CybSafe
CybSafe is an AI-powered human risk management platform that uses behavioral science, machine learning, and the proprietary SebDB behavior database to measure and reduce employee cybersecurity risk for enterprises, with named customers across financial services, insurance, retail, education, and telecommunications.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What CybSafe does
CybSafe is an AI-powered human risk management (HRM) platform that helps organizations measure and reduce cybersecurity risk arising from employee behavior. Its product combines behavioral science, machine learning, and data analytics to deliver adaptive interventions, phishing simulation, and workflow automation across an organization's existing security and productivity stack. The platform is delivered as cloud-based SaaS and is organized around three core modules — GUIDE for personalized security awareness training and engagement, PHISH for AI-driven phishing simulation and behavior change, and RESPOND for human risk orchestration and automation — underpinned by SebDB, an open-source security behavior database mapping over 100 real security behaviors to risk outcomes and MITRE ATT&CK/NIST frameworks. CybSafe Signal, an AI assistant grounded in SebDB and powered by OpenAI's foundation model, provides natural-language administrative support for platform operators.
The company sells primarily through enterprise field sales, targeting FTSE 100 financial institutions, insurers, and multinational corporates (named logos include Barclays, Robinhood, Hiscox, John Lewis Partnership, UCL, Aviva, KPMG, Bank of England, Vodafone UK), with channel partners (Infinigate, StarLink, Cloud Distribution, QA) extending reach and the Vodafone Business partnership powering an SME sub-brand called Vodafone CybSafe. Revenue is generated via per-user annual SaaS subscriptions with quote-based pricing, supplemented by custom security training development for organizations with specialized requirements. Total disclosed venture funding is approximately $40 million-plus across seed (2017), Series A1 (£5.6M / ~$7.7M, January 2021), and a $28 million Series B led by Evolution Equity Partners (June 2022), with operational presence in London (headquarters and trading office) and Atlanta (North American distribution).
The company is led by founder and CEO Oz Alashe MBE, a former UK Special Forces Lieutenant Colonel, with research leadership from Director of Science & Research Dr. Jason Nurse (Associate Professor at the University of Kent). It maintains GCHQ accreditation, ISO 27001, Cyber Essentials and Cyber Essentials Plus certifications, and WCAG 2.2 Level AA accessibility compliance, and was recognized in Forrester's Q4 2021 Now Tech report for Security Awareness and Training.
CybSafe firmographics
Firmographics- Name
- CybSafe
- Legal name
- CybSafe Ltd.
- Website
- https://cybsafe.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CybSafe is an AI-powered human risk management platform that uses behavioral science, machine learning, and the proprietary SebDB behavior database to measure and reduce employee cybersecurity risk for enterprises, with named customers across financial services, insurance, retail, education, and telecommunications.
- Ownership category
- akta.pro rank
CybSafe industry classification
Industry- Product category
- Human Risk Management Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where CybSafe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
CybSafe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Per-User SaaS Subscription: Cloud-based platform subscription priced according to number of users to be trained. Low cost per-user subscription model that scales with organization size. Includes cloud-based delivery through mobile app or online platform.
- Custom Security Training Development: Custom security training development for customers with unique information security, data protection, or privacy requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Subscription-based per-user pricing model |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
CybSafe product offering
Product offeringCore offering
CybSafe sells an AI-powered, cloud-based Human Risk Management SaaS platform that combines behavioral science, machine learning, and data analytics to detect, measure, and reduce human cyber risk inside organizations. The platform is delivered as three product modules—GUIDE (adaptive awareness training), PHISH (AI phishing simulation), and RESPOND (automation and orchestration)—underpinned by the proprietary SebDB security behavior database and the CybSafe Signal AI assistant for administrators, priced on a per-user subscription basis for enterprise and SME customers.
