Sound Store
Sound Store is a 100% Irish-owned retailer based in Cork operating seven showrooms and an e-commerce site across Ireland, selling consumer electronics, home appliances, and smart-home products from brands such as Samsung, Bosch, and Whirlpool to individual households and trade builders.
- Company typePrivate
- Founded1995
- HeadquartersCork, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sound Store does
Sound Store is a 100% Irish-owned consumer electronics and home appliances retailer operating as a trading brand of Tranio Investments Ltd. Founded in 1995 and headquartered in Cork, the company runs seven physical retail showrooms across Ireland (Cork x3, Limerick, Tralee, Midleton, Waterford) backed by a dedicated distribution centre in Cork. Its product catalog spans washing machines, washer dryers, dishwashers, tumble dryers, fridges and freezers, cookers, built-in cooking, small appliances, computers, TVs and audio, portable electronics, smart tech, and outdoor/garden equipment, with brand partners including Samsung, Bosch, Whirlpool, Hotpoint, Indesit, Miele, Neff, and Hoover.
The underlying technology stack is a standard e-commerce platform (Magento/Hyva theme based on the asset path) integrated with inventory management, customer accounts, and order fulfilment, supplemented by social media presence on Facebook and Instagram and Trustpilot review integration. Fulfillment options include next-day home delivery, click-and-collect from any showroom, and installation services concentrated in the Munster region. Connected appliances (Samsung SmartThings, Bosch Home Connect, Hoover hOn) are sold but the AI/connectivity features themselves are OEM-vendor capabilities rather than Sound Store's own.
The business model is direct-to-consumer omnichannel retail. Revenue derives primarily from one-time hardware sales, with secondary streams from installation services and Flexi-Fi consumer finance. Pricing is standard retail with promotional discounts, ranging from approximately €300 for entry-level appliances to €3,700 for premium white goods. The customer base is fragmented across Irish households, with a secondary trade/custom-builder segment for kitchen installations. Marketing emphasises Irish ownership, local showroom presence, and customer-service differentiation against pure-play e-commerce competitors.
Sound Store firmographics
Firmographics- Name
- Sound Store
- Legal name
- Tranio Investments Ltd
- Website
- https://soundstore.ie
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sound Store is a 100% Irish-owned retailer based in Cork operating seven showrooms and an e-commerce site across Ireland, selling consumer electronics, home appliances, and smart-home products from brands such as Samsung, Bosch, and Whirlpool to individual households and trade builders.
- Ownership category
- akta.pro rank
Sound Store industry classification
Industry- Product category
- Consumer Electronics and Home Appliances Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF)
Keywords
Where Sound Store is headquartered
LocationHeadquarters
- HQ city
- Cork
- HQ country
- Ireland
- HQ region
- Europe
Offices7 records
Markets served
Sound Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Product Sales: One-time sale of consumer electronics and home appliances including washing machines, dryers, dishwashers, fridges, cookers, computers, TVs, audio equipment, phones, and small appliances. Revenue generated from direct retail sales to consumers.
- Installation Services: Installation services offered to customers purchasing appliances, particularly in the Munster region.
- Finance Options: Flexi-Fi finance options available for customers to spread payments over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Sound Store product offering
Product offeringCore offering
Soundstore is an Irish consumer electronics and home appliance retailer that sells branded products across categories including laundry and dishwashers, refrigeration, cooking, small appliances, computers, TVs and audio, portable electronics, smart tech, and outdoor/garden. The company sells directly to Irish consumers through seven physical retail stores across Ireland and an e-commerce website, complemented by installation services and Flexi-Fi finance options.
Product overview
Sound Store is an Irish consumer electronics and appliances retailer offering a comprehensive portfolio of home appliances and consumer electronics across nine main product categories: Laundry & Dishwashers (washing machines, washer dryers, dishwashers, tumble dryers), Fridges & Freezers, Cooking, Small Appliances, Computers, TV/DVD & Audio, Portable Electronics, Smart Tech, and Outdoor/Garden. The company sells major appliance brands including Samsung, Bosch, Whirlpool, Hotpoint, Indesit, Miele, Hoover, LG, Sony, and others. Products range from white goods and kitchen appliances to consumer electronics, computing, and smart home technology, with both freestanding and integrated options available.
