Soria Natural
Soria Natural is a Spanish phytotherapy company that vertically cultivates over 500 hectares of medicinal plants using biodynamic agriculture and sells branded food supplements, ecological food and pet products through more than 800 herbal shops, parapharmacies and local stores across Spain.
- Company typePrivate
- Founded1980
- HeadquartersGarray, Spain
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soria Natural does
Soria Natural, S.A. is a privately held Spanish phytotherapy company founded in 1980 by Antonio Esteban and headquartered in Garray, Soria. The company operates a vertically integrated model, cultivating more than 500 hectares of medicinal plants under biodynamic agriculture guidelines and using this self-grown raw material as the basis for its finished products. Its portfolio spans three categories: food supplements and phytotherapy (including Circuven Composor 40, SORITUSS, Royal Jelly Defens, Melatonin Duo with the proprietary MeloTime TM delivery system, Tensivel Capsules, Sorilax, Pepperwort Extract and a magnesium-bisglycinate/citrate plus B6 complex), ecological food (special dietary items such as gluten-free, lactose-free and egg-free ranges), and pet products. The company is also notable for its content assets — an online Encyclopaedia of Plants with over 200 phytotherapy references and a seasonally published magazine, Qualitas Vitae.
The company makes money by selling finished natural health products one-time at retail rather than via subscription, licensing or contracted enterprise agreements; pricing is not publicly disclosed. Its go-to-market is a domestic Spain channel-partner model built around more than 800 independent points of sale — herbal shops (herbalisterías), parapharmacies, ecocenters and local stores — supplemented by a cross-platform mobile application (iOS and Android) that functions as a catalog and store-locator tool rather than a transactional storefront. Brand awareness and demand generation are driven through owned content (Qualitas Vitae magazine, blog, recipe content, Encyclopaedia of Plants) and organic social channels (Facebook, Twitter, LinkedIn, YouTube), plus an email newsletter. Distribution is single-country / domestic, with a multilingual website (Spanish, English, Portuguese) indicating early-stage international intent.
Customer concentration is structurally low given the long-tail nature of the 800+ reseller network, and the business is founder-led with no disclosed institutional investors, parent company, subsidiaries, M&A activity, or external funding rounds. The addressable customer base is health-conscious consumers in Spain seeking natural, organic and scientifically-researched botanical alternatives to conventional pharmaceuticals, with use cases spanning blood circulation, cough relief, immune support, sleep regulation, cardiovascular health, digestive regularity, and urinary tract / kidney stone support.
Soria Natural firmographics
Firmographics- Name
- Soria Natural
- Legal name
- Soria Natural, S.A.
- Website
- https://sorianatural.es
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Soria Natural is a Spanish phytotherapy company that vertically cultivates over 500 hectares of medicinal plants using biodynamic agriculture and sells branded food supplements, ecological food and pet products through more than 800 herbal shops, parapharmacies and local stores across Spain.
- Ownership category
- akta.pro rank
Soria Natural industry classification
Industry- Product category
- Natural Health Supplements & Phytotherapy
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)
- akta.pro secondary industry
- Medicinal Plant Farming (Botanical/Pharmaceutical Crops) (AFAGAGAE)
Keywords
Where Soria Natural is headquartered
LocationHeadquarters
- HQ city
- Garray
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Soria Natural business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Food Supplements and Phytotherapy: Sale of herbal remedies, natural supplements, and phytotherapy products including Circuven Composor, SORITUSS, Royal Jelly Defens, Melatonin Duo, Tensivel Capsules, Sorilax, and Pepperwort Extract
- Ecological Food Products: Sale of organic/ecological food products including special dietary items (gluten-free, lactose-free, egg-free products)
- Pet Products: Natural health products specifically formulated for pets
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Soria Natural product offering
Product offeringCore offering
Soria Natural produces and sells phytotherapy and food supplement products (such as Circuven Composor, SORITUSS, Royal Jelly Defens, Melatonin Duo, Tensivel Capsules, Sorilax, Pepperwort Extract, and Magnesium supplements) along with ecological food products (gluten-free, lactose-free, egg-free) and natural pet health products. The company cultivates more than 500 hectares of organic medicinal plants using biodynamic agriculture and distributes its portfolio through over 800 points of sale in Spain.
