Co-op Credit Union

What Co-op Credit Union does

Co-op Credit Union is a member-owned financial cooperative founded in 1938 in Black River Falls, Wisconsin, that provides retail and small-business banking services across western Wisconsin. The institution serves over 22,000 members through eight full-service branch locations spanning Black River Falls, Fall Creek, Galesville, La Crosse, Melrose, Onalaska, Neillsville, and an ATM in Strum, with membership eligibility tied to residency or employment in designated Wisconsin counties, membership in specific cooperatives, and federal/railroad employment categories. Product offerings span consumer checking (including a 2.25% APY Reward Checking account), savings vehicles (Money Market, Share Certificates, IRAs, HSAs), youth accounts under the Tiger Credit Union sub-brand, and a full lending suite including auto, recreational, personal, student, mortgage, HELOC, agricultural, and business loans plus credit and debit card products.

The technology stack is built on third-party vendor infrastructure: the CCU Mobile App (iOS/Android with biometric login and card controls), CCU eSuite online banking (with bill pay, check imaging, and transfers), CCU Talk phone banking, ClickSWITCH for automated direct-deposit migration, SavvyMoney for credit monitoring, and Banzai for financial education. Surcharge-free ATM access is provided through the Alliance One shared network. Revenue is generated primarily through net interest spread on the loan portfolio (consumer, mortgage, agricultural, and business lending), deposit funding costs, account and transaction fees, and ancillary business services including payroll processing and health insurance products.

The cooperative is governed by a member-elected board and led by President/CEO Tim Tranberg alongside an executive team including a CFO, CLO, COO, CTO (talent), CDO, and CCO. Recent strategic activity has centered on the December 2024 merger with La Crosse Burlington Credit Union, which expanded the asset base to $564 million and added the La Crosse branch, followed by the July 2025 opening of a de novo Neillsville location. The credit union emphasizes a community-impact model, evidenced by 3,300+ employee volunteer hours in 2025, federal Home Loan Bank partnerships enabling small-business grants, bilingual Spanish-language services, and youth financial education programs.

Name

Co-op Credit Union

Legal name

Co-op Credit Union

Website

https://coopcu.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

51–100 employees

Short description

Co-op Credit Union is a member-owned financial cooperative founded in 1938 that provides consumer, agricultural, and small-business banking products to over 22,000 members across eight western Wisconsin branch locations.

Ownership category

akta.pro rank

Product category

Credit Union / Retail Banking

NAICS

Credit Unions (52213), Credit Unions (522130), Credit Card Issuing (522210), Depository Credit Intermediation (5221)

SIC

Services-Membership Organizations (8600), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Employer/Occupational Credit Unions (FSABAEAB)

Keywords

• Retail banking services
• Consumer lending products
• Agricultural loan services
• Membership savings accounts
• Credit union services

Headquarters

HQ city

Black River Falls

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on auto loans, mortgage loans, personal loans, HELOCs, credit cards, and business/agricultural loans.
2. Deposit Interest Paid: Members deposit savings, checking, money market, and certificate accounts; credit union pays interest on deposits and earns spread between loan rates and deposit rates.
3. Account and Service Fees: Fees for overdraft protection, ATM withdrawals beyond limits, withdrawal limits on money market accounts, and other account services.
4. Business Services: Business processing services including payroll and rental processing, health insurance products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Co-op Credit Union is a member-owned financial cooperative providing personal and business banking services to over 22,000 members across western Wisconsin. Core offerings include checking (FREE Reward Checking up to 2.25% APY and FREE Checking), savings, money market, share certificates, IRAs, HSAs, debit and credit cards, and a full lending suite covering mortgages, HELOCs, auto, personal, recreational, student, agricultural, and business loans. Digital access is delivered through the CCU Mobile App, CCU eSuite Online Banking, CCU Pay bill payment, and CCU Talk phone banking.

Product overview

Co-op Credit Union offers a comprehensive suite of financial products and services organized as a unified credit union banking platform. The core offerings include personal banking products (FREE Reward Checking with up to 2.25% APY, FREE Checking, Money Market, Personal Savings, Share Certificates, IRAs, HSAs, and Youth Accounts), card products (Debit Cards and Credit Cards with rewards), and lending products (Auto Loans, Recreational Loans, Personal Loans, Student Loans, Mortgage Loans, and Home Equity Lines of Credit). For business members, the credit union provides Business Checking, Business Savings, Business Money Market, Business Loans, Agriculture Loans, and Business Credit Cards. The digital banking experience is delivered through CCU eSuite Online Banking and CCU Mobile App (iOS and Android), supplemented by CCU Pay for bill payment, CCU Talk for telephone banking, and Credit Score by SavvyMoney for credit monitoring. Additional services include Identity Theft Protection, ClickSWITCH for account switching, Banzai Financial Education, Financial Calculators, and Financial Coaches. The products work together as members can access all services through a single membership with account aggregation across checking, savings, loans, and credit cards.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger Credit Union: Youth accounts program for young members
• CCU Mobile
• CCU eSuite
• CCU Pay
• CCU Talk
• ClickSWITCH