Differentiator
Problem solved
Functional benefit
Products and services
- Laundry & Dishwashers
Companies that use Sound Store
Customer profileSegments2 records
Ideal customer profiles2 records
Sound Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Sound Store partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SamsungcoreMajor brand partner for televisions, washing machines, refrigerators, and other electronics. Samsung products prominently featured across multiple product categories with dedicated promotional banners on the website.
- BoschcoreFeatured brand for laundry appliances, dishwashers, and cooking products. Multiple Bosch Series appliances listed with 5-year warranty options.
- WhirlpoolcoreKey brand partner for washing machines, dryers, dishwashers, and refrigerators with 6th Sense technology products prominently featured.
- MieleminorPremium appliance brand partner for dishwashers and tumble dryers, positioned as higher-end products in the catalog.
- HotpointcoreFeatured brand for laundry appliances and dishwashers with Steam Hygiene and Anti-Stain technology products.
- IndesitcoreBrand partner for washing machines, washer dryers, and dishwashers featuring Push&Go technology products.
- NeffminorIntegrated appliance brand partner featuring built-in cooking products and dishwashers.
- Flexi-FicoreFinance partner providing installment payment options to customers through Flexi-Fi financing plans.
- BrightsideminorExtended warranty provider partnership offering additional warranty coverage to customers purchasing appliances.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sound Store competitors and assessment
Company assessmentPeers
Direct peers
- DID Electrical: DID Electrical is a long-established Irish electrical retailer with multiple physical stores across Ireland and an online platform, selling washing machines, kitchen appliances, TVs, and consumer electronics from the same major brands (Samsung, Bosch, etc.). Directly comparable in product range, customer base, and geographic footprint to Soundstore.
- Power City: Power City is an Irish-owned electrical retailer operating multiple stores across Ireland with a focus on home appliances, consumer electronics, and kitchen appliances. Directly competes with Soundstore on similar product categories and customer segments in the Irish market.
- Harvey Norman Ireland: Harvey Norman operates franchise stores in Ireland selling furniture, bedding, home appliances, computers, and consumer electronics. It is a large-scale direct competitor with overlapping product range (kitchen appliances, TVs, computers) and similar omnichannel strategy, though broader in furniture.
Broad incumbents
- Currys Ireland: Currys is a major UK/Irish electronics and appliance retailer offering TVs, kitchen appliances, computing, and audio with online and store channels. Operates at greater scale than Soundstore and represents a broader incumbent competing across most of Soundstore's product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Sound Store social profiles
Digital presenceSound Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Store leadership team
Management profileNumber of profiles
Sound Store funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Store
What does Sound Store do?
Soundstore is an Irish consumer electronics and home appliance retailer that sells branded products across categories including laundry and dishwashers, refrigeration, cooking, small appliances, computers, TVs and audio, portable electronics, smart tech, and outdoor/garden. The company sells directly to Irish consumers through seven physical retail stores across Ireland and an e-commerce website, complemented by installation services and Flexi-Fi finance options.
Is Sound Store a public or private company?
Sound Store is a private company. It is classified as corporate owned and is currently operating.
When was Sound Store founded?
Sound Store was founded in 1995. It employs 1 to 10 people.
Where is Sound Store based?
Sound Store is headquartered in Cork, Ireland, in the Europe region.
How does Sound Store make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation Services and finance Options.
Who are Sound Store's main competitors?
AO.com is listed as a peer. Direct peers are DID Electrical, Power City and Harvey Norman Ireland. Currys Ireland is listed as a broad incumbent.
Does Sound Store have an API?
No public API is recorded for Sound Store.
What industry is Sound Store in?
Sound Store's product category is Consumer Electronics and Home Appliances Retail. Its primary akta.pro industry code is CRACAEAF, Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers). Its NAICS code is 4492 and its SIC code is 5731.