Hampton Roads Academy
Hampton Roads Academy is an independent, co-educational Pre-K through Grade 12 college preparatory school in Newport News, Virginia, serving families across the Hampton Roads region with a tuition-based model, 100% college acceptance rate, and ancillary programs including summer camps and extended care.
- Company typePrivate
- Founded1959
- HeadquartersNewport News, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Hampton Roads Academy does
Hampton Roads Academy is an independent, co-educational college preparatory school serving students from Pre-K through Grade 12 on a single campus at 739 Academy Lane in Newport News, Virginia. Founded in 1959, the school operates three academic divisions (Lower School for Pre-K-4, Middle School for grades 5-8, and Upper School for grades 9-12) and serves families across the Hampton Roads region, including Newport News, Poquoson, Hampton, Williamsburg, York and James City Counties, Gloucester, and Suffolk. The institution reports a 100% college acceptance rate and has held a Cum Laude Society chapter since 1971, one of only 13 in Virginia. The school is accredited by the Virginia Association of Independent Schools (VAIS) and is a member of the National Association of Independent Schools (NAIS).
The school's core product is a tuition-based college preparatory education, with revenue generated through annual tuition plus ancillary streams including Discover Summer Programs (for grades 2-8), Extended Care Enrichment, dining services, and a Shopify-powered campus store. The go-to-market is admissions-led, relying on campus tours, admissions events, the school's website, social media channels (Facebook and Instagram), the Navigator Impact Magazine, and community referrals. The technology infrastructure consists of OnCampus (student information system), Google Workspace, Microsoft Office 365, Ludus for performing arts ticketing, Hudl for live-streamed athletics, and Shopify for the campus store. Curriculum offerings are enhanced by partnerships with regional institutions including Colonial Williamsburg, the Mariners' Museum, the American Revolution Museum at Yorktown, the Virginia Living Museum, the Virginia Aquarium, and TowneBank (title sponsor of the campus track and field complex).
The school employs 51-100 staff and faculty, is governed by a Board of Trustees, and is led by Head of School Jay Lasley. No revenue figures are publicly disclosed. Recent strategic activity includes a major campus facility expansion (TowneBank Track and Field Complex, opened October 2024), a 2024 website redesign, and a series of senior leadership appointments including a new Director of College Counseling, Director of Advancement, incoming Director of Middle School, and a restructured Student Support Center function.
Hampton Roads Academy firmographics
Firmographics- Name
- Hampton Roads Academy
- Legal name
- Hampton Roads Academy
- Website
- https://hra.org
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hampton Roads Academy is an independent, co-educational Pre-K through Grade 12 college preparatory school in Newport News, Virginia, serving families across the Hampton Roads region with a tuition-based model, 100% college acceptance rate, and ancillary programs including summer camps and extended care.
- Ownership category
- akta.pro rank
Hampton Roads Academy industry classification
Industry- Product category
- Private K-12 Independent School Education
- NAICS
- Elementary and Secondary Schools (611110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Preschool Programs within Private K–12 Schools (EDACABAM)
Keywords
Where Hampton Roads Academy is headquartered
LocationHeadquarters
- HQ city
- Newport News
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hampton Roads Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Tuition and Fees: Primary revenue from tuition charges for Pre-K through 12th grade education. The school also generates revenue through summer programs, extended care enrichment, dining services, and campus store operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | K-12 Tuition Program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Hampton Roads Academy product offering
Product offeringCore offering
Hampton Roads Academy is a private, independent, co-educational day school offering a Pre-K through 12th grade college preparatory program organized into three academic divisions: Lower School (Pre-K through 4th grade), Middle School (5th through 8th grade), and Upper School (9th through 12th grade). The school's core offerings are anchored in a rigorous college-prep academic curriculum with supporting programs in athletics, fine arts, college counseling, and student support, supplemented by ancillary paid offerings including Discover Summer day camps and Extended Care Enrichment before/after-school services.
Product overview
Hampton Roads Academy operates as a Pre-K through 12th grade independent, co-ed college preparatory school offering a unified educational experience across three academic divisions (Lower School, Middle School, Upper School). The institution provides core academic programming enhanced by athletics and fine arts programs, with college counseling services supporting a 100% college acceptance rate. Supporting programs include summer camps, extended care, and student support services. The school uses OnCampus as its student information system and offers various technology integrations for parents and students.
Differentiator
Problem solved
Functional benefit
Products and services
- Lower School Pre-K through 4th grade foundational academic program providing core skills, social-emotional learning, and early character development for young students in the Hampton Roads region.
- Middle School 5th through 8th grade academic program with increasingly rigorous coursework and expanded extracurricular opportunities in arts, athletics, and community service.
- Upper School 9th through 12th grade college preparatory program featuring AP courses, college counseling, and comprehensive extracurricular programming designed to prepare students for higher education admission.
- Athletics Program Comprehensive interscholastic athletics offering team sports including field hockey, soccer, basketball, tennis, track and field, lacrosse, baseball, and more, fostering teamwork and physical development for enrolled students.
- Fine Arts Program Visual and performing arts programming including visual arts classes, art shows, theatre productions, music programs, and concert band, with competitive recognition at events such as Music in the Parks.
- Discover Summer Programs Paid summer camp offerings for students from 2nd through 8th grade, including day camps, themed activities, and educational enrichment experiences for the broader community.
- Extended Care Enrichment Paid before- and after-school child care and enrichment services for working families of enrolled students.
