Borges Media

What Borges Media does

Borges Media is a locally owned outdoor advertising company founded in 2019 by Joseph Borges and headquartered in Stephenville, Texas. It sells billboard media placements to small and medium-sized businesses and non-profit organizations in Stephenville, Dublin, Lingleville and surrounding Texas communities, operating from a P.O. Box address with a headcount of 1–10. The company runs a sales-led go-to-market model with local field presence, multi-board placement options, and bundled creative assistance, distinguishing itself from large corporate OOH competitors through community positioning and special support for non-profits.

The product portfolio comprises two core offerings plus one add-on. Digital OOH provides programmable digital billboards with real-time ad updates, flexible scheduling from days to weeks, and same-day deployment, supporting website drives and social media engagement. Static, Bulletin & Printed OOH is the traditional billboard offering with all-inclusive pricing covering production and installation with no hidden fees. Color & Readability is an add-on module providing 18 tested color combinations designed to maximize outdoor advertising recall. Social media advertising on Facebook is bundled into all packages at no incremental cost.

Revenue is generated through transaction-fee rental of billboard inventory, with quote-based pricing determined by location and board count rather than publicly disclosed rate cards. GTM is exclusively direct sales via local operations; industry affiliations with IBO USA and OAAA provide ecosystem credibility. The company is privately held and founder-owned with no external capital, no funding history, no M&A activity, and no disclosed revenue figures. Technology is limited to a WordPress-based website (designed by partner Apparatix Media) and standard digital billboard hardware; no AI/ML, APIs, or proprietary software platforms are in evidence.

Name

Borges Media

Legal name

Borges Media

Website

https://borgesmedia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Borges Media is a Stephenville, Texas-based, founder-owned outdoor advertising company that sells digital and static billboard placements to local small and medium-sized businesses and non-profits across North Texas communities.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFALAA

Static Billboards & Posters (Roadside, Wallscapes)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFALAL

OOH Production, Printing & Installation Services

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Outdoor advertising
• OOH advertising
• Billboard advertising
• Digital billboards
• Printed billboards

Headquarters

HQ city

Stephenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel

Revenue model

1. OOH Billboard Advertising: Revenue generated from renting billboard advertising space including digital OOH and static/bulletin displays. Pricing includes all production and installation costs with no hidden fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Borges Media provides outdoor advertising (OOH) services to local businesses in Texas communities including Stephenville, Dublin, and Lingleville. The company offers digital OOH, static/bulletin/printed OOH advertising, and color and readability design services.

Product overview

Borges Media is a locally owned outdoor advertising company founded in 2019, offering a dual-product portfolio consisting of Digital OOH and Static, Bulletin & Printed OOH. Digital OOH provides flexible, real-time advertising with same-day deployment capabilities, while Static/Bulletin/Printed OOH offers traditional billboard advertising with multi-board placement. The company also provides Color & Readability design guidance as an add-on service. Social Media platform advertising is included for all advertisers at no additional cost.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital OOH Advertising Digital out-of-home advertising placements serving local businesses in Stephenville, Dublin, and Lingerville, Texas.
• Static/Bulletin/Printed OOH Advertising Static, bulletin, and printed out-of-home billboard advertising for local businesses in Texas communities.
• Color and Readability Design Services Creative design service optimizing outdoor advertising creative for color impact and readability at a distance for local business advertisers.

Quantifiable outcome

• High color contrast improves outdoor advertising recall by 38%
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• IBO USAminorOthersIndustry affiliation showing membership in IBO USA organization for outdoor advertising businesses.
• OAAA (Outdoor Advertising Association of America)minorOthersIndustry affiliation demonstrating membership in the primary outdoor advertising trade association.
• Apparatix MediaminorImplementation/ SI/ Consulting PartnerWebsite design partner credited for designing the Borges Media website (apparatix.com).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clear Channel Outdoor: One of the largest global OOH operators with a heavy U.S. billboard presence; competes with Borges Media for local advertisers and is actively growing its digital OOH footprint in secondary markets.
• Interstate Outdoor Advertising: Regional OOH operator with static and digital billboards concentrated in the Mid-Atlantic and Southeast; comparable role of a multi-market billboard owner-operator selling local and regional campaigns.
• Fairway Outdoor Advertising: Regional OOH company focused on the Southeast U.S., offering static and digital billboards with creative/production support bundled into advertiser packages; structurally similar business model.
• Adams Outdoor Advertising: Regional OOH operator running static and digital billboards across the Midwest and Southeast U.S.; closest scale-and-model analog to Borges Media as a non-national but multi-market billboard operator.
• OUTFRONT Media: Major U.S. OOH media company operating billboards, transit, and digital displays; comparable business model of selling advertising space on owned/operated outdoor inventory with similar product categories.
• Lamar Advertising Company: Largest U.S. outdoor advertising operator with a national network of static and digital billboards; directly comparable to Borges Media's static bulletin and digital OOH offering, operating in many of the same OOH sub-categories at vastly larger scale.
• Regency Outdoor Advertising: Mid-sized regional OOH operator running static and digital billboards across multiple U.S. markets; comparable business model of selling space on owned billboard inventory with value-added creative services.

Others

• Vistar Media: Programmatic digital-out-of-home (DOOH) ad platform that aggregates digital billboard inventory for media buyers; adjacent technology layer that competes for the same advertiser OOH budgets Borges Media pursues via direct sales.
• Watchfire: Manufacturer of LED digital billboards and signage hardware frequently used by OOH operators; comparable as the enabling technology supplier underpinning Borges Media's Digital OOH product line.

Emerging players

• Blip Billboards: Digital-billboard-focused advertising platform aggregating short-term digital OOH buys across a network of operators; partially overlaps with Borges Media's Digital OOH offering and represents a competing route for SMB advertisers to access DOOH.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BorgesMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borges Media