Trabocca

What Trabocca does

Trabocca B.V. is a Dutch specialty green coffee importer founded by Menno Simons in Amsterdam in 2005, sourcing traceable certified green coffee beans from origins across East Africa, South America, and Central America (Ethiopia, Kenya, Colombia, Peru, Uganda, Rwanda, Brazil, and Honduras) and delivering them to the doorsteps of specialty coffee roasters worldwide. The company operates an integrated supply chain that encompasses farm-level sourcing via long-term partnerships with cooperatives, washing stations, and exporters; quality control through licensed Q Graders located in Addis Ababa, Amsterdam, and Minneapolis at cupping, stock, pre-shipment, and spot stages; logistics including ocean freight, warehousing across 15+ facilities in the USA and EU, and financing of coffee movement and storage; plus selective blockchain traceability (via Fairfood) for flagship coffees such as Suke Quto.

The portfolio spans conventional and certified organic Arabica, Robusta, and decaffeinated green coffees alongside curated single-origin offerings (Suke Quto, Mulish, Ndaroini, Sasaba) and the Operation Cherry Red smallholder series, which connects roasters directly with named Ethiopian smallholder producers for transparent premium payments. Trabocca goes to market through a sales-led, relationship-based motion supported by a weekly Thursday newsletter, an online ordering portal (my.trabocca.com), pre-booking for upcoming harvests, field trips to origin, and participation in events such as World of Coffee. Revenue is generated via transaction-based green coffee trading with quote-based B2B pricing and no publicly disclosed fee schedule. The company is privately held, founder-led, employs approximately 25 people across its Amsterdam headquarters and Addis Ababa operations office, and has no known institutional investors, acquisitions, or funding rounds on record.

Name

Trabocca

Legal name

Trabocca B.V.

Website

https://trabocca.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Trabocca is a Dutch specialty green coffee importer that sources traceable certified coffees from eight origin countries and delivers them directly to specialty roasters worldwide, with quality control via Q Graders in Addis Ababa, Amsterdam, and Minneapolis.

Ownership category

akta.pro rank

Product category

Specialty Green Coffee Import

akta.pro primary industry

Coffee, Tea & Cocoa Trading/Wholesale (AFAIAKAD)

akta.pro secondary industry

Coffee, Tea & Cocoa Beverage Wholesale (AFAIAGAD)

Keywords

• Specialty coffee import
• Green coffee sourcing
• Coffee supply chain
• Coffee traceability
• Green coffee beans

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Green Coffee Import and Trading: Import and trade of specialty green coffee beans from origin countries (Ethiopia, Kenya, Colombia, Peru, Brazil, Uganda, Rwanda, Honduras) to specialty roasters globally. Handles full supply chain from farm to roastery doorstep.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Trabocca is a specialty green coffee importer that sources green coffee beans from origin countries (Ethiopia, Kenya, Colombia, Peru, Brazil, Uganda, Rwanda, Honduras) and delivers them to specialty coffee roasters globally. The company manages the full supply chain from farm to roastery doorstep, including sourcing, logistics, quality control via Q Graders in Addis Ababa, Amsterdam, and Minneapolis, financing, and storage across 15+ global warehouses.

Product overview

Trabocca is a green coffee importer serving specialty coffee roasters, offering a portfolio of conventional and certified organic green coffee beans (Arabica, Robusta, and decaffeinated variants) sourced from origins including Ethiopia, Kenya, Colombia, Peru, Uganda, Rwanda, Brazil, and Honduras. The company provides an integrated service encompassing sourcing from origin farms and washing stations, logistics management from farm to roastery doorstep, quality control through Q Graders in Addis Ababa, Amsterdam, and Minneapolis, financing support, and storage across 15+ warehouses globally. Trabocca operates sourcing programs including Operation Cherry Red: Smallholder Series, which connects roasters directly with Ethiopian smallholder farmers for traceable, transparent supply chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Green Coffee Beans (Arabica, Robusta, Decaf)

Quantifiable outcome

• Premium payments to farmers for meeting quality standards
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ndaroini Coffee LtdcoreStrategic or Co-development Partner · 1 January 2019Group of 1200-1400 Nyeri smallholders, central to the Kenyan Coffee Revolution. Trabocca purchased entire 2019 crop at record price of Ksh 100 per kilogram cherries plus additional upgrade payment.
• TechnoServeminorOthersNon-profit organization that carried out intervention programs supporting cooperatives like Duromina with business advice, training, and quality improvement support.
• Kata Muduga Multi-purpose Farmer's Cooperative UnioncoreStrategic or Co-development PartnerUmbrella organization for Limu region's best performing cooperatives. Arranges storage, milling, and export coordination with Trabocca's logistics department.
• Tracon Trading PLCcoreStrategic or Co-development PartnerLarge family-owned export business that established Gera Farm in 2008. Owns the farm, drymill, and exports Gera coffee through Trabocca.
• Wonberta General Import & Export PLCcoreStrategic or Co-development PartnerExport operation handling Sasaba coffee. Owns trucks, warehouses, sorting, and processing facilities in Addis Ababa ensuring quality control throughout supply chain.
• Testi Coffee PLCcoreStrategic or Co-development PartnerLong-term Ethiopian partner and exporter. Operates multiple washing stations including Mulish, Bishan Dimo, and Aricha. Handles export and milling of coffees sourced by Trabocca.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sucafina: Sucafina is a global specialty and sustainable coffee trader/importer sourcing green coffee from origins across Africa, Latin America, and Asia to roasters worldwide — directly comparable to Trabocca in business model and customer base, but with significantly larger scale.
• InterAmerican Coffee: InterAmerican is a specialty green coffee importer supplying North American and European roasters with traceable, single-origin coffees from multiple origins — a direct competitor to Trabocca in serving specialty roasters with traceable supply chains.
• Cafe Imports: Cafe Imports is a specialty green coffee importer focused on quality, transparency, and education, supplying roasters across the US and beyond — operating a closely aligned business model to Trabocca's specialty importer playbook.
• Royal Coffee: Royal Coffee is a specialty green coffee importer and the operator of The Crown (royal's commercial trade platform), serving roasters with traceable, quality-focused coffees — directly comparable in customer segment and supply chain model.
• Ally Coffee: Ally Coffee is a specialty green coffee importer sourcing from origins including Ethiopia, Kenya, and Latin America for third-wave roasters globally — a direct competitor in the specialty green coffee trade space.
• Nordic Approach: Nordic Approach is a specialty green coffee importer focused on transparency, quality, and producer relationships, sourcing from Africa and Latin America for roasters in Europe and beyond — closely comparable in values-driven specialty model.
• Caravela Coffee: Caravela Coffee is a specialty green coffee importer with strong Latin American origin presence, sourcing traceable, high-quality coffees for roasters in North America, Europe, and Asia — directly comparable in business model and customer profile.
• Crop to Cup Coffee Importers: Crop to Cup is a specialty green coffee importer focused on direct trade, transparency, and origin relationships, supplying roasters with traceable single-origin coffees — comparable to Trabocca in scale, mission, and customer segment.

Broad incumbents

• Volcafe (ED&F Man): Volcafe is one of the world's largest coffee traders, part of ED&F Man, operating across both commodity and specialty segments with extensive global sourcing and logistics — a much larger incumbent operating broadly in the same space.
• Neumann Kaffee Gruppe: Neumann Kaffee Gruppe is one of the largest green coffee service groups globally, operating across the full coffee value chain from farming to trading — a broad incumbent that competes with Trabocca on origin sourcing and roaster supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/trabocca
• Xx.com/trabocca

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trabocca