Texell Credit Union
Texell Credit Union is a Texas-chartered, member-owned financial cooperative headquartered in Temple, Texas, serving nearly 50,000 members across 13 Central Texas counties with consumer and small-business banking, lending, mortgage, credit card, and insurance products through 8 branches and digital channels.
- Company typePrivate
- Founded1948
- HeadquartersTemple, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Texell Credit Union does
Texell Credit Union is a Texas-chartered, member-owned financial cooperative founded in 1948 and headquartered in Temple, Texas, serving nearly 50,000 members across 13 Central Texas counties with state-wide eligibility through its Texell Serves Foundation. Operating 8 branches with 180+ employees, the institution delivers a full-stack retail and small-business banking platform including consumer and commercial loans, mortgages, credit cards, deposits, and a wholly owned insurance brokerage (Texell Insurance, LLC). Underlying technology combines the Temenos cloud loan origination system (Akcelerant.Origination.Web.DMZ) for credit decisioning, an integrated digital and mobile banking platform, DocuSign for e-signature workflows, and third-party integrations including TrueCar for car-buying and SWBC for payment protection claims.
Revenue is generated primarily through net interest income on a diversified loan portfolio (auto, mortgage, personal, SBA, commercial real estate, equipment, home equity, and recreational vehicle loans), supplemented by deposit-related fees, credit card interchange, insurance commission revenue from the subsidiary agency, payment protection product fees, and Skip-a-Pay processing charges. The business model is a not-for-profit cooperative that returns net income to members through higher deposit rates, lower loan rates, and reduced fees, supported by relationship-based local lending decisions rather than centralized credit algorithms. Customer acquisition is direct-to-consumer via branches, digital channels, employer-based Bank at Work programs, and a youth-focused Dollar Squad initiative, with marketing executed through content (Texell blog, podcasts, 50+ financial calculators) and community engagement via the Texell Serves Foundation.
The institution has earned BauerFinancial's highest 5-star rating and has been repeatedly recognized as Best Credit Union in Central Texas and Bell County, while also receiving national workplace awards. Strategic positioning emphasizes community-rooted trust, regulatory protections (NCUA plus ESI deposit insurance totaling $500K), and an expanding ecosystem of financial services anchored to a single member relationship.
Texell Credit Union firmographics
Firmographics- Name
- Texell Credit Union
- Legal name
- Texell Credit Union
- Website
- https://texell.org
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Texell Credit Union is a Texas-chartered, member-owned financial cooperative headquartered in Temple, Texas, serving nearly 50,000 members across 13 Central Texas counties with consumer and small-business banking, lending, mortgage, credit card, and insurance products through 8 branches and digital channels.
- Ownership category
- akta.pro rank
Where Texell Credit Union is headquartered
LocationHeadquarters
- HQ city
- Temple
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texell Credit Union business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Interest Income on Loans: Texell earns interest income from its diverse loan portfolio including auto loans, mortgages (through Texell Home Loans), personal loans, business loans including SBA loans, commercial real estate loans, and home equity products. The credit union offers competitive rates compared to traditional banks.
- Deposit Account Fees and Charges: Fees associated with checking accounts, savings accounts, CDs, IRAs, and other deposit products. Includes overdraft fees, ATM fees for out-of-network usage, and wire transfer fees.
- Credit Card Fees: Transaction fees, interchange fees, and other charges related to credit card products including the Signature BONUS Card, Platinum BONUS Card, and Aspire Card.
- Insurance Commission Revenue: Texell Insurance (Texell Financial, LLC) generates commission revenue by shopping multiple insurance providers for members, offering auto, home, life, commercial, pet, Medicare, and umbrella insurance products.
