EW Motion Therapy
EW Motion Therapy is a privately owned, multi-site outpatient physical therapy and wellness practice serving the Birmingham and Tuscaloosa, Alabama markets across six clinic locations, offering insurance-covered PT and self-pay fitness services to individual consumers.
- Company typePrivate
- Founded1999
- HeadquartersBirmingham, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What EW Motion Therapy does
EW Motion Therapy is a privately held, founder-owned outpatient physical therapy and wellness practice headquartered in Birmingham, Alabama. Founded in 1999 by Mike Eskridge (PT, MSPT) and Ethan White (PT, MSPT), the practice operates six clinic locations across the Birmingham–Tuscaloosa corridor (Homewood, Hoover, Trussville, Meadowbrook/280, Liberty Park, and Tuscaloosa) staffed by Doctors of Physical Therapy holding specialty credentials in dry needling, Herman and Wallace pelvic floor therapy, CAPP-OB obstetric therapy, Pilates, and APTA clinical instruction. The service portfolio spans clinical PT (orthopedic, sports injury recovery, balance/fall prevention, pre- and post-operative care, neurological recovery for Parkinson's/MS/stroke, dry needling, and women's health) and a parallel Fitness and Wellness line (personal training, Pilates/CoreAlign, yoga, run, golf, gymnastics, cheer, dance, bodywork, nutrition). The company generated no disclosed revenue but accepts Blue Cross, United Healthcare, Viva, Cigna, Tricare, Humana, and Medicare Advantage, with roughly 90% of patients using insurance; pricing is publicly disclosed at $40–$220 per visit depending on visit type and insurance status.
The business model is a hybrid of insurance-reimbursed professional services (CPT-coded PT evaluations and treatments) and self-pay recurring wellness revenue. Patient acquisition combines physician referrals (OB/GYN, urology, urogynecology, primary care), direct consumer inquiries, an interactive online Program Match Tool, and a content marketing engine built on 100+ educational blog articles plus social channels (Facebook, Instagram, YouTube, Twitter). Long-tenured patient relationships (3–5+ years) and individualised treatment plans serve as the primary retention mechanism. Chief Operating Officer Jon Delk and Clinical Directors at individual sites (e.g., Scott Sall in Hoover, Becca Lee in Trussville) support day-to-day operations under the founding partners. Virtual/telehealth sessions and Saturday hours extend access, and the company operates a foundation (Mike Eskridge Foundation) tied to community programming.
EW Motion Therapy firmographics
Firmographics- Name
- EW Motion Therapy
- Legal name
- EW Motion Therapy
- Website
- https://ewmotiontherapy.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EW Motion Therapy is a privately owned, multi-site outpatient physical therapy and wellness practice serving the Birmingham and Tuscaloosa, Alabama markets across six clinic locations, offering insurance-covered PT and self-pay fitness services to individual consumers.
- Ownership category
- akta.pro rank
EW Motion Therapy industry classification
Industry- Product category
- Outpatient Physical Therapy and Wellness Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Sports and Recreation Instruction (61162)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), General Personal Training (In-Person & Virtual) (HSADAAAA)
Keywords
Where EW Motion Therapy is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
EW Motion Therapy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Physical Therapy Services: Core revenue stream from physical therapy evaluations and treatment sessions. Billed using CPT codes per AMA guidelines. Pricing varies by visit type (initial evaluation vs daily visit), insurance coverage status, and treatment interventions used. National average per session $30-$400, with EW costs ranging $40-$220. Insurance typically covers 50-80% of costs for covered patients.
- Wellness Services (Self-Pay): Non-covered services including Pilates, personal training, yoga, balance classes, and golf training. These services are not covered by health insurance and are paid out-of-pocket. Small group classes offered alongside individual sessions.
