The Security Awareness Special Interest Group

What The Security Awareness Special Interest Group does

SASIG (The Security Awareness Special Interest Group), operating through its legal entity SASIG Events Limited, is a UK-based subscription-free community organisation founded in 2004 by Martin Smith. It serves senior cybersecurity practitioners — primarily CSOs, CISOs, SIROs and DSOs — across hundreds of UK public- and private-sector organisations, with membership explicitly restricted to exclude security suppliers, individual contractors, and press. The forum operates strictly under the Chatham House Rule and delivers a sales-free environment, which the company positions as a structural differentiator versus vendor-sponsored events.

Its core "products" are events and content rather than technology: a regular webinar cadence (Mondays, Wednesdays, Fridays on Zoom), regional in-person events including the Big SASIG annual flagship conference, CISO Summits, and co-hosted leadership conferences with bodies such as ISACA. Supporting offerings include a members-only podcast library, Martin's Log blog, and a curated resource library of partner-contributed whitepapers and reports. The platform surface is a standard website (thesasig.com) with membership self-service, plus a standalone subdomain (bigsasig.com) for the annual conference — there is no proprietary AI, no SDK/API surface, and no mobile app.

The business model is sponsorship-funded rather than transactional. All membership, events, webinars, and content are free for members; the organisation is sustained by an invitation-only roster of corporate "Supporters" (including Qualys, Wavestone, Exabeam, NCC Group, CoreView, Redflags, BreachRx, Arrow, and Mimoto) that contribute financially as part of their corporate social responsibility programmes, alongside "Associate Organisations" (ISACA, ISC2, CIISec, Security Institute, TechUK, UK Cyber Security Council) that provide cross-promotion and reciprocal CPE/CPD recognition. SASIG Events Limited is registered in England and Wales (Company No. 10817566), headquartered in Covent Garden, London, and discloses no revenue figures.

Name

The Security Awareness Special Interest Group

Legal name

SASIG Events Limited

Website

https://thesasig.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

SASIG is a UK subscription-free community organisation for senior cybersecurity practitioners (CISOs, CSOs, SIROs, DSOs), funded by corporate Supporters and Associate Organisations, delivering webinars, the Big SASIG conference, regional events, and a content library under Chatham House Rule.

Ownership category

akta.pro rank

Product category

Cybersecurity Professional Community & Networking

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Privacy, Data Protection & Cyber Governance (GRC) (BPAHAFAF)

Keywords

• Cybersecurity professional community
• Security awareness networking
• Ciso peer events
• Cyber threat webinars
• Cyber leadership conferences

Headquarters

HQ city

Covent Garden

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Supporter Funding: SASIG is funded entirely by a carefully selected group of Supporters who contribute financially as part of their corporate social responsibility. Support is by invitation only. This model allows SASIG to maintain its independence and provide all activities free to members. Supporters include Qualys, Wavestone, Exabeam, NCC Group, CoreView, Redflags, BreachRx, Arrow, and Mimoto.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SASIG operates a free, subscription-free membership community for UK-based senior cybersecurity professionals (CISOs, CSOs, SIROs, DSOs and their teams). It delivers regular webinars, in-person conferences including the Big SASIG annual conference and CISO Summits, regional leadership events, and a members-only resource and podcast library. All activities are conducted under the Chatham House Rule to support vendor-neutral peer networking, professional development via CPE/CPD points, and knowledge sharing.

Product overview

SASIG is a membership-based community organization providing a subscription-free forum for UK cybersecurity professionals. The core offering consists of free membership access to regular webinars (held Monday, Wednesday, Friday), in-person networking events, the Big SASIG annual conference, CISO Summits, and regional leadership conferences. Supporting resources include a members-only podcast library, Martin's Log blog, and a resource library containing whitepapers and research reports from partner organizations. All SASIG activities operate under the Chatham House Rule, and membership is exclusive to cybersecurity practitioners (CSOs, CISOs, SIROs, DSOs and their staff), excluding suppliers, contractors, and press.

Differentiator

Problem solved

Functional benefit

Products and services

• SASIG Membership Community Free, application-based membership for senior UK cybersecurity practitioners (CISOs, CSOs, SIROs, DSOs and their staff) granting access to webinars, conferences, networking events, regional summits, podcast library and resource library. Operates under the Chatham House Rule with membership restricted to practitioners (excludes suppliers, contractors and press).
• SASIG Webinar Programme Regular webinars held Mondays, Wednesdays and Fridays on cybersecurity topics, hosted on Zoom with expert speakers and panelists. Recordings form an on-demand webinar library (1,000+ sessions produced over 22 years). Most webinars are open to non-members.
• Big SASIG Annual Conference

