Memphis Area Transit Authority
- Company typePrivate
- Founded1975
- HeadquartersMemphis, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Memphis Area Transit Authority firmographics
Firmographics- Name
- Memphis Area Transit Authority
- Legal name
- Memphis Area Transit Authority
- Website
- https://matatransit.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Memphis Area Transit Authority industry classification
Industry- Product category
- Public Transit Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Special Needs Transportation (485991)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door) (TLAFAJAB)
- akta.pro secondary industries
- Tram/Streetcar Operators (THAIABAC), Social, Community & Senior Center Outings Transport (HSABAOAG)
Keywords
Where Memphis Area Transit Authority is headquartered
LocationHeadquarters
- HQ city
- Memphis
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Memphis Area Transit Authority business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others
Revenue model
- Fare Revenue (Suspended during Zero Fare Pilot): MATA previously collected fares from fixed-route buses, trolleys, and MATAplus paratransit services. A Zero Fare Pilot Program launched November 16, 2025 has suspended fare collection, allowing free rides on all MATA services. The pilot has been extended and is being evaluated for long-term sustainability.
- Mobile Ticket Sales (GO901): Revenue from GO901 mobile ticketing app sales. Reduced fare media and MATAplus fare media available for purchase on the app for eligible customers who have obtained verification and MATA-issued ID.
- Federal Transit Administration Grants: Federal grants represent significant funding for fleet modernization and operations. MATA secured $30 million in federal grant funding. Federal funding activity resumed in February 2026 following corrective actions during trusteeship.
- Advertising Revenue: Revenue from bus and trolley advertising through 'Memphis Transit Ads' program. Approximately $400,000 in advertising-related revenue and receivables recovered recently.
- Procurement and Vendor Processes: As a recipient of federal funds, MATA follows prudent procurement practices for purchasing quality products, cost-effective equipment, and services. DBE Program ensures equal opportunity for disadvantaged businesses in procurement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Zero Fare - All Services (Current Pilot) |
| Subscription | Monthly | Reduced Fares Program |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
Memphis Area Transit Authority product offering
Product offeringCore offering
Memphis Area Transit Authority (MATA) operates public transportation services across the Memphis metropolitan area, delivering fixed-route bus service, heritage trolley/streetcar operations, ADA paratransit service branded MATAplus, and on-demand microtransit. Service is targeted at commuters, seniors, persons with disabilities, and visitors traveling within the authority's designated service area.
Product overview
Memphis Area Transit Authority (MATA) operates a multi-modal public transit system offering fixed-route buses, vintage trolleys, paratransit (MATAplus), and on-demand services (Ready! by MATA and Groove On-Demand). The transit system covers 280 square miles serving approximately 706,976 residents in Memphis and Shelby County, with 5 million annual passenger trips. MATA has launched a Zero Fare Pilot Program (November 2025) offering fare-free transit. Digital services include the GO901 Mobile App for mobile ticketing and MATA Tracker for real-time bus tracking. The system integrates with Google Maps for trip planning and provides GTFS data feeds for third-party applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Fixed-Route Bus Service Scheduled public bus service operating on fixed routes throughout the Memphis metro area, serving commuters, students, and the general public for daily travel needs.
- Trolley / Streetcar Service Electric trolley and streetcar operations that provide short-distance transit between downtown Memphis destinations, oriented toward both commuters and visitors.
- MATAplus Paratransit Service Door-to-door, ADA-compliant paratransit service for seniors aged 65 and over and persons with disabilities who are unable to use fixed-route buses, providing accessible transportation to medical, work, and essential destinations.
- On-Demand Microtransit Service App- and phone-dispatched curb-to-curb transit service in designated zones, providing flexible, on-demand rides that complement fixed-route bus coverage in lower-density areas.
- Zero Fare Pilot Program Time-limited program that removes fares for riders across MATA's transit services, intended to reduce cost barriers and increase ridership for the Memphis community.
