Scrolling

What Scrolling does

Scrolling (legal entity Ventanas Emergentes S.L.) is a Madrid-headquartered, privately held Spanish digital marketing agency serving enterprise and mid-market clients in Spain and Western Europe. The company delivers an integrated service portfolio organized around three pillars: strategy combined with SEO/GEO and content, analytics and data measurement, and paid media across search and social channels, with supplementary social media and marketplace management. Its technology stack is built on third-party platforms — Google Analytics 4, Adobe Analytics, Google Tag Manager, and Tealium for analytics; Google Ads, LinkedIn, X, Spotify, Pinterest, and Amazon Ads for paid — augmented by custom dashboards and data audit services rather than proprietary infrastructure.

The firm operates a professional-services, sales-led GTM model, engaging enterprise clients (Banco Santander, Wallbox, BCD Travel, Finanzauto) and mid-market or growth-stage companies (Trascendent, Lextools, Murpro, Urban Planet, Foldeco) through direct outreach and a website contact form, with multi-year, quote-based contracts that are not publicly priced. Scrolling is Google Partner certified and offers an emerging "SEO for Artificial Intelligence" service aimed at AI-driven search and discovery surfaces. The agency is founder-led by CEO Manuel Montilla and a team of approximately 10 professionals covering SEO/GEO, paid media, social, analytics, and finance. No external funding, M&A activity, or institutional ownership has been disclosed.

Name

Scrolling

Legal name

Ventanas Emergentes S.L.

Website

https://scrolling.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Scrolling is a Madrid-based digital marketing agency offering SEO/GEO, analytics, paid media, and social media services to enterprise and mid-market clients in Spain, with notable clients including Banco Santander, BCD Travel, and Wallbox.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital marketing services
• SEO optimization services
• Paid media management
• Marketing analytics services
• Content strategy services

Headquarters

HQ city

Getafe

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, SEO/GEO, content, analytics, paid media, and social media services. Revenue generated through professional services engagements with enterprise and mid-market clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Scrolling is a digital marketing agency that provides integrated acquisition strategy, SEO and GEO (including SEO for Artificial Intelligence), content production, web analytics and dashboards, paid media management across search and social platforms, social media management, and marketplace optimization services. The agency embeds itself as a strategic partner within client teams, combining data-driven strategy with execution to deliver measurable customer acquisition and conversion outcomes for enterprise and mid-market organizations.

Product overview

Scrolling is a digital marketing agency that positions itself as an integrated strategic partner rather than a traditional agency. The company offers a unified portfolio of services organized around three core pillars: (1) Estrategia + SEO/GEO + Contenido for organic acquisition and content strategy, (2) Analítica for data measurement and actionable dashboards, and (3) Paid Media for paid search and social advertising across multiple platforms. Additional offerings include Social Media and Marketplaces management. The agency emphasizes a data-driven, human approach to marketing, promising measurable results and strategic collaboration with clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia + SEO/GEO + Contenido Digital acquisition strategy service for enterprise and mid-market clients in Spain and Western Europe, covering acquisition strategy, SEO and GEO audits, technical and content SEO, SEO for Artificial Intelligence, website architecture and migrations, scalable optimized content, and app store optimization (ASO).
• Analítica Analytics and data measurement service for clients, including implementation and management of Google Tag Manager and Tealium, Google Analytics 4 and Adobe Analytics, campaign tagging and tracking, custom actionable dashboards, and data auditing and cleanup.
• Paid Media Paid advertising management service covering Paid Search and Paid Social campaigns, with additional channel expertise on LinkedIn, X, Spotify, Pinterest, and Amazon Ads for enterprise and mid-market clients.
• Social Media Social media management and strategy service providing clients with organic and paid social media presence development and ongoing management.
• Marketplaces Marketplace presence and optimization service supporting clients' listings and performance on third-party marketplace channels.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest advertising holding company with agencies (e.g., GroupM, Ogilvy) covering paid media, SEO, analytics and content. Overlaps with Scrolling across most service lines at a much larger scale.
• Omnicom Group: Global advertising holding company (Omnicom Media Group, BBDO, DDB) competing in paid media, SEO and analytics. Comparable in service mix to Scrolling, far larger in scale.
• GroupM: WPP's media investment arm and one of the largest media-buying groups globally. Closely comparable to Scrolling's Paid Media practice, though at vastly greater scale and with platform-level buying power.
• Dentsu: Global advertising and media services holding company with extensive paid-media, SEO and analytics offerings. Much larger and broader than Scrolling, but competes for the same enterprise digital marketing budgets in Spain and Europe.
• Havas Media: Global media and digital agency network providing paid media, SEO, content and analytics. Direct overlap with Scrolling's paid-media and SEO practice for enterprise clients.
• Publicis Groupe: Global communications group with integrated digital, media, SEO and data offerings. Competes with Scrolling for enterprise digital mandates, especially through Publicis Media and digital craft brands.

Direct peers

• Neil Patel Digital: Globally recognized digital marketing agency focused on SEO, content, paid media and analytics. Comparable to Scrolling's full-service digital offering, though operating primarily in the US/English-speaking markets.
• Webpositer: Spain-based digital marketing agency specializing in SEO, content and paid media for SMEs and enterprises. Closely comparable to Scrolling in geography, size and service mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrolling