Atulam

What Atulam does

Atulam is a French manufacturer of custom-made wood windows and entry doors, headquartered in Jarnages (Creuse, Limousin) and operating from a single 10,000m² factory employing roughly 175-230+ craftsmen. Founded in 1965 as a traditional carpentry workshop and restructured under owner Xavier Lecompte from 1997, the company produces made-to-measure joinery in oak, African exotic wood, Scots pine, and larch, using double mortise-and-tenon joint assembly, 3-ply laminated wood construction, Warm Edge double/triple glazing with argon fill, and a fully automated robotic paint finishing line operational since 2022.

Its product range spans four window lines (Tradilou for Haussmannian heritage, Estilou for character properties, Estibelle for contemporary, Estibelle Lite for minimalist applications) plus specialised window types (curved, sash, bull's eye, tilt), and a full door portfolio (contemporary, traditional, farm-style fermières, secondary). A 15-year factory paint warranty, available in over 1,400 colours, is the company's flagship quality commitment and a first in the French wood window market.

Atulam distributes exclusively via a France-wide network of professional partner installers (channel-partner model) who handle measurement, quotation, and installation; lead routing is operated through the Oplead CRM. Customer acquisition is anchored in SEO-driven city landing pages (Lyon, Bordeaux, Marseille, Nancy, Reims, Strasbourg) and content marketing via the Atulam Magazine. Pricing is quote-based, set by dimensions, wood species, glazing, hardware, and finish options. The company sells into three primary segments: owners of classified heritage properties and manor houses (subject to Architectes des Bâtiments de France approvals), Haussmannian apartment owners and co-ownership syndicates, and contemporary residential projects. All sales are made and delivered within France.

Name

Atulam

Legal name

ATULAM S.A.S.

Website

https://atulam.fr

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Atulam is a French manufacturer of custom-made wood windows and entry doors, produced in a single 10,000m² Creuse factory, serving owners of classified heritage properties, Haussmannian apartments, and contemporary residences across France exclusively through a certified partner installer network.

Ownership category

akta.pro rank

Product category

Custom Wood Window and Door Manufacturing

NAICS

Wood Window and Door Manufacturing (321911), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Windows (IMADAIAC)

Keywords

• Custom wood windows
• Heritage renovation joinery
• French wood doors
• Factory-painted wood windows
• Haussmannian windows

Headquarters

HQ city

Jarnages

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Wood Windows and Doors (One-Time Sale): Atulam generates revenue primarily through the one-time sale of custom-made-to-measure wood windows and entry doors. Products are sold through a network of professional installer partners who purchase from Atulam and resell/instal to end customers. Pricing is quote-based and determined by dimensions, wood species, product range, and options selected.
2. Professional Services (Installation): Installation is handled exclusively through Atulam's partner installer network. While installation revenue flows to installers rather than directly to Atulam, the company coordinates closely with its partners throughout the customer journey, from initial contact through after-sales support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Atulam manufactures custom-made-to-measure wood windows and entry doors at its 10,000m² factory in Jarnages, Creuse, France. Core products span four wood window product lines (Tradilou, Estilou, Estibelle, Estibelle Lite) plus specialized window types (curved, sash, bull's eye, tilt) and a full door portfolio (Contemporary, Traditional, Farm-style, Secondary, French doors). Products combine traditional joinery craftsmanship with automated industrial finishing, delivering thermal/acoustic performance with a 15-year factory paint warranty, sold exclusively through partner installer networks across France.

Product overview

Atulam is a French manufacturer of custom wood windows and entry doors based in Creuse, operating since 1965. The company offers four main window product lines: Tradilou (Haussmann-style traditional), Estilou (Authentic), Estibelle (Modern), and Estibelle Lite (Essential/Minimalist), plus specific window types including curved, sash, bull's eye, and tilt windows. The door portfolio includes Contemporary, Traditional, Farm-style (Fermières), and Secondary doors. All products feature double or triple glazing with reinforced thermal insulation, are available in multiple wood species (oak, exotic wood, Scots pine, larch), and come with a 15-year paint finish guarantee. The company operates a 10,000m² factory with approximately 175 employees, combining traditional craftsmanship with automated manufacturing processes including a robotic finishing line.

Differentiator

Problem solved

Functional benefit

Brands

• Tradilou: The Haussmannian window - traditional design with sheep and wolf's mouth closure system, suitable for classified heritage sites and character buildings.
• Estilou
• Estibelle
• Estibelle Lite

