What Philip Kingsley does

Philip Kingsley Products Ltd. is a London-headquartered, family-founded trichologist-formulated haircare brand established by Philip Kingsley in the 1960s and now led by second-generation Brand President Anabel Kingsley. The company develops and sells over 110 hair and scalp care SKUs across specialized ranges including Elasticizer (a pre-shampoo conditioning treatment approaching its 50-year anniversary), Density (anti-hair-loss), Bond Builder (molecular repair), Body Building (volume), Flaky/Itchy Scalp (anti-dandruff), and No Scent No Colour (sensitive scalps). Its core technology is rooted in clinical trichology: formulations such as the Density Biomimetic Peptide Blend, Piroctone Olamine anti-dandruff complex, and Bond Builder molecular repair technology are developed by qualified trichologists and validated through independent instrumental tests and user trials (e.g., 46% reduction in breakage after one use of Elasticizer; up to 3x damage resistance after five Bond Builder treatments).

The business operates a dual-revenue model combining direct-to-consumer e-commerce on philipkingsley.co.uk with physical Trichological Clinics in London (Mayfair, 54 Green Street) and New York (16 East 52nd Street), plus a growing virtual consultation service priced from £200. Monetization spans unit-priced product sales (£8–£165), one-time clinical consultations (£60–£345), recurring subscription treatments for conditions such as male pattern hair loss, and ancillary services like Hair Spa Treatments (from £100). Marketing is anchored in trichologist-authored educational content (Hair Guide, Hair Quiz), earned media in publications such as Harper's Bazaar and HuffPost, and a multi-platform social presence. The company serves consumer end-customers across the UK and US, with primary use cases spanning hair loss and thinning, scalp conditions (dandruff, eczema, psoriasis), dry and damaged hair, fine/limp hair, curly and textured hair, and sensitive scalps including post-chemotherapy care.

Name

Philip Kingsley

Legal name

Philip Kingsley Products Ltd.

Website

https://philipkingsley.co.uk

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Philip Kingsley is a London-based, trichologist-founded haircare brand selling 110+ clinical products and operating trichology clinics in London and New York. It serves consumers with hair loss, scalp conditions, and damaged or fine hair via D2C e-commerce, clinics, and virtual consultations.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair & Scalp Disorders (Trichology) (HLAKACAI)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Conditioners & Hair Masks (CRABABAB), Shampoo & Scalp Cleansers (CRABABAA)

Keywords

• Trichologist-formulated hair care
• Hair loss treatments
• Scalp care products
• Deep conditioning treatments
• Trichological clinic services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consumer Hair Care Products: Direct-to-consumer sales of trichologist-formulated hair care products including shampoos, conditioners, treatments, scalp care, styling products, and nutritional supplements. Products are sold through the company's e-commerce platform with prices ranging from £8 to £165 per item.
2. Clinic Consultation Services: Professional trichological consultation services offered at London and New York clinics. Initial consultations start from £345 (in-person) or £200 (virtual). Includes comprehensive hair and scalp assessment, personalized treatment plans, and clinical treatments.
3. Clinical Treatments: In-clinic treatments including Hair Spa Treatments (from £100), Intensive Scale Removal (from £140), and Clinical Treatments. Services are available to existing clinic clients who have received consultations.
4. Subscription Treatments: Prescription treatment subscriptions for conditions such as male pattern hair loss. Part of the triple offering that includes clinic consultations and ready-to-buy products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Philip Kingsley develops and sells trichologist-formulated hair care products (shampoos, conditioners, deep-conditioning treatments, scalp masks, serums, styling products, and supplements) across specialized ranges targeting hair loss, scalp conditions, damage, and volume. The company also operates physical Trichological Clinics in London and New York offering in-person and virtual trichologist consultations and clinical hair and scalp treatments.

Product overview

Philip Kingsley is a trichologist-formulated hair care brand offering a comprehensive portfolio of hair care products and trichological clinic services. The product range spans multiple specialized lines: the core Elasticizer deep-conditioning treatment (available in original and Extreme formulations) for hydration and repair; the Density range (shampoo, conditioner, scalp mask, toner, protein spray, and preserving drops) targeting hair thinning and loss; the Body Building line for volume; Bond Builder products for damage repair; Flaky/Itchy Scalp treatments with anti-dandruff formulations; No Scent No Colour for sensitive scalps; and various styling products. The company operates trichological clinics in London and New York offering consultations, clinical treatments, Hair Spa services, and virtual consultations. Products are developed by trichologists with over 60 years of expertise, are vegan-friendly (many formulas), cruelty-free, CO2 negative, and recyclable packaging. The brand is identified as a major industry participant in the global hair growth products market.