- Business Banking Services: Revenue from business checking accounts, money market accounts, business certificates, equipment loans, lines of credit, and commercial insurance products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Auto Loans as low as 3.99% APR for new vehicles, 4.49% APR for pre-owned vehicles |
| Other | Monthly | Home Equity at 5.24% APR |
| Other | Monthly | Fixed Mortgage starting at 5.63% APR |
| Other | Monthly | Personal Loans at 9.49% APR |
| Other | Annual | Certificates (CDs) yielding up to 4.15% APY |
| Other | Pay-as-you-go | Skip-a-Pay processing fee: $25 via Digital Banking, $35 via paper form |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Texell Credit Union product offering
Product offeringCore offering
Texell Credit Union is a member-owned, not-for-profit financial cooperative that provides deposit products (checking, savings, CDs, IRAs), consumer and commercial loans (auto, mortgage, SBA, commercial real estate, equipment, lines of credit, recreational vehicles, personal), credit cards (Signature BONUS, Platinum BONUS, Aspire), and insurance brokerage (personal and commercial lines) through its Texell Home Loans and Texell Insurance subsidiaries, supported by 8 branches, digital and phone banking channels, and serving nearly 50,000 members across Central Texas.
Product overview
Texell Credit Union is a Texas-based financial institution offering a comprehensive suite of banking, lending, and insurance products primarily for members in Central Texas and all Texas residents. The core banking platform includes Digital Banking (online and mobile), with personal products such as Checking, Savings, Kids & Teens Accounts, and Certificates/IRAs. Their lending portfolio spans Auto Loans (with Express Checks and TrueCar-powered Car Buying Service), Mortgages/Home Loans (Conventional, FHA/VA/USDA, Home Equity), Personal & Secured Loans, and Boats/RV/Motorcycle Loans. Credit products include Signature BONUS, Platinum BONUS, and Aspire Credit Cards. Business services encompass Business Checking, Money Market, SBA Loans, Commercial Real Estate, Equipment Loans, and Lines of Credit. Insurance offerings are provided through Texell Insurance and include Auto, Homeowners, Medicare, Pet, Commercial Auto, General Liability, Business Owner, Workers Compensation, Commercial Property, Umbrella, and Payment Protection (Credit Life, Disability, GAP, Extended Warranty). Additional services include Financial Calculators (50+ tools), Wire Transfers, Phone Banking, and Credit Score Services. The institution serves nearly 50,000 members across eight branches.
Differentiator
Problem solved
Functional benefit
Brands
- Dollar Squad: Youth financial education and savings program for children and teens
- Express Checks
- Home Loan Heroes
- Account Heroes
Products and services
- Digital Banking
Quantifiable outcome
- Insurance coverage up to $500,000 on all deposit accounts
- +4 more outcomes
Companies that use Texell Credit Union
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Texell Credit Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Texell Credit Union partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TrueCarcoreTexell offers a Car Buying Service powered by TrueCar that helps members find vehicles, see what others paid in their area, compare pricing, and access pre-approved auto financing. The partnership enables members to shop franchised dealerships and use Express Checks for cash buyer negotiating power.
- SBA (Small Business Administration)coreTexell is an SBA-authorized lender offering 7(a) loans and 504 loans for small businesses. The credit union guides business owners through the SBA loan process for real estate purchases, working capital, and fixed asset financing up to $5 million.
- Multiple Insurance ProviderscoreTexell Insurance (Texell Financial, LLC) partners with multiple leading insurance providers to offer auto, home, life, commercial, pet, Medicare, umbrella, and other insurance products. Agents shop these providers on members' behalf to find the best rates.
- TemenoscoreTexell uses Temenos cloud platform for loan origination through Akcelerant.Origination.Web.DMZ system, powering the online loan application process for auto loans, personal loans, and credit cards.
- NCUA (National Credit Union Administration)coreFederal regulatory agency that insures Texell member deposits up to $250,000. Provides the primary federal insurance protection for credit union deposits.
- Excess Share Insurance Corp. (ESI)corePrivate insurance provider that provides additional deposit insurance coverage up to $250,000, bringing total member deposit protection to $500,000.
