What Asphalt Systems does

Asphalt Systems Inc. (ASI) is a privately held specialty manufacturer of Gilsonite-modified asphalt pavement preservation products, founded in 1978 and headquartered in Salt Lake City, Utah. The company has operated for over 45 years producing a branded GSB product line used to preserve, restore, and recycle asphalt surfaces on airfields, roads, and other paved infrastructure. Its underlying technology combines Gilsonite — a naturally occurring asphaltite licensed from American Gilsonite Company — with engineered emulsions designed to penetrate, seal, and rejuvenate oxidized asphalt binder at a fraction of the cost of full-depth reconstruction.

ASI sells its products under multiple SKUs spanning the severity and use-case spectrum, including GSB-88, GSB-78, GSB-88-Medium, GSB-88-Heavy, GSB-Rapid Seal, GM-RSS, and GSB-Repave. GSB-88 was introduced in 1988 as the first emulsion-based restorative sealer, while GSB-Repave (launched 2005) enables in-place cold recycling of aged pavements. The company holds U.S. Patent No. 10982097 covering GSB-88-Medium and GSB-88-Heavy, and its products are qualified to FAA specifications P-608, P-608-R, and P-608-H and to UFGS 32 01 13.63 and 32 01 13.64 used by the Department of Defense. GreenCircle LCA and ASTM sustainability certifications position the company as a specification-grade supplier for military airfields, commercial airports, state DOTs, counties, and international projects.

The business operates a sales-led, direct-to-owner model supported by a network of trained applicators who perform installation. Customer segments split across airfields (FAA and DOD programs), roads (state DOTs, counties, municipalities), and international projects. No external funding, M&A activity, headcount figures, or revenue figures are disclosed in the available data, leaving the company as a long-tenured, privately held specialty chemicals manufacturer with regulatory specification lock-in as its primary competitive asset.

Name

Asphalt Systems

Legal name

Asphalt Systems Inc.

Website

https://asphaltsystemsinc.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Asphalt Systems Inc., founded 1978 in Salt Lake City, Utah, manufactures Gilsonite-modified GSB asphalt pavement preservation products for FAA and DOD airfields, state DOTs, counties, and international infrastructure owners, selling direct through trained applicator networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Asphalt Preservation Products: Sale of GSB product line including GSB-78, GSB-88, GSB-88-Medium, GSB-88-Heavy, GM-RSS, GSB-Rapid Seal, and GSB-Repave for asphalt pavement repair and preservation applications.
2. Technical Consultation Services: Pre-project pavement evaluations, project success checklists, and expert consultation provided to help customers optimize road and airfield preservation programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Asphalt Systems Inc. (ASI) manufactures and sells the GSB (Gilsonite-Modified) product line of asphalt pavement preservation and repair treatments, including emulsion-based sealers (GSB-88), rapid-cure variants (GSB-78, GSB-Rapid Seal), graduated heavy/medium surface treatments, rejuvenating chip-seal sealer (GM-RSS), and an in-place recycling additive (GSB-Repave). The company sells directly to airfield owners, military installations, FAA, DOD, State DOTs, cities, and counties, and supports a network of qualified US and international applicators. ASI also provides pre-project pavement evaluations, project success checklists, and ongoing technical consultation.

Product overview

Asphalt Systems Inc. manufactures the GSB (Gilsonite-Modified) Product Platform—a suite of asphalt pavement preservation and repair products. The core offering consists of GSB-88® (original emulsion-based sealer from 1988) and GSB-78® (rapid-cure variant for nighttime applications), both FAA-compliant. The platform extends with GSB-88-MEDIUM™ and GSB-88-HEAVY™ variants offering graduated levels of anti-aging binder and extended service life. Repair-focused products include GM-RSS™ (rejuvenating surface sealer) and GSB-Repave® (in-place recycling additive), while GSB-Rapid Seal™ provides rapid-cure restoration for tight windows. All products utilize proprietary Gilsonite-modified chemistry to integrate with pavement surfaces, restore aging binder, and protect against oxidation.