Differentiator

Problem solved

Functional benefit

Products and services

• Elasticizer Deep-Conditioning Treatment Pre-shampoo deep-conditioning treatment that strengthens, repairs and hydrates hair, adding elasticity and bounce. The hero product of the brand and the original Elasticizer treatment, suitable for fine, medium and coarse hair.
• Elasticizer Extreme Rich Deep-Conditioning Treatment Super-charged deep-conditioning treatment formulated for dry, damaged, porous and curly hair, providing all the benefits of the original Elasticizer with a richer formulation.
• Flaky/Itchy Scalp Anti-Dandruff Shampoo Anti-dandruff shampoo that refreshes, soothes and comforts the scalp, addressing flaking and itching for consumers with dandruff or sensitive scalp.
• Body Building Weightless Shampoo Volumising shampoo that lifts fine, flat, flyaway hair without weighing it down, for consumers seeking fuller-looking hair.
• Body Building Weightless Conditioner Volumising conditioner that adds volume and shine to fine, flat hair without weighing it down.
• Density Thickening Shampoo Shampoo formulated to thicken and strengthen fine, shedding hair and help achieve thicker, fuller-looking hair, part of the Density anti-hair loss range.
• Density Thickening Conditioner Conditioner that volumises and strengthens fine, fragile hair as part of the Density anti-hair loss range.
• Density Thickening Protein Spray Volumising and strengthening protein spray for fine, fragile hair, part of the Density range.
• Density Stimulating Scalp Mask Invigorating scalp treatment that balances the scalp and helps encourage healthy hair growth, containing Piroctone Olamine, Zinc PCA, Caffeine and a cooling scalp stimulant.
• Density Preserving Scalp Drops Daily scalp serum with Biomimetic Peptide Blend, Azelaic Acid, Pyridoxine HCL and Zinc PCA, clinically proven to reduce hair fall and preserve hair density with 3 months of continuous use.
• Density Stimulating Scalp Toner Invigorating scalp toner that rehydrates and revitalises the scalp as part of the Density range.
• Elasti-Styler Extreme Curl Cream Daily moisturising leave-in curl cream that protects against frizz and humidity for 8 hours while delivering shape, definition and shine for curly hair.
• Daily Damage Defence Leave-In Conditioner Lightweight daily conditioning spray that detangles, hydrates and improves elasticity of hair.
• Flaky/Itchy Scalp Anti-Dandruff Mask Intensive scalp mask containing Piroctone Olamine, Salicylic Acid and Green Tea Extract that soothes and relieves flaky, itchy scalps while tackling the root causes of dandruff.
• Bond Builder Restructuring Treatment Bond-building treatment that works at the molecular level to repair damaged and processed hair, proven to make hair up to 3X more resistant against damage and protect existing bonds.
• Bond Builder Split End Remedy Treatment that protects and strengthens existing bonds, repairs broken bonds and instantly seals split ends for stronger, visibly healthier hair.
• Pure Blonde/Silver Brightening Daily Shampoo Daily shampoo that refreshes dull, brassy blonde and grey hair to provide brightening benefits and prevent yellowing.
• No Scent No Colour Gentle Shampoo Fragrance-and-colour-free, vegan-friendly gentle shampoo for delicate scalps and sensitive skin, originally formulated for chemotherapy patients.
• One More Day Refreshing Dry Shampoo Dry shampoo that absorbs excess oils and refreshes the scalp between washes.
• Maximizer Root Boosting Spray Root-boosting spray that volumises and lifts fine, flat, flyaway hair.
• Elasti-Styler 5-in-1 Treatment Multi-benefit styling treatment that strengthens, conditions, primes, tames flyaways and adds shine in one product.
• Elasticizer Therapies Honey Nectar & Peach Pre-shampoo Elasticizer variant infused with honey nectar and peach aromatics, providing the brand's signature deep-conditioning benefits with a scented experience.
• Swimcap Water-Resistant Mask Water-resistant, chlorine-battling, UV-absorbing pre-shampoo treatment mask containing Hydrolyzed Elastin, Castor Oil and Olive Oil that protects hair from sun, salt water and chlorine.
• Hair Spa Treatment 60-minute luxury salon treatment at the London or New York clinic that cleanses the scalp, hydrates hair and encourages healthy shine with extra bounce and manageability.
• Initial Consultation & Clinical Treatment 60–120 minute in-person trichologist consultation at the London or New York clinic that examines hair and scalp, reviews health history and produces a tailored treatment plan, followed by a bespoke clinical treatment.
• Virtual Initial Consultation Online video consultation with a trichologist (45–60 minutes) for customers unable to visit clinics in person, with a personalized at-home care plan and bespoke treatment recommendations.
• Follow-Up Appointment 30-minute follow-up trichologist appointment for existing clinic clients to monitor progress and adjust treatment plans, offered both in-person and virtually.
• Review Appointment 15-minute appointment for existing clinic clients requiring quick advice without a full follow-up consultation.
• Intensive Scale Removal 90–120 minute specialist in-clinic service that expertly removes thick, adherent scale from the scalp using extended steaming time, intended for conditions such as eczema or psoriasis.
• Clinical Treatment Tailored in-clinic treatment using trichologist-recommended products to address individual hair and/or scalp needs, available to existing clinic clients after consultation.

