Blip Billboards
Blip Billboards operates a self-serve digital billboard advertising marketplace connecting 200,000+ SMB advertisers, national brands, and nonprofits to 2,700+ digital billboards across 46 US states via a pay-per-blip pricing model with no contracts or minimums.
- Company typePrivate
- Founded2015
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blip Billboards does
Blip Billboards (legal entity Acme Intergalactic, LLC) operates a self-serve digital out-of-home (OOH) advertising marketplace that connects advertisers with a network of 2,700+ digital billboard locations across 46 US states. Founded in 2015 in Utah by Brent Thomson and James Munnerlyn, the company launched its first marketplace ad in 2016 on YESCO Outdoor Media's digital billboards in Utah, Idaho, Nevada, and Oregon. The platform's defining commercial innovation is the Pay-Per-Blip model, which charges advertisers per 8-second display of their ad at pricing as low as $0.01 per blip, with no contracts, no minimum spend, and a 5% technology fee layered on top. Users select locations on an interactive map, set daily budgets (starting around $20 in some markets), upload or generate creative, and launch campaigns in minutes rather than the weeks required by traditional OOH buying. Supporting product layers include a free Artwork Generator Tool, a $99 professional design service with 5-7 day turnaround, the Blip Gives Back 1-to-1 nonprofit matching program, and a referral program that issues $50/$25 credits to convert word-of-mouth demand.
The company serves four primary customer segments: small and medium-sized businesses (restaurants, retailers, service providers, local franchises — the largest segment), enterprise and national brands (e.g., Angel Studios, Berkshire Hathaway HomeServices), nonprofits, and media owners/sign operators such as YESCO who list inventory on the platform and gain access to a consolidated scheduling portal. Blip monetizes primarily through usage-based ad fees, secondary through professional design services and referral credit economics, and operates from a headquarters in Kaysville, Utah with an operational office in Orem. As of 2023, Blip reported 200,000+ registered users and 7.4 billion cumulative blips served. Distribution is fully self-serve through marketplace.blipbillboards.com, with a multi-channel marketing stack spanning a 75,000+ subscriber newsletter (Funnel Vision), blog content, social media on five major platforms, Blip 101 webinars, referral incentives, and tier-one PR coverage in outlets including the Wall Street Journal, Business Insider, and NBC News. The company is privately held, was an early Prelude Fund portfolio company, and operates without disclosed institutional control.
Blip Billboards firmographics
Firmographics- Name
- Blip Billboards
- Legal name
- Acme Intergalactic, LLC
- Website
- https://blipbillboards.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blip Billboards operates a self-serve digital billboard advertising marketplace connecting 200,000+ SMB advertisers, national brands, and nonprofits to 2,700+ digital billboards across 46 US states via a pay-per-blip pricing model with no contracts or minimums.
- Ownership category
- akta.pro rank
Blip Billboards industry classification
Industry- Product category
- Digital Out-of-Home Advertising Platform
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)
- akta.pro secondary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
Keywords
Where Blip Billboards is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blip Billboards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pay-Per-Blip Advertising: Usage-based model where advertisers pay for each 8-second display of their ad (a 'blip'). The Blip algorithm bids for open ad slots based on campaign budget. Higher budgets win more blip placements. Dynamic pricing varies by location, time of day, and demand.
- Billboard Design Services: Professional billboard design service at $99 for custom creative with two rounds of revisions. Delivered within 5-7 business days.
- Referral Program Revenue: Referral credits earned when new users sign up and spend $100 on ads. Referring user receives $50 credit, new user receives $25 credit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go digital billboard advertising starting at $0.01 per display |
| One time/ perpetual license | Monthly | Professional billboard design service |
| Hybrid | Pay-as-you-go | Nonprofit 1-to-1 matching program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Blip Billboards product offering
Product offeringCore offering
Blip Billboards operates a self-serve digital billboard advertising marketplace that lets businesses launch, manage, and optimize out-of-home (OOH) campaigns across 2,000+ digital billboards in 46 U.S. states. The platform uses a proprietary pay-per-blip model where advertisers only pay when their 8-second ad actually displays, with no contracts, no minimum spend, and budgets starting as low as $0.01 per display.
Product overview
Blip Billboards operates as a self-serve digital billboard advertising platform connecting advertisers to a nationwide network of digital billboards. The core Blip Billboards Platform serves as the main product, enabling users to launch campaigns with no contracts and pay-per-blip (8-second display) pricing. The Blip Marketplace provides access to 2,700+ billboard locations across 46 states. Supporting offerings include the free Artwork Generator Tool for DIY creative, the $99 Professional Billboard Design Service for custom designs, Blip Gives Back nonprofit matching program, and the Referral Program for earned ad credit. The Blip Marketplace Index provides proprietary SMB market sentiment data. The platform is designed for businesses of all sizes from local shops to national brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Blip Billboards Platform Self-serve digital billboard advertising platform enabling businesses to launch and manage OOH campaigns with no contracts, no minimum spend, and pay-per-blip pricing. Users select locations from 2,700+ digital billboards in 46 states, set budgets, upload creative, and track campaign performance in real time.
- Blip for Sign Operators Operator-side platform enabling billboard companies and digital sign operators to list inventory, manage schedules via mobile/cloud-based tools, and reach new advertisers. Used by media owners such as YESCO Outdoor Media to grow revenue and acquire advertisers.
