What Disney Imagination Campus does

Disney Imagination Campus is an educational student travel and field trip program operated by The Walt Disney Company, headquartered in Lake Buena Vista, Florida, with operations at both Walt Disney World Resort (East Coast Campus) and Disneyland Resort (West Coast Campus). The program, formerly known as Disney Youth Programs, organizes its curriculum into four pillars—Performing Arts, Arts & Humanities, Science & Technology, and Leadership & Innovation—and delivers hands-on workshops, performances, and competitions using Disney's theme parks as immersive learning laboratories. Target customers are accredited schools, youth organizations, and performing arts ensembles bringing groups of 10 or more students (ages 3-22), with leadership workshops available for student government officers, team captains, and club executive boards.

The program's underlying platform is Disney's existing theme park infrastructure, augmented by Disney Imagineering expertise, working entertainment professionals as teaching artists, and exclusive IP partnerships with Disney Theatrical Group, Disney on Broadway, and Disney Cruise Line. Notable product modules include Disney Broadway Magic, Soundtrack Sessions (instrumental and vocal), Dance Disney, Stage Performances, Marching Band Performances, Physics of Disney Parks, Technology of Disney Parks, Theme Park Design, Visual Art of Disney Parks, Immersive Storytelling, and the Disney Leadership Assembly. Adjacent programs include Festival Disney (an adjudicated music competition), Disney Student Tickets (specially priced group theme park admission), and a teacher professional development channel via Disney Institute.

Revenue is generated through a multi-stream model: per-student ticket pricing for verified youth groups ($99-$218 per student at Walt Disney World, $121+ at Disneyland), separately priced workshop and performance add-ons, Festival Disney competition packages, add-on dining experiences, and a 15% Disney Institute professional development discount for educators. Go-to-market is enterprise field sales, with a dedicated Disney Imagination Campus Sales Team, PlanEARS online portal, and direct phone/website contact forms. Distribution is augmented by content marketing (blog, newsletter), organic social, SEO, and a Kahoot! integration for game-based learning reinforcement.

Name

Disney Imagination Campus

Legal name

Disney Imagination Campus (operated by The Walt Disney Company)

Website

https://disneycampus.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Disney Imagination Campus is an educational student travel program within The Walt Disney Company, delivering hands-on workshops, performances, and competitions at Walt Disney World and Disneyland Resorts for accredited schools, youth organizations, and performing arts groups across four curriculum pillars.

Ownership category

akta.pro rank

Product category

Educational Student Travel Services

NAICS

Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Museums (71211), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Performing Arts Colleges (Theatre, Dance, Musical Theatre) (EDAHAJAD), Science & Technology Museums (THAJADAD), Charter STEM/STEAM-Focused Schools (EDAJACAG)

Keywords

• Educational student travel
• Performing arts workshops
• STEM education programs
• Leadership development training
• Group field trips

Headquarters

HQ city

Lake Buena Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Student Group Theme Park Tickets: Disney Imagination Campus generates revenue through specially priced Disney Student Tickets for student and youth groups visiting Walt Disney World Resort and Disneyland Resort. Pricing varies by destination: Walt Disney World tickets start at $99/student for Florida groups and $218/student for out-of-state groups; Disneyland tickets start at $121/student. Groups must purchase minimum 10 tickets.
2. Educational Workshops and Performances: Separately priced add-on workshops including performing arts, leadership, STEM, and performance experiences. Workshops are offered across four pillars: Performing Arts, Arts & Humanities, Science & Technology, and Leadership & Innovation. Pricing available through event packages with 2026 calendar year pricing links.
3. Disney Institute Professional Development: Disney Institute offers professional development courses for teachers and education professionals at 15% discount using promo code DI-Campus. Courses cover customer service, leadership, innovation, and workplace culture using Disney Parks as living laboratories.
4. Festival Disney Music Competition: Competitive music festival at Walt Disney World Resort for school choirs, orchestras, and bands. Includes 2027 dates in March and April with adjudication, feedback clinics, awards ceremonies, and theme park admission packages.
5. Add-On Dining Experiences: Additional revenue from catering services including breakfast buffets, on-the-go meals, dinner buffets, dessert parties, and private dining events at Walt Disney World Resort.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Disney Imagination Campus is an educational student travel and field trip program that delivers hands-on curriculum-aligned workshops and performance opportunities for K-12 and college student groups at Walt Disney World Resort in Florida and Disneyland Resort in California. The offering is organized across four pillars (Performing Arts, Arts & Humanities, Science & Technology, and Leadership & Innovation) and is sold together with specially priced Disney Student Tickets, Festival Disney music competitions, stage and marching band performances, and add-on dining experiences.