Products and services

• Tradilou (L'Haussmannienne) Windows Custom Haussmann-style wood windows featuring traditional mouton et gueule de loup closure system, mortised ironmongery, espagnolette or crémone locking, available in oak or African exotic wood. Designed for classified heritage sites, historic monuments and character buildings subject to ABF prescriptions.
• Estilou (L'Authentique) Windows Traditional-style wood windows with overlap design and adjustable hinges, available in five wood species (oak, exotic African wood, Scots pine, larch, plus options) with espagnolette or crémone locking. Suited to old houses and character buildings.
• Estibelle (La Moderne) Windows Contemporary wood windows with recessed cremone closure and centered handle, fully customizable with various opening types including tilt-and-turn, English opening, or hopper. Serves modern single-family homes, contemporary apartment buildings, and architectural projects.
• Estibelle Lite (L'Essentielle) Windows Essential minimalist wood windows with recessed cremone closure and offset handle, featuring a reduced 119mm centerpost. Designed for minimalist spaces and classified areas requiring understated profiles.
• Fenêtre cintrée en plan (Curved Windows) Custom curved or bombed wood windows with right-edge design and recessed cremone closure, suited to styled residences, bow-windows, and castle towers.
• Fenêtre à guillotine (Sash Windows) Vertically sliding wood windows typical of Anglo-Saxon style with the lower sash sliding up, featuring double seals and an optional renovation wing for space-constrained installations.
• Fenêtre oeil de boeuf (Bull's Eye Windows) Small round or oval wood windows typically used on gables and facades of old estates, available in fixed, tilt, or French-opening variants.
• Fenêtre basculante (Tilt Windows) Pivot-opening wood windows on a horizontal axis with 25° stop and 180° push-button locking, featuring double peripheral sealing gaskets. Ideal for small spaces.
• Portes Contemporaines (Contemporary Entry Doors) Modern wood entry doors combining wood with materials such as glass, stone, or metal, using oak, exotic wood, and larch. Includes secure glazing and thermal insulation as standard.
• Portes Traditionnelles (Traditional Entry Doors) Traditional solid wood entry doors for stone-cut master's houses and half-timbered buildings, made from oak, exotic wood, and larch without veneer, with custom ironwork grilles.
• Portes Fermières (Farm Doors) Two-part wood doors inspired by traditional farm doors with independent upper and lower panels that can be joined, typically featuring glazed upper sections with small glazing bars.
• Portes-fenêtres (French Doors) Wood French doors available in Tradilou (Haussmann), Estilou (Authentic), Estibelle (Contemporary), Repliable (folding/bi-fold), and Baie vitrée coulissante (sliding) variants.

Quantifiable outcome

• Factory paint finish cycle reduced from 14-16h to 10-12h per window through automated finishing line
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Fany Glass (Dominique Legris)coreTechnology or IntegrationFany Glass, led by Dominique Legris (Meilleur Ouvrier de France in Art Stained Glass), supplies decorative stained glass and decorative glass panels (décors verriers) that are assembled directly into Atulam's double-glazed units. This partnership allows Atulam to offer heritage-authentic decorative glass with modern insulation performance, combining traditional lead came and tin soldering aesthetics with double-glazing technology.
• Professional Installer Partners (Réseau de Partenaires Poseurs)coreChannel Partner/ Reseller/ DistributorAtulam works with a France-wide network of professional installer partners who handle site measurement, quotation, sales, and installation of Atulam products. Contact form data is routed to installers via the Oplead CRM platform. These partners are typically local carpentry and joinery professionals trained on Atulam products, providing customers with end-to-end service from consultation through installation.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Menuiseries Bouvet: French wood window and door specialist headquartered in Maine-et-Loire, custom-made-to-measure products for heritage and contemporary projects. Directly comparable to Atulam in materials, customization model, and dealer network structure, with overlapping target customers in renovation of character properties.
• Groupe Millet: French manufacturer of wood, aluminum, and mixed-material windows and doors based in Vendée, combining industrial production with custom finishing. Closest comparable in scale, hybrid artisan-industrial model, and premium wood positioning to Atulam.
• Atelier Pasquet: Breton wood window manufacturer specializing in custom made-to-measure products for residential renovation across France. Directly comparable family-controlled specialist with similar craft-scale hybrid production.
• Janneau Menuiseries: French wood, PVC, and aluminum window manufacturer with extensive distributor network and product depth spanning contemporary and traditional lines. Comparable custom-wood-window offer and channel-partner distribution to Atulam, at slightly larger scale.
• Tryba: Major French window and door brand (Atrya group) with PVC, wood, and aluminum ranges distributed via licensed partner installers across France. Overlaps with Atulam on wood ranges and channel-partner model, but spans a much broader material portfolio.
• Bieber France: French manufacturer of custom wood windows, doors, and shutters for residential projects including heritage renovation. Directly comparable custom wood-window specialist with similar dealer network go-to-market.
• Lorillard: French window and shutter manufacturer with mixed wood/PVC/aluminum offer distributed through partner installers. Comparable channel structure and custom-window focus, though positioned at a broader price-point than Atulam's premium niche.
• Atlantem: French industrial group producing wood and mixed-material windows and doors, primarily serving new-construction residential markets through professional installer networks. Comparable channel-partner distribution and custom manufacturing footprint, more new-build tilted than Atulam.

Broad incumbents

• Lapeyre: Major French home improvement brand (Saint-Gobain group) offering wood, PVC, and aluminum windows and doors across retail and installer channels. Overlaps with Atulam on custom wood windows but operates at significantly larger scale and broader material/market scope.
• Art et Fenêtres: French franchise network for custom wood, PVC, and aluminum windows, doors, and shutters with national dealer coverage. Overlaps with Atulam on partner-installed custom wood-windows but covers a broader material portfolio via multiple franchisees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/atulam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atulam