What Extraco Banks does

Extraco Banks is a privately held, FDIC-insured community bank headquartered in Temple, Texas that has operated continuously since 1902. The institution provides a comprehensive suite of retail, commercial, and wealth services across Central Texas, operating 14+ branch locations spanning Bell, Brazos, Coryell, Hamilton, McLennan, and Williamson counties, including Waco, Temple, College Station, Bryan, Killeen, Georgetown, and Gatesville. As of recent disclosures the bank reports over $2 billion in assets, more than 120,000 customers, and over $2.5 billion in loans extended since the Great Recession to roughly 25,000 borrowers.

The product surface spans consumer and business deposit accounts (Easy Checking, Premier Plus, Solution Banking, BankOn, Charitable Checking, Smart Savings, Smart Rate Money Market, CDs, kids' First Checking/First Savings at 5.00% APY), lending (auto, home, medical professional mortgages, personal, credit cards, student loan referrals via Brazos Higher Education), treasury management (ACH, wires, merchant services, CDARS/ICS, investment sweep), insurance (home, auto, life, business through Extraco Insurance), and wealth management (retirement planning, trust services, private banking, and investment services via a Raymond James Financial partnership). Digital distribution is delivered through the eBank online and mobile platform, supplemented by programs such as Extraco@Work, Extraco LINC, Bank & Brews workshops, the Extrapreneur Award, and CNA Partners targeting faith-based entrepreneurs.

Revenue is generated through five primary streams: net interest income on consumer, business, and mortgage lending; deposit account fees including $35 overdraft charges and $10 sweep transfers; referral and commission revenue from insurance and student loan partnerships; subscription-like wealth and trust fees routed through Raymond James; and ancillary service fees from treasury management, merchant services, and wire transfers. Go-to-market is omnichannel: physical branches serve as the relationship backbone for SMB and consumer acquisition, while eBank, content marketing, and community event partnerships (Startup Waco, Pattillo Brown & Hill, SBDC) drive top-of-funnel awareness across the seven-county Central Texas footprint.

Name

Extraco Banks

Legal name

Extraco Banks

Website

https://extracobanks.com

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

251–500 employees

Short description

Extraco Banks is a privately held, FDIC-insured community bank founded in 1902 and headquartered in Temple, Texas. It provides retail, commercial, mortgage, insurance, and wealth management services to over 120,000 consumer and business customers across 14+ Central Texas branches.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Depository Credit Intermediation (5221), Commercial Banking (52211)

SIC

National Commercial Banks (6021), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), Student & Youth Banking (FSABAAAH), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community banking
• Retail banking
• Mortgage lending
• Wealth management
• Commercial lending

Headquarters

HQ city

Belton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income from Lending: Extraco Banks generates revenue primarily through interest income on loans including consumer loans (auto, personal, home loans), business loans, and commercial lending. The bank offers various loan products with different APR rates.
2. Deposit Account Fees and Services: Revenue from checking account services, overdraft fees ($35 per overdrawn item), and various account service charges
3. Insurance Products: Extraco Insurance provides home, auto, life, and business insurance products through partnerships, generating commission revenue
4. Wealth Management and Trust Services: Revenue from wealth management, retirement planning, trust services, and investment services including partnership with Raymond James Financial
5. Student Loan Referrals: Referral fees from partnership with Brazos Higher Education for student loan products

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Extraco Banks is a community bank offering personal and business banking services including checking, savings, loans, mortgages, insurance, and wealth management to Central Texas residents and businesses. The bank operates more than 14 branch locations across the region and supports its deposits and loan products through a digital banking platform, "eBank," with a mobile banking app.

Product overview

Extraco Banks offers a comprehensive suite of financial products and services through a multi-channel platform. The core offerings include personal and business checking/savings accounts (Easy Checking, Premier Plus Banking, Smart Savings, Money Market accounts, CDs), commercial banking services (Commercial Checking, Business Elite Checking, Treasury Management), consumer lending (Auto Loans, Home Loans, Personal Loans, Credit Cards), insurance products (Home, Auto, Life, Business), and wealth management (Retirement Planning, Trust Services, Private Bank, Investment Services via Raymond James). Digital banking is delivered through the eBank platform with online and mobile banking, mobile deposit, and EasyInvest digital investing. Additional services include overdraft protection, wire transfers, merchant services, CDARS/ICS deposit insurance, and business development programs like Extrapreneur Award and CNA LINK for faith-based entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• eBank: Extraco's digital banking platform offering online and mobile banking services including account management, mobile deposits, bill pay, and fund transfers.
• Extrapreneur Award
• CNA Partners
• Extraco LINC
• Bank & Brews
• EasyInvest

