Grow Gorgeous
Grow Gorgeous is a privately held UK-based haircare brand, founded in 2012, that develops and sells scalp-care treatments and shampoos targeting hair growth, thinning, and damage repair. It distributes through premium and discount retailers across Europe, North America, and Israel.
- Company typePrivate
- Founded2012
- HeadquartersChester, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Grow Gorgeous does
Grow Gorgeous is a privately held haircare brand founded in 2012 and headquartered in Chester, United Kingdom. The company develops and sells products targeting hair growth, scalp care, and damage repair, with named products including a Scalp Care treatment (30ml) and a Repair Rescue Shampoo (250ml). Its core offering is built around haircare formulations aimed at consumers seeking solutions for hair thinning, hair loss, dandruff, and damaged hair, addressing a functional, use-case-driven segment of the personal care market.
The business operates on a direct-to-consumer and retail-distribution model, generating revenue through one-time unit sales of its haircare products. Pricing is structured per unit, with regularly priced items (e.g., Scalp Care at £25 and Repair Rescue Shampoo at £17) sold through premium and discount channels. Distribution spans a premium US/global online beauty retailer (Dermstore, where the brand sits alongside Christophe Robin, Oribe, and Leonor Greyl) and a UK mass-market discount retailer (Home Bargains, with online home delivery and physical stores), plus an Israel launch into summer haircare.
The company is mid-sized (11–50 employees) and operating without disclosed funding rounds, revenue figures, or management team information in the available sources. Its go-to-market combines premium brand positioning on one channel with discount-retail promotional activity on another, suggesting a dual-track monetization approach. There is no evidence of AI, app, or API capabilities; the technology footprint is limited to formulation and physical product retail, and the operating footprint spans Europe (UK), North America, and Israel.
Grow Gorgeous firmographics
Firmographics- Name
- Grow Gorgeous
- Website
- https://growgorgeous.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grow Gorgeous is a privately held UK-based haircare brand, founded in 2012, that develops and sells scalp-care treatments and shampoos targeting hair growth, thinning, and damage repair. It distributes through premium and discount retailers across Europe, North America, and Israel.
- Ownership category
- akta.pro rank
Where Grow Gorgeous is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United States
- HQ region
- North America
Markets served
Grow Gorgeous business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Haircare Product Sales: Direct sales of haircare products including scalp care serums and shampoos to consumers through retail and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Scalp Care (30ml) - reduced to £2.99 |
| Unit Pricing | Pay-as-you-go | Repair Rescue Shampoo (250ml) - reduced to £2.99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Grow Gorgeous product offering
Product offeringCore offering
Grow Gorgeous is a haircare brand that formulates and sells professional-grade products focused on hair growth, scalp care, and hair repair. Its product line includes scalp treatments (e.g., Scalp Care 30ml) and shampoos (e.g., Repair Rescue Shampoo 250ml) sold to consumers through retail partners such as Dermstore and Home Bargains, as well as through its own direct website.
Product overview
Grow Gorgeous is a hair care brand offering a product line that includes scalp treatments and shampoos. The core products include the Scalp Care treatment (30ml) and Repair Rescue Shampoo (250ml), which are sold through retailers such as Home Bargains (UK) and Dermstore (US). The brand positions itself in the hair growth and hair thickness market segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Scalp Care (30ml)
Companies that use Grow Gorgeous
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Grow Gorgeous technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grow Gorgeous partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Home BargainscoreHome Bargains is a UK-based discount retailer offering Grow Gorgeous products through their online store with home delivery. The retailer ran a promotional sale on two Grow Gorgeous products - Scalp Care and Repair Rescue Shampoo - at significantly reduced prices.
- DermstorecoreDermstore is a premium online beauty retailer that carries Grow Gorgeous products in their haircare category. Grow Gorgeous is listed alongside other professional haircare brands like Christophe Robin, Oribe, and Leonor Greyl on the Dermstore platform.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Grow Gorgeous competitors and assessment
Company assessmentDirect peers
- Living Proof: Science-led haircare brand sold through prestige specialty retail and salons. Directly comparable as a treatment-and-thickening-focused premium brand.
- Briogeo: Premium, clean-formulated haircare brand sold across specialty and mass channels including Dermstore. Comparable target customer (concern-driven haircare shoppers) and channel strategy.
- Rahua: Premium, naturally positioned haircare brand distributed through specialty retailers including Dermstore. Comparable target consumer and prestige-specialty channel mix.
- Olaplex: Professional-grade haircare brand best known for bond-repair treatments. Directly comparable as a premium, science-positioned haircare line competing for the same prestige retail shelf space.
- Christophe Robin: Premium haircare brand with a strong scalp-care and hair-thickening focus. Directly comparable as it sits on Dermstore alongside Grow Gorgeous and targets the same scalp-treatment shopper.
- Moroccanoil: Professional haircare brand with broad distribution across salons, specialty, and mass. Comparable as a treatment-led haircare line with multi-tier retail presence.
- Philip Kingsley: Scalp and hair-thinning specialist brand. Highly comparable as it targets the same hair-thickening/scalp-health consumer need and is sold through premium specialty retailers.
- Nioxin: Hair-thinning and scalp-care brand with deep salon-channel roots. Directly comparable as a category leader targeting the same hair-loss/thinning use case.
- Oribe: Luxury professional haircare brand sold on Dermstore and through salons. Comparable as a premium-priced, prestige-positioned haircare line competing for the same prestige consumer.
Broad incumbents
- Kérastase: L'Oréal-owned professional haircare brand with extensive salon and retail distribution. Comparable as a much larger incumbent addressing the same scalp, repair, and treatment needs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Grow Gorgeous social profiles
Digital presenceGrow Gorgeous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grow Gorgeous leadership team
Management profileNumber of profiles
Grow Gorgeous funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grow Gorgeous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grow Gorgeous
What does Grow Gorgeous do?
Grow Gorgeous is a haircare brand that formulates and sells professional-grade products focused on hair growth, scalp care, and hair repair. Its product line includes scalp treatments (e.g., Scalp Care 30ml) and shampoos (e.g., Repair Rescue Shampoo 250ml) sold to consumers through retail partners such as Dermstore and Home Bargains, as well as through its own direct website.
Is Grow Gorgeous a public or private company?
Grow Gorgeous is a private company. It is classified as unknown and is currently operating.
When was Grow Gorgeous founded?
Grow Gorgeous was founded in 2012. It employs 11 to 50 people.
Where is Grow Gorgeous based?
Grow Gorgeous is headquartered in Chester, United States, in the North America region.
How does Grow Gorgeous make money?
One revenue line is on record: haircare Product Sales.
Who are Grow Gorgeous's main competitors?
Direct peers on record are Living Proof, Briogeo, Rahua, Olaplex, Christophe Robin, Moroccanoil, Philip Kingsley, Nioxin and Oribe. Kérastase is listed as a broad incumbent.
Does Grow Gorgeous have an API?
No public API is recorded for Grow Gorgeous.