G3+

What G3+ does

G3+ (legal entity K. S. Trading) is a Surat-headquartered Indian ethnic-wear retailer that sells men's, women's, and children's traditional and Indo-western apparel across a 10,000+ SKU catalog through four coordinated channels: a 30,000+ sq ft, six-floor brick-and-mortar mega-store on Ghod Dod Road in Surat; the g3fashion.com e-commerce storefront with worldwide shipping to 80+ countries; a video shopping service in which personal executives present mega-store inventory via Skype/FaceTime (operational 7am–1am IST); and a G3+ WhatsApp shopping channel. The company also runs a wholesale/B2B arm with a minimum INR 1,00,000 order and flat 15% discount, plus paid custom tailoring add-ons (blouse stitching INR 1,700–2,650, petticoats, sleeves, back covers, and dupatta customizations) layered on top of e-commerce purchases.

The platform is built on standard third-party infrastructure rather than proprietary technology: Skype and FaceTime for live video commerce, WhatsApp Business for inside sales, and PayPal plus CC Avenue for global and domestic payment processing. There is no mobile app, no API/SDK surface, and no disclosed AI or ML components. Marketing is content-led (an 80+ page blog covering fashion, saree draping, celebrity style, and wedding planning) and review-driven (7,000+ Trustpilot reviews as of 2023). Brand heritage runs back to a 1983 'Aakar' store founded by Mr. Shankarlal Patel; the G3 family store opened in 1987, the e-commerce business was launched in 2010 by Mr. Jigar Patel, and the company was rebranded from G3 to G3+ in 2016, when it also became Surat's first omni-channel retailer by adding Western apparel brands.

The business makes money via one-time e-commerce retail sales, paid custom tailoring/alteration services, wholesale/B2B bulk orders, and assisted video-shopping consultations that drive higher-value orders. Primary customer segments are wedding and festival occasion shoppers (women, men, girls, and boys), international and NRI buyers in 80+ countries, and downstream ethnic-wear resellers. The company reports 9,000+ lifetime happy customers and operates with 11–50 employees; revenue is not publicly disclosed and the company is privately held and bootstrapped.

Name

G3+

Legal name

K. S. Trading

Website

https://g3fashion.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

G3+ (K. S. Trading) is a Surat-based Indian ethnic-wear retailer selling men's, women's, and children's traditional and Indo-western apparel through a 30,000+ sq ft mega-store, the g3fashion.com e-commerce site shipping to 80+ countries, video shopping via Skype/FaceTime, WhatsApp shopping, and a wholesale/B2B channel.

Ownership category

akta.pro rank

Product category

Indian Ethnic Apparel Retail

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)

Keywords

• Indian ethnic wear
• Women's ethnic clothing
• Men's ethnic apparel
• Kids ethnic clothing
• Custom tailoring services

Headquarters

HQ city

Surat

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail: Direct online sales of Indian ethnic wear (sarees, lehengas, salwar suits, sherwanis, kids wear) through g3fashion.com with worldwide shipping to 80+ countries
2. Custom Tailoring Services: Additional charges for blouse stitching, petticoat, extra sleeves, back covers, dupatta customizations, and garment alterations
3. Wholesale/B2B: Bulk purchasing for retailers in Indian Ethnic Wear with minimum order of INR 1,00,000 and flat 15% discount
4. Video Shopping Consultation: Assisted video shopping service where customers connect via video call to browse collections with personal executives, adding value to e-commerce sales

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

G3+ (also operating as G3Fashion and K. S. Trading) is a Surat, India-based retailer of Indian ethnic and Indo-western clothing for women, men, girls, and boys. The company sells through a 30,000+ sq. ft. six-floor physical mega store in Surat, an e-commerce storefront (g3fashion.com) shipping to 80+ countries, and an innovative video-call-based shopping service. It also offers custom tailoring, alterations, and a wholesale channel for ethnic-wear retailers.

