South Arkansas Orthopaedics & Sports Medicine

What South Arkansas Orthopaedics & Sports Medicine does

South Arkansas Orthopaedics & Sports Medicine (SAOSM) is a private, physician-owned orthopedic and sports medicine practice headquartered at 2700 Vine Street in El Dorado, Arkansas. Founded in 1996 by three board-certified orthopedic surgeons — C. Dwayne Daniels, M.D., Kenneth G. Gati, M.D., and Gregg L. Massanelli, M.D. — the practice operates as a Professional Limited Liability Company (PLLC) and employs between 11 and 50 staff including surgeons, physical therapists, and medical/technical assistants. SAOSM delivers comprehensive orthopedic care covering arthroscopic surgery, total joint replacement (knee, hip, shoulder), carpal tunnel surgery, trauma care, and sports medicine, supported by an on-site physical therapy center that coordinates rehabilitation with the surgical team.

The practice's clinical technology centers on minimally invasive arthroscopic surgical techniques for the knee, hip, and shoulder, alongside integrated surgeon-therapist care coordination. Beyond its El Dorado headquarters, SAOSM extends its footprint through weekly outreach clinics at Magnolia Regional Medical Center and Baptist Health Medical Center in Monticello, serving patients across south Arkansas. The digital infrastructure is limited to an EMA-branded patient portal for online bill payment and appointment requests, with no proprietary software platform, mobile application, or AI-enabled clinical tools.

Commercially, SAOSM generates revenue through professional service fees across four primary streams: clinical office visits (self-pay new patient visits approximately $150-$350, follow-ups $90-$150), surgical procedures (requiring deposits and 90-day payment terms), on-site physical therapy, and insurance/self-pay billing. The practice bills insurance carriers as a courtesy while requiring self-pay patients and motor vehicle accident patients to pay at time of service. SAOSM holds institutional relationships with Southern Arkansas University (Team Physician and Medical Director roles), South Arkansas Surgery Center (Medical Director and QAPI Chair), and UAMS (adjunct faculty), and distributes patient education content through affiliations with the AAOS and AOSSM. The go-to-market motion is relationship-driven and community-anchored, relying on team-physician partnerships with regional schools, a Community Corner website section linking local sports schedules, and a Facebook presence rather than digital marketing or paid acquisition.

Name

South Arkansas Orthopaedics & Sports Medicine

Legal name

South Arkansas Orthopaedics & Sports Medicine, PLLC

Website

https://southarkortho.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

South Arkansas Orthopaedics & Sports Medicine is a private, physician-owned orthopedic and sports medicine practice in El Dorado, Arkansas, founded in 1996 by three board-certified surgeons. It provides comprehensive orthopedic care including joint replacement, arthroscopic surgery, sports medicine, trauma, and on-site physical therapy across south Arkansas.

Ownership category

akta.pro rank

Product category

Orthopaedic and Sports Medicine Practice

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Sports Medicine (HLAKALAB), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Orthopaedic surgery
• Sports medicine
• Joint replacement
• Physical therapy
• Arthroscopic surgery

Headquarters

HQ city

Pine Bluff

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Office Visits: Revenue generated from patient consultations, evaluations, and follow-up office visits. New patient visits approximate $150–$350; established/follow-up visits approximate $90–$150. X-rays and injections billed separately.
2. Surgical Procedures: Revenue from orthopedic surgical procedures including arthroscopic surgery, joint replacement (knee, hip, shoulder), carpal tunnel surgery, and trauma surgery. Surgery deposit required prior to elective procedures; remaining balance due within 90 days.
3. Physical Therapy Services: On-site physical therapy services for orthopedic injuries and disorders, post-surgical rehabilitation, and industrial injury evaluation. Physical therapists work in coordination with orthopedic surgeons.
4. Insurance and Self-Pay Billing: Practice bills insurance carriers for covered patients; self-pay patients required to pay at time of service. Motor vehicle accident insurance patients must pay at time of service as third-party billing is not accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

South Arkansas Orthopaedics & Sports Medicine is a full-service orthopedic and sports medicine practice providing comprehensive musculoskeletal care including arthroscopic surgery, joint replacement (knee, hip, shoulder), carpal tunnel surgery, sports medicine, trauma care, and on-site physical therapy. Founded and operated by three board-certified orthopedic surgeons, the practice delivers one-stop diagnostic, surgical, and rehabilitative services to patients in south Arkansas.

Product overview

South Arkansas Orthopaedics & Sports Medicine (SAOSM) is a full-service orthopedic and sports medicine practice offering comprehensive orthopedic care. The practice provides surgical services including arthroscopic surgery, joint replacement (knee, hip, shoulder), and carpal tunnel surgery, complemented by physical therapy and sports medicine services. Patient education resources cover conditions like fractures, osteoporosis, back pain, and osteoarthritis. The practice also offers a patient portal for online billing and a community corner featuring local sports schedules. Founded by three orthopedic surgeons, the center serves south Arkansas with an on-site physical therapy center and traveling clinics to surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy On-site physical therapy services for orthopedic injuries and disorders, including joint replacement rehabilitation, back and neck injury, rotator cuff repair, ligament repair, fractures, sprains, strains, arthritis, and foot and ankle pain. Therapists work closely with orthopedic surgeons to provide customized care for post-surgical and non-surgical patients.
• Sports Medicine Medical subspecialty services that diagnose, treat, and prevent sports-related injuries and advance the science of exercise, serving athletes from weekend warriors to professional competitors. Includes conditioning, plyometrics, strengthening, and agility training for injury prevention.
• Arthroscopic Surgery Minimally invasive joint surgery using an arthroscope to diagnose and treat joint problems in the knee, shoulder, elbow, ankle, wrist, and hip, including cartilage tears, rotator cuff injuries, and ligament repairs. Complication rate is reported below 1%.
• Joint Replacement Surgery Total joint replacement procedures in which arthritic or damaged joints are removed and replaced with artificial prostheses to relieve joint pain. Includes knee, hip, and shoulder replacement subspecialty procedures.
• Carpal Tunnel Surgery Surgical procedure to relieve pressure on the median nerve in the carpal tunnel by cutting the volar carpal ligament, treating carpal tunnel syndrome. Reported recurrence rate is below 5%.
• Trauma Care Emergency orthopedic trauma services including treatment for fractures, dislocations, and traumatic injuries with information resources from the American Academy of Orthopaedic Surgeons.
• Patient Services (Appointments & Billing) Administrative services including appointments (Monday-Friday 8am-5pm), prescription refills, financial policy management, insurance billing, and medical records handling. Disability and accident form processing incurs a $20 fee.

