CarPro
CarPro is a U.S.-based online media and dealer referral platform that connects car buyers and sellers with a certified dealership network, monetizing primarily through dealer referral fees and media sponsorships anchored by a syndicated radio show.
- Company typePrivate
- Founded2006
- HeadquartersLeague City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What CarPro does
CarPro (legal entity Acuity Strategy d/b/a CarPro) is a U.S.-based online media and referral platform that connects individual car buyers and sellers with a vetted network of certified automotive dealerships. Founded in 2006 by former Ford dealer Jerry Reynolds, the company is headquartered in League City, Texas, and operates across more than 60 U.S. markets. Its core offering is the CarPro Certified Dealer Network, a curated set of retail dealers who must meet customer service standards (including a minimum 4-star average rating) to retain certification. The platform aggregates over 7,000 customer reviews and routes referred buyer leads through its website (carpro.com), where consumers specify vehicle preferences and are matched with certified dealers. The service is free for buyers; dealers pay for the referral leads, which reportedly close at an ~80% rate.
The company's product portfolio is anchored by the CarPro Radio Show, a weekly syndicated program hosted by Jerry Reynolds with co-host Todd Chambless, distributed across 60+ U.S. radio markets and as a podcast, with a companion Driving N Heels podcast targeting women buyers. Supporting channels include a 48,000+-subscriber weekly email newsletter, a website blog featuring vehicle reviews and buying advice, and organic social presence on Facebook, X, YouTube, and Instagram. Additional products include a consignment service for vehicle sellers, a VIP Priority Pass for expedited dealer routing, and a branded merchandise store (shop.carpro.com).
CarPro is privately held and founder-operated with no disclosed institutional funding, no parent company, and no public listing. Revenue is generated primarily through dealer referral fees (the dominant stream) and secondarily through media sponsorships and advertising on the radio show and podcast. The company has 11–50 employees, has no app presence, and exposes no public API or AI-driven features. Recent strategic activity includes a March 2026 national partnership with Retail My Ride to expand seller-side options and an Official Partner relationship with Chaiz for vehicle protection plans.
CarPro firmographics
Firmographics- Name
- CarPro
- Legal name
- Acuity Strategy d/b/a CarPro
- Website
- https://carpro.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarPro is a U.S.-based online media and dealer referral platform that connects car buyers and sellers with a certified dealership network, monetizing primarily through dealer referral fees and media sponsorships anchored by a syndicated radio show.
- Ownership category
- akta.pro rank
Where CarPro is headquartered
LocationHeadquarters
- HQ city
- League City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CarPro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Dealer Referral Fees: CarPro generates revenue by charging certified dealerships for exclusive referral leads. Dealers pay for access to pre-qualified buyers referred through the CarPro platform, with referred buyers showing approximately 80% close rates.
- Media Content: Revenue generated through the CarPro Radio Show and podcast content, including sponsorships and partnerships with automotive brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for car buyers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
CarPro product offering
Product offeringCore offering
CarPro operates an online media and referral platform that connects car buyers and sellers with a vetted network of certified dealerships. Its core offering is a free consumer-facing service that matches buyers with certified dealers (who pay for exclusive referral leads) and provides automotive content through a nationally syndicated radio show, podcast, and newsletter. Revenue is generated primarily through dealer referral fees, with the platform achieving an approximately 80% lead close rate among certified dealers.
Product overview
CarPro is a car buying referral and automotive media company offering a unified platform that connects car buyers with a network of certified dealerships through its core CarPro Certified Dealer Network. The company's product portfolio centers on the CarPro Radio Show (weekly automotive show hosted by Jerry Reynolds), the CarPro Website (car buying resources, reviews, and dealer search), and the CarPro Newsletter. Additional offerings include the Driving N Heels Podcast, Consignment Services for vehicle sellers, VIP Priority Pass for expedited dealer connections, and the CarPro Shop for branded merchandise. The platform operates as a content and referral-based service rather than a transactional software product.
Differentiator
Problem solved
Functional benefit
Brands
- CarPro Radio Show: Weekly radio show hosted by Jerry Reynolds providing automotive news, insider insight, and new car reviews to listeners across the U.S.
