Designworks Tiles
Designworks Tiles is a UK-based division of Original Style supplying swimming pool and surround tiles, made from recycled glass with a patented JointPoint® system, exclusively to B2B professionals including contractors, architects, and designers in residential and commercial markets.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Designworks Tiles does
Designworks Tiles is a UK-based supplier of swimming pool and surround tiles, operating as a specialized division of Original Style (a British tile manufacturer founded in 1981). Created in 2007, the company focuses exclusively on the residential and commercial pool and spa market, offering four curated mosaic tile collections (Classic, Gold, Platinum, Diamond) made from 100% recycled glass and featuring its patented JointPoint® paneling system, which achieves up to 95% adhesive coverage to prevent de-bonding in submerged environments. The product portfolio extends to large-format porcelain pool tiles, surround tiles with slip resistance tested to HSE standards, custom mosaic design services, and seamless coping and grille systems.
The business operates a strict B2B-only go-to-market, selling exclusively to industry professionals including contractors, architects, designers, and house builders rather than direct-to-consumer. Distribution runs through dedicated direct sales teams for UK/Europe and USA, with country-specific brochures, phone lines, and marketing materials, alongside a project consultation service for international customers including cruise liners and global hotel chains. Revenue is generated through one-time project-based tile sales with pricing varying by collection tier (Classic through Diamond), material type, and project specifications; no subscription or recurring revenue model exists.
Customer segments split between high-end residential pool projects (homeowners working with contractors on private pools and spas) and commercial pool projects (hotels, spas, cruise liners, country clubs, and public swimming facilities). Named enterprise customers include Hard Rock Hotels and various country clubs, with luxury private installations serving sports stars and business tycoons. Manufacturing is conducted at Original Style's Devon, UK facilities where millions of tiles are produced annually.
Designworks Tiles firmographics
Firmographics- Name
- Designworks Tiles
- Legal name
- Designworks Tiles (DTL)
- Website
- https://designworkstiles.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Designworks Tiles is a UK-based division of Original Style supplying swimming pool and surround tiles, made from recycled glass with a patented JointPoint® system, exclusively to B2B professionals including contractors, architects, and designers in residential and commercial markets.
- Ownership category
- akta.pro rank
Designworks Tiles industry classification
Industry- Product category
- Swimming Pool Tiles
- NAICS
- Glass and Glass Product Manufacturing (32721), Nonmetallic Mineral Product Manufacturing (327)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)
Keywords
Where Designworks Tiles is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Designworks Tiles business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Pool Tile Sales: One-time product sales of swimming pool tiles and mosaics to industry professionals including contractors, architects, and designers. No subscription model; customers purchase tiles for specific projects.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Designworks Tiles product offering
Product offeringCore offering
Designworks Tiles manufactures and supplies swimming pool mosaic tiles, large-format porcelain pool tiles, surround tiles, and seamless bespoke pieces (coping, grille systems) for residential and commercial pool projects. The portfolio spans four collections (Classic, Gold, Platinum, Diamond) made from 100% recycled glass with the patented JointPoint paneling system, plus custom mosaic design services. Products are sold exclusively to industry professionals (contractors, designers, architects, house builders), not to end consumers.
Product overview
Designworks Tiles is the UK's leading supplier of swimming pool and surround tiles, operating as a specialized division of parent company Original Style (founded 1981). The product portfolio centers on four mosaic tile collections—Classic (Niebla, Lisa), Gold (Shimmer), Platinum (Iris, Metal, Space, Zen, Terrazzo, Gemma, Aquarelle), and Diamond (Cocktail, Fosfo)—all featuring the patented JointPoint system made from 100% recycled glass. The offering extends to Custom Mosaic (bespoke design service), Large Format Porcelain Pool Tiles, Surround Tiles (10mm/20mm thickness with slip resistance), and Seamless Bespoke Pieces including tile grating systems. The company sells exclusively to industry professionals including installers, architects, house builders, and designers for residential and commercial pool projects, with operations spanning the UK, USA, and international markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mosaic Tiles - Classic Collection
Quantifiable outcome
- Up to 95% adhesive coverage with JointPoint system vs. significantly lower coverage with mesh-mounted alternatives
Companies that use Designworks Tiles
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Designworks Tiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Designworks Tiles partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Original StylecoreParent company of Designworks Tiles division. Original Style is a highly regarded British tile manufacturer founded in 1981. Designworks Tiles was created as a division in 2007 to focus specifically on the residential and commercial pool industry. Manufacturing facilities are located in Devon, UK where millions of tiles are produced annually.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Designworks Tiles competitors and assessment
Company assessmentDirect peers
- Sicis: Italian manufacturer of luxury mosaic and glass tile with deep pool/spa applications and bespoke mosaic services. Directly comparable to Designworks on premium pool positioning, custom mosaic capability, and high-end hospitality clientele.
