Fracta Japan
Fracta Japan was a Tokyo-based boutique branding services firm offering brand consulting, UI/UX, rebranding, and marketing communications to Japanese clients, with a Shopify-based e-commerce support line. The company dissolved into subsidiary Feedforce via an absorption merger on June 1, 2025, as part of a business downsizing strategy.
- Company typePrivate
- Founded2013
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fracta Japan does
Fracta Japan (株式会社フラクタ, operating as FRACTA) was a Tokyo-based private branding services company founded in 2013, positioned as a "total branding partner" for Japanese clients. The firm offered brand consulting, UI/UX development, rebranding, and marketing communications services, and operated with a small headcount of 11-50 employees from its headquarters in Minami-Aoyama, Tokyo. Its core product was project-based creative services — visual identity, UI/UX, and integrated marketing — with a Shopify-based E-commerce (EC) support service line that was part of its offering until the 2025 reorganization.
The company operated a group structure with wholly-owned subsidiaries, including Feedforce (株式会社フィードフォース), which handled e-commerce platform support on Shopify, and Rewired (株式会社リワイア), which also supported e-commerce services. The Shopify integration was the only disclosed technology component, and there is no indication of proprietary platforms, AI/ML capabilities, patents, or external technology partnerships beyond Shopify. No pricing model, customer logo disclosures, or revenue figures were publicly available.
In a decisive restructuring, Fracta and its group company Feedforce executed an absorption merger effective June 1, 2025, with Feedforce as the surviving entity. Fracta ceased to exist as an independent company as part of a multi-year business downsizing strategy. Concurrently, the Shopify-based EC support business was transferred to group company Rewired for continuity of customer support — making the Japan entity, in its current form, effectively a dissolved business.
Fracta Japan firmographics
Firmographics- Name
- Fracta Japan
- Legal name
- 株式会社フラクタ
- Website
- https://fracta.co.jp
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fracta Japan was a Tokyo-based boutique branding services firm offering brand consulting, UI/UX, rebranding, and marketing communications to Japanese clients, with a Shopify-based e-commerce support line. The company dissolved into subsidiary Feedforce via an absorption merger on June 1, 2025, as part of a business downsizing strategy.
- Ownership category
- akta.pro rank
Fracta Japan industry classification
Industry- Product category
- Brand Consulting Services
- NAICS
- Graphic Design Services (54143)
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
Keywords
Where Fracta Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Fracta Japan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Fracta Japan product offering
Product offeringCore offering
Fracta Japan operates as a total branding partner, providing brand consulting, UI/UX development, corporate rebranding, and marketing communications services for businesses. The company also offered e-commerce (EC) support services built on the Shopify platform, covering online store setup, design, and operational assistance. As of June 1, 2025, Fracta is undergoing an absorption merger with its group company FeedFORCE, with the Shopify-based EC support business transferred to group company Rewired.
Product overview
FRACTA (株式会社フラクタ) was a total branding partner company providing comprehensive branding and E-commerce support services. The company offered EC (e-commerce) support using the Shopify platform. Following a 2025 reorganization (effective June 1, 2025), the company merged with FeedFORCE (株式会社フィードフォース), with FeedFORCE as the surviving company, and the Shopify-based EC support business was transferred to group company Rewired (株式会社リワイア).
Differentiator
Problem solved
Functional benefit
Products and services
- Total Branding Services
Companies that use Fracta Japan
Customer profileIdeal customer profiles1 record
Fracta Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Fracta Japan partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 株式会社フィードフォース (Feedoss)minorFeedoss (株式会社フィードフォース) is a group company of Fracta. According to the announcement, effective June 1, 2025, Fracta and Feedoss will undergo an absorption merger with Feedoss as the surviving company. This represents an internal restructuring rather than an external partnership.
Recent moves5 records
Expansion highlights1 record
Fracta Japan competitors and assessment
Company assessmentDirect peers
- R/GA: Global design and digital agency focused on brand experience, design, and connected commerce; comparable to Fracta across UI/UX, brand design, and digital commerce enablement.
- Landor & Fitch: Leading global branding and design consultancy with expertise in brand strategy, identity systems, and brand experience; directly comparable to Fracta's brand consulting, UI/UX and rebranding offerings.
- Pentagram: Independent design studio producing brand identity, graphic design, and UI/UX work for a wide range of clients; closely comparable to Fracta's branding and UI/UX development services.
- Interbrand: Global brand consulting firm offering brand strategy, naming, identity design and brand management services; comparable to Fracta's core brand consulting and rebranding work, with presence in the Japanese market.
- IDEO: Global design and innovation consultancy offering brand experience and human-centered design services; comparable to Fracta on the brand consulting and UI/UX development dimensions of its portfolio.
- Siegel+Gale: Global brand strategy, design and experience firm focused on simplicity-driven brand expression; directly comparable to Fracta's brand consulting, rebranding and marketing communications work.
Broad incumbents
- DENTSU: Japan's largest advertising agency group offering integrated marketing, communications and digital services; a broad incumbent against which Fracta competes in Tokyo for branding and marketing communications engagements.
- Hakuhodo: Major Japanese advertising and marketing communications agency with extensive brand strategy and creative capabilities; competes with Fracta for Japanese branding and integrated communications mandates.
- ADK Holdings: Japanese advertising and marketing solutions group with full-service creative and digital offerings; a broad incumbent in the same Tokyo market where Fracta operated its brand and marketing communications practice.
- TBWA\Hakuhodo: Disruption-led creative agency joint venture in Japan offering brand strategy, advertising and digital creative services; comparable to Fracta's branding and marketing communications offerings within the Japanese market.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Fracta Japan social profiles
Digital presenceFracta Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fracta Japan leadership team
Management profileNumber of profiles
Profiles2 records
Fracta Japan subsidiaries and ownership
Company hierarchySubsidiaries2 records
Fracta Japan funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fracta Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fracta Japan
What does Fracta Japan do?
Fracta Japan operates as a total branding partner, providing brand consulting, UI/UX development, corporate rebranding, and marketing communications services for businesses. The company also offered e-commerce (EC) support services built on the Shopify platform, covering online store setup, design, and operational assistance. As of June 1, 2025, Fracta is undergoing an absorption merger with its group company FeedFORCE, with the Shopify-based EC support business transferred to group company Rewired.
Is Fracta Japan a public or private company?
Fracta Japan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fracta Japan founded?
Fracta Japan was founded in 2013. It employs 11 to 50 people.
Where is Fracta Japan based?
Fracta Japan is headquartered in Tokyo, Japan, in the Asia region.
Who are Fracta Japan's main competitors?
Direct peers on record are R/GA, Landor & Fitch, Pentagram, Interbrand, IDEO and Siegel+Gale. Broad incumbents are DENTSU, Hakuhodo, ADK Holdings and TBWA\Hakuhodo.
Does Fracta Japan have an API?
No public API is recorded for Fracta Japan.
What industry is Fracta Japan in?
Fracta Japan's product category is Brand Consulting Services. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App). Its NAICS code is 54143.