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• QualyscoreGTM or Marketing PartnerQualys is a Supporter of SASIG, contributing financially as part of corporate social responsibility. Supporters are carefully selected organisations that understand SASIG's purpose and are eager to advance the human factor in cybersecurity.
• WavestonecoreGTM or Marketing PartnerWavestone is a Supporter of SASIG and has partnered with SASIG for events including the annual Big SASIG conference. Wavestone contributes thought leadership content including the CISO Radar, incident response reports, and cybersecurity benchmarking tools.
• ExabeamcoreGTM or Marketing PartnerExabeam is a Supporter and Platinum Partner for Big SASIG 2025. As a global cybersecurity leader in AI-driven security operations, Exabeam participates in SASIG events and contributes content.
• NCC GroupcoreGTM or Marketing PartnerNCC Group is a Supporter of SASIG. A people-powered, tech-enabled global cybersecurity and resilience company with over 2000 colleagues supporting SASIG's mission.
• CoreViewcoreGTM or Marketing PartnerCoreView is a Supporter of SASIG, providing Microsoft 365 security and management solutions to support cybersecurity discussions.
• Redflags (formerly ThinkCyber)coreGTM or Marketing PartnerRedflags is a Supporter of SASIG. A security awareness solution that diverts people away from high-risk activities to deliver measurable reductions in operational risk.
• BreachRxminorGTM or Marketing PartnerBreachRx is a Supporter of SASIG. The intelligent incident response platform provides operational resilience for enterprises.
• ArrowminorGTM or Marketing PartnerArrow is a Supporter of SASIG, providing cybersecurity solutions including Symantec and Carbon Black products.
• MimotominorGTM or Marketing PartnerMimoto is a Supporter of SASIG, focused on AI-driven identity verification solutions.
• ISACAcoreStrategic or Co-development PartnerISACA is an Associate Organisation of SASIG. Multiple chapters (Central, London, Scotland, Ireland, Northern England, Winchester) collaborate on leadership conferences and events. Members of ISACA and SASIG can earn CPE/CPD points by attending each other's events.
• Security InstitutecoreStrategic or Co-development PartnerThe Security Institute is an Associate Organisation of SASIG. Members can earn CPD points by attending SASIG events live.
• ISC2coreStrategic or Co-development PartnerISC2 is an Associate Organisation of SASIG. Members can earn CPE points by attending SASIG events live.
• CIISeccoreStrategic or Co-development PartnerCIISec (Chartered Institute of Information Security) is an Associate Organisation of SASIG. Members can earn CPD points by attending SASIG events.
• CofenseminorGTM or Marketing PartnerCofense is listed as a Contributor to SASIG, supporting cybersecurity awareness initiatives.
• JamfminorGTM or Marketing PartnerJamf is listed as a Contributor to SASIG, contributing Mac security research and reports to the resource library.
• VantaminorGTM or Marketing PartnerVanta is listed as a Contributor to SASIG, providing the State of Trust UK Report to the resource library.
• CybSafeminorGTM or Marketing PartnerCybSafe is listed as a Contributor to SASIG, providing cybersecurity awareness and behaviour change expertise.
• TechUKminorStrategic or Co-development PartnerTechUK is an Associate Organisation of SASIG, supporting the UK cybersecurity community.
• UK Cyber Security CouncilcoreStrategic or Co-development PartnerThe UK Cyber Security Council collaborated with SASIG on the Thought Leadership Summit focusing on cybersecurity resources supporting UK media and broadcasting sectors.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ISACA: Global professional association for IT governance, risk, and cybersecurity practitioners. ISACA is one of SASIG's named Associate Organisations and offers the same kind of events, CPE points, and chapter networking for overlapping CISO/GRC personas.
• The Security Institute: UK professional membership body for security practitioners, offering Chartered status, CPD, and events. Listed as a SASIG Associate Organisation with mutual CPD recognition, competing for the same UK security leader audience.
• Information Security Forum (ISF): International membership organisation for senior information security and risk executives, providing research, events, and confidential member-only content for CISOs. Comparable to SASIG in serving a paid CISO member community with peer benchmarking.
• RANT Forum: UK-based cybersecurity community for senior information security professionals running Chatham House-style discussion events. Direct niche competitor to SASIG in the UK CISO community space with a comparable vendor-free discussion ethos.
• (ISC)²: International nonprofit association of certified cybersecurity professionals (CISSP, CCSP). (ISC)² is a SASIG Associate Organisation and operates the same model of community membership, CPE credits, events, and thought leadership for senior security practitioners.
• Chartered Institute of Information Security (CIISec): UK-based chartered professional body for information security, offering membership, certifications, and events. CIISec is a SASIG Associate Organisation and targets the same UK cybersecurity practitioner community.

Broad incumbents

• Evanta (a Gartner Company): Operates Gartner's CISO and cybersecurity executive community networks globally, running invitation-only summits, roundtables, and peer programs. Larger, well-funded global incumbent to SASIG's UK-focused CISO community model.

Regional players

• TechUK: UK technology trade association with a cybersecurity programme, running events and policy work that engages the UK cyber community. Listed as a SASIG Associate Organisation and partially overlaps in audience and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/781073
• Xx.com/thesasig

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Security Awareness Special Interest Group