Next Step Advisors

What Next Step Advisors does

Next Step Advisors, LLC is an Arizona-based, veteran-owned health and wealth advisory firm co-founded in 2015 by Jeff Edwards and Greg Geryak. The firm operates three regional offices (Tucson, Phoenix Metro, and Western/Northern Arizona) and deploys 100+ licensed advisors who specialize exclusively in Medicare guidance, employer benefits, and wealth planning. Its three service pillars are Medicare Guidance (enrollment support, supplement, advantage, and prescription coverage), the Employer's Choice (EHP) program for employer benefits, and Next Step Wealth Strategies for retirement and legacy planning delivered under a Plan Member Securities RIA partnership.

The firm's core product is human-advisor-led consultation, supported by an Education Center of 20+ Medicare videos, downloadable workbooks, and free guides that serve top-of-funnel content marketing. Underlying technology is minimal; the firm is explicitly service-based rather than platform-based, with no proprietary software, app, or API disclosed. Distribution is regionally concentrated in Arizona via direct advisor consultation (phone, virtual, in-person), employer direct outreach, and educational workshops.

Next Step Advisors earns revenue primarily through insurance carrier commissions on policies placed across Medicare supplements, Medicare Advantage, Part D, life insurance, long-term care, dental/vision/hearing, and critical illness products, with no fees charged to clients. A secondary revenue stream comes from registered investment advisory fees generated under the Plan Member Securities umbrella. The firm is privately held as an LLC with no external funding, no parent company, and no disclosed financial statements.

Name

Next Step Advisors

Legal name

Next Step Advisors, LLC

Website

https://nsadvisor.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Next Step Advisors is an Arizona-based, veteran-owned advisory firm with 100+ licensed advisors providing Medicare guidance, employer benefits (Employer's Choice), and wealth planning to individuals and Arizona businesses, earning revenue through insurance carrier commissions and RIA fees.

Ownership category

akta.pro rank

Product category

Insurance and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Medicare advisory services
• Employer benefits brokerage
• Wealth management advisory
• Insurance commission brokerage
• Retirement income planning

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Insurance Commission: Advisors charge no fees to clients. Revenue generated through commissions paid by insurance companies when clients select insurance products. Works with all major Medicare insurance companies and top-rated insurance providers.
2. Financial Advisory Services: Registered Investment Advisor services through Plan Member Securities for wealth management and retirement planning. Jeff Edwards is a Principal with Plan Member Securities providing all-encompassing financial strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Next Step Advisors is an independent insurance brokerage and financial advisory firm that delivers free Medicare enrollment guidance, supplementary insurance products, and wealth advisory services to individuals, plus modern employer-focused healthcare benefit programs to Arizona businesses. Revenue is generated through carrier commissions on insurance placements and registered investment advisor fees via Plan Member Securities, rather than client fees. The firm pairs advisor-led consultations with a self-paced Education Center of Medicare videos and downloadable guides.

Product overview

Next Step Advisors is a Medicare-focused advisory firm that offers three core service pillars: Medicare Guidance, Employer Benefits (through the Employer's Choice program), and Wealth Advisory Services. The company provides a proprietary Education Center with video content for self-paced Medicare learning. Additional insurance products include Life & Final Expense Coverage, Long-Term Care Insurance, Dental/Vision/Hearing Insurance, Critical Illness Insurance, and Investment/Retirement Income advisory. The portfolio centers on helping employers, investors, and retirees navigate healthcare and financial planning decisions in Arizona.

Differentiator

Problem solved

Functional benefit

Brands

• Next Step Wealth Strategies: Wealth management and financial planning services for individuals and families building long-term financial strategies
• Employer's Choice (EHP)

