Obsessed Garage
Obsessed Garage is a private, Lady Lake-based direct-to-consumer e-commerce retailer and content brand curating and reselling automotive detailing, pressure washing, and garage-organization products to DIY enthusiasts, professional detailers, and pressure-washing operators worldwide via a Shopify storefront.
- Company typePrivate
- Founded-
- HeadquartersLady Lake, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Obsessed Garage firmographics
Firmographics- Name
- Obsessed Garage
- Legal name
- Obsessed Garage
- Website
- https://obsessedgarage.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Obsessed Garage is a private, Lady Lake-based direct-to-consumer e-commerce retailer and content brand curating and reselling automotive detailing, pressure washing, and garage-organization products to DIY enthusiasts, professional detailers, and pressure-washing operators worldwide via a Shopify storefront.
- Ownership category
- akta.pro rank
Obsessed Garage industry classification
Industry- Product category
- Automotive Detailing Supplies
- NAICS
- Home Centers (444110)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)
- akta.pro secondary industries
- Garage Organization & Storage Layouts (HSAFADAA), Tool & Hardware Organization (Workbench, Pegboard, Fasteners) (HSAFADAD), Garage, Basement & Attic Organizing (HSAFAKAE)
Keywords
Where Obsessed Garage is headquartered
LocationHeadquarters
- HQ city
- Lady Lake
- HQ country
- United States
- HQ region
- North America
Markets served
Obsessed Garage business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of automotive detailing, pressure washing, and garage organization products. Products include tools, chemicals, equipment, and accessories from multiple branded suppliers as well as Obsessed Garage branded items.
- Membership Program: Subscription membership offering discounts to members for ongoing customer retention and recurring revenue generation.
- Affiliate Program: Referral-based revenue through affiliate partnerships where partners earn commissions for driving sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Obsessed Garage product offering
Product offeringCore offering
Obsessed Garage operates a direct-to-consumer e-commerce platform that curates and sells automotive detailing supplies, garage organization products, and pressure washing equipment from over 60 third-party brands alongside its own OG-branded items such as the MAXFLOW MPro25 MKII pressure washer, OG Wash Station, and bundled detailing packages. The company supplements product sales with content (3,000+ YouTube videos, Knowledge Base blog), a subscription membership program (Inside The Hex), and Garage Design consultation services.
Differentiator
Problem solved
Functional benefit
Products and services
- MAXFLOW MPro25 MKII Pressure Washer A compact, smart, and efficient pressure washer delivering 2.3 GPM at 1000 PSI, designed for professional and enthusiast detailing use.
- OG Wash Station Turn-key wash station solution for setting up a complete pressure washing workstation, available in portable and wall mount configurations.
- Bosch Professional GPX 12V Polisher Kits Compact 12V polisher kits from Bosch Professional designed for automotive detailing and paint correction tasks.
- Obsessed Garage Floating Shelf Metal construction wall-mounted shelf with 50lb holding capacity for garage organization and storage.
- Sonic Tools MSS (Modular Storage System) Durable modular storage system built for professionals, offering sleek organization and high-strength construction for demanding shop use.
- Sonic Tools MSS+ Heavy-duty modular storage with enhanced drawer strength, smooth operation, and modern industrial aesthetics.
- Sonic Tools Tool Boxes Rugged rolling tool boxes designed for daily shop use with secure storage and smooth mobility.
- Sonic Foam Inlays Precision-cut tool foam inlays for Sonic drawers that keep tools organized, secure, and easy to inventory.
- Bilt Hamber TOUCH-LESS Eco-friendly sugar-based snow foam pre-wash solution with an all-new formula applied at 0.5%-2% PIR concentration.
- Bilt Hamber TRACE-LESS Super-wetting, 100% evaporating surfactants glass cleaner that leaves no residue on glass surfaces.
- Bilt Hamber ATOM-MAC Migratory and contact corrosion inhibitor diluted in water for protection against corrosion in open spaces and hollow voids.
- Car Washing Package 2.0 Complete detailing package for car washing including essential chemicals, tools, and accessories.
- Wheel & Tire Package 2.0 Comprehensive wheel and tire cleaning and dressing package.
- Interior Package 2.0 Complete interior cleaning and care package.
- Ultimate Bucket Package 2.0 Premium wash bucket system package for professional detailing.
- Ultimate Microfiber Package 4.0 Complete microfiber collection for detailing including towels, mitts, and accessories.
- Ultimate Decontamination Package 2.0 Professional decontamination package for paint preparation and finish restoration.
