Webpositer
Webpositer is a Spanish digital marketing agency headquartered in Alicante that delivers SEO, paid media, CRO, email marketing, copywriting, and analytics through its proprietary Estrategia Digital de Marca (EDM) methodology, serving 109+ brands across enterprise, mid-market, and SMB segments with a 40+ person in-house team and operating since 1999.
- Company typePrivate
- Founded1999
- HeadquartersAlicante, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Webpositer does
Webpositer, legally operating as DIGILAB TEAM, S.L., is a digital marketing agency headquartered in Alicante, Spain, with origins dating to 1999 and an operating track record of 25+ years. The firm delivers integrated digital brand growth services — SEO, paid media, CRO, email marketing, copywriting, analytics, automations, and AI-assisted content — organized around its proprietary Estrategia Digital de Marca (EDM) methodology. The methodology is positioned as an alternative to algorithm-dependent, escalating ad-spend marketing, and is supported by an exclusive in-house R&D department (I+D+I+D) and a team of 40+ digital professionals. Webpositer's customer base spans 109+ named brands across e-commerce, hospitality, banking, publishing, education, healthcare, F&B, and MMA merchandise, including enterprise logos such as Hoteles Meliá, Grupo Planeta, and Cajamar alongside SMB and startup accounts.
The agency's underlying technology stack centers on the EDM framework as an integrative service architecture rather than a packaged software product. Delivery tooling includes industry-standard suites (Screaming Frog, Ahrefs, SEMrush, SISTRIX, SEOBOX, Google Search Console, Google Analytics, Google Tag Manager, Google Data Studio) and proprietary custom GPTs tuned to client-specific semantic clusters to scale SEO content production. The firm maintains no public API or SDK surface, no app-store presence, and no patented technology; differentiation sits in the methodology, the in-house R&D function, and the sustained human team rather than in defensible code assets.
The revenue model is predominantly retainer-based agency services for brands generating at least €40,000/month, with project-based engagements layered on for discrete initiatives such as site migrations or SEO audits. All new business is sourced through Typeform-based intake forms, indicating a sales-led, consultation-driven GTM. Two secondary revenue streams supplement agency fees: Webpositer Academy's premium master programs (Marketing Digital, Inteligencia Artificial, SEO y GEO, Analítica Digital, E-Commerce, CRO) and the SEO Plus congress — a 10th-edition annual SEO industry event organized with partner Team Platino that monetizes via ticketing and sponsorship. Content marketing, the Academy, the SEO Plus platform, and El Podcast de Webpositer collectively function as the top-of-funnel authority and talent-attraction layer.
Webpositer firmographics
Firmographics- Name
- Webpositer
- Legal name
- DIGILAB TEAM, S.L.
- Website
- https://webpositer.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Webpositer is a Spanish digital marketing agency headquartered in Alicante that delivers SEO, paid media, CRO, email marketing, copywriting, and analytics through its proprietary Estrategia Digital de Marca (EDM) methodology, serving 109+ brands across enterprise, mid-market, and SMB segments with a 40+ person in-house team and operating since 1999.
- Ownership category
- akta.pro rank
Webpositer industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Social Media & Community Management (BPAFAAAE)
Keywords
Where Webpositer is headquartered
LocationHeadquarters
- HQ city
- Alicante
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Webpositer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Agency Retainers: Ongoing retainer engagements with a team of 40+ professionals who manage clients' digital brand strategy on a continuous basis. Clients include brands generating 40,000€/month+ (stated on blog pages). The agency works exclusively with brands that have validated products and real growth potential.
- Project-Based Digital Services: Discrete project engagements including website redesigns, SEO audits, migration projects, and content strategy implementations. Referenced in case studies where clients came in for specific redesign and migration projects.
- Education and Training (Webpositer Academy): Premium master programs and advanced courses in Marketing Digital, SEO, GEO, Analítica Digital, E-Commerce, and CRO offered through the Webpositer Academy (webpositeracademy.com). Also includes free introductory courses as lead generation.
- SEO Plus Congress: Organizing and sponsoring SEO Plus — a premium in-person SEO congress in Spain and Latin America, with ticket sales and sponsorship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise engagements (agency model) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Webpositer product offering
Product offeringCore offering
Webpositer is a digital marketing agency that delivers integrated online brand growth services through its proprietary "Estrategia Digital de Marca" (EDM) methodology, including SEO consulting, paid media management (Meta, TikTok, LinkedIn, Google Ads), conversion rate optimization (CRO), email marketing and funnel automation, copywriting, and analytics. The agency serves businesses generating €40,000/month or more in revenue, offering bespoke retainer and project-based engagements backed by a 40+ person in-house team and a dedicated R&D department.
