alerts, and runtime data via phone, tablet, or computer, including alerts for maintenance needs.
- Whole House Automatic Generators Permanently installed automatic standby generators that detect power outages and automatically switch on to power the entire home, running on natural gas, propane, or diesel.
- Select Circuit Generators Partial-home backup generators that power only specific selected circuits and essential appliances such as refrigerators, freezers, lighting, HVAC, security systems, and medical equipment.
- Electrical Panel Upgrades & Repairs Circuit breaker panel upgrades and repairs, including replacement of older 60-amp panels with modern 100-200 amp systems, fuse box conversions, and troubleshooting.
- EV Charger Installation Level 1 and Level 2 electric vehicle charger installation services including panel assessment, 240V outlet installation, and recommendations based on daily commute and charging needs.
- Lighting Installation Interior and exterior lighting installation including landscape lighting, recessed lighting, security lighting, LED upgrades, and chandelier/pendant lighting.
- Smoke Detector Installation Installation, replacement, repair, and testing of smoke detectors including hardwired interconnected systems and battery-operated units with proper placement per NFPA guidelines.
- Drain Cleaning Drain clearing services using hydro jetting (up to 35,000 psi water pressure) and drain snaking methods, plus camera inspections to locate blockages.
- Leak Detection Professional leak detection services including slab leak detection using electronic devices and camera inspection, sewer line leak detection with smoke testing, and hot water leak detection.
- Water Heater Services Water heater repair, replacement, and installation for both tank and tankless water heater systems, including gas and electric powered units.
- Generac Generators Generac standalone and portable home standby generators, including models with Mobile Link remote monitoring capability, sold and serviced as a Generac Premier Dealer and Industrial Dealer rated Best-in-Class.
- Kohler Generators Kohler home standby generators known for quiet operation, corrosion-resistant enclosures, advanced voltage regulation, and appearance options, sold and serviced as a Kohler Residential and Industrial Platinum Dealer.
- Briggs & Stratton Generators Briggs & Stratton standby generators featuring compact space-saving designs, user-friendly controls, and industry-leading 10-year warranties on select models, sold and serviced as an authorized dealer.
Quantifiable outcome
- Average generator installation timeline from contract signing to startup is approximately 90 days
- +2 more outcomes
Companies that use Assurance Power Systems
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Assurance Power Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Assurance Power Systems partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- GeneraccoreGenerac Premier Dealer and Industrial Dealer. The company is recognized as 'Best In Class' by Generac out of over 5,000 dealers nationally. Provides residential standby generators, portable generators, and commercial/industrial generators. Generac provides Mobile Link remote monitoring technology.
- KohlercoreKohler Residential and Industrial Dealer with Platinum dealer status. Offers residential standby generators known for reliability, quiet operation, and corrosion-resistant enclosures. Provides remote monitoring app for customers.
- Briggs & StrattonsecondaryAuthorized dealer for Briggs & Stratton standby generators. Brand known for over 110 years of experience, compact designs, user-friendly controls, and industry-leading 10-year warranties on select models.
- Service FinancecoreFinancing partner enabling customers to pay for generators in manageable installments. Offers 0% financing for 60 months and multiple financing options from 0% interest plans to long-term plans with lower payments.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Assurance Power Systems competitors and assessment
Company assessmentDirect peers
- Mister Sparky Electric: Mister Sparky is a national residential electrical services franchise under Neighborly, providing panel upgrades, EV charger installations, lighting, and standby generator hookups. It overlaps directly with APS's electrical-services offering in homeowner markets, serving many of the same South Florida customers with adjacent trade services.
- Reliable Power Systems: Reliable Power Systems is a multi-state residential generator dealer and installer serving the Mid-Atlantic and Southeast US. It offers turnkey installation, maintenance, and repair of Generac, Kohler, and Briggs & Stratton standby generators with in-house electricians, making it a closely comparable direct peer to APS.