Quantifiable outcome
- Certified dealer referral close rate of approximately 80%
- +2 more outcomes
Companies that use CarPro
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CarPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CarPro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Retail My RidecoreNational partnership offering car sellers two options: instant cash offers or consignment through Retail My Ride's nationwide network of licensed retail dealerships. The collaboration provides sellers with side-by-side comparison of selling options and was introduced on CarPro Radio Show reaching listeners in more than 60 U.S. markets.
- ChaizminorChaiz is an Official CarPro Partner providing vehicle protection plans. Jerry Reynolds endorses Chaiz stating 'Our listeners know we will always be upfront with them. Partnering with Chaiz means we can connect them with a resource that takes the same honest approach we do.' Offers up to 60% savings on vehicle protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
CarPro competitors and assessment
Company assessmentDirect peers
- TrueCar: Online car-buying referral platform connecting consumers with certified dealers via paid leads — direct competitor with a national scale and OEM/affinity partner relationships, operating a model CarPro also pursues on a regional/leaner basis.
- CarGurus: Major automotive marketplace and dealer referral platform with national reach, dealer subscriptions, and rich dealer ratings/reviews — directly comparable to CarPro's certified dealer network and accountability model.
- Cars.com: National automotive marketplace combining listings, dealer reviews, and editorial content to drive referrals — overlapping CarPro's content-plus-referral hybrid, with deeper dealer relationships and broader scale.
- Autotrader: Long-established vehicle marketplace and dealer lead-generation platform operated by Cox Automotive — directly comparable to CarPro's referral focus with a vastly larger audience and dealer footprint.
- Edmunds: Automotive research and reviews site with dealer referral and pricing tools that overlap CarPro's editorial-plus-referral proposition, including vehicle reviews and buyer-advocacy content.
Broad incumbents
- Kelley Blue Book (Cox Automotive): Iconic automotive valuation, reviews, and car-shopping platform owned by Cox Automotive; broader and more established than CarPro but pursues the same editorial + dealer connection model and overlaps in audience.
- CarMax: Largest used-car retailer in the U.S. with national footprint and omnichannel car-buying — adjacent to CarPro as an alternative buying channel that competes for the same consumer car-shopping intent.
- Carvana: Online used-car retailer offering home delivery and a streamlined digital purchase experience — competes for the same stress-free buyer positioning that CarPro uses to differentiate from traditional dealers.
- Vroom: Online used-car marketplace with home delivery and financing — adjacent competitor in the digital-first car buying space where CarPro's referral/value-prop competes for the same convenience-oriented buyer.
- AutoNation: Largest U.S. auto retailer with significant digital car-shopping and acquisition capabilities (including Driveway) — competes with CarPro at the dealer end as both a paying certified dealer and an alternative for consumers seeking a streamlined experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CarPro social profiles
Digital presenceCarPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarPro leadership team
Management profileNumber of profiles
Profiles7 records
CarPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarPro
What does CarPro do?
CarPro operates an online media and referral platform that connects car buyers and sellers with a vetted network of certified dealerships. Its core offering is a free consumer-facing service that matches buyers with certified dealers (who pay for exclusive referral leads) and provides automotive content through a nationally syndicated radio show, podcast, and newsletter. Revenue is generated primarily through dealer referral fees, with the platform achieving an approximately 80% lead close rate among certified dealers.
Is CarPro a public or private company?
CarPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarPro founded?
CarPro was founded in 2006. It employs 11 to 50 people.
Where is CarPro based?
CarPro is headquartered in League City, United States, in the North America region.
How does CarPro make money?
Two revenue lines are on record. Dealer Referral Fees are the primary driver. The others are media Content.
Who are CarPro's main competitors?
Direct peers on record are TrueCar, CarGurus, Cars.com, Autotrader and Edmunds. Broad incumbents are Kelley Blue Book (Cox Automotive), CarMax, Carvana, Vroom and AutoNation.
Does CarPro have an API?
No public API is recorded for CarPro.