Product overview
Webpositer is a digital brand growth agency operating under DIGILAB TEAM, S.L., offering the Estrategia Digital de Marca (EDM) methodology as its core framework. The agency delivers integrated services including SEO consulting, paid media, CRO, email marketing, copywriting, funnels, and analytics, supported by a team of over 40 digital professionals. Alongside its agency services, Webpositer operates Webpositer Academy (educational courses and masters), El Podcast de Webpositer (content platform), a YouTube channel with SEO tutorials, and organizes the annual SEOPLUS Congress. The company is based in Alicante, Spain, and has been operating for over 25 years.
Differentiator
Problem solved
Functional benefit
Brands
- Webpositer Academy: Educational platform offering digital marketing courses, masters, and professional training programs.
- SEO Plus
- El Podcast de Webpositer
Products and services
- Estrategia Digital de Marca (EDM)
Quantifiable outcome
- Airsoft Yecla: +31.41% revenue, +50.49% sales, +465.79% organic traffic (Semrush)
- +4 more outcomes
Companies that use Webpositer
Customer profileNamed customers15 records
Ideal customer profiles2 records
Webpositer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Webpositer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and minor.
- Team PlatinoflagshipWebpositer Group co-organizes the SEO Plus congress with Team Platino. This is a flagship annual industry event (10th edition in 2025) that brings together top SEO specialists from Spain and Latin America. The partnership is central to Webpositer's thought leadership positioning.
- VB SPACESminorVB SPACES in Alicante serves as the venue for the SEO Plus 2025 congress. A logistical venue partnership for the event.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Webpositer competitors and assessment
Company assessmentBroad incumbents
- Publicis Spain: Spanish operations of Publicis Groupe, a global advertising and marketing services holding. Competes for large Spanish enterprise accounts with broader portfolio (creative, media, data) and significantly more scale.
- Havas Spain: Spanish arm of Havas, the global communications group. Operates as a broad incumbent offering full-service advertising, media, and digital marketing in Spain; competes for the same enterprise clients (e.g., Hoteles Meliá, banking) but as part of a global network.
Direct peers
- Making Science: Spanish digital marketing and AdTech company listed on BME Growth, offering performance marketing, SEO, CRO, and data-driven advertising services. Closely comparable business model with overlapping service mix and Iberian market focus, but larger scale and publicly traded.
- Internet República: Spanish digital agency focused on SEO, SEM, and e-commerce growth for SMEs and mid-market. Direct competitor in the Spanish SEO services segment with similar methodology-driven positioning.
- Big Bang Agency: Spanish digital marketing agency offering SEO, SEM, content, and social media services. Comparable in size, service mix, and Spanish market focus with similar founder-led boutique positioning.
- Human Level Communications: Spanish digital agency focused on SEO, content, and inbound marketing. Direct competitor for Spanish SEO retainers with comparable mid-market positioning and methodology-led go-to-market.
- Neo Attack: Spain-based digital marketing agency specialized in SEO, SEM, and inbound marketing. Comparable boutique agency serving similar Spanish SMB and mid-market clients with methodology-driven SEO offerings.
- Flat 101: Spanish CRO and digital optimization agency with strong SEO and analytics capabilities. Closely comparable on CRO/analytics methodology and Spanish enterprise client base; founder-led boutique.
- Brujula: Spanish digital marketing agency offering SEO, SEM, social media, and web development. Comparable mid-sized agency with similar service breadth and Spanish market focus.
- Elogia: Spain-based digital marketing agency specializing in performance marketing, e-commerce, and content strategy. Comparable in size and service mix, with similar enterprise client base in Spanish-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Webpositer social profiles
Digital presenceWebpositer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webpositer leadership team
Management profileNumber of profiles
Profiles1 record
Webpositer subsidiaries and ownership
Company hierarchySubsidiaries1 record
Webpositer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webpositer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webpositer
What does Webpositer do?
Webpositer is a digital marketing agency that delivers integrated online brand growth services through its proprietary "Estrategia Digital de Marca" (EDM) methodology, including SEO consulting, paid media management (Meta, TikTok, LinkedIn, Google Ads), conversion rate optimization (CRO), email marketing and funnel automation, copywriting, and analytics. The agency serves businesses generating €40,000/month or more in revenue, offering bespoke retainer and project-based engagements backed by a 40+ person in-house team and a dedicated R&D department.
Is Webpositer a public or private company?
Webpositer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webpositer founded?
Webpositer was founded in 1999. It employs 11 to 50 people.
Where is Webpositer based?
Webpositer is headquartered in Alicante, Spain, in the Europe region.
How does Webpositer make money?
Four revenue lines are on record. Digital Marketing Agency Retainers are the primary driver. The others are project-Based Digital Services, education and Training (Webpositer Academy) and SEO Plus Congress.
Who are Webpositer's main competitors?
Broad incumbents on record are Publicis Spain and Havas Spain. Direct peers are Making Science, Internet República, Big Bang Agency, Human Level Communications, Neo Attack, Flat 101, Brujula and Elogia.
Does Webpositer have an API?
No public API is recorded for Webpositer.
What industry is Webpositer in?
Webpositer's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of BPAFAAAE, Social Media & Community Management. Its NAICS code is 54181 and its SIC code is 7311.