Quantifiable outcome

• Knee replacement surgery has 90%–95% patient satisfaction with implant lifespan greater than 95% at 10 and 15 years (per Arthritis Foundation study cited on site).
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Southern Arkansas University (SAU)coreStrategic or Co-development PartnerSAOSM serves as Team Physician for Southern Arkansas University Athletics and Dr. Massanelli serves as Medical Director for SAU. Dr. Gati also serves as Team Physician for SAU. The partnership provides university athletes with orthopedic care, injury prevention, and sports medicine services.
• South Arkansas Surgery CentercoreImplementation/ SI/ Consulting PartnerAn outpatient surgery center in El Dorado where the SAOSM surgeons perform surgical procedures. Dr. Massanelli serves as Medical Director and Dr. Daniels serves as QAPI Chair. Dr. Gati serves on the Board of Directors.
• Magnolia Regional Medical CenterminorStrategic or Co-development PartnerDr. Gati travels weekly to Magnolia to hold an orthopaedic clinic at Magnolia Regional Medical Center, extending SAOSM's orthopedic services to the Magnolia community and surrounding areas.
• Baptist Health Medical Center (Monticello)minorStrategic or Co-development PartnerDr. Massanelli travels weekly to Monticello for an orthopaedic clinic at Baptist Health Medical Center, bringing specialized orthopedic care to the Monticello and Drew County community.
• American Academy of Orthopaedic Surgeons (AAOS)minorOthersSAOSM compiles and links to patient education resources from the AAOS website, including information on fractures, trauma, and various orthopedic conditions, providing patients with authoritative external educational content.
• American Orthopaedic Society for Sports Medicine (AOSSM)minorOthersSAOSM provides downloadable sports medicine documents (Cortisone Injections, Flexibility, Gymnastics, Mature Athlete, Wrestling guides) originally produced by the AOSSM, used to educate patients on sports-related topics.
• UAMS (University of Arkansas for Medical Sciences)minorStrategic or Co-development PartnerBoth Dr. Gati and Dr. Massanelli serve as Adjunct Faculty for UAMS. All three surgeons completed their orthopedic residencies at UAMS. The relationship supports medical education and training pipeline.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Resurgens Orthopaedics: Atlanta-based private multi-surgeon regional orthopedic specialty practice with on-site imaging, physical therapy, and subspecialty coverage in sports medicine, joint replacement, and spine. Closest structural match to SAOSM's "one-stop" private orthopedic specialist model.
• Andrews Sports Medicine & Orthopaedic Center: Birmingham, Alabama-based private orthopedic and sports medicine specialty center with strong athletic partnership philosophy and integrated rehabilitation — closely analogous to SAOSM's regional sports medicine center operating model.
• Twin Cities Orthopedics (TCO): Minneapolis-St. Paul-based private multi-surgeon regional orthopedic group offering comprehensive orthopedic care, sports medicine, and on-site physical therapy. Same physician-owned private specialty group archetype as SAOSM but at materially larger scale.
• OrthoCarolina: Charlotte, NC-based large private orthopedic and sports medicine specialty practice with subspecialty depth and on-site therapy. Comparable multispecialty orthopedic group model with similar integration of surgical and rehabilitation services.
• Beacon Orthopaedics & Sports Medicine: Cincinnati-region private orthopedic and sports medicine practice with multiple locations, on-site physical therapy, and athletic partnerships. Directly comparable combination of orthopedics, sports medicine, and integrated rehabilitation under one specialty roof.
• Texas Orthopedics, Sports Medicine & Spine: Austin, Texas-based private multi-surgeon orthopedic specialist practice offering joint replacement, sports medicine, arthroscopy, and on-site PT. Comparable regional private specialty practice with similar sub-specialty coverage.
• The Steadman Clinic: Vail, Colorado-based private orthopedic and sports medicine specialty clinic focused on high-acuity joint preservation, arthroscopy, and athlete care. Highly comparable sports-medicine-anchored private specialist model, though at premium scale and brand.

Broad incumbents

• Midwest Orthopaedics at Rush: Chicago-based academic-affiliated orthopedic specialty group with deep subspecialty expertise across joint replacement, sports medicine, and spine. Operates a much larger footprint and care delivery model than SAOSM but represents the broader established orthopedic specialist incumbent category.
• Rothman Orthopaedic Institute: Philadelphia-area multi-region orthopedic specialty practice with extensive subspecialty coverage and ASC operations. Larger and more geographically diversified orthopedic specialist incumbent demonstrating the scaled version of SAOSM's service lines.
• Hospital for Special Surgery (HSS): New York-based orthopedic specialty hospital and physician practice operating across orthopedic surgery, sports medicine, and rehabilitation. Anchors the same overall clinical category (sports medicine + joint replacement + rehabilitation) at the highest-end incumbent tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/saosm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about South Arkansas Orthopaedics & Sports Medicine