- Mosaico+: Italian/Spanish premium mosaic tile maker serving pools, wellness, and architectural projects. Competes in the same premium pool mosaic category with tiered collections and a B2B distribution model across Europe and beyond.
- Bisazza: Italian luxury glass mosaic manufacturer producing premium decorative mosaics for pools, spas, and architectural surfaces worldwide. Closest direct competitor to Designworks in the premium pool/spa mosaic category, sharing B2B specifier-driven motion and tiered collection structure.
Broad incumbents
- Porcelanosa: Large Spanish tile manufacturer with broad porcelain and mosaic ranges, including pool-suitable SKUs. Not pool-specialized but competes for the same specifier attention on porcelain pool and surround tiles, with far broader scale and distribution.
- Emser Tile: US tile distributor and manufacturer with a broad mosaic, porcelain, and stone assortment for residential and commercial projects. Indirect competitor on surround and feature wall categories, with stronger US distribution than Designworks currently maintains.
- Marazzi Group: One of the world's largest tile manufacturers (part of Mohawk Industries) with extensive porcelain and ceramic ranges including pool-rated products. Competes indirectly on large-format and surround tile categories where Designworks is expanding.
Others
- Original Style: Parent company of Designworks Tiles and a long-established UK tile manufacturer producing decorative, glass, and stone tiles since 1981. Not a peer but a directly related party providing the manufacturing backbone, brand heritage, and Devon production capacity that Designworks operates on top of.
- CR Laurence (CRL): Major US supplier of architectural hardware, glass, and shower/enclosure systems serving pool, spa, and bath installers. Adjacent ecosystem participant that supplies complementary products to the same contractor base Designworks sells through, rather than directly competing in mosaics.
Regional players
- National Pool Tile: US-based pool tile and finishing products distributor serving residential and commercial pool builders. Direct category peer on pool tile, but primarily operates in North America where Designworks has a developing sales presence rather than scaled distribution.
Emerging players
- Wet Edge Technologies: US manufacturer of premium pool plaster, pebble, and tile finishes targeting high-end residential and commercial pool builders. Adjacent in the luxury pool finish category, intersecting with Designworks' surround and feature tile offerings at the project specifier level.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Designworks Tiles social profiles
Digital presenceDesignworks Tiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Designworks Tiles leadership team
Management profileNumber of profiles
Designworks Tiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Designworks Tiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Designworks Tiles
What does Designworks Tiles do?
Designworks Tiles manufactures and supplies swimming pool mosaic tiles, large-format porcelain pool tiles, surround tiles, and seamless bespoke pieces (coping, grille systems) for residential and commercial pool projects. The portfolio spans four collections (Classic, Gold, Platinum, Diamond) made from 100% recycled glass with the patented JointPoint paneling system, plus custom mosaic design services. Products are sold exclusively to industry professionals (contractors, designers, architects, house builders), not to end consumers.
Is Designworks Tiles a public or private company?
Designworks Tiles is a private company. It is classified as corporate owned and is currently operating.
When was Designworks Tiles founded?
Designworks Tiles was founded in 2007. It employs 51 to 100 people.
Where is Designworks Tiles based?
Designworks Tiles is headquartered in London, United Kingdom, in the Europe region.
How does Designworks Tiles make money?
One revenue line is on record: pool Tile Sales.
Who are Designworks Tiles's main competitors?
Direct peers on record are Sicis, Mosaico+ and Bisazza. Broad incumbents are Porcelanosa, Emser Tile and Marazzi Group. Others are Original Style and CR Laurence (CRL). National Pool Tile is listed as a regional player. Wet Edge Technologies is listed as an emerging player.
Does Designworks Tiles have an API?
No public API is recorded for Designworks Tiles.
What industry is Designworks Tiles in?
Designworks Tiles's product category is Swimming Pool Tiles. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of IMAFANAM, Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls). Its NAICS code is 32721 and its SIC code is 3231.