What ROFIX does

RÖFIX AG is a privately held manufacturer of construction materials headquartered in Partschins (Parcines), South Tyrol, Italy, with operating roots in Austria dating to its founding in 1888. The company produces ready-to-use plasters, mortars, thermal insulation systems (ETICS), concrete products, floor systems, tile laying systems, paints, and related machinery and tools, organized across eleven main product lines and multiple branded sub-systems including CalceClima®, Creteo®, SanoCalce®, SycoTec®, Renopor®, AeroCalce®, SofoPlan®, and RoofEtics®. Its underlying technology emphasizes lime-based and natural hydraulic lime (NHL) formulations, silicate/siloxane (SiSi) polymer-stabilized renders, ETICS systems spanning EPS, mineral wool, wood fiber, cork, calcium silicate, aerogel, and PUR/PIR insulation, and specialty lines for seismic reinforcement (SismaDur FRCM, SismaElibarre® AISI 316 helical bars) and heritage restoration.

The business operates through direct sales supported by regional representatives, technical consultants, and product managers, distributing bagged (25 kg), silo (1000 kg), and bulk products across Italy and more than ten European countries. Six Italian production facilities are certified to UNI EN ISO 14001:2015, and products comply with CAM (Minimum Environmental Criteria) requirements. Pricing is quote-based, with downloadable price lists and contact-driven specification flows. RÖFIX serves applicators, architects and engineers, building material retailers, construction companies, and end customers, supported by a comprehensive digital toolset (BIM library, CAD files, Product Finder, facade configurator, consumption calculator, ekademie webinars) and Olympic biathlon champion Dorothea Wierer as brand ambassador.

The company operates as part of FIXIT GRUPPE, a conglomerate of five European construction materials brands, and has no disclosed venture capital or private equity funding. Member associations include ANIT, Cortexa, CasaClima, Assorestauro, ISI (joined 2018), and LVH|APA, indicating active participation in Italian and South Tyrolean industry standards for insulation, restoration, seismic engineering, and energy efficiency.

Name

ROFIX

Legal name

RÖFIX AG

Website

https://roefix.it

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

RÖFIX AG is a 130-year-old Italian-South Tyrolean manufacturer of ready-to-use plasters, mortars, ETICS thermal insulation systems, concrete, and restoration products, serving applicators, architects, retailers, and construction companies across more than ten European countries as part of FIXIT GRUPPE.

Ownership category

akta.pro rank

Product category

Building Materials Manufacturing

NAICS

Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Concrete, Gypsum & Plaster Products (3270), Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Ceiling Boards, Plasterboard Tiles & Suspension-Compatible Gypsum Products (IMADAEAM)

akta.pro secondary industry

Joint Compounds, Skim Coats & Wall Prep Materials (IMADAKAI)

Keywords

• Building materials manufacturing
• Thermal insulation systems
• Construction mortars plasters
• Facade restoration products
• Concrete repair solutions

Headquarters

HQ city

Rothis

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Materials Sales: RÖFIX generates revenue primarily through the sale of construction materials including mortars, plasters, renders, thermal insulation systems, concrete products, floor systems, tile adhesives, and paints. Products are sold in bagged, silo, and bulk formats for different application methods including manual application, pump machines, and continuous mixers. The company operates through direct sales and distribution channels serving applicators, architects, construction companies, building material retailers, and end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RÖFIX manufactures and sells building materials for new construction, renovation, and historic restoration, including ready-to-use mortars, plasters, renders, ETICS thermal insulation systems, concrete products (Creteo® range), wall coatings, building paints, floor screed systems, tile and natural stone adhesives, and supporting machinery/tools. Products are offered as branded systems (CalceClima®, SanoCalce®, SycoTec®, AeroCalce®, Renopor®, SofoPlan®, RoofEtics®, SismaDur/SismaElibarre®) in bagged, silo, and bulk formats. Sales are made to applicators, architects, engineers, construction companies, and building material retailers across Italy and more than 10 European countries.

Product overview

RÖFIX is a construction materials company offering a comprehensive portfolio of building products organized into 11 main product lines: Malta per muratura (masonry mortars), Creteo®Calcestruzzo (concrete products), Creteo®Gala (paving/landscaping), Intonaci di fondo (base plasters), Rivestimenti murali (wall coatings), Risanamento-Restauro-Bioedilizia (restoration/bio-building), Sistemi di isolamento termico (thermal insulation/ETICS systems), Pitture per l'edilizia (building paints), Massetti-sistemi per pavimento (floor systems including SofoPlan®), Sistemi di posa per piastrelle (tile laying systems), and Macchinari-Attrezzi (machines/tools). The product portfolio includes specialized sub-products such as RoofEtics® for roof edges, Creteo®Road for road construction, SismaDur for structural reinforcement, and various screed systems. RÖFIX provides complete system solutions for both new construction and renovation projects, with products certified to various European standards.

