OrthoCarolina
OrthoCarolina is a physician-owned orthopedic practice headquartered in Charlotte, NC, operating 35+ offices and ambulatory surgery centers across the Carolinas. It delivers comprehensive musculoskeletal care across nine subspecialties, supported by a research institute and value-based care partnerships with major payers.
- Company typePrivate
- Founded1922
- HeadquartersCharlotte, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What OrthoCarolina does
OrthoCarolina is a physician-owned orthopedic practice headquartered in Charlotte, North Carolina, serving the Carolinas since 1922. It operates more than 35 orthopedic and specialty care offices, ambulatory surgery centers (Mallard Creek, Matthews, and a new Steele Creek facility under development), and urgent care locations, providing operative and non-operative musculoskeletal care across nine subspecialties: foot and ankle, hand/wrist/elbow, hip, knee, pediatrics, physiatry, shoulder, spine, and sports medicine. Supporting assets include the OrthoCarolina Research Institute, which produces peer-reviewed clinical and policy research, and consumer-facing tools such as the MyChart patient portal and the HURT mobile app for 24/7 orthopedic triage.
The business model is anchored in fee-for-service professional and facility revenue from clinical care, surgical procedures at ASCs, and ancillary services. Value-based care contracts supplement this base; the most significant is the June 2026 preferred provider partnership with the North Carolina State Health Plan through the Lantern specialty care platform, which delivers no-cost surgical care to more than 750,000 public-sector members and accelerates patient volume into OrthoCarolina's ASCs. The practice runs a multi-channel marketing operation including content marketing, organic social, email, webinars, community outreach through the OrthoCarolina Foundation, and earned media from research and partnership announcements.
In 2025 OrthoCarolina executed two strategic divestitures — physical therapy (24 clinics sold to PT Solutions) and medical imaging (18 locations sold to Novant Health and MedQuest Associates) — exiting non-core services to concentrate capital and physician focus on orthopedic surgical and specialty care. The November 2025 elimination of North Carolina's Certificate of Need restrictions unlocked ambulatory surgery center expansion, and OrthoCarolina responded with a planned 100% increase in OR capacity (from 4 to 10) over 18 months. The organization remains private with no identified institutional or PE ownership.
OrthoCarolina firmographics
Firmographics- Name
- OrthoCarolina
- Legal name
- OrthoCarolina
- Website
- https://OrthoCarolina.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- OrthoCarolina is a physician-owned orthopedic practice headquartered in Charlotte, NC, operating 35+ offices and ambulatory surgery centers across the Carolinas. It delivers comprehensive musculoskeletal care across nine subspecialties, supported by a research institute and value-based care partnerships with major payers.
- Ownership category
- akta.pro rank
OrthoCarolina industry classification
Industry- Product category
- Orthopedic Healthcare Services
- NAICS
- Offices of Physicians (62111), Ambulatory Health Care Services (621)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- General Orthopedics (HLAKALAA)
- akta.pro secondary industries
- Orthopedic & Spine Surgery Centers (HLAFAIAG), Spine (Orthopedic Spine) (HLAKALAE)
Keywords
Where OrthoCarolina is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
OrthoCarolina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Clinical Care Services: OrthoCarolina generates revenue through the provision of orthopedic clinical services, including operative and non-operative care across multiple subspecialties (foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatrics, physiatry). Revenue is driven by patient volume across clinics, ambulatory surgery centers, and urgent care locations.
- Diagnostic Imaging: Revenue from diagnostic imaging services including MRI, provided at OrthoCarolina and partner imaging locations.
- Surgical Procedures (ASC): Revenue from outpatient orthopedic surgical procedures performed at ambulatory surgery centers (Steele Creek, Matthews, Mallard Creek). The practice is expanding ASC capacity by 100% (from 4 to 10 operating rooms) to capture growing outpatient surgical demand.
- Value-Based Care Contracts: Revenue from value-based care arrangements with payers such as the NC State Health Plan Lantern platform, providing no-cost surgical care to eligible members with the goal of controlling healthcare expenses while delivering quality orthopedic outcomes.
- Imaging Services Divestiture: In April 2025, OrthoCarolina divested its medical imaging locations (15 in Charlotte region, 3 in Piedmont Triad) to Novant Health/MedQuest Associates, allowing the practice to concentrate on core orthopedic services. This transaction generated one-time proceeds (terms undisclosed).
- Physical Therapy Divestiture: In April 2025, PT Solutions Physical Therapy acquired OrthoCarolina's physical therapy branch (24 clinics across North Carolina), transitioning those services to PT Solutions while OrthoCarolina maintains focus on its orthopedic specialty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Standard orthopedic consultation and treatment pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
OrthoCarolina product offering
Product offeringCore offering
OrthoCarolina is a physician-owned orthopedic practice providing operative and non-operative musculoskeletal care, diagnostic imaging (MRI), and rehabilitative therapy across nine subspecialties including foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatrics, and physiatry. The practice operates ambulatory surgery centers for outpatient orthopedic procedures and supports research through the OrthoCarolina Research Institute. Care is delivered through more than 35 offices, urgent care sites, and ASCs across the Carolinas.
