Stage 3 Motorsports

What Stage 3 Motorsports does

Stage 3 Motorsports is a privately held, Arizona-based (indicated by 623 area code and MST business hours) aftermarket automotive parts e-commerce retailer founded in 2003. The company sells performance, suspension, off-road, lighting, wheel/tire, engine, and accessory parts directly to consumers through its own website (stage3motorsports.com), with free shipping on orders over $70, price matching, a customer rewards program, and Affirm buy-now-pay-later financing at checkout.

The core catalog is organized by vehicle make, model, year, and engine variant across Ford (F-150, Raptor, Super Duty, Ranger, Bronco, Mustang, Maverick), Toyota (Tacoma, 4Runner, Tundra), and more recently RAM 1500 platforms. Product categories span lift/leveling kits, shocks, wheels and tires, cold-air intakes, exhaust systems, tuners and superchargers, off-road bumpers and armor, lighting, tonneau covers, recovery gear, and overland/camping accessories from brands such as Bilstein, FOX, ICON, Whipple, Roush, Baja Designs, Method Race Wheels, and Warn. The company differentiates through a "test-on-our-own-project-vehicles-first" philosophy, documenting installations and builds on its website, blog, and YouTube channel. Custom tuning is offered as a service via partnership with 5-Star Tuning for Ford vehicles, with optional limited powertrain warranties on select tuned builds.

The business model is pure direct-to-consumer e-commerce with one-time-purchase revenue on aftermarket parts, supplemented by service revenue from tuning. No subscription, recurring, or wholesale revenue streams are disclosed, and no physical retail locations, third-party resellers, or international operations are indicated. The company does not disclose revenue, headcount, or external funding, and appears to be founder/family-owned based on the absence of disclosed institutional investment.

Name

Stage 3 Motorsports

Legal name

Stage 3 Motorsports

Website

https://stage3motorsports.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Stage 3 Motorsports is a privately held, Arizona-based e-commerce retailer founded in 2003 that sells aftermarket performance, suspension, off-road, and accessory parts directly to consumers for Ford, Toyota, and RAM trucks, differentiating through hands-on product testing on its own project vehicles.

Ownership category

akta.pro rank

Product category

Aftermarket Automotive Parts Retail

NAICS

Automotive Parts, Accessories, and Tire Retailers (4413), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Aftermarket truck parts
• Performance parts retail
• Off-road accessories
• Suspension upgrades
• Vehicle-specific parts

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Aftermarket Parts Retail: Stage 3 Motorsports generates revenue through direct e-commerce sales of aftermarket performance parts and accessories for Ford and Toyota vehicles. Products are sold as one-time purchases with no recurring revenue model. The company also offers financing through Affirm, which may generate referral or transaction-based income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stage 3 Motorsports is an e-commerce retailer that sells aftermarket performance parts, suspension systems, off-road accessories, wheels, tires, lighting, engine upgrades, and exterior accessories for Ford and Toyota trucks and SUVs. The company curates vehicle-specific parts organized by make, model, year, and engine type, tests products on its own project vehicles before recommending them, and offers custom tuning services through 5-Star Tuning plus financing via Affirm.

