Sportsland Pickup Covers

What Sportsland Pickup Covers does

Sportsland Pickup Covers (legal entity: Sportsland SPC) is a privately held, family-operated brick-and-mortar retailer founded in the 1970s and headquartered in Rogersville, Missouri. The business operates from an 18,000 sq ft showroom paired with an 18,000 sq ft full-service warehouse on Hwy 60, 15 minutes east of Springfield, and serves individual truck owners, off-road enthusiasts, commercial/fleet buyers, trailer purchasers, and landscaping professionals across the Ozarks region. An 8-person team handles direct sales, expert same-day installation, and warranty support across an unusually broad product surface for a retailer of this size.

The company's core products are fiberglass and aluminum pickup covers, camper shells, tonneau covers, and spray-on bedliners, complemented by lift kits, wheels and tires, nerf bars, grille guards, LED light bars, mud flaps, floor mats, seat covers, toolboxes, and ladder racks. Beyond truck accessories, Sportsland has expanded into adjacent verticals: cargo, utility, equipment, dump, livestock, and aluminum trailers; ATVs and side-by-side vehicles from Polaris, Can-Am, Kawasaki, CF Moto, and Jeep; Ferris commercial mowers; and QuietKat, Young Electric, and Vantana electric bikes. Pricing spans $999 e-bikes to $57,999 UTVs, with Synchrony Car Care financing available across categories. No proprietary technology platform, e-commerce channel, or AI/automation capability is disclosed; operations are anchored on the physical showroom, expert installation labor, and multi-brand dealer relationships with manufacturers such as A.R.E., UnderCover, TruXedo, BAK, Superlift, and Anvil.

The revenue model combines one-time hardware sales, professional installation services bundled with product purchases, and hardware sales of trailers and UTVs/ATVs, with financing offered through Synchrony to support larger transactions. The go-to-motion is direct-to-consumer via the showroom, complemented by a website with quote-request forms, Facebook and Instagram organic social, a blog, email newsletter, and 366 Google reviews averaging 4.8 stars. Geographic reach is regional (Ozarks), the customer mix is dominated by individual SMB/consumer buyers, and the company has no documented external funding, no parent company, no M&A history, and no multi-location footprint.

Name

Sportsland Pickup Covers

Legal name

Sportsland SPC

Website

https://sportsland.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportsland Pickup Covers is a Rogersville, Missouri-based specialty retailer selling pickup covers, camper shells, truck accessories, trailers, ATVs/UTVs, mowers, and electric bikes from its 18,000 sq ft showroom, serving individual truck owners, off-road enthusiasts, and small commercial buyers across the Ozarks region with expert installation and Synchrony financing.

Ownership category

akta.pro rank

Product category

Pickup Truck Accessories and Trailer Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Building Material and Garden Equipment and Supplies Dealers (444), Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Truck Trailers (3715), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler) (IMACAGAA), Marine Trailer & Transport Equipment Retail (CRAMAIAL)

Keywords

• Truck accessory sales
• Pickup cover installation
• Trailer sales
• Automotive aftermarket retail
• Vehicle customization services

Headquarters

HQ city

Rogersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Truck & Vehicle Accessory Sales: One-time product sales of pickup covers, camper shells, tonneaus, bed liners, lift kits, wheels, tires, and other truck accessories. Products include both retail and commercial/fleet offerings.
2. Installation Services: Expert installation services for all accessories sold, providing bundled revenue alongside product sales.
3. Trailer Sales: Sales of cargo, enclosed, car hauler, equipment, utility, dump trailers, livestock, and aluminum trailers. Also offers pre-owned trailers.
4. ATV/UTV Sales: Sales of side-by-side vehicles, ATVs, and related accessories.
5. Financing Services: Financing offered through Synchrony for all products, enabling customers to make purchases over time rather than upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sportsland Pickup Covers operates an 18,000 sq ft retail showroom and full-service installation facility in Rogersville, Missouri, where it sells pickup truck bed covers, tonneaus, camper shells, spray-on bedliners, lift kits, wheels and tires, nerf bars, grille guards, LED light bars, floor mats, seat covers, toolboxes, ladder racks, and related truck accessories from brands such as A.R.E., UnderCover, TruXedo, ArmorThane, Superlift, Nitto, WeatherTech, and Husky Liners. The company also sells cargo, utility, equipment, dump, livestock, and aluminum trailers (W-D, Anvil, Sure-Trac, Lamar), ATVs/UTVs (Polaris, Kawasaki, Can-Am, Jeep, CF Moto), Ferris commercial and residential mowers, and electric bikes, bundling expert installation services and Synchrony consumer financing with each sale.