Product overview

Disney Imagination Campus is a comprehensive educational student travel platform offering hands-on workshops and performance opportunities at Walt Disney World Resort in Florida and Disneyland Resort in California. The program is organized across four curriculum pillars: Performing Arts (workshops and performances in music, dance, theater), Arts & Humanities (storytelling, theme park design, visual arts), Science & Technology (physics and technology of attractions), and Leadership & Innovation (leadership and teamwork skills). Programs target student groups of 10+ participants ages 3-22 from accredited schools and youth organizations. Add-on offerings include Disney Student Tickets, Festival Disney music competitions, stage performances, and marching band performances.

Differentiator

Problem solved

Functional benefit

Brands

• Festival Disney: A Disney-produced competitive music festival for student choirs, orchestras, and bands held at Walt Disney World Resort.
• Disney Broadway Magic
• Soundtrack Sessions
• Dance Disney

Products and services

• Disney Student Tickets Specially priced theme park tickets for verified student and youth groups visiting Walt Disney World Resort (starting at $99 per student for Florida groups and $218 for out-of-state groups) and Disneyland Resort (starting at $121 per student). Minimum 10 students required ages 3-22, with complimentary chaperone tickets based on group size.
• Disney Broadway Magic Workshop Musical theatre workshop where students learn fundamentals including breath control, diction, and character development, then rehearse and perform a scene from Disney's world-famous shows, with guidance from working Disney teaching-artists. Created in partnership with Disney Theatrical Group.
• Disney Music in Storytelling Workshop Workshop teaching students how Disney theme parks use music to tell stories and create immersive experiences, exploring musical styles and their emotional impact. Intermediate level experience for middle and high school students at Disneyland Resort.
• Soundtrack Sessions: Instrumental Workshop Workshop teaching fundamental instrumental skills like intonation, balance, and tone quality while learning how musical elements can add emotion to performances using Disney soundtracks.
• Soundtrack Sessions: Vocal Workshop Workshop where vocal performers unlock the magic of storytelling through iconic Disney soundtracks in a recording studio environment.
• Dance Disney Workshop Workshop teaching choreography and staging techniques from Disney Parks shows, showing performers how to create movements that tell compelling stories.
• Stage Performances Performance opportunity where student groups perform on Disney Park stages in front of international audiences with professional Disney crew support.
• Marching Band Performances Performance opportunity for marching bands to entertain Disney Park guests while learning expectations and discipline of Disney performers.
• Festival Disney Competitive music festival at Walt Disney World Resort for school choirs, orchestras, and bands with adjudication by collegiate-level music educators, feedback clinics, awards ceremonies, and 2- to 5-day theme park admission packages. Endorsed by the National Association for Music Education (NAfME).
• Immersive Storytelling Workshop Workshop exploring how Disney Imagineers engage all 5 senses to bring stories to life through attractions, live performances, music, sculptures, and culinary experiences.
• Theme Park Design Workshop Workshop uncovering the concepts, philosophy, and tools Disney Imagineers use to bring theme parks to life through an inside look at Disney's unique design approach.
• Visual Art of Disney Parks Workshop 90-minute visual arts class where students learn drawing techniques to recreate Disney theme park landmarks, guided by Disney Teaching Artists. Designed for students in grades 4 through high school.
• Physics of Disney Parks Workshop Workshop exploring how the laws of physics are applied to every element of the theme park experience, putting students into the shoes of Disney Imagineers.
• Technology of Disney Parks Workshop Workshop teaching students how Disney Imagineers use technology including Audio-Animatronics, light and sound effects to immerse guests in stories.
• Leadership the Disney Way Workshop Leadership development program where students interact with Disney leaders, engage in leadership activities, and learn Disney's 5 Keys of Excellence (Safety, Courtesy, Efficiency, Show, and Inclusion).
• Teamwork the Disney Way Workshop Workshop teaching Disney's philosophy and strategies behind high-performing teams, demonstrating how collaboration enables teams to overcome obstacles.
• Disney Leadership Assembly Interactive leadership seminar where students explore unique leadership styles and qualities through activities examining Walt Disney's career and leadership techniques. Requires 65-100 students depending on destination.
• Disney Institute Professional Development Professional development courses for teachers, school administrators, and education professionals covering customer service, leadership, innovation, and workplace culture using Disney Parks as living laboratories. Available at 15% discount via promo code DI-Campus with standard registration.
• Disney Imagination Campus Add-On Dining Experiences Add-on catering services for student groups including breakfast buffets, on-the-go meals, dinner buffets, dessert parties, and private dining events at Walt Disney World Resort.