Quantifiable outcome
- 100% college acceptance rate
- +2 more outcomes
Companies that use Hampton Roads Academy
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Hampton Roads Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Hampton Roads Academy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Colonial WilliamsburgminorHRA leverages proximity to Colonial Williamsburg for educational field trips and historical learning experiences. Students participate in living history programs and参观 historical sites as part of curriculum.
- Mariners' MuseumminorHRA's Sustainability Club partners with Mariners' Museum to restore native flora and fauna. Students engage in environmental conservation projects.
- American Revolution Museum at YorktownminorFourth-grade students visit the museum for hands-on history education, experiencing immersive exhibits and living history demonstrations.
- Virginia Living MuseumminorKindergarten classes explore the museum as part of science curriculum, engaging with Virginia's natural heritage.
- Virginia AquariumminorDiscover Summer campers visit the Virginia Aquarium for educational adventures exploring marine life.
- TowneBankcoreTowneBank sponsors the regional spelling bee and has partnered with HRA for the TowneBank Track and Field Complex, a major campus facility.
- Colonial National Historical ParkminorPartnered for documentary screening of The American Revolution at Yorktown Battlefield with Florentine Films/Ken Burns.
- Jamestown-Yorktown FoundationminorCommunity partner for educational programming around American Revolution history.
- THRIVE PeninsulaminorAnatomy & Physiology students combat food insecurity through advocacy projects at THRIVE Peninsula food pantry.
- William & Mary School of EducationminorElizabeth Cavallari, HRA's Director of College Counseling, previously worked at William & Mary School of Education in recruitment and admissions.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Hampton Roads Academy competitors and assessment
Company assessmentDirect peers
- Norfolk Academy: Private, independent, coeducational day school serving grades 1–12 in Norfolk, VA. Direct competitor for Hampton Roads families seeking college-preparatory independent education; overlapping service geography and similar tuition-driven model.
- Cape Henry Collegiate School: Private, independent Pre-K–12 college-preparatory school in Virginia Beach. Operates in the same Hampton Roads market with the same tuition-based model and similar athletics/arts programming; competes for the same Tidewater families.
- Walsingham Academy: Private Catholic Pre-K–12 school in Williamsburg, one town over from HRA. Comparable grade span, college-prep focus, and tuition-funded operating model in the same regional market.
- Peninsula Catholic High School: Private Catholic 9–12 college-preparatory school in Newport News, sharing HRA's home city. Directly competes for Upper School applicants and reinforces the alternative independent/Parochial choice set in the Virginia Peninsula.
- St. Catherine's School: Independent JK–12 day school for girls in Richmond, VA. Comparable college-prep independent school model with similar athletics, arts, and student support programming; cited in HRA data as a recent employer of a senior HRA appointee, underscoring direct talent-market overlap.
- Collegiate School: Independent JK–12 co-ed college-preparatory day school in Richmond, VA. Operates the same tuition-driven independent school model with comparable divisions and extracurricular breadth.
- Flint Hill School: Independent JK–12 college-preparatory school in Northern Virginia. Same tuition model, same three-division structure (lower/middle/upper), same college-counseling orientation as HRA at a different scale and geography.
Broad incumbents
- Woodberry Forest School: Independent boarding school for boys in Madison County, VA. Broader Virginia independent-school incumbent with longer history and national draw; competes indirectly for Virginia families seeking rigorous college-prep education.
- The Madeira School: Independent 9–12 college-preparatory boarding/day school for girls in McLean, VA. Comparable college-prep tuition-funded model in Virginia; competes in a different geography and gender segment but for shared college-bound applicant pools.
Regional players
- Isle of Wight Academy: Independent Pre-K–12 day school in Isle of Wight County, adjacent to HRA's Hampton Roads service area. Smaller regional private school with comparable tuition-based operating model and grade span; competes in overlapping geography for families unwilling to drive into Newport News.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hampton Roads Academy social profiles
Digital presenceHampton Roads Academy compliance and trust
Trust signalCompliance2 records
Hampton Roads Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hampton Roads Academy leadership team
Management profileNumber of profiles
Profiles9 records
Hampton Roads Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hampton Roads Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hampton Roads Academy
What does Hampton Roads Academy do?
Hampton Roads Academy is a private, independent, co-educational day school offering a Pre-K through 12th grade college preparatory program organized into three academic divisions: Lower School (Pre-K through 4th grade), Middle School (5th through 8th grade), and Upper School (9th through 12th grade). The school's core offerings are anchored in a rigorous college-prep academic curriculum with supporting programs in athletics, fine arts, college counseling, and student support, supplemented by ancillary paid offerings including Discover Summer day camps and Extended Care Enrichment before/after-school services.
Is Hampton Roads Academy a public or private company?
Hampton Roads Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hampton Roads Academy founded?
Hampton Roads Academy was founded in 1959. It employs 51 to 100 people.
Where is Hampton Roads Academy based?
Hampton Roads Academy is headquartered in Newport News, United States, in the North America region.
How does Hampton Roads Academy make money?
One revenue line is on record: tuition and Fees.
Who are Hampton Roads Academy's main competitors?
Direct peers on record are Norfolk Academy, Cape Henry Collegiate School, Walsingham Academy, Peninsula Catholic High School, St. Catherine's School, Collegiate School and Flint Hill School. Broad incumbents are Woodberry Forest School and The Madeira School. Isle of Wight Academy is listed as a regional player.
Does Hampton Roads Academy have an API?
No public API is recorded for Hampton Roads Academy.
What industry is Hampton Roads Academy in?
Hampton Roads Academy's product category is Private K-12 Independent School Education. Its primary akta.pro industry code is EDACABAM, Preschool Programs within Private K–12 Schools. Its NAICS code is 611110 and its SIC code is 8200.