Backyard Nature Products
Backyard Nature Products is a privately held, Chilton, Wisconsin-based manufacturer and retailer of American-made bird feeders, bird houses, baths, bird food, outdoor furniture, and accessories, sold direct-to-consumer via Shopify and through wholesale to retailers under the Birds Choice and Chirpful brands.
- Company typePrivate
- Founded1993
- HeadquartersChilton, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Backyard Nature Products does
Backyard Nature Products is a Chilton, Wisconsin-based, privately held specialty manufacturer and retailer (founded 1993) that designs, produces, and sells bird feeders, bird houses, bird baths, bird food, outdoor furniture, and related accessories, primarily under the Birds Choice brand. The company operates a vertically integrated US manufacturing model emphasizing recycled materials and American-made production, and sells both direct-to-consumer through a Shopify storefront (backyardnatureproducts.com) and through a wholesale program to retailers and distributors. Product breadth is high: the bird feeders collection alone spans over 223 SKUs across hopper, tube, suet, platform, window, hummingbird, oriole, bluebird, fly-thru, squirrel-proof, seed cylinder, and smart feeder categories, with retail price points from roughly $3.50 to $190.80.
Beyond the core Birds Choice catalog, the company has segmented its offering into aesthetic and material sub-lines (Modern Farmhouse, Modern Rustic, Spruce Creek, EcoTough, FeatherWeight) and resells complementary products from third-party brands including Brome (squirrel-proof feeders), Aspects, Kingsyard (hummingbird feeders), and Erva (poles, baffles, mounting hardware). The customer base is fragmented across residential nature enthusiasts, dedicated bird-watching hobbyists, and wholesale/retail partners, with US-dominant fulfillment and a recently added Canada country option at checkout. Most recently, the company launched Chirpful, a smart product sub-brand consisting of solar-powered 4K cameras and smart feeders that use AI-driven computer vision for bird species identification and continuous backyard monitoring, representing the company's primary technology-led product expansion. Owner-operators control an 11-50 employee organization with no disclosed institutional investment, acquisitions, or leadership changes in the available data.
Backyard Nature Products firmographics
Firmographics- Name
- Backyard Nature Products
- Legal name
- Backyard Nature Products
- Website
- https://backyardnatureproducts.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Backyard Nature Products is a privately held, Chilton, Wisconsin-based manufacturer and retailer of American-made bird feeders, bird houses, baths, bird food, outdoor furniture, and accessories, sold direct-to-consumer via Shopify and through wholesale to retailers under the Birds Choice and Chirpful brands.
- Ownership category
- akta.pro rank
Backyard Nature Products industry classification
Industry- Product category
- Bird Feeders and Wildlife Products
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442), Nursery, Garden Center, and Farm Supply Retailers (44424)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bird Supplies Retail (CRALAHAK)
- akta.pro secondary industries
- Bird Food (CRADAFAK), Bird Feed (Companion & Aviary) (AFADAFAJ)
Keywords
Where Backyard Nature Products is headquartered
LocationHeadquarters
- HQ city
- Chilton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Backyard Nature Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Retail sales through their own e-commerce website (backyardnatureproducts.com) directly to consumers. Customers purchase bird feeders, bird food, bird houses, bird baths, outdoor furniture, and accessories online with shipping to their location.
- Wholesale/B2B Sales: Wholesale distribution to retailers who open wholesale accounts. Headquartered in Chilton, Wisconsin, they manufacture American-made bird feeders, bird houses and patio furniture for nature lovers through retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual consumers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Backyard Nature Products product offering
Product offeringCore offering
Backyard Nature Products designs, manufactures, and retails bird feeders, bird houses, bird baths, bird food, outdoor furniture, and accessories under the Birds Choice brand from its Chilton, Wisconsin facility. The company also sells Chirpful smart bird feeders and cameras with 4K video and AI-driven bird identification, distributing its products through its own Shopify storefront and a wholesale program to retailers.
