Die Kavallerie

What Die Kavallerie does

Die Kavallerie is a privately held, full-service German marketing and communications agency headquartered in Tübingen (Baden-Württemberg) with a secondary office in Berlin. Founded in 2003, the firm operates as DIE KAVALLERIE GmbH under managing partners Mark Pelzer and Bjørn Franke, organized into six capability areas: Branding, Campaigning, Design/Motion, Interactive, Academy, and AI-Tools/Agentics. Services span brand development, employer branding, image and product campaigns, CGI/3D and film production, UX/UI design, websites (WordPress, Contao, Typo3), augmented reality, accessibility-compliant builds, and workshops. The agency's go-to-market is direct sales to enterprise and government clients — primarily ministries, district offices (Landratsämter), healthcare organizations, and German Mittelstand manufacturers (KUKA, Bosch, Metabo, Ritter Sport, ZELTWANGER). Proprietary assets include the Aristoteles brand model (Logos/Ethos/Pathos methodology), the Sustainability Map gamification product, the weekly Pfeierabend podcast, the RIDE event series, and the internal Yee-Academy training program.

The business model is professional services, project-based billing with custom scoping and quote-based engagement; standard payment terms are 14 days from invoice, with a 15% agency fee on external costs and 0.70 EUR/km travel billing. The agency derives revenue from five streams: agency branding/campaigning, design/motion production, interactive/digital builds, academy/workshops, and AI tools/agentic workflows. Pricing is not publicly disclosed. Marketing channels include the corporate website, LinkedIn, Instagram, the Pfeierabend podcast, the RIDE event series, and memberships in GWA and CommUnity International Agency Network. Technology infrastructure relies on standard CMS platforms (WordPress, Contao, Typo3) augmented by AI tooling (third-party generative models for on-brand image generation, custom agentic workflows, and chatbots), CGI/3D production tooling, and SaaS integrations (Hetzner hosting, Calendly scheduling, Brevo email, Google Analytics).

The firm's strategic positioning is centered on the dual themes of 'technology and society' and on bridging public-sector communication with modern creative and AI-enabled execution. Differentiation rests on a 20-year track record, German Design Award 2021 recognitions, the Deutscher Preis für Onlinekommunikation 2023, deep Baden-Württemberg public-sector relationships, and proprietary methodologies. The customer base is diversified across approximately 20 named logos spanning government, healthcare, manufacturing, energy, consumer goods, and tourism, with no publicly disclosed revenue split. Operating status is active, with current 2024–2025 web publishing and open job postings indicating ongoing operations, though no financial metrics (revenue, headcount absolute, growth rate) are disclosed.

Name

Die Kavallerie

Legal name

DIE KAVALLERIE GmbH

Website

https://diekavallerie.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Die Kavallerie is a German full-service marketing and communications agency based in Tübingen with a Berlin outpost, serving government ministries, public-sector clients, and enterprises with branding, campaigning, design, digital, AI tooling, and training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Agency Services - Branding & Campaigning: Core agency services including brand development, brand management, image campaigns, product campaigns, content creation, social media campaigns, live & digital events, community management, and media management. Billed as project-based work with pricing based on scope and hourly rates.
2. Design & Motion Services: CGI/3D, photography, film production, trade show design, event design, packaging, and wayfinding systems. Revenue generated through project fees and production costs.
3. Interactive & Digital Services: UX/UI design, websites (WordPress, Contao, Typo3), animation, augmented reality, and apps. Project-based billing with development and maintenance components.
4. Academy & Training Services: Brand impulse workshops with Playmobil Brandstory, corporate influencer programs, story workshops, sustainability story workshops, employer branding workshops, and AI training programs.
5. AI Tools & Agentics: AI strategy consulting, chatbot development, custom agentic workflows, on-brand image generators, AI photobooth, and training & workshops.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Die Kavallerie is a full-service marketing and communications agency offering branding, campaigning, design/motion production, interactive/digital experiences, training workshops, and AI-powered tools/agentic workflows. The agency delivers integrated campaigns, experiences, and platforms for clients across Germany, with particular strength in public-sector communication, employer branding, and corporate design. Core deliverables include brand strategy, content creation, CGI/3D production, web development, and proprietary gamification tools like the Sustainability Map.

