Rádio Caxias

What Rádio Caxias does

Rádio Caxias is a regional Brazilian radio station founded in 1946, broadcasting on the 93.5 FM frequency from Caxias do Sul in Rio Grande do Sul state. It serves the local population of Caxias do Sul and the broader Serra Gaúcha region with a programming mix that spans local news, sports (with dedicated coverage of local football clubs E.C. Juventude and S.E.R. Caxias across Brazilian national leagues), weather, traffic, cultural programming, and community information. Content is delivered across multiple channels including FM broadcast, a website with live streaming player, native iOS and Android applications, a video platform branded Caxias Play, and third-party audio distribution via Tuavoz.com.br. The station also maintains an on-demand audio library featuring named programs such as Caxias Porto Alegre de Ponta a Ponta, Conexão Europa, Direto de Brasília, and Comentário Econômico.

The business model is entirely advertising-based: the station offers free-to-listen content and monetizes through advertising and sponsorships from local and regional businesses. Named advertisers include KTO.bet (sports betting), FG.com.br, and AssistPrev (insurance/social assistance). The station is operated under Mídia de Impacto, which functions as the parent media company managing the digital presence and application distribution. The technology foundation consists of conventional FM broadcast infrastructure supplemented by standard digital streaming and mobile application delivery, with no proprietary AI, algorithmic differentiation, or third-party API integrations evidenced in the source material.

With approximately 80 years of continuous operation, Rádio Caxias occupies the position of an established legacy regional broadcaster leveraging long-standing brand equity and multi-platform reach rather than technology-led differentiation. Headcount is reported in the 11-50 employee band, consistent with a small-to-mid-sized regional media operation. The company is privately held, with no disclosed institutional investment, funding rounds, or acquisition activity in the source data.

Name

Rádio Caxias

Legal name

Rádio Caxias

Website

https://radiocaxias.com.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Rádio Caxias is a regional Brazilian radio station founded in 1946, broadcasting on 93.5 FM from Caxias do Sul, Rio Grande do Sul. It serves local listeners with news, sports, weather, and cultural programming, monetizing via advertising across FM, web, mobile, and video platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias Do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorships: The station generates revenue through advertising from local and regional businesses, sponsors, and promotional content. Advertisers include companies like KTO.bet, FG.com.br, AssistPrev, and various local businesses mentioned on the website.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Rádio Caxias operates a regional FM radio station broadcasting on 93.5 FM from Caxias do Sul, Rio Grande do Sul, Brazil, delivering local news, sports coverage (including E.C. Juventude and S.E.R. Caxias football teams), weather, traffic, cultural programming, and community content. The station supplements its FM broadcast with digital streaming, native mobile applications for iOS and Android, an on-demand audio program library, and the Caxias Play video streaming platform.

Product overview

Rádio Caxias operates as a regional radio station with a multi-platform content distribution strategy. The core offering is Radio Caxias 93.5 FM, supplemented by the Caxias Play video streaming platform, native mobile applications for iOS and Android, and an extensive library of on-demand audio programs. The station covers local news, sports (particularly covering S.E.R. Caxias and E.C. Juventude football teams), regional events, and cultural programming. Content categories include Segurança, Saúde, Esporte, Educação, Trânsito, Política, Emprego, Cultura, Economia, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Rádio Caxias 93.5 FM Regional FM radio station broadcasting on 93.5 FM from Caxias do Sul, offering live radio programming including local news, sports coverage, weather, traffic, cultural programming, and entertainment for listeners in the Serra Gaúcha region.
• Caxias Play

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• KTO.betminorGTM or Marketing PartnerSports betting company advertising on Rádio Caxias platform, primarily associated with sports content coverage
• FG.com.brminorGTM or Marketing PartnerAdvertising partner displayed on the station website
• AssistPrevminorGTM or Marketing PartnerInsurance/social assistance company advertising on the platform
• Tuavoz.com.brminorChannel Partner/ Reseller/ DistributorThird-party audio streaming platform that distributes Rádio Caxias content to broader audiences
• Mídia de ImpactocoreOthersParent media company/operator of Rádio Caxias, managing digital presence and app distribution (radiocaxias.adm.midiadeimpacto.com.br)

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jovem Pan: National Brazilian radio network with news, sports, and talk programming distributed via FM and digital streaming. Overlaps with Rádio Caxias in news and sports coverage via shared audiences in Rio Grande do Sul.
• Grupo RBS: Major southern Brazilian media conglomerate owning multiple radio stations (Gaúcha, Atlântida), TV channels, and digital outlets. Comparable as a multi-format regional broadcaster operating in the same geographic market with much greater scale.
• CBN (Central Brasileira de Notícias): Brazilian all-news radio network with affiliates across the country. Comparable as an ad-supported news radio operator competing for the same local news listener share and regional ad budgets.
• Grupo Bandeirantes de Comunicação: Brazilian media conglomerate operating Band FM and BandNews TV radio networks. Comparable as a multi-platform broadcaster with national ad sales capability competing for the same Brazilian regional advertiser budgets.
• Rádio Band FM: Music-led FM network under Grupo Bandeirantes with national reach. Competes for local listeners and advertisers in regional markets across Brazil, including Rio Grande do Sul.

Direct peers

• Rádio Atlântida: Music and entertainment FM station based in Porto Alegre and also operated by Grupo RBS. Comparable as a Rio Grande do Sul broadcaster with multi-platform distribution (FM, streaming, app) and strong regional advertiser base.
• Rádio Gaúcha: Sports-focused AM/FM radio station based in Porto Alegre, Rio Grande do Sul, owned by Grupo RBS. Directly comparable to Rádio Caxias in regional sports coverage, news programming, and digital streaming within the same Brazilian state.
• Rádio Cidade (Caxias do Sul): Local Caxias do Sul radio station operating in the same city and market as Rádio Caxias. Directly competitive for the same regional listener base, advertisers, and local sports rights.

Others

• Spotify: Global audio streaming platform competing for the same listener attention and ad-supported music/audio share in Caxias do Sul. Functions as a substitute product for a portion of Rádio Caxias's audience, especially younger listeners.

Regional players

• Rádio Tupi: Traditional Brazilian AM/FM radio network with operations concentrated in Rio and southeastern regions. Comparable in legacy broadcast format and ad-supported model, though geographically weighted away from Serra Gaúcha.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CaxiasRadi3807

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rádio Caxias