Product overview

Stage 3 Motorsports is an aftermarket truck parts e-commerce retailer specializing in performance, suspension, and off-road parts for Ford and Toyota vehicles. Their core product portfolio consists of vehicle-specific parts organized by make, model, and engine type across Ford vehicles (F-150, F-150 Raptor, Super Duty F-250/F-350, Ranger, Bronco, Mustang, Maverick, Expedition, Explorer, Focus ST/RS, Fiesta ST, Taurus) and Toyota vehicles (Tacoma, 4Runner, Tundra), plus RAM trucks. They also offer custom tuning services through 5-Star Tuning, sell their own project vehicles with tested configurations, and provide financing options through Affirm. Their product categories include wheels and tires, suspension systems (lift kits, leveling kits, shocks), engine upgrades (intakes, exhaust, superchargers), lighting, tonneau covers, off-road bumpers, recovery gear, and overland equipment. The company differentiates through a 'project-first' approach where they install and test parts on their own builds before recommending them to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford F-150 Parts & Accessories Aftermarket performance parts and accessories for Ford F-150 trucks (1997-2026), covering all engine variants including 5.0L V8 Coyote, 3.5L V6 EcoBoost, 2.7L V6 EcoBoost, 3.5L V6 PowerBoost Hybrid, 3.3L V6 Duratec, and 3.0L V6 Powerstroke diesel.
• Ford F-150 Raptor Parts & Accessories Performance parts and off-road upgrades for Ford F-150 Raptor models (2010-2026), including suspension systems, lighting, and off-road bumpers for the 3.5L V6 HO EcoBoost platform.
• Ford Super Duty Parts (F-250/F-350) & Accessories Heavy-duty aftermarket parts for Ford Super Duty trucks (F-250/F-350) covering model years 1994-2026, including diesel and gas engine platforms such as 6.7L V8 Powerstroke, 7.3L V8 Godzilla, and 6.2L V8 Boss.
• Ford Ranger Parts & Accessories Performance parts and accessories for Ford Ranger trucks including 2024-2026 Ranger Raptor, 2024-2026 Ranger, and 2019-2023 Ranger model years.
• Ford Bronco Parts & Accessories Aftermarket parts for Ford Bronco 4-Door and 2-Door models (2021-2026) and Bronco Sport (2021-2026), including off-road and performance upgrades.
• Ford Mustang Parts & Accessories Performance parts for Ford Mustang models spanning 2024-2025 GT and EcoBoost variants back to 1999, plus Shelby GT500.
• Toyota Tacoma Parts & Accessories Aftermarket performance parts for Toyota Tacoma trucks covering 2024-2026, 2016-2023, and 2005-2015 model years.
• Toyota 4Runner Parts & Accessories Performance parts and accessories for Toyota 4Runner including 2025-2026 (2.4L I4 i-FORCE) and 2010-2024 (4.0L V6) models.
• Toyota Tundra Parts & Accessories Aftermarket parts for Toyota Tundra including 2022-2026 (3.5L V6 i-FORCE) and 2014-2021 (5.7L V8 i-FORCE) models.
• RAM 1500 Parts & Accessories Performance parts for RAM 1500 trucks including 2025-2026 (3.0L I6 Hurricane, 3.6L V6 Pentastar), 2019-2024 (5.7L V8 Hemi, 3.0L V6 EcoDiesel), and 2009-2018 models.
• Project Vehicles Showcase of Stage 3's own build vehicles including F-150, Super Duty, Ranger, Bronco, and Toyota builds where the company installs and tests parts before recommending them to customers.
• Custom Tuning (5-Star Tuning) Custom tuning services through 5-Star Tuning for F-150, Super Duty, and Focus ST vehicles, with optional Limited Powertrain Warranties on select tuned vehicles.
• Wheels & Tires Aftermarket wheels (17-22 inch) from brands like Fuel, Method Race Wheels, KMC, Icon Alloys, Black Rhino, and Moto Metal, plus off-road tires from Nitto, Toyo, Falken, and Mickey Thompson in 32-40 inch sizes.
• Suspension Upgrades Suspension components including leveling kits, lift kits (0-6 inches), and shock upgrades from brands like Bilstein, FOX, Eibach, ICON, King Off-Road Shocks, BDS Suspension, Rough Country, and ReadyLift.
• Engine Upgrades & Performance Parts Engine performance parts including cold air intakes, exhaust systems, tuners, programmers, intercoolers, turbo upgrades, superchargers (Whipple, Roush, Magnuson), headers, and oil catch cans.
• Lighting Upgrades Aftermarket lighting including LED headlights, taillights, fog lights, light bars, ditch lights, pod lights, and off-road lighting from brands like Baja Designs, Rigid Industries, KC HiLiTES, Diode Dynamics, Putco, and Morimoto.
• Tonneau Covers & Bed Accessories Bed protection and storage solutions including tri-fold hard and soft tonneau covers, retractable covers, bed mats, bed liners, bed racks, bed extenders, and tie-down accessories from Retrax, BAK, TruXedo, Undercover, and Extang.
• Off-Road Bumpers & Armor Exterior protection including front and rear off-road bumpers, bull bars, grille guards, skid plates, rock sliders, and fender flares from Addictive Desert Designs, Fab Fours, DV8 OffRoad, Body Armor, and EVO Manufacturing.
