Name

Educational Tours

Legal name

Educational Tours, Inc.

Website

https://tours-eti.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Student Group Travel Services

NAICS

Tour Operators (56152), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational & Student Multi-Day Tour Operators (THAKADAJ)

akta.pro secondary industries

School Group & Curriculum-Led Trips (THAKAGAB), Student & Youth Educational Tours (THAKAGAA), Excursions, Field Trips & Cultural Activities Logistics (EDAIANAJ)

Keywords

• Student group travel
• Educational tour services
• Performance tour travel
• Group tour operator
• Student travel planning

Headquarters

HQ city

Holt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Student Group Tour Services: ETI generates revenue by organizing and managing student group travel experiences. As a full-service student group tour operator, they handle all aspects of trip planning including transportation, accommodations, attractions, performances, and itinerary management. Revenue comes from service fees bundled into the total trip cost, which covers planning, coordination, and management services.
2. Travel Protection Plans: ETI offers optional travel protection insurance coverage including Cancel For Any Reason, Trip Cancellation, Trip Interruption, Accident and Sickness, and Travel Delay protection. These plans are offered through independent third-party insurers, with ETI acting as the distribution channel.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Educational Tours, Inc. (ETI) is a full-service student group tour operator that organizes customized educational and performance travel experiences for school music programs, performing arts groups, academic classes, and youth organizations across the U.S. and internationally. Core deliverables include tailored itineraries, transportation, accommodations, performance venue coordination, experienced tour directors, 24/7 emergency support, liability insurance, and bundled travel protection options. The company also operates an online group payment and registration platform (GroupCollect) and a mobile trip-management app to support trip administration for educators and parents.

Product overview

Educational Tours, Inc. (ETI) is a full-service student group tour operator offering two primary product lines: Educational Travel and Performance Travel programs. The company provides comprehensive tour planning and coordination services including customized itineraries, experienced tour directors, nighttime security, 24/7 emergency support, liability insurance, and group payment processing through GroupCollect. Optional add-on services include Travel Protection Plans and a Referral Reward Program. ETI also holds Certified Student Travel Organization (CSTO) certification from SYTA, demonstrating compliance with 25+ safety standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Educational Travel (Student Tours)

Quantifiable outcome

• 40+ years in business with thousands of students served annually
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• American Bus Association (ABA)minorGTM or Marketing PartnerETI is a proud partner of the American Bus Association, demonstrating membership and adherence to industry standards for bus and motorcoach travel.
• Student and Youth Travel Association (SYTA)coreStrategic or Co-development PartnerETI is an active member of SYTA, which sets very high standards for membership to ensure students receive safe, rich and rewarding travel experiences. SYTA provides education, training, and knowledge resources for its members in the areas of risk and incident management, emergency response plans, and overall safety practices.
• Disney Imagination CampuscoreStrategic or Co-development PartnerETI is recognized as a Top Youth Travel Planner by Disney Youth Programs. This partnership provides ETI clients access to Disney Youth Programs including workshops, performances, and educational experiences at Walt Disney World.
• Universal Orlando Youth ProgramscoreStrategic or Co-development PartnerETI partners with Universal Orlando Youth Programs to offer student performance and educational opportunities at Universal Orlando Resort.
• National Association for Music Education (NAFME)minorGTM or Marketing PartnerETI maintains a partnership with NAFME, connecting music educators with quality travel experiences for their performance groups.
• University Partners for Workshops and ClinicscoreStrategic or Co-development PartnerETI partners with several different universities to bring top-notch learning experiences for students through workshops and clinics with established and reputable clinicians and professionals.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EF Educational Tours: EF Educational Tours is a major global operator of student group travel and educational tours, serving K-12 schools, teachers, and students. Closely comparable in target market (K-12 educators) and product (curriculum-linked, multi-day student tours) to ETI.
• Bob Rogers Travel: Bob Rogers Travel is a long-established U.S. operator focused on student and youth group tours, including performance, educational, and custom itineraries. Directly comparable to ETI in K-12 group tour offerings and consultative sales model.
• Explorica: Explorica is an educational tour operator specializing in K-12 student travel to domestic and international destinations. Directly comparable to ETI in the school group and educational tour segment, including curriculum-linked itineraries.
• Travel For Teens: Travel For Teens operates youth-focused group travel and summer programs for high school students. Comparable to ETI in the youth educational travel category, though with a more teen-leisure orientation versus ETI's K-12 school-based model.
• WorldStrides: WorldStrides is one of the largest U.S. student educational travel companies, offering K-12 performance, educational, and sports tours. Directly comparable to ETI's core student group travel and performance travel offerings, though at significantly larger scale.
• Encore Tours: Encore Tours specializes in performance travel for school music, band, choir, and orchestra groups. Overlaps with ETI's performance travel segment and the same K-12 music educator customer base.
• ACIS (American Council for International Studies): ACIS has organized K-12 student educational travel since 1978, with a similar mix of curriculum-linked, performance, and group tours. Directly comparable to ETI in target customer (educators) and product structure.
• Brightspark Travel: Brightspark Travel is a student group tour operator serving K-12 schools, with offerings in educational, performance, and sports travel. Closely comparable to ETI in customer segment, product mix, and sales-led GTM to educators.

Others

• SYTA (Student and Youth Travel Association): SYTA is the industry trade association of which ETI is a member; while not a competitor, it represents the broader ecosystem of student and youth travel operators and sets industry safety/certification standards relevant to ETI's positioning.

Broad incumbents

• Globus family of brands (Cosmos/Educational World): Globus is a large, established tour operator offering package tours including a dedicated student/youth division. Comparable in tour operator business model and destinations, though much broader in scope than ETI's school-group focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educational Tours