- Insurance Reimbursement: Primary payment method for physical therapy services. Accepts Blue Cross, United Healthcare, Viva, Cigna, Tricare, Humana, and Medicare advantage at all locations. Approximately 90% of patients use insurance. Clinic handles verification of eligibility, benefits, and referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Initial Evaluation/Treatment - Comprehensive first visit assessment |
| Unit Pricing | Pay-as-you-go | Daily Treatment Visits - Ongoing therapy sessions |
| Subscription | Pay-as-you-go | Insured Patient (Deductible Met) - Out-of-pocket costs after insurance coverage |
| Unit Pricing | Pay-as-you-go | Uninsured/Self-Pay Patients - Out-of-pocket pricing |
| Unit Pricing | Pay-as-you-go | Wellness Services - Pilates, Personal Training, Yoga, Balance Classes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
EW Motion Therapy product offering
Product offeringCore offering
EW Motion Therapy operates a multi-location outpatient physical therapy and wellness practice delivering individualized evaluations, hands-on treatment, and structured fitness programming. Licensed physical therapists deliver orthopedic, sports, neurological, balance/fall, pre- and post-operative, dry needling, women's health, and pelvic floor/obstetric therapies alongside cash-pay wellness services such as Pilates, CoreAlign, personal training, yoga, EW Run, EW Golf, youth athletics, and nutrition coaching. Revenue is generated through insurance-billed PT sessions, self-pay therapy visits, and memberships/packages for fitness and recovery programs.
Product overview
EW Motion Therapy operates as a multi-location physical therapy and wellness clinic offering a comprehensive suite of services. The core offering is Physical Therapy encompassing orthopedic, sports injury, neurological recovery, balance/fall prevention, pre/post-operative care, dry needling, and women's health services. Complementing physical therapy are Fitness and Wellness programs including Personal Training, Pilates/CoreAlign, EW Run, EW Golf, Yoga, BodyWork, Nutrition, Gymnastics, Cheer, and Dance. Women's Health specialty services include Pelvic Floor Physical Therapy and Obstetric Physical Therapy. The company also offers a Consult service for clients unsure which program suits their needs. All services emphasize individualized, one-on-one care with licensed physical therapists and certified instructors.
Differentiator
Problem solved
Functional benefit
Products and services
- Orthopedic Physical Therapy Evaluation and treatment of orthopedic musculoskeletal conditions, joint pain, and movement dysfunction for adult patients referred by physicians or self-referred.
- Sports Injury Recovery Physical therapy services for athletes and active individuals recovering from sports-related injuries, with sport-specific treatment plans.
- Balance / Fall Prevention Therapy for patients at risk of falls, addressing balance deficits, gait instability, and fall-risk reduction, particularly relevant to older adults.
- Pre- and Post-Operative Therapy Physical therapy delivered before and after orthopedic or other surgeries to prepare the body for surgery and to restore function during recovery.
- Neurological Recovery Therapy for patients with neurological conditions (e.g., stroke, Parkinson's, MS) focused on regaining movement, function, and independence.
- Dry Needling Targeted dry needling technique delivered by trained physical therapists to release trigger points and reduce muscular pain and dysfunction.
- Women's Health Physical Therapy Specialty therapy for women addressing musculoskeletal issues related to pregnancy, postpartum, and other gender-specific conditions.
- Pelvic Floor Physical Therapy Specialty pelvic floor rehabilitation delivered by credentialed therapists (e.g., Herman and Wallace / CAPP-OB training) for incontinence, pelvic pain, and related conditions.
- Obstetric Physical Therapy Pre- and post-natal physical therapy addressing pregnancy-related pain, preparation for delivery, and postpartum recovery for expectant and new mothers.
- Pilates Equipment- and mat-based Pilates classes delivered as a wellness and recovery program for general clients and physical therapy patients.
- CoreAlign CoreAlign-based movement training program offering structured, equipment-assisted core, balance, and gait work for fitness and rehabilitation clients.
- EW Run Run-specific coaching program combining running evaluation, gait analysis, and conditioning for runners of all levels.
- EW Golf Golf-specific training program combining physical screening, swing mechanics, and fitness programming to improve performance and reduce injury risk.
- Personal Training One-on-one personal training sessions tailored to client goals, available across EW Motion Therapy clinic locations and the Performance Institute.
- Yoga Group yoga classes offered as part of the wellness programming for flexibility, strength, and stress management.
- Nutrition Nutrition coaching services complementing physical therapy and fitness programming to support client health, performance, and recovery goals.
- Gymnastics Youth gymnastics training program delivered under the Performance umbrella, focused on strength, flexibility, and skill development.
- Cheer Youth cheerleading-specific conditioning program focused on strength, agility, and performance under the Performance umbrella.
- Dance Youth dance-specific conditioning program addressing strength, mobility, and performance needs of dancers under the Performance umbrella.
- BodyWork Manual bodywork / soft-tissue recovery service for clients seeking hands-on therapy, mobility work, or relaxation outside standard PT visits.