Product overview
CybSafe is an AI-powered adaptive Human Risk Management (HRM) platform designed to measurably reduce human cyber risk for organizations. The platform operates as a unified product with three integrated modules: GUIDE (personalized security awareness training and engagement), PHISH (AI-powered phishing simulation and behavior change), and RESPOND (human risk management automation and orchestration). The platform is underpinned by SebDB, an open-source security behavior database that maps real security behaviors to risk outcomes, threat actor tactics, and intervention strategies aligned with MITRE ATT&CK and NIST frameworks. CybSafe Signal, an AI assistant built into the platform for administrators, provides natural language-based guidance across the platform. The platform combines behavioral science, advanced data analytics, and AI to detect, measure, and reduce human cyber risk through real-time adaptive interventions and behavioral analytics across the organization's tech stack.
Differentiator
Problem solved
Functional benefit
Brands
- CybSafe Signal: AI assistant built into the CybSafe platform that helps administrators of security awareness programmes by answering human-risk questions, summarising report data, improving nudge content, translating phishing simulation templates, and guiding administrators through the platform.
- Vodafone CybSafe
- SebDB
Products and services
- GUIDE Personalized security guidance, awareness training, and engagement module that delivers adaptive training content tailored to individual knowledge levels, behavior patterns, and roles, using nudges and in-the-flow guidance to shift habits and reduce cybersecurity risk. Sold to enterprise security and awareness teams.
- PHISH AI-powered phishing simulation and behavior change module that runs simulated phishing attacks, measures user susceptibility, and drives behavioral change to reduce phishing and social engineering risk across the organization. Sold to enterprise security and awareness teams.
- RESPOND Human risk management automation and orchestration module that streamlines workflows, scales interventions automatically, and provides evidence-based orchestration to reduce manual effort and manage human risk at scale. Sold to enterprise security and awareness teams.
- SebDB (Security Behavior Database) Open-source security behavior database that maps over 100 real security behaviors to risk outcomes, threat actor tactics, and intervention strategies, aligned with MITRE ATT&CK and NIST CSF frameworks. Provides evidence-based insight into actions proven to reduce human cyber risk. Available openly and underpins the CybSafe Platform.
Quantifiable outcome
- 60% reduction in high-risk actions
- +4 more outcomes
Companies that use CybSafe
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
CybSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature8 records
CybSafe partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor and core.
- Vodafone BusinessflagshipCo-developed Vodafone CybSafe, a cybersecurity platform leveraging SebDB and AI to help SMEs reduce human cyber risk through training modules and personalized nudges. Platform offers free trials for enterprise security.
- Cloud DistributionminorPartnership to disrupt the cybersecurity awareness market through distribution channels.
- QAminorPartnership to disrupt the cybersecurity awareness market through training and distribution.
- StarLink North AmericacoreAtlanta-based distributor appointed to expand CybSafe's presence in the North American market.
- Centre for Research and Evidence on Security Threats (CREST)coreCybSafe became an associate partner to CREST, contributing to academic research into the impact of simulated phishing and other security behaviors.
- Financial Conduct AuthoritycorePartnership to tackle the human aspect of cybersecurity as part of the FCA's 2018/19 Business Plan, targeting financial sector cyber resilience.
- The Law SocietycorePartnership to place cybersecurity training at the heart of the Law Society's information security marketplace. CybSafe is one of only five certified partners of the Law Society, informing future cybersecurity training for its 135,000 practising solicitors and 10,000 law firms.
- National Cybersecurity Alliance (NCA)flagshipOngoing partnership to co-publish the annual 'Oh, Behave!' Cybersecurity Attitudes and Behaviors reports, analyzing cybersecurity attitudes and behaviors among adults across multiple countries.
- OpenAIcoreCybSafe uses OpenAI's general-purpose foundation model as the reasoning engine for CybSafe Signal. OpenAI is listed in CybSafe's sub-processor register. CybSafe is also a deployer of OpenAI's general-purpose foundation model.
- Infinigate (including Infinigate Cloud UK Limited)coreMSP/reseller partner for customers procuring CybSafe through Infinigate. Infinigate provides Level 1 customer support from UK or EU and Level 2 support from UK. Personal data may be shared with Infinigate for customer environment management.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
CybSafe competitors and assessment
Company assessmentDirect peers
- KnowBe4: KnowBe4 is the largest dedicated security awareness training and simulated phishing platform, serving enterprise customers with a SaaS content library and behavior-change methodology. It is CybSafe's most direct head-to-head competitor in the SA&T and human-risk-management category.