Product overview
Soria Natural is a natural health company offering a portfolio of phytotherapy and food supplement products alongside ecological food offerings. The core product line includes Circuven Composor 40, SORITUSS, Royal Jelly Defens, Melatonin Duo (MeloTime TM), Tensivel Capsules, Sorilax, Pepperwort Extract, and Magnesium supplements. These are distributed across three main categories: Food Supplements and Phytotherapy, Ecological Food, and Pet products. The company complements its product portfolio with a mobile application that provides access to its full catalog, a botanical guide for medicinal plants, and a store locator feature supporting over 800 points of sale. Soria Natural operates from Garray, Spain, cultivating over 500 hectares of organic crops using biodynamic agriculture methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Circuven Composor 40
Companies that use Soria Natural
Customer profileSegments1 record
Ideal customer profiles1 record
Soria Natural technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Soria Natural partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Soria Natural competitors and assessment
Company assessmentRegional players
- Biosearch Life: Spanish natural ingredients and functional lipid/probiotic company focused on B2B ingredient supply. Comparable in Spanish origin and botanical/natural product expertise, but operates as an ingredient supplier rather than finished consumer brand.
Broad incumbents
- Solgar: Established global supplement brand sold through health-food stores and pharmacies. Competes in the same end-category (food supplements) but with broader nutritional portfolio and global footprint rather than phytotherapy specialization.
- NOW Foods: Large US-based natural products manufacturer with broad nutritional and herbal supplement portfolio. Serves as an incumbent benchmark for scale, distribution, and category breadth that Soria Natural competes against in phytotherapy-adjacent SKUs.
Direct peers
- Arkopharma: French leader in phytotherapy and natural health products sold through pharmacies and parapharmacies. Direct competitor in the botanical/herbal supplement category with a similar herbal-shop and pharmacy distribution footprint, though at much larger scale.
- ESI (Erba Vita Group): Italian natural supplements brand with broad portfolio of herbal and nutritional products sold in pharmacies and parapharmacies across Europe. Comparable catalog breadth and channel mix to Soria Natural.
- Naturlíder: Iberian natural supplements and phytotherapy brand selling dietary supplements and herbal products through pharmacies and herbalists. Closely comparable in scale, geography, and channel mix to Soria Natural.
- Pranarôm: Belgian/French specialist in essential oils and aromatherapy products. Comparable as a botanical-based health product brand leveraging phytotherapy expertise and natural product distribution.
- Salus Haus: German manufacturer of herbal medicines, juices, and natural supplements. Comparable as a vertically integrated phytotherapy producer selling through health-food and pharmacy channels across Europe.
- Aboca: Italian phytotherapy company that cultivates its own medicinal plants and sells botanical supplements and medical devices. Highly comparable to Soria Natural given the vertical cultivation model and phytotherapy positioning, but operating across larger European markets.
Others
- Catalent (natural health contract manufacturing): Global contract development and manufacturing organization serving supplement and nutraceutical brands. Relevant as an ecosystem participant representing the manufacturing/outsourcing alternative Soria Natural's vertical integration is built to avoid.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Soria Natural social profiles
Digital presenceSoria Natural financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soria Natural leadership team
Management profileNumber of profiles
Profiles1 record
Soria Natural funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soria Natural M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soria Natural
What does Soria Natural do?
Soria Natural produces and sells phytotherapy and food supplement products (such as Circuven Composor, SORITUSS, Royal Jelly Defens, Melatonin Duo, Tensivel Capsules, Sorilax, Pepperwort Extract, and Magnesium supplements) along with ecological food products (gluten-free, lactose-free, egg-free) and natural pet health products. The company cultivates more than 500 hectares of organic medicinal plants using biodynamic agriculture and distributes its portfolio through over 800 points of sale in Spain.
Is Soria Natural a public or private company?
Soria Natural is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Soria Natural founded?
Soria Natural was founded in 1980. It employs 251 to 500 people.
Where is Soria Natural based?
Soria Natural is headquartered in Garray, Spain, in the Europe region.
How does Soria Natural make money?
Three revenue lines are on record. Food Supplements and Phytotherapy is the primary driver. The others are ecological Food Products and pet Products.
Who are Soria Natural's main competitors?
Biosearch Life is listed as a regional player. Broad incumbents are Solgar and NOW Foods. Direct peers are Arkopharma, ESI (Erba Vita Group), Naturlíder, Pranarôm, Salus Haus and Aboca. Catalent (natural health contract manufacturing) is listed as an others.
Does Soria Natural have an API?
No public API is recorded for Soria Natural.
What industry is Soria Natural in?
Soria Natural's product category is Natural Health Supplements & Phytotherapy. Its primary akta.pro industry code is AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts), with a secondary code of AFAGAGAE, Medicinal Plant Farming (Botanical/Pharmaceutical Crops). Its SIC code is 2833.