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The Confluence

Full company profile

uuid000law7

Namestring
The Confluence
Company typeenum
Private
Founded yearint
2009
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersLos Angeles, United States
HQ citystring
Los Angeles
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
media planning services, advertising agency, media buying services, brand strategy, creative campaign services
Industry1 code
1Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing)
CodeMPAHAHALPrimaryYes
NAICS code1 code
  • Media Representatives541840
SIC code1 code
  • Services-Allied To Motion Picture Production7819
Product category
Advertising Services
Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

The Confluence is a full-service media agency based in Los Angeles, providing media-related services to business clients. The specific scope of services (planning, buying, creative, branding, digital) is not detailed in the available source material, as the company website returned only a verification page at the time of data collection.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

No product information available in source data.

No data
Peers10 records
TypeDirect peer
Description

Global media agency within the Omnicom network offering media planning and buying across all channels. Directly comparable to The Confluence as a 'full-service media agency,' though operating at vastly greater scale and with global reach.

TypeDirect peer
Description

Global media planning and buying agency within Publicis. Comparable to The Confluence in offering full-service media agency capabilities (planning, buying, strategy), serving similar brand-side clients with overlapping value propositions.

TypeDirect peer
Description

Global media agency network within GroupM/WPP. Directly comparable as a full-service media agency delivering planning, buying, and content across paid, owned, and earned channels for major advertisers.

TypeDirect peer
Description

Data-driven media agency within Omnicom focused on outcomes-based media planning and buying. Comparable to The Confluence in operating as a dedicated media agency with full-service capabilities, albeit with a more data-centric go-to-market.

TypeDirect peer
Description

Global media network within Havas offering media planning, buying, and integrated communications. Comparable to The Confluence as a full-service media agency competitor targeting similar brand-side clients.

TypeBroad incumbent
Description

Largest global advertising holding company with multiple media agency networks (Mindshare, GroupM). Relevant as a scaled incumbent whose media agency offerings compete with boutique firms like The Confluence for the same brand budgets.

TypeBroad incumbent
Description

Global advertising holding company housing OMD, Hearts & Science, PHD and other media agency networks. Comparable as a broader incumbent whose portfolio of media agency offerings competes with smaller independent agencies.

TypeBroad incumbent
Description

Global advertising holding company whose media agency operations include PHD, Starcom, and Zenith. Relevant as a scaled incumbent competing with boutique media agencies like The Confluence on global and regional client mandates.

TypeBroad incumbent
Description

Media-focused division of Interpublic Group operating agency networks including UM and Initiative. Comparable to The Confluence as a media agency holding structure, though at vastly greater scale and global reach.

10Assembly
TypeDirect peer
Description

Global media agency within Stagwell offering modern media planning, buying, and commerce media services. Comparable to The Confluence as a full-service media agency competitor focused on digitally-led client work for similar brand-side customers.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Confluence

Advertising Servicestheconfluencegroup.com

The Confluence firmographics

Firmographics
Name
The Confluence
Website
https://theconfluencegroup.com
Company type
Private
Founded year
2009
Headcount range
11–50 employees
Ownership category
akta.pro rank

The Confluence industry classification

Industry
Product category
Advertising Services
NAICS
Media Representatives (541840)
SIC
Services-Allied To Motion Picture Production (7819)
akta.pro primary industry
Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing) (MPAHAHAL)

Keywords

  • Media planning services
  • Advertising agency
  • Media buying services
  • Brand strategy
  • Creative campaign services

Where The Confluence is headquartered

Location

Headquarters

HQ city
Los Angeles
HQ country
United States
HQ region
North America

Markets served

The Confluence business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

The Confluence product offering

Product offering

Core offering

The Confluence is a full-service media agency based in Los Angeles, providing media-related services to business clients. The specific scope of services (planning, buying, creative, branding, digital) is not detailed in the available source material, as the company website returned only a verification page at the time of data collection.

Product overview

No product information available in source data.

Differentiator

Problem solved

Functional benefit

Companies that use The Confluence

Customer profile

Ideal customer profiles1 record

The Confluence technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Confluence competitors and assessment

Company assessment

Direct peers

  • OMD Worldwide: Global media agency within the Omnicom network offering media planning and buying across all channels. Directly comparable to The Confluence as a 'full-service media agency,' though operating at vastly greater scale and with global reach.
  • PHD Worldwide: Global media planning and buying agency within Publicis. Comparable to The Confluence in offering full-service media agency capabilities (planning, buying, strategy), serving similar brand-side clients with overlapping value propositions.
  • Mindshare: Global media agency network within GroupM/WPP. Directly comparable as a full-service media agency delivering planning, buying, and content across paid, owned, and earned channels for major advertisers.
  • Hearts & Science: Data-driven media agency within Omnicom focused on outcomes-based media planning and buying. Comparable to The Confluence in operating as a dedicated media agency with full-service capabilities, albeit with a more data-centric go-to-market.
  • Havas Media Network: Global media network within Havas offering media planning, buying, and integrated communications. Comparable to The Confluence as a full-service media agency competitor targeting similar brand-side clients.
  • Assembly: Global media agency within Stagwell offering modern media planning, buying, and commerce media services. Comparable to The Confluence as a full-service media agency competitor focused on digitally-led client work for similar brand-side customers.

Broad incumbents

  • WPP: Largest global advertising holding company with multiple media agency networks (Mindshare, GroupM). Relevant as a scaled incumbent whose media agency offerings compete with boutique firms like The Confluence for the same brand budgets.
  • Omnicom Group: Global advertising holding company housing OMD, Hearts & Science, PHD and other media agency networks. Comparable as a broader incumbent whose portfolio of media agency offerings competes with smaller independent agencies.
  • Publicis Groupe: Global advertising holding company whose media agency operations include PHD, Starcom, and Zenith. Relevant as a scaled incumbent competing with boutique media agencies like The Confluence on global and regional client mandates.
  • IPG Mediabrands: Media-focused division of Interpublic Group operating agency networks including UM and Initiative. Comparable to The Confluence as a media agency holding structure, though at vastly greater scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

The Confluence social profiles

Digital presence

The Confluence financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Confluence leadership team

Management profile

Number of profiles

The Confluence funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Confluence M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Confluence

What does The Confluence do?

The Confluence is a full-service media agency based in Los Angeles, providing media-related services to business clients. The specific scope of services (planning, buying, creative, branding, digital) is not detailed in the available source material, as the company website returned only a verification page at the time of data collection.

When was The Confluence founded?

The Confluence was founded in 2009. It employs 11 to 50 people.

Where is The Confluence based?

The Confluence is headquartered in Los Angeles, United States, in the North America region.

Who are The Confluence's main competitors?

Direct peers on record are OMD Worldwide, PHD Worldwide, Mindshare, Hearts & Science, Havas Media Network and Assembly. Broad incumbents are WPP, Omnicom Group, Publicis Groupe and IPG Mediabrands.

Does The Confluence have an API?

No public API is recorded for The Confluence.

What industry is The Confluence in?

The Confluence's product category is Advertising Services. Its primary akta.pro industry code is MPAHAHAL, Workflow Orchestration & Automation for Media Processing (Pipelines, Queueing). Its NAICS code is 541840 and its SIC code is 7819.

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