Bliss Spa

Spa and Personal Care Servicesblissspa.com

Bliss Spa is a U.S. private day spa brand founded in 1996 offering facial, massage, body, waxing, nail, and laser hair removal services through physical locations, with a retail product extension via Blissworld.

Company typePrivate
Founded1996
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2C
OfferingServices

What Bliss Spa does

Bliss Spa is a U.S.-based day spa and wellness brand founded in 1996 that delivers facial, massage, body treatment, waxing, nail care, and laser hair removal services through physical spa locations. The company is headquartered in Los Angeles, operates as a private business with 11-50 employees, and extends its brand into consumer retail through the affiliated Blissworld product line. Distribution is anchored by brick-and-mortar spa locations — including a historic SoHo (NYC) presence — supported by online scheduling through the Book4Time third-party booking platform.

The company's go-to-market is a hybrid services-plus-retail model: revenue is generated primarily through per-service consumer transactions at spa locations, supplemented by Blissworld product sales that leverage the spa brand for cross-channel recognition. Marketing is concentrated in organic social channels (Instagram, YouTube, Twitter) and email newsletters, functioning as top- and mid-funnel customer acquisition and retention tools. Core technology is not publicly disclosed; the technology stack is effectively a third-party scheduling SaaS layered onto a service-delivery operation rather than a proprietary platform.

Operating signals in the available data indicate selective contraction rather than expansion. A closure notice is publicly posted for the SoHo location, and there are no recorded funding rounds, acquisitions, partnerships, leadership changes, or product launches to offset that retreat. The company sits within a growing global wellness spa market projected to reach USD 150 billion by 2033 at a 7.5% CAGR, with industry commentary referencing 11.0% CAGR through 2030, suggesting Bliss is underperforming its category backdrop. Customer concentration risk is structurally low given a fragmented B2C consumer base, though geographic concentration at remaining locations is the principal exposure.

Bliss Spa firmographics

Firmographics

Name: Bliss Spa
Legal name: Bliss Spa
Website: https://blissspa.com
Company type: Private
Founded year: 1996
Operating status: Operating
Headcount range: 11–50 employees
Short description: Bliss Spa is a U.S. private day spa brand founded in 1996 offering facial, massage, body, waxing, nail, and laser hair removal services through physical locations, with a retail product extension via Blissworld.
Ownership category
akta.pro rank

Bliss Spa industry classification

Industry

Product category: Spa and Personal Care Services
NAICS: Hair, Nail, and Skin Care Services (81211), Other Personal Care Services (81219)
SIC: Services-Health Services (8000)
akta.pro primary industry: Day Spas (HSALAFAA)
akta.pro secondary industries: Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Medical Spas (Medi-Spa) (HSADAKAB), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

Spa services
Facial treatments
Massage therapy
Body waxing
Nail care

Where Bliss Spa is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

Bliss Spa business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels1 record

Marketing channels4 records

Bliss Spa product offering

Product offering

Core offering

Bliss Spa is a spa company founded in 1996 that provides a range of personal care services including facial treatments, massage therapy, body treatments, waxing, nail care, and laser hair removal. The company operates physical spa locations and sells its own branded retail products through the Blissworld line.

Differentiator

Problem solved

Functional benefit

Products and services

Facial Services

Companies that use Bliss Spa

Customer profile

Segments1 record

Ideal customer profiles1 record

Bliss Spa technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bliss Spa partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights1 record

Bliss Spa competitors and assessment

Company assessment

Direct peers

Hand & Stone Massage and Facial Spa: National membership-based spa chain offering massage, facials, and hair removal services; competes head-to-head with Bliss Spa's core service menu across US urban and suburban locations.
Massage Envy: Largest US membership-based massage and skincare franchise; directly comparable service mix (massage, facials, stretch, hair removal) and overlapping target customer base.
Burke Williams Spa: West Coast urban day and destination spa offering massage, facials, body treatments, and nail services; comparable premium positioning and service breadth to Bliss Spa.
Kohler Waters Spa: Spa brand operated within Kohler's hospitality and wellness portfolio; relevant given the industry context referencing Kohler Co.'s acquisition activity in the spa category.
Exhale Spa: Boutique wellness operator combining spa services (massage, facials, bodywork) with fitness classes; directly overlaps Bliss Spa's facial, massage, and body treatment offerings.
Woodhouse Spa: US boutique spa chain with full-service menu including massage, facials, body treatments, and nail care; targets similar premium urban/suburban consumer segments as Bliss Spa.

Emerging players

The Now Massage: Fast-growing boutique massage studio focused on walk-in, design-led single-service experiences; emerging competitive threat to Bliss Spa's massage and broader spa revenue.
Aire Ancient Baths: Premium bathhouse/spa concept offering thermal bath experiences and massage; comparable to Bliss Spa's high-end body treatment and relaxation positioning.

Broad incumbents

Canyon Ranch: Established wellness resort brand offering comprehensive spa, fitness, and wellness services; broader incumbent player in the same premium spa/wellness segment as Bliss Spa.

Others

Blissworld: Retail product brand tied to Bliss Spa's spa services; included as an internal adjacent channel representing Bliss Spa's CPG extension rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Bliss Spa financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bliss Spa leadership team

Management profile

Number of profiles

Bliss Spa funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bliss Spa M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Spa

What does Bliss Spa do?

Is Bliss Spa a public or private company?

Bliss Spa is a private company. It is classified as unknown and is currently operating.

When was Bliss Spa founded?

Bliss Spa was founded in 1996. It employs 11 to 50 people.

Where is Bliss Spa based?

Bliss Spa is headquartered in Los Angeles, United States, in the North America region.

Who are Bliss Spa's main competitors?

Direct peers on record are Hand & Stone Massage and Facial Spa, Massage Envy, Burke Williams Spa, Kohler Waters Spa, Exhale Spa and Woodhouse Spa. Emerging players are The Now Massage and Aire Ancient Baths. Canyon Ranch is listed as a broad incumbent. Blissworld is listed as an others.

Does Bliss Spa have an API?

No public API is recorded for Bliss Spa.

What industry is Bliss Spa in?

Bliss Spa's product category is Spa and Personal Care Services. Its primary akta.pro industry code is HSALAFAA, Day Spas, with a secondary code of CRABALAG, Spa Body Treatments & Massage (Oils, Scrubs, Wraps). Its NAICS code is 81211 and its SIC code is 8000.