- BauerFinancialminorNation's bank rating service that evaluates financial strength of banks and credit unions using comprehensive financial data. Texell holds the highest 5-star rating.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Texell Credit Union competitors and assessment
Company assessmentDirect peers
- Firstmark Credit Union: San Antonio-based Texas credit union serving a similar member base across consumer banking, lending, and business services. Comparable size and community credit union model serving a defined Texas geographic footprint.
- Randolph-Brooks Federal Credit Union (RBFCU): One of the largest credit unions in Texas with similar full-stack banking, lending, and mortgage offerings. Comparable breadth of personal and business products targeting Texas consumers and military-affiliated members.
- University Federal Credit Union (UFCU): Austin-based Texas credit union operating in the broader Central Texas market that Texell serves. Offers consumer banking, mortgages, auto loans, and business services with similar community credit union positioning.
- Amplify Credit Union: Austin-based Texas credit union with comparable consumer lending, mortgage, and digital banking focus. Competes for overlapping member segments in Central Texas with a similar community-oriented value proposition.
- GECU (Guadalupe Educators Credit Union): El Paso-based Texas credit union of similar scale offering consumer deposits, lending, and mortgage products. Comparable full-service community credit union model with multi-branch Texas footprint.
- TDECU (Texas Dow Employees Credit Union): Houston-area Texas credit union serving consumer and business members with full banking, lending, and mortgage offerings. Similar member-owned structure and comparable asset size to Texell.
- InTouch Credit Union: Plano-based Texas credit union providing consumer banking, auto lending, mortgages, and business services across North Texas. Comparable community credit union model with overlapping product set and Texas geographic focus.
Broad incumbents
- Security Service Federal Credit Union: Large San Antonio-based federal credit union with multi-state Texas footprint offering consumer banking, mortgages, and business lending. Significantly larger than Texell but operates the same community credit union model with similar product breadth.
Regional players
- Extraco Banks: Temple, Texas-based community bank with overlapping Central Texas footprint and comparable consumer banking, mortgage, and small business lending products. Direct local competitor for member relationships in the Temple/Killeen corridor.
- First Texas Bank: Central Texas community bank with branches in the same Temple/Belton/Killeen/Waco region. Competes for the same consumer and small business member relationships with similar community-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Texell Credit Union social profiles
Digital presenceTexell Credit Union compliance and trust
Trust signalCompliance5 records
Texell Credit Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texell Credit Union leadership team
Management profileNumber of profiles
Profiles5 records
Texell Credit Union subsidiaries and ownership
Company hierarchySubsidiaries3 records
Texell Credit Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texell Credit Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texell Credit Union
What does Texell Credit Union do?
Texell Credit Union is a member-owned, not-for-profit financial cooperative that provides deposit products (checking, savings, CDs, IRAs), consumer and commercial loans (auto, mortgage, SBA, commercial real estate, equipment, lines of credit, recreational vehicles, personal), credit cards (Signature BONUS, Platinum BONUS, Aspire), and insurance brokerage (personal and commercial lines) through its Texell Home Loans and Texell Insurance subsidiaries, supported by 8 branches, digital and phone banking channels, and serving nearly 50,000 members across Central Texas.
Is Texell Credit Union a public or private company?
Texell Credit Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Texell Credit Union founded?
Texell Credit Union was founded in 1948. It employs 101 to 250 people.
Where is Texell Credit Union based?
Texell Credit Union is headquartered in Temple, United States, in the North America region.
How does Texell Credit Union make money?
Five revenue lines are on record. Interest Income on Loans are the primary driver. The others are deposit Account Fees and Charges, credit Card Fees, insurance Commission Revenue and business Banking Services.
Who are Texell Credit Union's main competitors?
Direct peers on record are Firstmark Credit Union, Randolph-Brooks Federal Credit Union (RBFCU), University Federal Credit Union (UFCU), Amplify Credit Union, GECU (Guadalupe Educators Credit Union), TDECU (Texas Dow Employees Credit Union) and InTouch Credit Union. Security Service Federal Credit Union is listed as a broad incumbent. Regional players are Extraco Banks and First Texas Bank.
Does Texell Credit Union have an API?
No public API is recorded for Texell Credit Union.