- Billboard Design Service Professional custom billboard creative service priced at $99, including two rounds of revisions, mission statement, picture, logo, color preferences, and one contact information field. Delivered within 5-7 business days.
- Blip Marketplace Index Proprietary index derived from millions of data points across approximately 20,000 SMB advertising budgets, reflecting purchasing trends and sentiment on Blip's out-of-home marketplace. Indexed to 100 in January 2017 with historical data released monthly.
Quantifiable outcome
- 16% revenue increase for media owners (YESCO case study)
- +3 more outcomes
Companies that use Blip Billboards
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Blip Billboards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Blip Billboards partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YESCO Outdoor MediaflagshipYESCO is a major billboard operator that partnered with Blip, initially launching on all YESCO digital billboards in Utah, Idaho, Nevada, and Oregon in 2016. The partnership resulted in YESCO growing revenues by 16% and Blip bringing 1,047 new advertisers to YESCO. YESCO President Patrick O'Donnell stated Blip 'fundamentally changed the economics of digital for YESCO.'
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Blip Billboards competitors and assessment
Company assessmentDirect peers
- AdQuick: AdQuick operates a self-serve OOH advertising marketplace connecting advertisers with billboard and transit inventory across the US. It is the closest direct competitor to Blip, targeting SMBs and agencies with similar self-serve functionality and direct buying capabilities.
- Place Exchange: Place Exchange is a programmatic DOOH SSP/platform that enables real-time bidding on digital out-of-home inventory across thousands of screens in the US. It is a direct competitor in the digital billboard marketplace space, particularly on the supply-side integration with media owners that also partner with Blip.
- Hivestack: Hivestack is a global programmatic DOOH ad exchange and platform serving both demand and supply sides. It competes directly with Blip's marketplace model, particularly in offering media owners programmatic ways to monetize digital billboard inventory.
- Vistar Media: Vistar Media is a leading programmatic DOOH advertising platform that enables agencies and brands to purchase digital out-of-home inventory through DSP integrations. While more focused on programmatic/enterprise than SMB self-serve, it competes in the same digital OOH marketplace category as Blip.
Emerging players
- Wrapify: Wrapify operates a marketplace for vehicle wrap advertising, enabling brands to reach consumers through wrapped cars and trucks. While focused on mobile/vehicle OOH rather than digital billboards, it represents an emerging SMB-focused OOH marketplace model with similar pay-per-impression dynamics to Blip's pay-per-blip model.
Broad incumbents
- Outfront Media: Outfront Media is a leading US outdoor advertising company with extensive digital billboard inventory in major metropolitan markets. It represents both a potential media owner partner for Blip and a competitive threat if it builds direct SMB capabilities.
- Lamar Advertising: Lamar Advertising is a major US outdoor advertising company with a large digital billboard footprint. As a traditional incumbent, Lamar owns significant inventory that could either supply or compete with Blip's marketplace depending on its strategic direction.
- Clear Channel Outdoor: Clear Channel Outdoor is one of the largest US OOH advertising companies, owning thousands of digital and static billboards. It is a broad incumbent competitor that controls premium inventory and could launch competing self-serve offerings to disintermediate platforms like Blip.
- JCDecaux: JCDecaux is the world's largest outdoor advertising company with extensive international digital billboard and street furniture networks. While primarily international, it competes for global digital OOH advertising budgets and represents the global incumbent standard Blip would face in any expansion.
Others
- Adkom: Adkom is a digital advertising agency whose CEO Cedric Bernard also serves as CEO of Blip Billboards. The overlap in leadership and advertising focus makes it an adjacent ecosystem participant and potential channel partner, though Adkom operates as an agency rather than an advertising marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Blip Billboards social profiles
Digital presenceBlip Billboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blip Billboards leadership team
Management profileNumber of profiles
Profiles11 records
Blip Billboards funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blip Billboards M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blip Billboards
What does Blip Billboards do?
Blip Billboards operates a self-serve digital billboard advertising marketplace that lets businesses launch, manage, and optimize out-of-home (OOH) campaigns across 2,000+ digital billboards in 46 U.S. states. The platform uses a proprietary pay-per-blip model where advertisers only pay when their 8-second ad actually displays, with no contracts, no minimum spend, and budgets starting as low as $0.01 per display.
Is Blip Billboards a public or private company?
Blip Billboards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blip Billboards founded?
Blip Billboards was founded in 2015. It employs 11 to 50 people.
Where is Blip Billboards based?
Blip Billboards is headquartered in Orem, United States, in the North America region.
How does Blip Billboards make money?
Three revenue lines are on record. Pay-Per-Blip Advertising is the primary driver. The others are billboard Design Services and referral Program Revenue.
Who are Blip Billboards's main competitors?
Direct peers on record are AdQuick, Place Exchange, Hivestack and Vistar Media. Wrapify is listed as an emerging player. Broad incumbents are Outfront Media, Lamar Advertising, Clear Channel Outdoor and JCDecaux. Adkom is listed as an others.
Does Blip Billboards have an API?
No public API is recorded for Blip Billboards.
What industry is Blip Billboards in?
Blip Billboards's product category is Digital Out-of-Home Advertising Platform. Its primary akta.pro industry code is MPAAAKAF, Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars), with a secondary code of BPAFALAL, OOH Production, Printing & Installation Services. Its NAICS code is 54181 and its SIC code is 7310.