Differentiator

Problem solved

Functional benefit

Brands

• GSB Products: Family of asphalt pavement preservation and repair products including GSB-78, GSB-88, GSB-88 Medium, GSB-88 Heavy, GSB-Rapid Seal, GM-RSS, and GSB-Repave.
• GSB-88
• GSB-78
• GSB Repave
• GSB-Rapid Seal
• GM-RSS

Products and services

• GSB-78® Solvent-based, Gilsonite-modified asphalt pavement preservation treatment designed for nighttime and short-window applications. FAA P-608-R Rapid Cure and UFGS 32 01 13.63 compliant. Cures via chemical process independent of sunshine or climatic influences, allowing runway and road applications that cannot tolerate long closures.
• GSB-88® The original emulsion-based restorative and protective sealer introduced in 1988. FAA P-608 and UFGS 32 01 13.63 compliant. Integrates into pavement to restore, restructure, strengthen, and protect aging asphalt surfaces by replenishing oils and resins lost to oxidation.
• GSB-88-MEDIUM™ Fine aggregate surface treatment applied in one pass. Provides more extended service life and faster return-to-traffic than GSB-88, positioned between GSB-88 and GSB-88-Heavy. Protected by Patent #10982097.
• GSB-88-HEAVY™ Fine aggregate surface treatment offering the most extended service life and fastest return-to-traffic in the GSB-88 line. P-608-H compliant and suitable for pavements with PCI ratings down into the 50s. Also known as GSB Friction Seal® in certain markets. Protected by Patent #10982097.
• GSB-Rapid Seal™ Rapid-cure cutback restorative and protective sealer chemically engineered using gilsonite ore and specially selected asphalt cement. Designed for short-window or nighttime applications where quick return-to-traffic is required.
• GM-RSS™ Gilsonite-Modified Rejuvenating Surface Sealer that functions as a crack-sealer and chip-sealer in a single application. Delivers 2-4 times the residual asphalt of standard P-608 treatment and is compatible with chip seal and scrub seal applications.
• GSB-Repave® In-place asphalt recycling additive developed for use with recycled millings at roughly half the cost of a new HMA overlay. Offers superior blending, excellent Marshall Stability, and resistance to cold temperature cracking; typically saves 40-60% versus new pavement.

Quantifiable outcome

• 40-60% cost savings compared to new HMA pavement using GSB-Repave
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• American Gilsonite CompanycoreOEM/ Whitelabel/ Licensing PartnerAmerican Gilsonite Company owns the registered trademark for GILSONITE. ASI uses gilsonite as a key component in its GSB products under license from American Gilsonite Company. Gilsonite is a naturally occurring mineral that is integral to GSB's proprietary formulation.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Crafco: Crafco is a leading manufacturer of pavement preservation products including crack sealants, emulsions, and asphalt repair materials. It directly competes with ASI in the asphalt preservation and sealant market, serving similar DOT, airport, and municipal customers with overlapping product functionality.
• SealMaster: SealMaster manufactures pavement sealers, asphalt emulsions, and related preservation products sold through a franchise applicator network across the US. It competes head-to-head with ASI's GSB products for road and parking lot preservation contracts, with comparable one-time-purchase revenue model.
• Vance Brothers: Vance Brothers is a specialty asphalt emulsion and pavement preservation manufacturer serving DOTs, airports, and contractors. It is a direct peer to ASI in the asphalt emulsion category and serves overlapping airfield and roadway customers with similar preservation treatments.
• Blacklidge Emulsions: Blacklidge Emulsions produces polymer-modified asphalt emulsions and pavement preservation products, with strong presence in the southern US. Its product portfolio and customer base (DOTs, contractors) overlap directly with ASI's roadway preservation offerings.
• Tricor Refining: Tricor Refining manufactures asphalt emulsions, rejuvenators, and pavement preservation products. It competes with ASI's GM-RSS rejuvenating surface sealer and similar emulsion-based preservation chemistries for the same DOT and contractor customer segments.

Broad incumbents

• Ergon Asphalt & Emulsions: Ergon Asphalt & Emulsions is a major North American supplier of asphalt products including emulsions, cutbacks, and preservation treatments. It serves the same airfield and roadway markets as ASI but operates at significantly broader scale across the full asphalt value chain.
• Associated Asphalt: Associated Asphalt is a large specialty asphalt products company offering binders, emulsions, and preservation products. It overlaps with ASI in asphalt emulsion and cutback categories but serves a broader portfolio of paving and roofing customers.
• Ingevity: Ingevity's Performance Chemicals segment produces pavement technologies including asphalt additives and emulsifiers used in preservation. It competes with ASI at the additive/chemistry level and is a major incumbent with significantly larger R&D and distribution capacity.
• Cargill (Industrial Specialties): Cargill's industrial and specialty ingredients business supplies asphalt modifiers and bio-based rejuvenators. It operates as a broad incumbent with global scale competing with ASI in the asphalt additive and rejuvenator chemistry space.
• BASF (Pavement Solutions): BASF supplies asphalt additives, modifiers, and pavement preservation chemistries globally. While not specialized in ASI's Gilsonite niche, BASF's scale and chemistry capabilities represent a competitive incumbent if it chooses to pursue FAA specifications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asphalt Systems