- Mr. Electric: Mr. Electric is a Neighborly-owned national electrical services franchise offering residential installations, repairs, and standby generator support. Its electrical services directly overlap with APS's electrician and generator-installation services for the same homeowner customer base.
- Power Pro Generator Service: Power Pro Generator Service specializes in residential standby generator sales, installation, and maintenance across multiple states. It is a direct peer in the same product category with similar turnkey generator-only service model and overlapping manufacturer relationships.
Broad incumbents
- Briggs & Stratton: Briggs & Stratton is a manufacturer of residential standby generators and a brand distributed by APS as an authorized dealer. Its product line overlaps with APS's core offering, and it indirectly competes by influencing installed-base service opportunities across the country.
- Neighborly: Neighborly (formerly Dwyer Group) is the parent company of multiple home-services franchises including Mister Sparky and Mr. Electric. It is a broader incumbent in residential home services with deeper geographic reach than APS and overlapping offerings in electrical and related trades.
- Generac Power Systems: Generac is the largest US manufacturer of home standby generators and the dominant brand distributed by Assurance Power Systems. Although Generac primarily manufacturers rather than directly installs in residential markets, it competes in the broader standby-power category and supplies the product line that defines APS's core offering.
- Champion Power Equipment: Champion Power Equipment manufactures home standby and portable generators competing in the same product category as those distributed by APS. As another major standby-generator brand, it shapes the competitive landscape for residential backup-power providers like APS.
- Kohler Power Systems: Kohler is a major manufacturer of residential and industrial standby generators, sold by APS as a Platinum Dealer. While primarily a manufacturer, Kohler competes in the same product category and occasionally participates in the installation/service ecosystem through its dealer network, making it broadly comparable to APS's standby-generator business.
- Home Depot Pro Install: Home Depot's Pro Install services include standby generator installation, EV charger setup, electrical panel upgrades, and water heater work for residential customers nationwide. It is a broad incumbent offering many of the same services as APS at scale across South Florida and beyond.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Assurance Power Systems social profiles
Digital presenceAssurance Power Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assurance Power Systems leadership team
Management profileNumber of profiles
Profiles2 records
Assurance Power Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assurance Power Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assurance Power Systems
What does Assurance Power Systems do?
Assurance Power Systems designs, sells, installs, and maintains residential, commercial, and industrial backup generators (Generac, Kohler, Briggs & Stratton) in South Florida. The company operates as a one-stop home services provider, bundling generator work with electrical, plumbing, gas line, and propane services, all delivered by in-house licensed technicians.
Is Assurance Power Systems a public or private company?
Assurance Power Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Assurance Power Systems founded?
Assurance Power Systems was founded in 2005. It employs 51 to 100 people.
Where is Assurance Power Systems based?
Assurance Power Systems is headquartered in Delray Beach, United States, in the North America region.
How does Assurance Power Systems make money?
Seven revenue lines are on record. Generator Sales and Installation is the primary driver. The others are generator Maintenance and Repairs, electrical Services, plumbing Services, propane Sales and Delivery, gas Line Installation and financing Services.
Who are Assurance Power Systems's main competitors?
Direct peers on record are Mister Sparky Electric, Reliable Power Systems, Mr. Electric and Power Pro Generator Service. Broad incumbents are Briggs & Stratton, Neighborly, Generac Power Systems, Champion Power Equipment, Kohler Power Systems and Home Depot Pro Install.
Does Assurance Power Systems have an API?
No public API is recorded for Assurance Power Systems.
What industry is Assurance Power Systems in?
Assurance Power Systems's product category is Residential Generator Services. Its primary akta.pro industry code is HSAOADAF, Generator Installation & Transfer Switches (Standby/Portable Interlock), with a secondary code of IMAIABAJ, Backup Power & Critical Power Systems (Generators/UPS). Its NAICS code is 335314 and its SIC code is 3613.