Products and services

• Medicare Guidance Independent advisory service helping Arizona individuals understand Medicare coverage options and select plans that fit their healthcare needs and financial goals, including Medicare Supplement, Medicare Advantage, and prescription drug coverage. Service is free to clients and monetized via carrier commissions.
• Employer's Choice Program (EHP) Modern employer-focused healthcare benefit program delivering simple enrollment, payroll integration, preventive care access, and technology-driven healthcare services to Arizona businesses seeking to control benefit costs while improving employee health.
• Wealth Advisory Services (Next Step Wealth Strategies) Strategic wealth planning for individuals and families including retirement planning, portfolio management, wealth preservation, and family legacy planning, delivered as Registered Investment Advisor services through Plan Member Securities.
• Education Center Self-paced online learning platform offering a library of short Medicare education videos, downloadable workbooks, and FAQs answering the most commonly asked Medicare questions for prospective and current clients.
• Life & Final Expense Coverage Insurance product set including Single Premium Life, Term Life, Guaranteed Universal Life, Indexed Universal Life, Whole Life, First to Die/Second to Die Life, Final Expense Funeral Trust, and Final Expense Simplified/Guaranteed Issue coverage options.
• Long-Term Care Insurance Insurance coverage helping individuals face the costs of nursing home or home care for illnesses or injuries requiring assistance with daily living activities such as bathing or dressing.
• Dental, Vision, and Hearing Insurance Insurance plans covering dental care, vision care including glasses, and hearing care including hearing aids, diagnostics, and treatments to protect overall health.
• Critical Illness Insurance Insurance coverage providing cash payout for major health emergencies such as cancer, heart attack, or stroke to help cover gaps where traditional health insurance may fall short.
• Investment and Retirement Income Advisory Financial advisory services helping clients understand the difference between investing for retirement versus investing in retirement, with guidance on retirement income strategies.

Quantifiable outcome

• Save weeks or months of confusing and time-consuming research

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Plan Member SecuritiescoreStrategic or Co-development PartnerJeff Edwards serves as Principal with Plan Member Securities, providing registered investment advisor services and securities-related financial planning under their regulatory umbrella. This partnership enables the delivery of comprehensive financial advisory services including investment management and retirement planning.
• Major Medicare Insurance CompaniescoreChannel Partner/ Reseller/ DistributorAs an independent broker, Next Step Advisors works with all major Medicare insurance companies to find the right plan for each client's unique situation. This allows advisors to provide unbiased recommendations without being beholden to any single insurer.
• Top-Rated Insurance CompaniescoreChannel Partner/ Reseller/ DistributorFor insurance products including life, long-term care, dental, vision, hearing, and critical illness coverage, the firm works with top-rated companies. They are not tied to specific policies and can select best options for clients.
• Next Step Wealth StrategiesminorStrategic or Co-development PartnerJeff Edwards manages Next Step Wealth Strategies, a separate entity focused on strategic wealth planning for long-term success. The two firms collaborate to provide comprehensive financial planning and investment guidance to clients.
• 121 Financial Group (Greg Geryak)minorStrategic or Co-development PartnerGreg Geryak maintains connection to 121 Financial Group where he serves as a team member, providing additional financial planning resources and cross-referrals for investment and retirement income services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GoHealth: Medicare-focused insurance brokerage with a telesales model and proprietary technology platform. Comparable to Next Step Advisors in Medicare-centric product mix and carrier-partnered distribution.
• HealthMarkets: Independent insurance brokerage matching consumers with health, Medicare, life, and supplemental carriers nationwide. Highly comparable product breadth and multi-carrier advisory model to Next Step Advisors.
• eHealth: Online Medicare and individual health insurance marketplace operating as a multi-carrier broker. Comparable in core Medicare brokerage motion but differentiated by digital-first scale versus Next Step's local-advisor approach.
• SelectQuote: Senior-focused direct-to-consumer insurance brokerage with heavy Medicare, life, and supplemental health distribution. Most directly comparable to Next Step Advisors' Medicare-led, multi-carrier broker model.
• Bankers Life: Insurance and financial services firm targeting the 50+ demographic with Medicare supplements, life, and retirement income products. Comparable customer segment and product mix to Next Step Advisors' Medicare and retirement advisory business.

Broad incumbents

• Mutual of Omaha: Large incumbent insurer and broker offering Medicare Supplement, life, and retirement products through independent agent networks. Comparable product portfolio to Next Step's Medicare and insurance brokerage lines.
• Assurance: Top-50 US insurance brokerage with employee benefits, Medicare, and wealth advisory capabilities across SMB and mid-market employers. Comparable breadth across Next Step Advisors' three pillars but at significantly greater scale.
• New York Life: Established mutual life insurer with significant Medicare, life, long-term care, and wealth advisory distribution via captive and independent advisors. Adjacent competitor in long-term care, life, and retirement income advisory.
• OneDigital: Large national employee benefits and HR advisory firm serving employers with benefits brokerage, wealth management, and consulting. Comparable to the Employer's Choice pillar and adjacent to the wealth advisory arm.

Regional players

• Bridge Financial Group: Independent financial services and insurance advisory firm serving individuals and employers with retirement, wealth, and benefits solutions. Comparable multi-line independent advisory model with regional concentration, though operating in different geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NextStepAdvisorsLLC
• LinkedInlinkedin.com/company/nextstepadvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Next Step Advisors