Quantifiable outcome
- Ridership increased by nearly 25% following Zero Fare Pilot launch
- +3 more outcomes
Companies that use Memphis Area Transit Authority
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles3 records
Memphis Area Transit Authority technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Memphis Area Transit Authority partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- City of Memphis (Memphis City Council and Mayor Paul Young)flagshipThe City of Memphis partnered with MATA to launch the Zero Fare Pilot Program on November 16, 2025, allowing free rides on all MATA services. The Memphis City Council and Mayor Paul Young supported the initiative in response to community needs and rising costs of living.
- Youth Villages (Project Safe Place)coreMATA partnered with Youth Villages for Project Safe Place, turning fixed-route buses into mobile safe havens for teenagers (ages 13-17) facing dangerous or threatening situations. Transit centers (North End Terminal, American Way Transit Center, and Airways Transit Center) also serve as Safe Place locations. All MATA buses and transit centers display the yellow and black Safe Place logo.
- Shelby County Election CommissionminorShelby County Election Commission and MATA partnered to provide free bus rides to polling locations for elections, most recently for February 2024 election.
- Downtown Memphis CommissioncorePartnership with Downtown Memphis Commission to operate Groove On-Demand service serving Downtown, Medical District, South City, and New Chicago areas.
- Community Organizations (Free Bus Pass Program)coreMATA partners with local community organizations to distribute free bus passes to individuals and families in need. Each participating organization may receive up to 100 free bus passes to distribute to those they serve, removing transportation barriers and supporting equitable access.
- Mid-South Minority Business Council (MMBC) - Unified Certification AgencycoreMMBC's Unified Certification Agency (UCA) assists MATA with DBE certification efforts. Through this partnership, MATA helps ensure certified DBEs can participate in DOT-assisted contracts.
- Memphis Police DepartmentcoreMemphis Police Department partnered with MATA to provide additional de-escalation training for operators and increased security presence during the Zero Fare Pilot to maintain safety on transit vehicles and at facilities.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Memphis Area Transit Authority competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Memphis Area Transit Authority social profiles
Digital presenceMemphis Area Transit Authority compliance and trust
Trust signalCompliance3 records
Memphis Area Transit Authority financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memphis Area Transit Authority leadership team
Management profileNumber of profiles
Memphis Area Transit Authority funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memphis Area Transit Authority M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memphis Area Transit Authority
What does Memphis Area Transit Authority do?
Memphis Area Transit Authority (MATA) operates public transportation services across the Memphis metropolitan area, delivering fixed-route bus service, heritage trolley/streetcar operations, ADA paratransit service branded MATAplus, and on-demand microtransit. Service is targeted at commuters, seniors, persons with disabilities, and visitors traveling within the authority's designated service area.
Is Memphis Area Transit Authority a public or private company?
Memphis Area Transit Authority is a private company. It is classified as state government owned and is currently operating.
When was Memphis Area Transit Authority founded?
Memphis Area Transit Authority was founded in 1975. It employs 501 to 1,000 people.
Where is Memphis Area Transit Authority based?
Memphis Area Transit Authority is headquartered in Memphis, United States, in the North America region.
How does Memphis Area Transit Authority make money?
Five revenue lines are on record. Fare Revenue (Suspended during Zero Fare Pilot) is the primary driver. The others are mobile Ticket Sales (GO901), federal Transit Administration Grants, advertising Revenue and procurement and Vendor Processes.
Does Memphis Area Transit Authority have an API?
No public API is recorded for Memphis Area Transit Authority.
What industry is Memphis Area Transit Authority in?
Memphis Area Transit Authority's product category is Public Transit Services. Its primary akta.pro industry code is TLAFAJAB, On-Demand Shared Shuttle / Vanpool (Dynamic Routing, Door-to-Door), with a secondary code of THAIABAC, Tram/Streetcar Operators. Its NAICS code is 485113 and its SIC code is 4100.