Product overview

Sportsland Pickup Covers operates as a brick-and-mortar truck accessory dealership and trailer sales company offering a comprehensive portfolio of products centered on pickup truck customization and utility vehicles. The core product lines include pickup and tonneau covers (Covers & Tonneaus) and camper shells from premium brands like A.R.E., UnderCover, and TruXedo, alongside complementary add-on modules such as spray-on bedliners, bed mats, lift kits, wheels & tires, nerf bars, grille guards, LED light bars, mud flaps, floor mats, seat covers, toolboxes, and ladder racks. The company also serves as a trailer dealer offering cargo, utility, equipment, dump, and livestock trailers from W-D, Anvil, Sure-Trac, and Lamar brands, plus a selection of ATVs/UTVs from Polaris, Kawasaki, Can-Am, Jeep, and CF Moto. Additional product lines include commercial mowers from Ferris and electric bikes. The company provides installation services and financing options, operating from an 18,000 square foot showroom in Rogersville, Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Bed Covers & Tonneaus Hard folding, hard lift-up, retractable, and soft roll-up truck bed covers from UnderCover, TruXedo, BAK, ARE, Ranch, and other brands, designed to protect cargo and enhance truck appearance for individual truck owners and fleet buyers.
• Camper Shells Truck camper shells in aluminum, fiberglass, and composite construction from A.R.E., ATC, Jason, Century, Snugtop, RSI SmartCap, Ranch, Unicover, and Bestop, available in cab-high, mid/high-rise, and commercial configurations.
• Spray-On Bedliners Polyurea-based spray-on bedliner application using ArmorThane protective coatings, providing seamless permanent protection against scratches, dents, and corrosion for truck owners seeking durable bed protection.
• Wheels & Tires Packages Aftermarket wheel and tire packages from Nitto, Toyo, Fuel, TIS, Method, XD, Carnivore, and BFGoodrich, with pre-configured bundles including the Level Kit Package (33in All Terrain tires, 20in Black/Milled wheels, level kit and installation) at $2,799 and a 6in Lift Kit Package at $4,999.
• Lift Kits Suspension lift kits for trucks, SUVs, ATVs, and UTVs from Superlift, Pro Comp, Zone, and Carli, designed to raise vehicle height and improve off-road capability for individual truck and powersports owners.
• Trailers Cargo, enclosed, car hauler, equipment, utility, dump, livestock, aluminum, and pre-owned trailers from W-D, Anvil, Sure-Trac, and Lamar brands, supported by trailer repair services for personal and small-business trailer buyers.
• ATVs & UTVs Side-by-side vehicles, ATVs, and accessory configurations from Polaris, Kawasaki, Can-Am, Jeep, and CF Moto for recreational off-road buyers and small rural-property owners, priced from $27,999 to $57,999.
• Commercial and Residential Mowers Ferris IS600, ISX800, ISX3300, SRS Z3X, and IS6200 diesel commercial and residential mowers in multiple deck sizes for landscaping professionals and property maintenance buyers, priced from $9,294 to $36,749.
• Electric Bikes QuietKat, Young Electric, and Vantana electric hunting and recreational bikes with various motor power, range, and suspension configurations for recreational riders, priced from $999 to $2,300.
• Expert Installation Services On-site professional installation for truck covers, camper shells, spray-on bedliners, lift kits, wheels and tires, nerf bars, grille guards, LED light bars, mud flaps, floor mats, seat covers, toolboxes, and ladder racks purchased at Sportsland, with same-day installation available by appointment at the Rogersville, Missouri service shop.
• Consumer Financing Synchrony Car Care financing for all Sportsland products including trailers, UTVs, accessories, and mowers, with online application, quick credit decisions, no down payment options, and convenient monthly payments.
• Trailer Repair Services Post-sale trailer repair services for cargo, utility, equipment, and other trailers purchased at Sportsland, supporting warranty work and ongoing customer relationships.

Quantifiable outcome

• 4.8 star average rating from 366 Google reviews
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Mountain Off Road: Specialty off-road parts retailer focused on Jeep and 4x4 upgrades — comparable niche overlap with Sportsland's off-road enthusiast segment and 4x4 build business.

Broad incumbents

• Camping World: National retailer of RVs, trailers, and outdoor recreation accessories, overlapping with Sportsland's trailer and UTV/ATV business lines at much greater scale.
• AutoZone: Largest U.S. aftermarket auto parts retailer, competing for truck owner wallet share on maintenance accessories, floor mats, and basic add-on products carried by Sportsland.
• RealTruck: Large online retailer and parent of multiple truck accessory brands (TruXedo, BAK, UnderCover), representing the digital incumbent that Sportsland competes against for the same truck accessory categories.
• O'Reilly Auto Parts: Major U.S. aftermarket auto parts retailer with comparable truck accessory SKUs and a strong footprint in the broader Midwest region where Sportsland operates.
• Tractor Supply Co. Rural lifestyle retailer carrying trailers, mowers, ATV accessories, and truck gear — directly overlaps with several of Sportsland's product categories across a national store footprint.

Direct peers

• AmericanTrucks: Online specialist retailer focused on Ford F-150 and truck aftermarket parts including lift kits, wheels, and covers — a direct competitor for the same enthusiast customer base Sportsland serves.
• LINE-X: Franchise network specializing in spray-on bedliners, protective coatings, and truck accessory installation — directly comparable to Sportsland's ArmorThane bedliner offering and bundled installation model.
• 4 Wheel Parts: Specialty retailer of off-road and truck accessories with both retail stores and online presence, directly comparable to Sportsland's lift kits, wheels/tires, and 4x4 build business.
• Stage 3 Motorsports: Online and showroom truck accessory retailer specializing in lift kits, wheels, covers, and bedliners — comparable product mix and installation-friendly business model to Sportsland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SportslandPickupCovers
• Instagraminstagram.com/sportslandautoandtrailer
• Xx.com/spc_sportsland
• LinkedInlinkedin.com/company/spc-automotive-accessories

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsland Pickup Covers