Product overview
OrthoCarolina is a physician-owned orthopedic practice serving the Carolinas since 1922, operating more than 35 orthopedic and specialty care offices. The company offers a unified care platform combining clinical services, ambulatory surgery centers (Mallard Creek Surgery Center, Matthews Surgery Center, and new Steele Creek facility), and the OrthoCarolina Research Institute. The portfolio includes specialty care across foot and ankle, hand/wrist/elbow, hip, knee, pediatrics, physiatry, shoulder, spine, and sports medicine. Supporting services include the HURT mobile app for 24/7 orthopedic advice, MyChart patient portal, MRI services, urgent care facilities, and value-based care programs. Recent expansions include significant ASC capacity growth (100% increase in operating rooms) and partnerships with NC State Health Plan's Lantern platform for no-cost surgical care.
Differentiator
Problem solved
Functional benefit
Brands
- HURT! App: 24/7 orthopedic advice and care access mobile application
Products and services
- Orthopedic Specialty Services Comprehensive musculoskeletal care including operative and non-operative treatment, diagnostic imaging, and rehabilitative therapy across foot & ankle, hand/wrist/elbow, hip, knee, pediatrics, physiatry (non-surgical spine), shoulder, spine, and sports medicine for individual patients with orthopedic conditions or injuries.
- Urgent Care Same-day walk-in orthopedic urgent care services at multiple locations with extended evening and weekend hours, providing immediate specialized orthopedic attention without emergency room wait times.
- OrthoCarolina Ambulatory Surgery Centers Physician-owned outpatient ambulatory surgery centers providing same-day orthopedic surgical procedures in the greater Charlotte region, including the Mallard Creek, Matthews, and new Steele Creek locations.
- HURT! 24/7 Orthopedic Advice App Standalone mobile application providing 24/7 orthopedic advice and immediate care access for patients with injuries or orthopedic concerns.
- MRI Diagnostic Imaging Diagnostic MRI imaging historically offered at OrthoCarolina and partner imaging locations for orthopedic assessment (note: imaging locations divested to Novant Health/MedQuest in April 2025).
Quantifiable outcome
- 100% increase in ASC operating room capacity planned over 18 months
- +2 more outcomes
Companies that use OrthoCarolina
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
OrthoCarolina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OrthoCarolina partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- North Carolina State Health Plan (Lantern Specialty Care Platform)coreOrthoCarolina was named a preferred provider on the NC State Health Plan's Lantern specialty care platform, enabling the plan's 750,000+ members (teachers, state employees, retirees, and dependents) to access top-performing OrthoCarolina surgeons at no out-of-pocket cost. The partnership expands no-cost surgical care options statewide while supporting value-based care models and controlling rising healthcare expenses. OrthoCarolina will continue expanding its surgical capacity with new ambulatory surgery centers to support the growing patient volume from this partnership.
- National Amateur SportscoreOrthoCarolina and National Amateur Sports expanded their 13-year partnership to support public school athletics across five major school districts in the Carolinas: Charlotte-Mecklenburg, Winston-Salem/Forsyth County, Cabarrus County, Iredell-Statesville, and Fort Mill. The expanded partnership adds new programming to enhance student development, leadership opportunities, and community engagement while continuing to provide sports medicine care for student-athletes and event support.
- PT Solutions Physical TherapyminorPT Solutions Physical Therapy acquired OrthoCarolina's physical therapy branch, which included 24 clinics across North Carolina. PT Solutions also entered a collaboration with Novant Health to enhance rehabilitation services in the region. For OrthoCarolina, this divestiture allows a strategic focus on core orthopedic specialty services rather than physical therapy operations.
- Novant HealthminorNovant Health partnered with MedQuest Associates to acquire 15 OrthoCarolina medical imaging locations in the Charlotte region and 3 additional locations in the Piedmont Triad region, covering fixed and mobile MRI assets. OrthoCarolina continued providing patient care during the transition period before MedQuest assumed daily operations. Novant Health is the second largest healthcare provider in the Charlotte area with over 900 locations across the Southeast.
- Carolinas Medical CenterminorResearchers at Carolinas Medical Center collaborated with OrthoCarolina Research Institute on a study presented at the 2026 AAOS Annual Meeting analyzing prior authorization's impact on elective spine surgery. The study reviewed charts of over 7,000 U.S. adults from January 2021 to December 2024, finding that prior authorization delays surgery by an average of 15.7 days without providing cost savings to payers.
Scale indicators4 records
Recent moves9 records
Expansion highlights5 records
OrthoCarolina competitors and assessment
Company assessmentBroad incumbents
- Novant Health: Novant Health is the second-largest health system in the Charlotte area with 900+ locations across the Southeast and now owns OrthoCarolina's divested imaging assets via its MedQuest partnership. It is comparable as a regional incumbent building orthopedic, imaging, and ASC capabilities in the same Carolinas footprint.
