Netvue
- Company typePrivate
- Founded2010
- HeadquartersShenzhen, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Netvue firmographics
Firmographics- Name
- Netvue
- Legal name
- Shenzhen Tianherong Technology Co., Ltd.
- Website
- https://netvue.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Netvue industry classification
Industry- Product category
- Smart Home Security Cameras
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Smart Security Cameras & Surveillance Systems Retail (CRAIAMAF)
- akta.pro secondary industries
- Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)
Keywords
Where Netvue is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Netvue business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations
Revenue model
- Hardware Sales: One-time sales of smart home cameras (Vigil, Sentry, Orb series), baby monitors (Peekababy), and bird feeder cameras (Birdfy). Products range from $99 to $199.99 for consumer devices.
- Cloud Subscription - Event Video Recording: Optional Protect Plan for event video recording with motion detection triggers. Records videos up to 60 days when motion or ring call detected. Priced at $1.99/month or bundled with other services.
- Cloud Subscription - Continuous Video Recording: 24/7 continuous recording with up to 10 days storage. Allows users to check, save, and share videos anytime. Priced from $5.99/month.
- AI Detection Services: AI-powered detection plans including Essential Detection (humans, pets, animals, vehicles) for $3.99/month, Indoor Detection for $3.99/month, Outdoor Detection with package detection for $5.99/month, and Human Detection for $2.99/month.
- Birdfy AI Species Identification: Premium AI bird species identification subscription for Birdfy feeders. Priced at $4/month after 7-day free trial. Identifies over 6,000 bird species.
- Intelligent Notification: Real-time video analysis with app notifications for detected events. Priced at $2.99/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Peekababy Monitor - WiFi Baby Monitor with 1080P camera, two-way audio, cry detection |
| One time/ perpetual license | Pay-as-you-go | Birdfy Smart Bird Feeder with AI Camera |
| One time/ perpetual license | Pay-as-you-go | Birdfy Feeder 2 Duo - Dual-camera bird feeder with 2K and 1080P resolution |
| Subscription | Monthly | Continuous Video Recording - 24/7 recording up to 10 days |
| Subscription | Monthly | Event Video Recording - Records videos up to 60 days on motion detection |
| Subscription | Monthly | Essential Detection - AI recognition for humans, pets, animals, vehicles |
| Subscription | Monthly | Indoor Detection - AI recognition for indoor events |
| Subscription | Monthly | Outdoor Detection - AI recognition including package detection |
| Subscription | Monthly | Human Detection - Focus on human detection alerts |
| Subscription | Monthly | Intelligent Notification - Real-time video analysis |
| Subscription | Monthly | Birdfy AI Species Identification - 6,000+ bird species recognition |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Netvue product offering
Product offeringCore offering
Netvue designs, manufactures, and sells smart home security cameras, WiFi baby monitors (Peekababy), and AI-powered bird feeder cameras (Birdfy sub-brand) directly to consumers via its Shopify storefront, Amazon, and Walmart. Hardware products are sold as one-time purchases with optional cloud subscription tiers (Netvue Protect Plan) for event video recording, continuous recording, and AI detection services powered by AWS.
Product overview
Netvue offers a diversified portfolio of smart home products organized into two main categories: home security cameras (Vigil, Sentry, Orb series) and smart bird observation products (Birdfy sub-brand). The flagship Peekababy Monitor extends the portfolio into baby monitoring. All products integrate with the Netvue cloud platform built on AWS, enabling AI-powered features like human detection, motion detection, cry detection, and bird species identification. The Netvue Protect Plan subscription service provides cloud storage and advanced AI detection capabilities across the product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Birdfy: A sub-brand of Netvue focused on intelligent bird watching products, integrating advanced built-in cameras and AI technology within bird feeders and boxes to help users observe and identify birds from any location.
Products and services
- Netvue Peekababy Monitor Smart WiFi baby monitor with 1080P HD camera, cry detection, motion and sound detection, two-way audio, night vision, baby sleep analysis, and temperature/humidity monitoring. Supports up to 20 simultaneous viewers via the Netvue Next mobile app for parents, caregivers, and extended family.
- Birdfy Smart Bird Feeder with AI Camera Smart bird feeder with built-in AI camera, 1080p video, AI bird species identification across 6,000+ species, 50-ounce seed capacity, IP65 weatherproof rating, and optional solar panel bundle. Designed for bird enthusiasts and hobbyists who want to observe and identify wild birds visiting their yard.
- Birdfy Feeder 2 Duo Dual-camera smart bird feeder combining 2K and 1080P resolution cameras, AI identification of 6,000+ bird species, and two-way audio for engaging with visiting birds. Targeted at serious bird watchers and citizen scientists who want multi-angle footage and higher resolution imagery.
- Birdfy Hum Feeder Dual-camera smart hummingbird feeder designed to capture detailed footage of hummingbirds using intelligent camera technology. Built for bird enthusiasts and nature lovers seeking close-up observation of small, fast-moving birds.
- Birdfy Nest World's first smart birdhouse made from natural bamboo, providing an eco-friendly and sustainable alternative to plastic bird houses with integrated observation technology for bird enthusiasts.
- Netvue Orb Pro
Quantifiable outcome
- Over 1 million global users
- +3 more outcomes
Companies that use Netvue
Customer profileSegments4 records
Ideal customer profiles4 records
Netvue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature9 records
Netvue partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, key, strategic and minor.
- Amazon Web Services (AWS)coreNetvue Cloud platform is built on AWS infrastructure since January 2012. AWS enables features such as live streaming, event recording, continuous recording, and secure data storage. AWS's global node distribution (North America, South America, Asia, Europe) allows Netvue to maintain data within 24-hour annual downtime cap while ensuring best transmission speeds.
- Amazon AlexacoreAmazon Alexa integration enables voice control of Netvue cameras including notifications ('Motion detected in Living Room'), live video commands ('Alexa, show me the Front Door'), two-way audio commands ('Alexa, talk to Baby Room'), and smart home routines for automation.
- Dr. Stephen MosskeyStephen Moss serves as Global Consultant for Netvue Birdfy. As a renowned UK naturalist, author, broadcaster, and wildlife TV producer, he contributes to Birdfy product design improvement and business development. He helps share profound ornithology knowledge to improve Birdfy products and services.
- Alec RosetokeyAlec Roseto serves as Netvue Birdfy's Global Bird Expert, playing a key role in training AI for bird species identification, improving bird database optimization, and advancing Netvue products and technology. Holds degree in landscape architecture and restoration ecology from University of Washington.
- Global BirdfairstrategicBirdfy participated in Global Birdfair 2023 as inaugural exhibitor, showcasing Birdfy product series and unveiling new products. Event provided platform to establish position as leading player in birdwatching industry.
- The Biggest Week in American BirdingstrategicBirdfy participated in The Biggest Week in American Birding 2023 event (May 5-14) for bird watching experience and exclusive promotions, engaging with passionate birding community.
- BirdaminorBirdfy sponsored Birda app challenge, providing Birdfy feeder camera as prize for winner. Partnership highlights importance of environmental conservation and promotes deeper understanding of nature.
- GBK Pre-Oscars Luxury LoungeminorNetvue showcased innovative products at GBK Pre-Oscars Luxury Lounge, one of the major gifting events held around Oscars weekend, receiving recognition from international stars and celebrities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Netvue competitors and assessment
Company assessmentDirect peers
- Wyze Labs: Direct US peer selling affordable smart home cameras, video doorbells, and baby monitors through its own e-commerce store and Amazon with an optional subscription (Cam Plus). Competes with Netvue on price/feature positioning across overlapping SKUs.
- Eufy (Anker Innovations): Sibling brand of Anker selling indoor/outdoor smart cameras, video doorbells, and baby monitors with optional HomeBase local storage and cloud subscriptions. Highly comparable on product breadth, channel mix, and target consumer.
- Arlo Technologies: Public-market smart home security camera specialist (wireless indoor/outdoor, doorbells, floodlights) with Arlo Secure subscription. Closely comparable on premium hardware positioning and recurring revenue model.
- Blink (Amazon): Amazon-owned budget indoor/outdoor cameras and doorbells with Blink Subscription Plan. Closely comparable on value-tier pricing and D2C marketplace distribution, channeled through the same Amazon storefront.
- Ezviz (Hikvision): Hikvision's consumer/small business smart home camera brand offering indoor/outdoor cameras, doorbells, and cloud subscriptions. Comparable on technology depth, AI features, and global e-commerce distribution.
- Reolink: China-based smart security camera specialist selling indoor/outdoor, battery, and doorbell cameras with optional Reolink Cloud subscription. Highly comparable on product breadth, D2C + Amazon presence, and pricing.
Broad incumbents
- Ring (Amazon): Amazon-owned smart home security leader with deep doorbell, indoor/outdoor camera, and lighting portfolio plus Ring Protect subscription. Overlaps with Netvue's security and doorbell ambitions but operates at vastly greater scale within Amazon's ecosystem.
- Google Nest: Google's smart home camera and doorbell line integrated with Google Home and Nest Aware subscription. Directly comparable on AI detection features and cloud storage model, but at significantly larger scale and ecosystem integration.
- Lorex: Established North American smart home and SMB surveillance camera provider with a broad wired/wireless camera, NVR, and doorbell portfolio plus Lorex Cloud subscription. Overlaps with Netvue's outdoor and perimeter security use case.
Regional players
- Xiaomi Mi Home (Mijia): Xiaomi's broader smart home ecosystem including a wide range of Mi Home security cameras with optional cloud storage. Comparable on smart camera and home security product line but primarily serving China and select Asian markets.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Netvue social profiles
Digital presenceNetvue compliance and trust
Trust signalCompliance2 records
Netvue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netvue leadership team
Management profileNumber of profiles
Profiles3 records
Netvue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netvue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netvue
What does Netvue do?
Netvue designs, manufactures, and sells smart home security cameras, WiFi baby monitors (Peekababy), and AI-powered bird feeder cameras (Birdfy sub-brand) directly to consumers via its Shopify storefront, Amazon, and Walmart. Hardware products are sold as one-time purchases with optional cloud subscription tiers (Netvue Protect Plan) for event video recording, continuous recording, and AI detection services powered by AWS.
Is Netvue a public or private company?
Netvue is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netvue founded?
Netvue was founded in 2010. It employs 51 to 100 people.
Where is Netvue based?
Netvue is headquartered in Shenzhen, China, in the Asia region.
How does Netvue make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are cloud Subscription - Event Video Recording, cloud Subscription - Continuous Video Recording, AI Detection Services, birdfy AI Species Identification and intelligent Notification.
Who are Netvue's main competitors?
Direct peers on record are Wyze Labs, Eufy (Anker Innovations), Arlo Technologies, Blink (Amazon), Ezviz (Hikvision) and Reolink. Broad incumbents are Ring (Amazon), Google Nest and Lorex. Xiaomi Mi Home (Mijia) is listed as a regional player.
Does Netvue have an API?
No public API is recorded for Netvue.
What industry is Netvue in?
Netvue's product category is Smart Home Security Cameras. Its primary akta.pro industry code is CRAIAMAF, Smart Security Cameras & Surveillance Systems Retail, with a secondary code of HSAHACAH, Residential CCTV & Door/Perimeter Surveillance Packages. Its NAICS code is 4492 and its SIC code is 3651.