Product overview

G3+ Fashion operates as an Indian ethnic wear e-commerce platform with over 10,000+ products spanning women's, men's, and children's ethnic wear categories. The product portfolio centers on traditional Indian attire including Salwar Suits, Lehenga Choli, Sarees, and Kurti Sets for women; Kurta Pajama, Sherwanis, Indo Western, and formal ethnic suits for men; and coordinated ethnic outfits for children. The company distinguishes itself through innovative shopping services including G3+ Video Shopping (video call-based shopping since 2011) and G3+ WhatsApp Shopping, alongside Ready to Ship collections for urgent needs and customized tailoring services for perfect fit alterations. The platform ships to 80+ countries and operates both online and through physical retail stores in Surat, Gujarat.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Indian Ethnic Wear Salwar Suits, Lehenga Choli, Sarees, Kurti/Co-ord/Palazzo Sets, and Gowns for women for weddings, festivals, and everyday ethnic occasions.
• Men's Indian Ethnic Wear

Quantifiable outcome

• 9,000+ happy customers as per Trustpilot reviews
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and supporting.

• PayPalcoreTechnology or IntegrationInternational payment gateway supporting credit cards (Visa, MasterCard, American Express, Discover, JCB, Diner's Club), debit cards, and PayPal balance for secure online transactions worldwide
• CC AvenuecoreTechnology or IntegrationIndian payment processor accepting all major credit cards, debit cards, and internet-enabled bank accounts for Indian customers
• Skype/FaceTimecoreTechnology or IntegrationVideo calling platforms enabling G3+ Video Shopping service, allowing customers to virtually browse the store with personal executives
• Western Apparel BrandssupportingChannel Partner/ Reseller/ DistributorTop western fashion brands available alongside ethnic wear in store and online since 2014, making G3+ the first omni-channel store in Surat

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Utsav Fashion: Utsav Fashion is a leading online retailer of Indian ethnic wear (sarees, lehengas, salwar suits, sherwanis) shipping globally — directly comparable to G3+ in product category, target customer (including NRI diaspora), and cross-border e-commerce model.
• Craftsvilla: Craftsvilla is an Indian ethnic-wear and handicraft marketplace with a comparable assortment of sarees, kurtis, and lehengas and a similar diaspora focus — a direct peer in online Indian ethnic retail.
• Limeroad: Limeroad is an Indian social-commerce and fashion marketplace with strong presence in women ethnic and fusion wear — directly comparable in product mix and Indian online-shopper target.
• Karagiri: Karagiri is an online saree and Indian ethnic-wear retailer with a global shipping model targeting the NRI diaspora — a direct peer in cross-border Indian ethnic-wear e-commerce.
• Manyavar: Manyavar is a leading Indian men's ethnic-wear and wedding-wear brand with extensive retail and a growing online channel — a direct peer in men's wedding/festival sherwanis and kurta-pajama.

Broad incumbents

• Myntra: Myntra is India's largest fashion e-commerce platform, owned by Flipkart, with a broad assortment that includes significant Indian ethnic wear (from Myntra's 'Ethnic' vertical) — a broad incumbent competing for the same Indian fashion consumer.
• Nykaa Fashion: Nykaa Fashion is the fashion arm of Nykaa, offering a wide range of Indian ethnic and Indo-Western wear from multiple brands — overlapping with G3+ in women-led ethnic-wear shopping occasions.

Emerging players

• Meesho: Meesho is a value-focused Indian social-commerce platform that carries ethnic wear and is rapidly expanding into tier-2/3 markets — an emerging player with partial overlap to G3+'s value and ethnic segments.
• Aza Fashions: Aza Fashions is a multi-designer Indian fashion platform for premium and bridal ethnic wear, with both online and offline stores — comparable to G3+ in the bridal/occasion-wear segment.

Regional players

• Pothys: Pothys is a South India-based traditional ethnic-wear and saree retail chain with a strong omni-channel presence — a regional peer with comparable family-ethnic-wear positioning but different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/G3Fashions
• Facebookfacebook.com/g3fashions
• Instagraminstagram.com/g3fashions
• Pinterestpinterest.com/g3fashions
• Xx.com/g3fashion

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G3+