- Polishing Package 2.0 Complete paint polishing package for correction and refinement.
- Exterior Protection Package 2.0 Wax, sealant, and coating package for long-lasting exterior protection.
- Obsessed Garage Membership Membership program offering discounts and exclusive benefits for customers.
- Inside The Hex Exclusive member community platform offering content and community access.
- Garage Design Services Professional garage design consultation and planning services for home and commercial garages.
Companies that use Obsessed Garage
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Obsessed Garage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Obsessed Garage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Retail PartnersminorB2B reseller program allowing authorized retailers and detailers to sell Obsessed Garage products. Partners apply through an application process. This extends distribution beyond direct-to-consumer e-commerce.
Scale indicators3 records
Obsessed Garage competitors and assessment
Company assessmentDirect peers
- Adam's Polishes: Premium detailing chemicals and accessories brand selling direct to enthusiasts and professionals. Overlaps with Obsessed Garage's detailing product lines, bundled offerings, and content/education-led GTM.
- Autogeek: Long-established online retailer of auto detailing products, tools, and equipment serving both enthusiasts and professionals. Directly comparable in catalog breadth, customer base, and DTC e-commerce model.
- CarPro: Manufacturer and direct retailer of professional-grade ceramic coatings, detailing chemicals, and accessories. Competes in the same professional-detailer and enthusiast segment Obsessed Garage serves.
- The Rag Company: Specialty retailer of microfiber towels, mitts, and detailing accessories. Overlaps directly with Obsessed Garage's Ultimate Microfiber Package and detailing accessories categories.
- Griot's Garage: Premium automotive care and detailing product retailer with a strong enthusiast brand. Directly competes with Obsessed Garage in curated detailing chemicals, tools, garage organization, and pressure washing equipment sold direct to consumers.
- Detailed Image: Online auto detailing retailer offering curated chemicals, tools, and accessories to enthusiasts. Closely comparable to Obsessed Garage's positioning as a curated, content-supported DTC detailing store.
- Chemical Guys: Major automotive detailing brand and online retailer offering chemicals, tools, accessories, and bundled kits. Competes head-on with Obsessed Garage's detailing packages, bundles, and content-led community marketing.
Broad incumbents
- Turtle Wax: Established mass-market car care brand with extensive retail distribution. Overlaps with Obsessed Garage's exterior protection and detailing chemistry but operates at a fundamentally different price/positioning tier.
- Karcher: Global leader in pressure washing equipment. Obsessed Garage both resells Karcher products and competes with it via its own MAXFLOW MPro25 MKII pressure washer brand.
- Meguiar's: Global car care brand with a much broader mass-market product portfolio sold through retail and DTC. Competes in the same detailing chemicals category but at a much larger, more commoditized scale.
Market position
Customer concentration
Obsessed Garage social profiles
Digital presenceObsessed Garage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Obsessed Garage leadership team
Management profileNumber of profiles
Obsessed Garage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Obsessed Garage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Obsessed Garage
What does Obsessed Garage do?
Obsessed Garage operates a direct-to-consumer e-commerce platform that curates and sells automotive detailing supplies, garage organization products, and pressure washing equipment from over 60 third-party brands alongside its own OG-branded items such as the MAXFLOW MPro25 MKII pressure washer, OG Wash Station, and bundled detailing packages. The company supplements product sales with content (3,000+ YouTube videos, Knowledge Base blog), a subscription membership program (Inside The Hex), and Garage Design consultation services.
Is Obsessed Garage a public or private company?
Obsessed Garage is a private company. It is classified as unknown and is currently operating.
When was Obsessed Garage founded?
Obsessed Garage was founded in -1. It employs 11 to 50 people.
Where is Obsessed Garage based?
Obsessed Garage is headquartered in Lady Lake, United States, in the North America region.
How does Obsessed Garage make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are membership Program and affiliate Program.
Who are Obsessed Garage's main competitors?
Direct peers on record are Adam's Polishes, Autogeek, CarPro, The Rag Company, Griot's Garage, Detailed Image and Chemical Guys. Broad incumbents are Turtle Wax, Karcher and Meguiar's.
Does Obsessed Garage have an API?
No public API is recorded for Obsessed Garage.
What industry is Obsessed Garage in?
Obsessed Garage's product category is Automotive Detailing Supplies. Its primary akta.pro industry code is CRAIAJAH, Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage), with a secondary code of HSAFADAA, Garage Organization & Storage Layouts. Its NAICS code is 444110 and its SIC code is 5013.