Product overview
Backyard Nature Products is a manufacturer and retailer of bird feeding and wildlife observation products, founded in Chilton, Wisconsin. The company operates two main brands: Birds Choice (bird feeders, houses, baths, and outdoor furniture) and its own Backyard Nature Products line. The product portfolio centers on bird feeders (including Bluebird, Hummingbird, Hopper, Platform, Squirrel Proof, Suet, Tube, and Window types), bird food (wild bird seed, suet, nectar, seed cylinders), bird houses (Bluebird, Wren, Purple Martin), bird baths (including heated and Ohio Stoneware lines), and outdoor furniture. The company has recently expanded into smart technology with the Chirpful line, featuring AI-driven 4k smart cameras and smart feeders with solar power. Products are designed and manufactured with emphasis on sustainability, recycled materials, and American-made craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Birds Choice: Primary brand offering bird feeders, bird houses, bird baths, and accessories. Products include hopper feeders, suet feeders, tube feeders, platform feeders, and bird houses made from recycled plastic materials.
- Chirpful
- Modern Farmhouse
- EcoTough
- FeatherWeight
Products and services
- Bird Feeders Wide range of bird feeders including Bluebird, Hummingbird, Fly-Thru, Hopper, Oriole, Platform, Squirrel Proof, Suet, Tube, Window, and Seed Cylinder types, sold to residential consumers and wholesale accounts.
- Bird Food Wild bird seed, suet, seed cylinders, hummingbird nectar, oriole nectar, butterfly nectar, and squirrel-resistant food products for residential bird feeding.
- Bird Houses Nesting houses for various bird species including Bluebird, Wren, and Purple Martin houses, sold to consumers and retailers.
- Bird Baths Bird baths including the Ohio Stoneware line and heated bird baths for year-round water access, sold to consumers and retailers.
- Outdoor Furniture Outdoor furniture including chairs, gliders, benches, tables, and foot rests under the Birds Choice brand for backyard living.
- Chirpful Smart Camera Solar-powered 4K camera with AI-driven bird identification and monitoring capabilities for outdoor wildlife watching.
- Chirpful Smart Feeder Solar-powered smart bird feeder with integrated 4K camera and AI-driven bird identification technology.
- Birding Accessories Binoculars, bird watching guides, gardening gloves, poles and hangers, replacement parts, seed storage, weather protectors, and smart camera accessories.
- Wholesale Program Wholesale account program for retailers and distributors offering American-made outdoor birding products with login-gated pricing.
Companies that use Backyard Nature Products
Customer profileSegments3 records
Ideal customer profiles2 records
Backyard Nature Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Backyard Nature Products partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Birds ChoicecoreBirds Choice is a core product brand of Backyard Nature Products, encompassing the majority of their bird feeder, bird house, bird bath, and accessory offerings. Products include EcoTough, FeatherWeight, Modern Farmhouse, Modern Rustic, and Spruce Creek collections.
- ChirpfulcoreChirpful is Backyard Nature Products' smart technology brand featuring WiFi-enabled bird cameras and smart bird feeders with 4K cameras, solar power, and AI-driven bird identification.
- AspectsminorAspects is a third-party brand sold through Backyard Nature Products' retail channels. Products include hummingbird feeders, tube feeders, and accessories like nectar guards and window feeders.
- BromeminorBrome is a third-party brand of squirrel-proof bird feeders sold through Backyard Nature Products. Products include Squirrel Buster Classic, Evolution, Legacy, Mini, Plus, and Standard models.
- KingsyardminorKingsyard is a third-party brand of hummingbird feeders sold through Backyard Nature Products. Products include lamp-shaped glass and plastic hummingbird feeders with bee and ant proof features.