Products and services

• Personal Banking Services Personal checking, savings, money market, and certificate of deposit accounts for individuals and households in Central Texas, delivered through branch and digital channels.
• Mortgage Lending Home purchase and refinance mortgage loans originated for consumers in Central Texas through local loan officers and branch channels.
• Business and Commercial Banking Business checking and savings accounts, treasury/cash management tools, and commercial loans for small businesses and middle-market companies in Central Texas.
• Wealth Management Services Investment advisory, retirement planning, and wealth management services for affluent individuals and families in Central Texas, delivered in partnership with Raymond James Financial Services.
• Insurance Services Personal and commercial insurance products offered to households and businesses in Central Texas as part of the bank's bundled financial services offering.
• eBank Digital Banking Extraco's proprietary online and mobile banking platform ("eBank") allowing customers to view accounts, transfer funds, pay bills, deposit checks, and service loans digitally.

Quantifiable outcome

• Over $2.5 billion in loans extended since Great Recession to 25,000 customers
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Redeem InvestmentsminorOthers · 30 June 2022Austin-based private investment firm that purchased Extraco's downtown Temple financial center (Extraco Tower) in June 2022. Plans to renovate the 10-story iconic building as part of downtown Temple revitalization.
• Brazos Higher EducationcoreGTM or Marketing PartnerStudent loan partnership offering Texas residents competitive student loans with low rates, transparent pricing, and no fees. Covers undergraduate, graduate, law, medical, dental, and veterinary school financing. Extraco receives referral fees for loans funded through this relationship.
• CNA PartnerscoreStrategic or Co-development PartnerStrategic partnership to empower kingdom innovation through faith-entrepreneurs. Includes CNA Awards program with cash prizes up to $25,000 and strategic partner resources for Christian-based organizations in Central Texas.
• Raymond James FinancialcoreStrategic or Co-development PartnerPartnership providing comprehensive wealth management and investment services. Raymond James advisors help clients build and protect wealth through stocks, bonds, mutual funds, ETFs, retirement plans, and annuities.
• Startup WacocoreStrategic or Co-development PartnerPartnership for the Bank & Brews workshop series - monthly events for entrepreneurs and small business owners covering marketing, finances, business planning, and growth topics. Free events hosted in-person and virtually.
• Pattillo, Brown & HillminorImplementation/ SI/ Consulting PartnerCPA firm partnership for Bank & Brews workshops providing business finance education including record retention, bookkeeping, financial statements, and business planning guidance.
• Small Business Development Center (SBDC) of North TexasminorStrategic or Co-development PartnerPartnership providing free business coaching and education for entrepreneurs. SBDC covers Bell and Coryell Counties with services including business plan development and financial guidance.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• TrustTexas Bank: Community bank serving Central Texas with consumer and business banking products. Most direct geographic peer to Extraco's branch footprint in markets like Waco and Temple.
• Frost Bank: Texas-headquartered regional bank with full-service consumer, commercial, and wealth offerings across the state. Comparable to Extraco in product breadth, branch-based retail model, and Texas geographic focus, but operating at significantly larger scale.
• Prosperity Bancshares: Texas-focused community banking franchise offering consumer and commercial deposits, lending, and wealth services. Closely comparable business model to Extraco with a wider Texas footprint and larger asset base.
• Independent Bank Group: Texas-based community bank holding company providing similar deposit, lending, and treasury management products. Comparable customer segments (consumers, SMEs) and community-bank positioning, though serving a broader Texas geography.
• Cadence Bank: Regional commercial bank with strong Texas presence offering consumer banking, commercial lending, wealth, and treasury services. Directly comparable product mix and target customer profile to Extraco at larger scale.
• First United Bank (Texas): Community bank with presence in Central and North Texas offering similar consumer, commercial, and wealth services. Operates in overlapping Texas markets with comparable product depth.
• First State Bank Central Texas: Community bank serving Central Texas with full-service consumer and commercial banking. Overlaps with Extraco's geographic footprint in Bell, McLennan, and surrounding counties.

Broad incumbents

• Wells Fargo: National bank with extensive Central Texas retail branch presence, full digital banking, and wealth offerings. Represents the broad incumbent competitive backdrop that community banks like Extraco compete against.
• JPMorgan Chase: Largest US retail bank with growing Texas branch density and industry-leading mobile platform. Sets the digital and product bar that community banks like Extraco must match on consumer experience.
• Bank of America: National consumer and commercial bank with significant Texas presence and Merrill wealth integration. Comparable end-to-end product breadth (deposits, lending, cards, wealth) that competes with Extraco's full-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/extracobanks
• YouTubeyoutube.com/channel/UCUz-Qhlp3j9nma02rmm-fDQ
• Facebookfacebook.com/extraco-banks-668588713170704
• LinkedInlinkedin.com/company/67925
• Instagraminstagram.com/extraco_banks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extraco Banks