Differentiator

Problem solved

Functional benefit

Brands

• Creteo®: Product line for concrete and construction solutions including Creteo®Shot, Creteo®Repair, Creteo®Standard, Creteo®Special, Creteo®Inject, Creteo®Floor, Creteo®Gala, Creteo®Road
• CalceClima®
• SofoPlan®
• RoofEtics®
• Renopor®
• SanoCalce®
• SycoTec®
• FIRESTOP
• LIGHT
• AeroCalce®
• RÖFIX ekademie
• SismaDur®
• SismaCalce®
• Minopor®
• Minostar®
• SiSi-Putz®
• Unistar®
• Polystar®

Products and services

• Malta per muratura (Masonry Mortars) Masonry mortar product line covering standard, lightweight, exposed, thin-bed, and medium-bed mortars as well as special masonry mortars for brick and block laying applications. Designed for professional masons, contractors, and construction companies.
• Creteo®Calcestruzzo (Concrete Product Range) Comprehensive concrete product line including Creteo®Shot spray concrete, Creteo®Repair repair mortars, Creteo®Standard standard concrete, Creteo®Special specialty concrete, Creteo®Inject injection mortars, Creteo®Floor floor concrete, and Creteo®Confalt products. Serves contractors, infrastructure, and specialized concrete applications.
• Creteo®Gala (Paving and Landscaping Products) Products for paving and landscaping applications including Creteo®Gala paving products and Creteo®Road road construction solutions (e.g., Creteo®Road CC 610 FASTASPHALT cold asphalt for pothole repair). Targets contractors, public works, and landscaping professionals.
• Intonaci di fondo (Base Plasters) Base plaster products including substrate preparation, lime and cement plasters, lightweight lime-cement plasters, gypsum-lime plasters, gypsum plasters, thermal insulating plasters (e.g., CalceClima®), and special base plasters. For applicators and contractors on interior and exterior wall preparation.
• Rivestimenti murali (Wall Coatings) Wall coating products including powder and paste-based coatings, special coatings, complementary products, and application tools. Used for decorative and protective finishing of interior and exterior walls by professional applicators.
• Risanamento-Restauro-Bioedilizia (Restoration, Renovation, and Bio-Building Systems) Restoration, renovation, and bio-building systems including the SanoCalce® NHL-based restoration system, Renopor® renovation panels, substrate preparation, waterproofing and horizontal barriers, restoration plasters, historic mortars, dehumidification plasters, ecological products, and lime paints. Targeted at restoration contractors, heritage preservation specialists, and bio-building professionals.
• Sistemi di isolamento termico (ETICS Thermal Insulation Systems) External Thermal Insulation Composite Systems (ETICS) including adhesives and base coats, waterproofing, insulation panels (EPS FIRESTOP mineral wool, WOFITHERM wood fiber, CORKTHERM cork, MINOPOR®/MINOSTAR® calcium silicate, AeroCalce® aerogel, PURWALL PUR/PIR), mechanical fixings, reinforcement mesh, insulation elements, mounting elements, corners/joints, and decorative facade profiles (including RoofEtics®). Targeted at energy efficiency projects, contractors, and specifiers.
• Pitture per l'edilizia (Building Paints) Building paints including substrate preparation, interior paints (e.g., RÖFIX INSIDE SISICOLOR with SiSi technology), exterior paints, paste wall coatings, and dry coatings. Designed for applicators, contractors, and end customers on new build and renovation projects.
• Massetti - sistemi per pavimento (Floor Screed Systems) Floor systems including SofoPlan® thin-layer floor system for heated floors, substrate leveling compounds (e.g., RÖFIX 830 Styro-Beton, RÖFIX 837), calcium sulfate and cement-sulfate screeds (e.g., RÖFIX ZS30, RÖFIX LiquidPav, RÖFIX SofoPlan® Carezza), cement screeds, NHL-based screeds, floor coatings, and complementary products. Serves flooring contractors and construction companies.
• Sistemi di posa per piastrelle - pietre naturali (Tile and Natural Stone Laying Systems) Tile and natural stone laying systems including substrate preparation, thin-bed mortars, medium-bed mortars, grouting mortars, joint adhesives, complementary products, and special products. Targeted at professional tile installers, contractors, and natural stone flooring specialists.
• Macchinari-Attrezzi (Machines and Tools) Construction machines and tools including plastering machines, site silos, continuous mixers, screw pumps, mixing pumps, accessories, and color matching stations. Supports applicators using RÖFIX silo and bulk product formats on construction sites.
• SismaDur FRCM (NHL Structural Mortar for Seismic Strengthening) Structural mortar based on natural hydraulic lime (NHL) for low-thickness fiber-reinforced cementitious matrix (FRCM) reinforcements. Used in seismic strengthening of existing structures by structural engineers and specialized contractors.
• Sisma Elibarre 316 (AISI 316 Helical Stainless Steel Bars) Cold-drawn stainless steel AISI 316 helical bars in diameters 6, 8, 10, and 12 mm for reinforced joint pointing, crack stitching, and connectors in structural reinforcement. Sold to structural engineers and seismic retrofit contractors.
• RÖFIX INSIDE SISICOLOR (Interior SiSi-Technology Paint) Solvent-free, matte interior paint using RÖFIX SiSi technology — hybrid organic/inorganic formulation with high coverage, high vapor permeability, and abrasion resistance. Used by professional painters and applicators on interior walls.