Product overview

Die Kavallerie is a full-service marketing and communications agency that offers a comprehensive portfolio of services organized into six core areas: (1) Branding for brand development, employer branding, and corporate design; (2) Campaigning for image, product, and social media campaigns; (3) Design/Motion for CGI/3D, photography, film, and event design; (4) Interactive for UX/UI, websites (WordPress, Contao, Typo3), augmented reality, and accessibility; (5) Academy for workshops and training programs; and (6) AI-Tools/Agentics for AI strategy, chatbots, custom agentic workflows, on-brand image generators, and AI photobooths. The agency also offers proprietary products including the Sustainability Map (a gamification tool for sustainability visualization) and the Pfeierabend podcast. Their approach combines strategy, creativity, AI automation, production, and media to create effective campaigns, experiences, and platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Yee-Academy: Internal training program held every third Friday of the month, where employees share knowledge and hacks for everyday agency life.
• Sustainability Map
• Pfeierabend
• Ride (Event Series)

Products and services

• Branding Services End-to-end brand development and management for organizations, including employer branding, corporate communications, naming and trademark protection, and corporate design systems.
• Campaigning Services Campaign development and execution across image, product, social media, content, live/digital events, community management, and media management for enterprise and public-sector clients.
• Design & Motion Services Production-grade visual design and motion services including CGI/3D, photography, film production, trade show and event design, packaging, and wayfinding/leitsysteme.
• Interactive Services Digital experience design and development including UX/UI design, website builds on WordPress/Contao/Typo3, animation, augmented reality, apps, and accessibility-compliant web development.
• Academy Services Workshop and training programs for client teams covering brand storytelling (Playmobil Brandstory), corporate influencer training on LinkedIn, community management on Meta, sustainability storytelling, and employer branding.
• AI Tools & Agentics AI strategy consulting and implementation including chatbots, custom agentic workflows, on-brand image generators, AI photobooth solutions, and AI training workshops for marketing teams.
• Sustainability Map Proprietary gamification tool that provides interactive visualization of corporate sustainability strategies and measures for companies and organizations.
• Pfeierabend Podcast Weekly agency podcast featuring the 'Trio Infernale' covering industry trends, agency insights, and knowledge sharing for marketing and communications professionals.

Quantifiable outcome

• 4.5 million EUR advertising equivalent value achieved from 150 posters campaign
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• Grapevine (Helsinki)minorStrategic or Co-development Partner · 1 January 2023Agency exchange program with Grapevine Helsinki. Team member Daniela visited as part of international peer learning and collaboration.
• CommUnity International Agency NetworkminorStrategic or Co-development PartnerInternational agency network for knowledge sharing and collaboration among agency peers. Die Kavallerie participates in annual forums (Bukarest 2023 theme: 'Having fun is our best kept tradition') and exchange programs with member agencies across countries.
• GWA (Gesellschaft für Werbung)minorStrategic or Co-development PartnerGerman advertising association membership for professional development, industry networking, and representation in the advertising and marketing community.
• HdM Stuttgart (Hochschule der Medien)minorStrategic or Co-development PartnerCollaboration with students from Stuttgart University of Media on AOK 25th anniversary magazine production, including hand-painted trail element creation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jung von Matt: One of the largest independent creative agency networks in Germany with offices in Hamburg, Berlin, Munich, and other cities. Offers full-service branding, campaigning, and digital capabilities that directly overlap with Die Kavallerie's six service pillars, but at a much larger scale and with national/international reach.
• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich. Combines strategy, creative, digital, and media under one roof, overlapping with all of Die Kavallerie's core service lines, and serves major German enterprise and public-sector clients at significantly greater scale.
• Heimat (TBWA): Berlin-based creative agency within the TBWA global network, with strong brand development and integrated campaign capabilities. Comparable in service mix to Die Kavallerie but backed by a global network and significantly larger headcount.
• DDB Germany: German arm of DDB Worldwide, offering full-service advertising, digital, and brand strategy. Operates in the same German market and competes for many of the same enterprise clients (e.g., automotive, consumer goods), but with substantially greater scale and international reach.
• Ströer SE & Co. KGaA: Major German outdoor and digital advertising company offering content, media, and marketing services at much larger scale. While broader in scope, it represents a potential competitor for Die Kavallerie's media-management and digital campaign work with German public-sector and enterprise clients.
• Saatchi & Saatchi Germany: German arm of the global Saatchi & Saatchi network, providing full-service brand and campaign work. Competes for the same German enterprise and public-sector RFPs as Die Kavallerie, but with significantly greater scale and global creative resources.

Direct peers

• Scholz & Friends: Hamburg- and Berlin-based full-service creative agency known for brand development, integrated campaigns, and digital work. Operates at a similar service breadth to Die Kavallerie, with comparable focus on German enterprise and public-sector clients, but with a larger national footprint.
• Kolle Rebbe: Hamburg-based independent creative agency with strong brand, design, and digital offerings. Comparable in size and service breadth to Die Kavallerie, with similar positioning around brand storytelling and integrated campaigns for German-speaking enterprise clients.
• denkwerk: Cologne-based digital agency focused on UX/UI, web development, and digital campaigns. Comparable to Die Kavallerie's Interactive and Design/Motion service pillars, serving similar German enterprise and public-sector clients at a similar scale.
• nexum: Cologne-based digital agency with strong brand, content, and digital transformation offerings. Comparable to Die Kavallerie's full-service model, serving German enterprise and public-sector clients with similar service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Kavallerie