Products and services

• FREE Reward Checking Checking account earning 2.25% APY on balances up to $25,000 when qualification requirements are met (minimum debit card purchases, electronic statements, and direct deposit). Includes free debit card, free ATM withdrawals at CCU locations, and surcharge fee refunds. 0.05% base rate if qualification requirements are not met.
• FREE Checking Unlimited-transactions checking account with no monthly maintenance fees, free debit card, free online and mobile banking, and free ATM withdrawals at CCU locations.
• Money Market Account Tiered money market savings account earning higher rates on higher balances with no monthly fee, unlimited deposits, free checks, online and mobile banking, and free mobile deposit. $10,000 minimum balance to earn dividend rate.
• Personal Savings Basic savings account with $5 minimum balance requirement for membership and $20 minimum to earn dividends.
• Share Certificates Term deposit accounts with competitive fixed rates. Available terms include 6, 12, 14, 18, 24, 26, 48, and 60 months.
• Individual Retirement Accounts (IRA) Retirement savings accounts including Traditional and Roth IRA options.
• Health Savings Accounts (HSA) Tax-advantaged accounts for medical expenses, available to members with high-deductible health plans.
• Youth Accounts Savings and checking accounts designed for minors and young members, including youth certificates at 6.00% APY for 12-month terms.
• Debit Cards Visa debit cards with instant issue availability at CCU locations, free ATM withdrawals at CCU branches, and surcharge fee refunds.
• Credit Cards Rewards credit card earning cash back or points on purchases, with rates as low as 11.88% APR.
• Auto Loans Vehicle financing for new and used automobiles with rates as low as 4.44% APR.
• Recreational Loans Loans for boats, RVs, motorcycles, and other recreational vehicles.
• Personal Loans Unsecured loans for various personal needs including debt consolidation and major purchases.
• Student Loans Education financing options for college and vocational training.
• Mortgage Loans Home purchase financing with various term options including construction and conventional mortgages.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity with rates as low as 5.99% APR on a 3-year lock option.
• Agriculture Loans Specialized lending for farmers and agricultural operations including crop loans, equipment purchases, livestock financing, and farmland purchases, supported by 80+ years of ag lending experience.
• Business Loans Commercial lending including term loans, lines of credit, equipment financing, and business expansion financing.
• Business Credit Cards Credit card products designed for business owners with spending controls and rewards.
• Business Checking Business deposit accounts with tools for managing business finances and cash flow.
• Business Savings Business deposit accounts for savings and reserves.
• Business Money Market Business money market accounts with tiered interest rates for higher balances.
• Gift & Travel Cards Prepaid gift cards and travel money cards for purchases and travel needs.

Quantifiable outcome

• Over 3,300 volunteer hours contributed by employees in 2025
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and notable.

• La Crosse Burlington Credit UnioncoreStrategic or Co-development Partner · 1 December 2024Following member vote and regulatory approval, La Crosse Burlington Credit Union merged into CCU with effective date December 1, 2024. LBCU's La Crosse branch and members joined CCU's network, expanding CCU's presence in La Crosse.
• Federal Home Loan Bank of ChicagonotableStrategic or Co-development PartnerCCU partners with FHLBank Chicago to nominate local small businesses for Community First Accelerate Grants. Through this partnership, Brambleberry Winery received a $30,000 grant. This partnership enables CCU to support community economic development through access to grant funding.
• Alliance OnecoreChannel Partner/ Reseller/ DistributorAlliance One provides surcharge-free ATM access to CCU members at Alliance One ATM locations throughout the region. This partnership extends CCU's ATM network beyond its own branch locations.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Associated Bank: Green Bay-headquartered regional bank with statewide Wisconsin presence including branches in CCU's western Wisconsin markets. Largest in-state incumbent competing for the same consumer and small-business deposits and loans CCU targets.
• GreenState Credit Union: Iowa-headquartered but rapidly expanding credit union (including into Wisconsin via acquisitions) with a member-owned cooperative model. Represents the consolidating, growth-oriented credit union template CCU benchmarks itself against for inorganic expansion.
• Citizens Community Federal: Federally chartered savings bank with Wisconsin retail locations and a community focus. Overlaps with CCU on consumer lending and small-business banking in Wisconsin, representing a regulated thrift competitor with a broader funding base.
• Nicolet National Bank: Green Bay-headquartered community bank with a Wisconsin branch network including western Wisconsin markets. Competes with CCU on consumer deposits, mortgages, and small-business/ag lending across overlapping geographies; a regulated bank with capital markets access that exceeds credit union balance-sheet flexibility.
• Connexus Credit Union: Wausau-based Wisconsin credit union with a statewide digital footprint and significantly larger asset base. Competes broadly with CCU for Wisconsin households via online channels and offers a comparable consumer/business lending suite, but operates at a structurally larger scale.
• UW Credit Union: Madison-based Wisconsin credit union that competes across southern and central Wisconsin with a full digital and branch model. Represents the 'broader incumbent' credit union competitor with deeper product breadth and a statewide employee-based Field of Membership.

Direct peers

• Royal Credit Union: Eau Claire, Wisconsin-based community credit union serving western Wisconsin with a similar mix of consumer, ag, and business lending. Comparable asset base, branch footprint overlap (Eau Claire corridor), and shared direct competition for the same cooperative and consumer members.
• Coulee Region Credit Union: La Crosse, Wisconsin-based community credit union and the most direct regional competitor; CCU acquired LBCU into the La Crosse market, putting the two head-to-head for member share in the same metro. Similar product set, similar scale, overlapping geographic charter.
• CoVantage Credit Union: Antigo, Wisconsin-based cooperative credit union serving north-central Wisconsin and Upper Michigan with a comparable consumer, business, and agricultural lending mix. Similar cooperative philosophy and rural footprint as CCU, with member-owned governance aligned to CCU's model.
• Summit Credit Union: Wisconsin-based community credit union headquartered in Madison with a statewide charter and overlap into western Wisconsin consumer markets. Provides competitive benchmark on deposit/loan pricing in markets adjacent to CCU's branch geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/coopcreditunion
• YouTubeyoutube.com/channel/UCAIGOzOIu9cOAyZ5ZHSJkWA
• Facebookfacebook.com/coopcreditunion
• LinkedInlinkedin.com/company/coopcu
• Instagraminstagram.com/coopcredit

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Co-op Credit Union