- ErvaminorErva is a third-party brand of bird feeder poles, baffles, and mounting hardware sold through Backyard Nature Products. Products include pole sets, ground sockets, and arm toppers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Backyard Nature Products competitors and assessment
Company assessmentBroad incumbents
- Perky-Pet: Perky-Pet is a large, mass-market CPG-adjacent bird feeding brand sold widely through big-box and grocery channels. Comparable to Backyard Nature Products in product categories (feeders, nectar, food) but competes on volume and price rather than premium positioning.
Direct peers
- Aspects: Aspects is a US manufacturer of hummingbird, tube, and window feeders that Backyard Nature Products already distributes. Direct overlap in product categories and specialty-retail channel.
- Bird Buddy: Bird Buddy is the most direct smart-bird-feeder competitor, offering a WiFi-enabled camera feeder with AI bird identification and a subscription app. Highly comparable to Backyard Nature Products' Chirpful line in product, target customer, and category.
- Cole's Wild Bird Products: Cole's is a US manufacturer of premium wild bird feed, suet, and feeders. Comparable to Backyard Nature Products' bird food and feeder product lines and serves the same residential birding customer.
- Droll Yankees: Droll Yankees is a long-established US manufacturer of tube and platform bird feeders with strong specialty-retail distribution. Overlaps directly with Backyard Nature Products' core Birds Choice feeder assortment and wholesale customer base.
- Stokes Select: Stokes Select is a US manufacturer of bird feeders and birding accessories sold through independent garden and nature retailers. Comparable product mix and wholesale channel to Backyard Nature Products.
- Brome Bird Care: Brome is a specialty manufacturer of squirrel-proof bird feeders (Squirrel Buster line) already distributed through Backyard Nature Products. Highly comparable in product and target customer.
- Wild Birds Unlimited: Wild Birds Unlimited is a US/nature-specialty franchise retailer and supplier of bird feeders, food, and accessories. Directly comparable to Backyard Nature Products' retail assortment and one of the most likely wholesale customers for its products.
Emerging players
- Netvue: Netvue is a smart outdoor camera brand offering bird-watching and feeder-camera products with AI identification. Comparable to Chirpful's AI-camera functionality and the emerging smart-wildlife category Backyard Nature Products is entering.
Regional players
- Panacea Products: Panacea Products is a US-based manufacturer and wholesaler of metal garden products, bird feeders, and outdoor décor. Comparable to Backyard Nature Products' wholesale product assortment and retailer-distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Backyard Nature Products social profiles
Digital presenceBackyard Nature Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backyard Nature Products leadership team
Management profileNumber of profiles
Backyard Nature Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backyard Nature Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backyard Nature Products
What does Backyard Nature Products do?
Backyard Nature Products designs, manufactures, and retails bird feeders, bird houses, bird baths, bird food, outdoor furniture, and accessories under the Birds Choice brand from its Chilton, Wisconsin facility. The company also sells Chirpful smart bird feeders and cameras with 4K video and AI-driven bird identification, distributing its products through its own Shopify storefront and a wholesale program to retailers.
Is Backyard Nature Products a public or private company?
Backyard Nature Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Backyard Nature Products founded?
Backyard Nature Products was founded in 1993. It employs 11 to 50 people.
Where is Backyard Nature Products based?
Backyard Nature Products is headquartered in Chilton, United States, in the North America region.
How does Backyard Nature Products make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Backyard Nature Products's main competitors?
Perky-Pet is listed as a broad incumbent. Direct peers are Aspects, Bird Buddy, Cole's Wild Bird Products, Droll Yankees, Stokes Select, Brome Bird Care and Wild Birds Unlimited. Netvue is listed as an emerging player. Panacea Products is listed as a regional player.
Does Backyard Nature Products have an API?
No public API is recorded for Backyard Nature Products.
What industry is Backyard Nature Products in?
Backyard Nature Products's product category is Bird Feeders and Wildlife Products. Its primary akta.pro industry code is CRALAHAK, Bird Supplies Retail, with a secondary code of CRADAFAK, Bird Food. Its NAICS code is 4442 and its SIC code is 5945.