Quantifiable outcome

• Curriculum meets National Core Arts Standards and Common Core standards for classroom reinforcement
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Kahoot!minorGTM or Marketing PartnerDisney Imagination Campus has a collaboration with Kahoot! offering students an extra level of engagement through game-based learning challenges. The partnership provides imagination-powered challenges that complement educational workshops and Disney Parks experiences, allowing students to test learning retention through interactive games.
• Disney InstituteminorStrategic or Co-development PartnerDisney Imagination Campus offers a 15% discount on Disney Institute professional development courses for teachers, education administrators, and other education professionals. Disney Institute courses cover customer service, leadership, innovation, and workplace culture using Disney Parks as living laboratories. Offer valid with promo code DI-Campus for individual enrollment.
• Disney Theatrical GroupcoreStrategic or Co-development PartnerDisney Broadway Magic workshop is created in partnership with Disney Theatrical Group, Disney on Broadway, and Disney Cruise Line. The workshop provides students instruction using scenes from Disney theatrical productions exclusively available through this partnership, with guidance from working Disney teaching-artists.
• National Association for Music Education (NAfME)minorGTM or Marketing PartnerDisney Imagination Campus – Performing Arts is endorsed by NAfME, providing credibility for Festival Disney music competitions and performing arts programs through national association recognition.
• Music Industry Equipment PartnersminorOthersFestival Disney features instruments and equipment from music industry leaders including Ludwig/Musser percussion, Glaesel String Instruments, Steinway & Sons Pianos, and Wenger performance equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SeaWorld / Busch Gardens Education: Direct competitor offering student field trip packages at SeaWorld and Busch Gardens parks, with curriculum-linked workshops in marine biology, animal science, and conservation targeting school and youth groups.
• Kennedy Space Center Visitor Complex Education: Direct competitor offering curriculum-aligned STEM field trip programs and educational workshops in Florida, competing for the same out-of-state school group travel budget as Disney Imagination Campus's East Coast Campus.
• LEGOLAND Education Programs: Direct competitor delivering STEAM-focused field trip workshops at LEGOLAND resorts (California, Florida), serving the same accredited K–12 school and youth group segment with hands-on educational workshops tied to its parks.
• National Geographic Student Expeditions: Direct competitor offering high-end student travel and field study programs, using a globally recognized content brand (National Geographic) similarly to how Disney Imagination Campus uses Disney IP for premium educational positioning.
• Crayola Experience: Direct competitor operating arts and creative learning field trip venues for K–12 groups, with workshops built on a strong consumer brand IP, closely mirroring Disney Imagination Campus's arts-based workshop approach.
• Smithsonian Student Travel: Direct competitor operating student educational travel programs with museum-led curriculum, targeting K–12 groups seeking standards-aligned experiential learning trips in domestic and international destinations.
• Universal Studios Youth Programs: Direct competitor offering student field trip and educational workshop experiences at Universal theme parks (Hollywood and Orlando), targeting the same K–12 and youth group audience with science, entertainment, and performing arts programming.

Broad incumbents

• Royal Caribbean Group Youth & Student Programs: Broader travel operator offering chartered student group experiences (cruise-based), targeting the same K–12 and youth group travel budgets with packaged performance and educational programming.
• Discovery Education: Broad incumbent providing standards-aligned digital curriculum and virtual field trips to K–12 schools; a substitute for in-person park experiences and a same-segment competitor for education travel budgets.

Emerging players

• Performing Arts Education Travel Operators (Music Travel Consultants): Specialized student travel operator offering music festival and performance tour packages to school bands, choirs, and orchestras—overlapping directly with Disney Imagination Campus's Festival Disney and Soundtrack Sessions offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/disney-imagination-campus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Disney Imagination Campus