What Gravitas does

Gravitas (legal entity: Gravitas Software House LLC) is a Dubai-headquartered digital transformation consultancy founded in 2019, operating across the Middle East with additional offices in Riyadh (Saudi Arabia), Doha (Qatar), and Karachi (Pakistan, likely a delivery hub). The firm delivers bespoke consulting engagements structured around five integrated service lines: Experience Strategy & Design, Product Design & Engineering, AI/Data & Automation, Capability & Enablement, and Service Design & Operations. Its client base is concentrated in three verticals — enterprise financial institutions (FAB, ADCB, RAKBANK, Saudi Awwal Bank, plus one confidential major Saudi bank), government entities (Abu Dhabi Global Market, Saudi Tourism Authority), and travel/tourism/entertainment (Emirates Airlines, Qiddiya City / Six Flags & Aquarabia). The company positions itself around 'Firsts' — building unprecedented digital experiences, products, and capabilities rather than following established patterns — and emphasises transferring internal capability to client teams rather than creating vendor dependency.

The technical stack centers on enterprise digital experience platforms (Optimizely DXP as a core partner platform), headless architecture with React/Next.js frontends, a proprietary Storybook-powered design system, and AI-powered applications including conversational compliance knowledge bases and a 'Time Well Spent' passenger experience engine. Notable implementations include an AI-powered compliance knowledge base for ADCB delivering ~45% reduction in compliance research time, ~80% staff adoption in the first quarter, zero compliance breaches since deployment, and a 300% improvement in turnaround time on regulatory updates; a KYC transformation for a confidential Saudi bank that reduced frozen accounts from ~600,000 to under 4,000; and the RAKBANK digital transformation that delivered a 70x conversion rate uplift (0.05% to 2.5%) and a 28% increase in organic search traffic. The firm also produces proprietary operating model blueprints, process templates, and governance frameworks designed for in-house capability transfer, exemplified by the Saudi Tourism Authority operating model that remained the team's default reference four years post-implementation.

Gravitas generates revenue through project-based professional services engagements structured as multi-year partnerships with enterprise decision-makers. The go-to-market motion is consultative and relationship-driven, with no public pricing, channel partners, or self-serve options — engagement is initiated through direct outreach and a 'Let's talk' / Connect pathway on the website. Distribution is exclusively direct enterprise sales targeting senior digital leaders across financial services, government, and travel & tourism in the Middle East. The company is privately held with no disclosed funding rounds, institutional investors, ownership structure, or financial metrics; headcount is reported at 11-50 employees.

Name

Gravitas

Legal name

Gravitas Software House LLC

Website

https://thisisgravitas.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Gravitas is a Dubai-headquartered digital transformation consultancy serving enterprise clients across financial services, government, and travel & tourism in the Middle East, delivering experience strategy, product design, AI implementation, and capability-building engagements.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Digital transformation consulting
• Experience design services
• Product engineering consulting
• AI implementation consulting
• Capability building services

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Strategic Digital Consultancy: Project-based professional services engagements covering experience strategy, product design, engineering, AI implementation, and capability building. Engagements are multi-year partnerships with enterprise clients across financial services, government, and travel & tourism sectors.
2. Design & Engineering Services: End-to-end product design and engineering services including digital experience platform migrations, mobile application development, and digital transformation programmes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Gravitas is a strategic digital consultancy that designs and delivers experience strategy, product design and engineering, AI/data implementation, and capability-building programmes for enterprise clients. Engagements are multi-year, project-based partnerships focused on creating industry-first digital experiences, products, and capabilities, while building repeatable in-house innovation capability for clients in financial services, government, and travel & tourism across the Middle East.

Product overview

Gravitas is a digital consultancy that offers a portfolio of five integrated service offerings: Experience Strategy & Design, Product Design & Engineering, AI, Data & Automation, Capability & Enablement, and Service Design & Operations. These services are not standalone software products but rather consulting and design engagements delivered to enterprise clients. The company works across industries including financial services, government, travel & tourism, and entertainment & leisure, with projects ranging from digital transformation programs and AI-powered knowledge bases to operating model design and platform engineering.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Strategy & Design Consulting service focused on designing customer experiences, brand strategy, and digital front-door strategies for enterprise clients across financial services, government, travel & tourism, and entertainment.
• Product Design & Engineering End-to-end product design and engineering service covering UX/UI design, technical architecture, and full-stack development to build digital products and platforms for enterprise clients.
• AI, Data & Automation AI and data-focused consulting that helps organisations implement AI-powered solutions, knowledge management systems, and intelligent automation capabilities, exemplified by the ADCB AI-Powered Compliance Knowledge Base and Time Well Spent passenger ecosystem.
• Capability & Enablement Organisational capability building service focused on designing operating models, team structures, processes, and governance frameworks to build internal digital capability and reduce vendor dependency.
• Service Design & Operations Service design and operations consulting that maps customer journeys, redesigns operational processes, and creates governance models for sustained service excellence across enterprise clients.

Quantifiable outcome

• 70x conversion rate improvement for RAKBANK (0.05% to 2.5%)
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• OptimizelycoreTechnology or Integration · 1 January 2024Platform partner for digital experience platform implementations. Gravitas has delivered multiple Optimizely implementations across ADGM (second rollout in region) and RAKBANK. Provides headless DXP capabilities with Storybook-powered design systems.
• MenigacoreTechnology or Integration · 1 January 2021Technology partnership for Saudi Awwal Bank PFM project. Meniga provided the underlying personal finance management platform which Gravitas enhanced and extended beyond out-of-the-box capabilities to meet SAB's specific requirements for Saudi financial context.

Scale indicators30 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Liquid (Dentsu Creative): Digital experience and product design consultancy with presence in MENA. Competes for the same experience design and product engineering work for enterprise and government clients in the region.
• MullenLowe MENA: Regional creative and digital agency network operating across the Middle East. Comparable as a MENA-headquartered brand and digital experience provider for large regional clients, though more marketing-led than product engineering.

Broad incumbents

• Infosys (MENA digital practice): Global IT services major with a growing MENA digital transformation practice. Competes on banking and government digital programmes across the Gulf, though typically at larger scale and price points than Gravitas.
• Accenture Interactive / Song: Global incumbent consulting and digital services giant with massive MENA presence. Overlaps Gravitas on experience design, product engineering and digital transformation, but competes as a broad portfolio vendor rather than a specialist regional boutique.
• McKinsey Digital: Strategy-led digital transformation practice of McKinsey with strong relationships across GCC governments and banks. Competes for the same strategic transformation mandates; clients have explicitly benchmarked Gravitas against this firm.

Direct peers

• Globant: Digital transformation consultancy offering experience design, product engineering and AI services to enterprise clients. Comparable in service mix (design + engineering + AI) and enterprise go-to-market motion.
• Thoughtworks: Global digital engineering and experience design consultancy with a strong MENA presence. Closely comparable to Gravitas on product design, platform engineering and AI/data advisory for enterprise clients in financial services and government.
• Publicis Sapient: Digital business transformation arm of Publicis, focused on strategy, experience design and platform engineering for large enterprises including financial services. Direct competitor for the same enterprise RFPs Gravitas targets.
• EPAM Systems: Global digital engineering services firm with deep experience in financial services and product/platform builds. Comparable in delivery of end-to-end design + engineering + AI engagements for regulated enterprises.
• IDEO: Pioneering design and innovation consultancy whose model of building repeatable innovation capability for clients closely mirrors Gravitas's 'design the system around the product' value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thisisgravitas
• Instagraminstagram.com/thisisgravitas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gravitas