- Hospital for Special Surgery: HSS is the leading U.S. orthopedic specialty hospital and research enterprise, operating a large physician practice and ASC network. It is comparable to OrthoCarolina as a top-tier orthopedic specialty and research organization, although it operates at national scale rather than regional.
- Cleveland Clinic Orthopaedic & Rheumatologic Institute: Cleveland Clinic operates a major orthopedic and rheumatology service line within a large academic health system. It is comparable as a broad incumbent offering orthopedic specialty care at scale, though it is hospital-based rather than independent.
- Atrium Health (Atrium Health Musculoskeletal Institute): Atrium Health is the dominant integrated delivery system in the Charlotte region and operates a comprehensive orthopedic and musculoskeletal service line across the Carolinas. It is comparable to OrthoCarolina as the principal competing orthopedic provider in OrthoCarolina's home market while being part of a much larger hospital-owned enterprise.
Direct peers
- Resurgens Orthopaedics: Resurgens is one of the largest physician-owned orthopedic practices in the U.S., headquartered in Georgia with a multi-subspecialty footprint and ASCs. It is directly comparable to OrthoCarolina as an independent, large-scale Southeast orthopedic specialty group.
- The Steadman Clinic: Steadman Clinic is a multi-subspecialty orthopedic and sports medicine practice based in Colorado with an associated research institute and ASCs. It is directly comparable to OrthoCarolina in the combination of multi-subspecialty orthopedics, sports medicine focus, and research-driven brand.
- OrthoVirginia: OrthoVirginia is a large, multi-subspecialty orthopedic specialty group with owned ASCs and urgent care across Virginia. It is directly comparable to OrthoCarolina in size, subspecialty depth, and the regional independent specialty-group model.
- Twin Cities Orthopedics: Twin Cities Orthopedics is a large physician-owned orthopedic practice in Minnesota operating multiple clinics, ASCs, and therapy services. It is directly comparable to OrthoCarolina as a private, multi-subspecialty orthopedic group with owned ambulatory surgical facilities.
- Rothman Orthopaedic Institute: Rothman is a large, physician-led orthopedic specialty practice operating multiple locations, ASCs, and research programs across the Mid-Atlantic and Florida. It is directly comparable to OrthoCarolina in model — multi-subspecialty orthopedic group with owned ASCs, research arm, and regional dominance.
Others
- PT Solutions Physical Therapy: PT Solutions acquired OrthoCarolina's 24-clinic physical therapy business in April 2025. It is comparable as a regional rehabilitation services partner now embedded in OrthoCarolina's care pathway and a potential channel partner for post-operative referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
OrthoCarolina social profiles
Digital presenceOrthoCarolina financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrthoCarolina leadership team
Management profileNumber of profiles
OrthoCarolina subsidiaries and ownership
Company hierarchySubsidiaries3 records
OrthoCarolina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrthoCarolina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrthoCarolina
What does OrthoCarolina do?
OrthoCarolina is a physician-owned orthopedic practice providing operative and non-operative musculoskeletal care, diagnostic imaging (MRI), and rehabilitative therapy across nine subspecialties including foot & ankle, hip & knee, shoulder & elbow, spine, sports medicine, hand, pediatrics, and physiatry. The practice operates ambulatory surgery centers for outpatient orthopedic procedures and supports research through the OrthoCarolina Research Institute. Care is delivered through more than 35 offices, urgent care sites, and ASCs across the Carolinas.
Is OrthoCarolina a public or private company?
OrthoCarolina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OrthoCarolina founded?
OrthoCarolina was founded in 1922. It employs 1,001 to 5,000 people.
Where is OrthoCarolina based?
OrthoCarolina is headquartered in Charlotte, United States, in the North America region.
How does OrthoCarolina make money?
Six revenue lines are on record. Clinical Care Services are the primary driver. The others are diagnostic Imaging, surgical Procedures (ASC), value-Based Care Contracts, imaging Services Divestiture and physical Therapy Divestiture.
Who are OrthoCarolina's main competitors?
Broad incumbents on record are Novant Health, Hospital for Special Surgery, Cleveland Clinic Orthopaedic & Rheumatologic Institute and Atrium Health (Atrium Health Musculoskeletal Institute). Direct peers are Resurgens Orthopaedics, The Steadman Clinic, OrthoVirginia, Twin Cities Orthopedics and Rothman Orthopaedic Institute. PT Solutions Physical Therapy is listed as an others.
Does OrthoCarolina have an API?
No public API is recorded for OrthoCarolina.
What industry is OrthoCarolina in?
OrthoCarolina's product category is Orthopedic Healthcare Services. Its primary akta.pro industry code is HLAKALAA, General Orthopedics, with a secondary code of HLAFAIAG, Orthopedic & Spine Surgery Centers. Its NAICS code is 62111 and its SIC code is 8011.