• Recovery Gear & Accessories Off-road recovery equipment including winches, recovery straps and ropes, shackles, D-rings, recovery kits, and Maxtrax from Warn, Factor 55, and Overland Vehicle Systems.
• Overland & Camping Gear Overlanding and camping accessories including roof-top tents, awnings, coolers and fridges, air compressors, and general overland equipment for adventure builds.
• Financing via Affirm Buy Now, Pay Later financing option through Affirm at checkout, allowing customers to split purchases into monthly payments with no hidden fees.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• AffirmminorGTM or Marketing PartnerAffirm provides financing and buy-now-pay-later services at checkout, allowing customers to split purchases into monthly installments. This partnership lowers purchase barriers for higher-priced items like suspension kits and complete builds.
• 5-Star TuningcoreTechnology or IntegrationStage 3 Motorsports offers custom tuning services through 5-Star Tuning for Ford vehicles. They also offer optional limited powertrain warranties on select 5-Star tuned vehicles, integrating third-party tuning into their product ecosystem.
• WyoTechminorStrategic or Co-development PartnerWyoTech is referenced as an educational partner. Stage 3 appears to maintain a connection with the automotive technical school, potentially for talent recruitment or technical expertise exchange.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AutoAnything: AutoAnything is an online retailer of aftermarket auto parts and accessories covering trucks, SUVs, and cars. It competes with Stage 3 in tonneau covers, floor mats, lighting, and exterior accessories through a similar direct-to-consumer e-commerce model.
• 4WheelParts: 4WheelParts is a specialty retailer of off-road parts, tires, wheels, and recovery gear for trucks, Jeeps, and SUVs, with both online and brick-and-mortar stores. It overlaps with Stage 3 in off-road bumpers, suspension, lighting, and overland gear, and is a direct competitor in the enthusiast truck/SUV segment.
• Rough Country: Rough Country manufactures and retails lift kits, suspension, and off-road accessories directly to truck and SUV owners, overlapping with Stage 3's suspension category. It is both a brand Stage 3 distributes and a direct competitor selling through its own storefront.
• CARiD: CARiD is an online retailer of aftermarket auto parts, accessories, wheels, and tires for a broad range of vehicles including trucks and SUVs. It competes with Stage 3 in wheels, tires, lighting, and exterior accessories, with comparable direct-to-consumer e-commerce distribution.
• AmericanTrucks: AmericanTrucks (a Turn5 brand) is a direct-to-consumer e-commerce retailer specializing in aftermarket parts for Ford F-150, F-150 Raptor, Ranger, Bronco, and Super Duty — virtually identical OEM focus to Stage 3 Motorsports. Both operate project-vehicle content engines, sell the same premium brands (FOX, Bilstein, Method, Baja Designs), and target the same enthusiast buyer, making AmericanTrucks the closest comparable in product, customer, and GTM motion.
• ExtremeTerrain: ExtremeTerrain (also a Turn5 brand) is a direct-to-consumer e-commerce specialist in off-road and aftermarket parts for Jeep Wrangler, Gladiator, and Bronco. Its project-vehicle content and curated brand approach mirror Stage 3's playbook, though focused on Jeep rather than trucks and Toyota.
• Summit Racing Equipment: Summit Racing is a long-established direct retailer of performance and aftermarket parts across multiple vehicle platforms, including trucks. It competes with Stage 3 on engine upgrades, suspension, and wheels, though at significantly broader scale and with a more parts-catalog-driven (less content-driven) experience.
• Banks Power: Banks Power designs, manufactures, and retails performance products (intakes, exhausts, tuners) for diesel and gas trucks including Ford Super Duty and Ram. It overlaps with Stage 3's engine-upgrade category, particularly for diesel truck enthusiasts.
• RealTruck: RealTruck is one of the largest online retailers and marketplaces for truck and SUV aftermarket parts, covering tonneau covers, lift kits, bumpers, lighting, and accessories. Stage 3 competes head-on across most of RealTruck's categories but with a narrower OEM focus (Ford/Toyota) and without marketplace scale.

Broad incumbents

• Turn5: Turn5 is the parent company of AmericanTrucks and ExtremeTerrain, two direct competitors of Stage 3 with significant institutional backing. It represents the well-capitalized scaled version of Stage 3's niche-focused content-and-ecommerce model across multiple enthusiast vehicle segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL9X8mSdql0m6I8lOQ1zgoPLBzGaaDLv6u
• Xx.com/stage_3

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage 3 Motorsports