- Consult Standalone physical therapy or wellness consultation appointment for prospective or current clients seeking expert advice without a full treatment session.
Quantifiable outcome
- 90% of patients use health insurance
- +2 more outcomes
Companies that use EW Motion Therapy
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles3 records
EW Motion Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EW Motion Therapy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
EW Motion Therapy competitors and assessment
Company assessmentDirect peers
- ATI Physical Therapy: One of the largest US outpatient PT chains offering orthopedic, sports, and post-surgical rehabilitation across dozens of states; competes directly with EW for insured patients and physician referrals in the Southeast.
- Athletico Physical Therapy: National PT chain with orthopedic, sports, and occupational therapy offerings; comparable insured-clinic delivery model and emphasis on specialty certifications and outcomes reporting.
- FYZICAL Therapy & Balance Centers: Franchise PT network specializing in balance, vestibular, and neurological therapy; directly comparable to EW's neurological recovery, fall-prevention, and vestibular specialty programs.
- Therapy Partners Group: PE-backed PT practice roll-up partnering with regional outpatient clinics; representative of the capital-backed consolidator model that competes for M&A targets and adds competitive pressure in regional markets.
- Select Physical Therapy: National outpatient PT provider with broad specialty services including orthopedic, sports, hand, and women's health therapy; directly comparable in scope of specialties and insurance-based clinic delivery model.
- Ivy Rehab Network: Multi-state outpatient PT and occupational therapy network with specialty sub-brands; operates on a hybrid model with locally branded clinics similar to EW's community positioning and physician-referral acquisition.
- BenchMark Physical Therapy: Southeast US-focused outpatient PT provider offering orthopedic, hand, and sports therapy; comparable in geographic concentration, insurance-driven delivery, and specialty mix including pelvic health.
- Results Physiotherapy: Southeast-focused outpatient PT chain (now under Select Medical) with strong orthopedic and manual therapy emphasis; directly competes with EW in Alabama for orthopedic and sports PT patients and physician referrals.
- Drayer Physical Therapy Institute: Outpatient PT operator within the Upstream Rehabilitation family with strong Southeast footprint; directly comparable clinic model, payer mix, and specialty offerings including sports and orthopedic therapy.
Emerging players
- Hinge Health: Digital MSK and virtual PT platform serving employers and payers; emerging threat to clinic-based PT models like EW, particularly for self-funded employer contracts and orthopedic episodes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EW Motion Therapy social profiles
Digital presenceEW Motion Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
EW Motion Therapy leadership team
Management profileNumber of profiles
Profiles2 records
EW Motion Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EW Motion Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EW Motion Therapy
What does EW Motion Therapy do?
EW Motion Therapy operates a multi-location outpatient physical therapy and wellness practice delivering individualized evaluations, hands-on treatment, and structured fitness programming. Licensed physical therapists deliver orthopedic, sports, neurological, balance/fall, pre- and post-operative, dry needling, women's health, and pelvic floor/obstetric therapies alongside cash-pay wellness services such as Pilates, CoreAlign, personal training, yoga, EW Run, EW Golf, youth athletics, and nutrition coaching. Revenue is generated through insurance-billed PT sessions, self-pay therapy visits, and memberships/packages for fitness and recovery programs.
Is EW Motion Therapy a public or private company?
EW Motion Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EW Motion Therapy founded?
EW Motion Therapy was founded in 1999. It employs 11 to 50 people.
Where is EW Motion Therapy based?
EW Motion Therapy is headquartered in Birmingham, United States, in the North America region.
How does EW Motion Therapy make money?
Three revenue lines are on record. Physical Therapy Services are the primary driver. The others are wellness Services (Self-Pay) and insurance Reimbursement.
Who are EW Motion Therapy's main competitors?
Direct peers on record are ATI Physical Therapy, Athletico Physical Therapy, FYZICAL Therapy & Balance Centers, Therapy Partners Group, Select Physical Therapy, Ivy Rehab Network, BenchMark Physical Therapy, Results Physiotherapy and Drayer Physical Therapy Institute. Hinge Health is listed as an emerging player.
Does EW Motion Therapy have an API?
No public API is recorded for EW Motion Therapy.
What industry is EW Motion Therapy in?
EW Motion Therapy's product category is Outpatient Physical Therapy and Wellness Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HSADAAAK, Rehabilitation Return-to-Exercise Training (Non-Clinical). Its NAICS code is 62134.