Quantifiable outcome

• 46% reduction in hair breakage after one use of Elasticizer (Independent Instrumental Test)
• +6 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Look Good Feel BetterminorStrategic or Co-development PartnerPhilip Kingsley proudly supports Look Good Feel Better, a charity dedicated to improving the emotional wellbeing and self-confidence of people undergoing cancer treatment. For every No Scent No Colour Shampoo (250ml) or Conditioner (200ml) sold, Philip Kingsley will donate 50p to their cause. This partnership reflects the brand's heritage of supporting sensitive scalp needs, originally formulating products for cancer patients during chemotherapy.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harklinikken: Harklinikken is a Danish/Scandinavian trichology-founded clinical hair-loss brand with proprietary regimens and a clinic-plus-DTC model—a near-mirror of Philip Kingsley's positioning in both services and consumer products for hair loss and scalp care.
• Viviscal: Viviscal is a clinically studied hair-growth supplement and topical brand targeting thinning hair—the same end-customer use case (hair loss and density) as Philip Kingsley's Density range and nutrition supplements.
• Olaplex: Olaplex pioneered bond-rebuilding hair care with patented chemistry; Philip Kingsley's Bond Builder line competes in the same bond-repair category with similar science-driven, repair-positioned messaging.
• Nioxin: Nioxin is a long-established clinical hair-thinning brand (now part of Wella) with professional salon distribution and a product range targeting the same hair-loss/thinning use case that Philip Kingsley's Density line addresses.
• Alpecin / Dr. Wolff Group: Dr. Wolff's Alpecin is a German caffeine-based clinical anti-hair-loss brand sold DTC and in pharmacies; it competes on similar clinical/active-ingredient claims to Philip Kingsley's Density range.

Broad incumbents

• Aveda: Aveda is an Estée Lauder-owned botanical and professionally-positioned salon hair and scalp care brand with comparable trichology-adjacent messaging, though broader and more mass-market than Philip Kingsley's clinic-anchored model.
• Kérastase: Kérastase is L'Oréal's professional salon hair care brand with trichology-adjacent ranges (Genesis for hair loss) sold through salons and salons globally; a larger incumbent whose Genesis line directly overlaps Philip Kingsley's thinning-hair positioning.
• Nioxin (parent: Wella Company): The Wella Company's wider professional portfolio includes Nioxin and System Professional, providing larger commercial scale and salon-distribution reach that Philip Kingsley competes against in the trichology/professional segment.

Emerging players

• Vegamour: Vegamour is a fast-growing DTC hair-growth and scalp-health brand leveraging plant-based actives and online assessments, addressing the same hair-thinning demographic via a digital-first model rather than clinics.

Others

• Aesop: Aesop is a premium beauty brand with selective, clinic-inspired retail and clinically literate product narratives; it represents an adjacent premium positioning reference rather than a direct hair-care competitor, but competes for similar affluent, ingredient-conscious consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Philip_Kingsley
• YouTubeyoutube.com/user/philipkingsleylondon
• Facebookfacebook.com/PhilipKingsley
• Instagraminstagram.com/philip_kingsley
• TikToktiktok.com/@philip_kingsley
• Pinterestpinterest.co.uk/philipkingsley

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Philip Kingsley