- Hoxhunt: Hoxhunt is a security behavior change platform focused on phishing simulation and gamified training, with a strong emphasis on behavioral science and measurable behavior change. It targets enterprise customers with similar behavioral-science-led positioning and is a direct peer to CybSafe's GUIDE and PHISH modules.
- Cofense: Cofense specializes in phishing detection, simulation, and response, serving enterprises that need to operationalize phishing defense at scale. Its phishing simulation and reporting platform overlaps directly with CybSafe's PHISH module and similar enterprise customer base.
- Living Security: Living Security offers human risk management and security awareness training with a behavior-change and gamification focus, serving mid-market and enterprise customers. It overlaps with CybSafe's behavioral-science-led HRM positioning and competes for similar enterprise HRM budgets.
- TerraNova Security: TerraNova Security provides security awareness training and phishing simulation, with a strong emphasis on behavioral science and adaptive learning. It is a comparable peer in the behavior-led security awareness category targeting enterprise customers.
- NINJIO: NINJIO delivers security awareness training via episodic, Hollywood-style content combined with phishing simulation. It serves enterprise and mid-market customers with a similar per-user SaaS subscription model and competes directly with CybSafe's GUIDE product.
- Curricula: Curricula is a security awareness training platform with an emphasis on engaging, story-driven content and phishing simulation for SMB and mid-market customers. It competes with CybSafe in the per-user SaaS SA&T category, particularly in the SME segment that Vodafone CybSafe targets.
Broad incumbents
- Proofpoint Security Awareness: Proofpoint offers a broad cybersecurity portfolio (email security, threat intelligence, DLP) with an integrated security awareness training product serving large enterprises. It competes with CybSafe for enterprise HRM wallet share but operates as a much larger incumbent suite vendor.
- SANS Institute: SANS Institute is a major cybersecurity training, certification, and awareness provider serving enterprises and government organizations. While it competes in security awareness through SANS Security Awareness, it operates primarily as a broad training and certification incumbent rather than a pure-play HRM vendor.
Emerging players
- Safe Security (SAFE): Safe Security provides cyber risk quantification and human risk management using AI-driven assessments (FAIR-based). It overlaps with CybSafe in the emerging HRM category but emphasizes board-level risk scoring rather than training delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CybSafe social profiles
Digital presenceCybSafe compliance and trust
Trust signalCompliance4 records
CybSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
CybSafe leadership team
Management profileNumber of profiles
Profiles4 records
CybSafe funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CybSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CybSafe
What does CybSafe do?
CybSafe sells an AI-powered, cloud-based Human Risk Management SaaS platform that combines behavioral science, machine learning, and data analytics to detect, measure, and reduce human cyber risk inside organizations. The platform is delivered as three product modules—GUIDE (adaptive awareness training), PHISH (AI phishing simulation), and RESPOND (automation and orchestration)—underpinned by the proprietary SebDB security behavior database and the CybSafe Signal AI assistant for administrators, priced on a per-user subscription basis for enterprise and SME customers.
Is CybSafe a public or private company?
CybSafe is a private company. It is classified as venture growth investor backed and is currently operating.
When was CybSafe founded?
CybSafe was founded in 2015. It employs 51 to 100 people.
Where is CybSafe based?
CybSafe is headquartered in London, United Kingdom, in the Europe region.
How does CybSafe make money?
Two revenue lines are on record. Per-User SaaS Subscription is the primary driver. The others are custom Security Training Development.
Who are CybSafe's main competitors?
Direct peers on record are KnowBe4, Hoxhunt, Cofense, Living Security, TerraNova Security, NINJIO and Curricula. Broad incumbents are Proofpoint Security Awareness and SANS Institute. Safe Security (SAFE) is listed as an emerging player.
Does CybSafe have an API?
No public API is recorded for CybSafe.
What industry is CybSafe in?
CybSafe's product category is Human Risk Management Software. Its primary akta.pro industry code is HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 5132 and its SIC code is 7372.