Quantifiable outcome

• Environmental management certified to ISO 14001:2015 across all six Italian production facilities

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• ISI - Ingegneria Sismica ItalianaminorStrategic or Co-development Partner · 1 March 2018Italian Seismic Engineering Association created to represent professionals in various fields of seismic engineering in Italy, involving different actors in the Italian Seismic Engineering sector. RÖFIX joined ISI following expansion of its product portfolio with a new division for structural consolidation and seismic adaptation. The association organizes dissemination activities, communicates with official bodies, institutions and standards bodies, academic and scientific community, industry, and professionals.
• FIXIT GRUPPEcoreStrategic or Co-development PartnerFIXIT GRUPPE is the parent company of RÖFIX and four other brands sharing one philosophy. The group operates internationally across Europe providing construction materials and building solutions. RÖFIX is part of a strong group with shared values and strategic direction.
• Agenzia CasaClimaminorStrategic or Co-development PartnerCasaClima Agency is an instrumental body of the Autonomous Province of Bolzano, founded to carry out mandatory energy certification of buildings in South Tyrol. RÖFIX is an associate member supporting energy efficiency in buildings.
• ANIT (Associazione Nazionale per l'Isolamento Termico e acustico)minorStrategic or Co-development PartnerNational Association for Thermal and Acoustic Insulation. ANIT promotes the dissemination, development, and advancement of knowledge in building insulation. RÖFIX is an associate member supporting insulation industry standards.
• Cortexa (Consorzio Cortexa)minorStrategic or Co-development PartnerCortexa is an association project founded in 2007 that brings together the most important companies specialized in Thermal Insulation Systems (ETICS/cappotto) in Italy. RÖFIX participates as a member promoting excellence in external thermal insulation composite systems.
• Assorestauro (Associazione Italiana per il Restauro Architettonico)minorStrategic or Co-development PartnerItalian Association for Architectural, Artistic, and Urban Restoration. First Italian association among material producers, equipment and technology suppliers, and service and construction companies. RÖFIX participates supporting heritage preservation through restoration products.
• LVH|APA (Associazione Provinciale dell'Artigianato)minorStrategic or Co-development PartnerProvincial Association of Crafts. Represents interests and strengthens the craft sector in South Tyrol. RÖFIX as a local company is an active member supporting the artisan community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Baumit: European manufacturer of ETICS, plasters, mortars, screeds, and paints, headquartered in Austria and part of the Schmid Industrie group. Highly comparable to RÖFIX in product portfolio and Central European market focus, with strong renovation and energy-efficiency positioning.
• Mapei: Italian-headquartered global manufacturer of adhesives, sealants, mortars, and chemical products for the building industry. Directly comparable to RÖFIX across tile adhesives, mortars, plasters, and ETICS-adjacent systems, with a similar Italy-centric heritage and European distribution footprint.
• Ceresit (Henkel): Henkel-owned brand for tile adhesives, grouts, mortars, plasters, and ETICS systems. Directly overlaps with RÖFIX's tile-laying systems, base plasters, and thermal insulation product lines, particularly in Central and Eastern European markets.
• Sto SE: German specialist in facade systems, ETICS, renders, and paints. Competes head-to-head with RÖFIX in the European ETICS and premium facade coatings segments, including silicate/siloxane-based finishes analogous to RÖFIX's SiSi technology.
• Caparol: German manufacturer of paints, plasters, facade systems, and insulation products (part of DAW SE). Closely comparable to RÖFIX in building paints, decorative coatings, and ETICS systems across Central European markets.

Broad incumbents

• Knauf: Global manufacturer of building materials including gypsum plasters, drywall systems, ETICS, and floor screeds. Comparable to RÖFIX in gypsum-based plasters (Intonaci di fondo), ETICS, and floor systems, with materially larger international scale.
• Sika AG: Swiss global specialty chemicals company with a strong construction chemicals portfolio (concrete admixtures, sealants, adhesives, ETICS, roofing). Competes with RÖFIX in concrete repair (Creteo® equivalents), tile adhesives, and waterproofing, with much broader geographic and product reach.
• Saint-Gobain (Weber): Global building materials group whose Weber brand competes directly with RÖFIX in industrial mortars, tile adhesives, ETICS, and facade systems. Saint-Gobain's broader portfolio, scale, and R&D budget make it a key benchmark competitor across RÖFIX's core categories.
• BASF (Master Builders Solutions): BASF's construction chemicals division covering concrete admixtures, repair mortars, sealants, and waterproofing. Overlaps with RÖFIX's Creteo® concrete line and restoration systems at scale, particularly in commercial and infrastructure projects.

Regional players

• Schwenk Putztechnik: German manufacturer of plasters, mortars, ETICS, and renovation systems. Comparable to RÖFIX in product mix and German-speaking market focus, though primarily serving DACH-region distribution channels rather than Italian and Balkan markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrTEmM0qOxvTxrzm2SPp5ww
• Facebookfacebook.com/roefixspa
• LinkedInlinkedin.com/company/r%C3%B6fix-spa
• Instagraminstagram.com/roefix_spa
• Xx.com/lang

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROFIX