Toundra Voyages

What Toundra Voyages does

Toundra Voyages Inc is a privately held Canadian receptive travel agency (Destination Management Company) founded in 1998 and headquartered in Montréal, Québec. Operating as part of the Toundrigo Group since 2019, the company designs and packages tailor-made North American travel programs for Canada and the USA, selling exclusively on a B2B basis to European travel agencies and tour operators in France, Belgium, Switzerland, Germany, Italy, and the UK. Its portfolio of approximately 193 itineraries spans individual FIT (fly-and-drive, themed stays, extraordinary experiences), guaranteed and ad-hoc group departures, small-group tours (max 15 persons), and a specialized winter program (snowmobile raids, dog-sledding, ski trips, Arctic expeditions), supplemented by a corporate incentive sub-brand called Think Incentive.

The operating stack centers on Big Bro Travel, a proprietary Reservit-powered B2B reservation platform accessible via bigbrotravel.ca, which enables partner travel agents to search availability, build itineraries, manage group travelers, and submit bookings in real time. Distribution is reinforced by a password-protected "Boîte à outils" (Toolbox) of brochures and training material, dedicated European sales representatives, and co-funded campaigns with tourism boards (Travel Alberta, Nova Scotia Tourism, Québec Authentique, Destination Canada) and carriers (WestJet, Air Transat). The firm holds Quebec permit 800 383 and, through its parent group, became the first DMC in North America to obtain Travelife sustainability certification in 2026.

Toundra Voyages earns commission-based revenue on travel services (accommodations, activities, transport, guides) booked through its supplier network and packaged into itineraries resold by European agency partners. Pricing is quote-based, tiered ($, $$, $$$), and not publicly disclosed; agency access requires registration. The company operates four offices (Montréal, Canmore, Santa Rosa, Henderson-Las Vegas) and employs 51-100 people, including a 20+ person advisor bench, a Deputy Director, Directors of Production, Operations, Group Service, and the Think Incentive division.

Name

Toundra Voyages

Legal name

Toundra Voyages Inc

Website

https://toundravoyages.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Toundra Voyages is a Canadian receptive DMC (founded 1998, Montréal) that designs and packages tailor-made Canada and USA travel programs, selling exclusively B2B to European travel agencies in six countries via a proprietary Big Bro Travel booking platform and a ~193-program catalog.

Ownership category

akta.pro rank

Product category

Receptive Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Arrangement and Reservation Services (5615)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Receptive travel agency
• Destination management company
• Tailor-made North America travel
• Group travel packages
• Winter travel expeditions

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Travel Agency Commissions: Toundra Voyages acts as a receptive DMC (Destination Management Company) for North America, earning commissions on all travel services booked through its network of local suppliers, guides, hotels, and transport operators. The company packages these services into itineraries sold exclusively through European travel agencies, who in turn sell to end travelers.
2. Group and FIT Package Sales: Revenue is generated from margin on fully packaged group tours (GIR/departures garantis), individual FIT (Fly and Drive) itineraries, winter programs, incentive travel (via Think Incentive), and specialty expeditions. Pricing varies by duration, tier ($, $$, $$$), and exclusivity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Toundra Voyages is a North American receptive travel agency (Destination Management Company) that designs and packages tailor-made travel programs covering Canada and the USA. It sells these packaged programs exclusively to European travel agencies and tour operators, who in turn resell to end travelers. The portfolio spans individual (FIT), group, winter, and incentive/corporate travel, supported by a proprietary B2B booking platform and a partner resource hub.

Product overview

Toundra Voyages is a receptive travel agency offering a comprehensive portfolio of travel services for Canada and USA. The core offerings include Individual Travel (Voyages Individuels), Group Travel (Voyages de Groupes), Winter Travel (Voyages Hivernaux), and Incentive Travel (operated under the Think Incentive sub-brand). Individual Travel encompasses self-drive tours (Autotours), stays and cruises, themed packages, and extraordinary experiences, while Group Travel includes Guaranteed Departures, ad-hoc groups, and small group options. Winter Travel features snowmobile expeditions, dog-sledding, ski trips, multi-activity packages, and wildlife observation. Supporting platforms include Big Bro Travel (B2B booking system) and the Toolbox resource center for travel professionals. The company operates as part of the Toundrigo group and obtained Travelife sustainability certification in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Think Incentive: Events and incentive travel division of Toundra Voyages, specializing in corporate events, seminars, conventions, and motivational travel experiences.

Products and services

• Voyages Individuels (Individual Travel / FIT) Bespoke tailor-made individual travel packages for Canada and the USA, including self-drive tours, themed stays, and exceptional experiences, with over 100 itinerary options. Sold via European travel agency partners to end travelers.
• Voyages de Groupes (Group Travel) Group travel services including Guaranteed Departures (GIR), ad-hoc group formations, and small-group tours (maximum 15 persons) with expert knowledge of local suppliers and best pricing.
• Voyages Hivernaux (Winter Travel) Winter travel specialist offering snowmobile raids, dog-sledding expeditions, ski trips, multi-activity packages, and wildlife observation across Canadian winter landscapes.
• Voyages Incentive (Think Incentive) Corporate incentive and motivation travel services operated under the Think Incentive brand, including event planning, galas, team adventures, and corporate seminars across North America.
• Autotours (Self-Drive Tours) Self-drive travel packages with pre-booked vehicle, transportation, activities, and accommodations that allow travelers to explore at their own pace.
• Séjours et Croisières (Stays and Cruises) Adventure cruises and lodge stays in remote destinations, including Great North expeditions and wilderness experiences.
• Séjours Thématiques (Themed Packages) Specialized travel packages organized by theme including train journeys, cycling tours, honeymoons, family trips, nature immersion, and cultural experiences.
• Voyages d'Exception (Extraordinary Travel) Premium exclusive experiences including seaplane flights over boreal forests, polar bear expeditions, Arctic cruises, aurora borealis viewing, and exceptional wilderness adventures.
• Départs Garantis (Guaranteed Departures / GIR) Pre-scheduled group departures with confirmed dates for Canada, USA, or combined destinations, providing reliability for travelers booking through partner agencies.
• Petits Groupes (Small Groups) Intimate group tours with a maximum of 15 persons, combining professional guide services with individual discovery flexibility.
• Raids Motoneiges (Snowmobile Expeditions) Snowmobile adventures across Québec's unique trails with experienced guides and modern machines, available for all skill levels.
• Raids Traîneaux à Chiens (Dog-Sledding Expeditions) Dog-sled expeditions through snow-covered wilderness of Northern Canada, offering authentic nature immersion experiences.
• Séjours Ski (Ski Trips) Ski travel packages covering the Rocky Mountains in Colorado and Alberta, the Appalachians, and the Charlevoix Massif.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, strategic and minor.

• ToundrigocoreOthers · 1 January 2026Toundrigo is the parent group of Toundra Voyages. Created in 2019, the Toundrigo group encompasses multiple North American receptive travel brands including Toundra Voyages, Receptour Canada, Windigo Aventure, and Think Incentive. Toundrigo manages shared sustainability initiatives (ToundrigoCare committee) and corporate functions across the group.
• WestJetstrategicGTM or Marketing PartnerWestJet is a Canadian airline partner with whom Toundra Voyages collaborates on joint marketing campaigns, sales challenges, and webinars. WestJet offers direct routes including Paris-Calgary year-round, supporting Toundra's Alberta-focused programs.
• Receptour CanadacoreOthersA sister brand within the Toundrigo group, also a Canadian receptive DMC. Referenced as a co-certified brand alongside Toundra Voyages in the 2026 Travelife certification announcement.
• Windigo AventurecoreOthersA sister brand within the Toundrigo group offering outdoor adventure travel programs in North America. Referenced as a co-certified brand alongside Toundra Voyages in the 2026 Travelife certification announcement.
• Think IncentivecoreOthersA dedicated incentive and corporate events brand operated as a specialized division of Toundra Voyages under its own brand (thinkincentive.com). Directed by Cécile Bellissard, Think Incentive specializes in motivation travel, conventions, and corporate events in North America.
• Québec AuthentiquestrategicGTM or Marketing PartnerQuébec Authentique is a regional tourism organization representing Mauricie and Lanaudière in Québec. Co-sponsor of Toundra Voyages' 2026 sales challenge, offering bonus incentives for bookings including stays in these regions. Partners on famtours and promotional campaigns.
• Air TransatstrategicGTM or Marketing PartnerAir Transat is a Canadian airline that co-sponsors Toundra Voyages' 2026 sales challenge. As a major carrier to Canada, Air Transat provides flight capacity that supports Toundra's travel packages.
• Nova Scotia TourismminorGTM or Marketing PartnerNova Scotia Tourism partnered with Toundra Voyages on a famtour webinar to showcase the Nova Scotia destination to French travel agents, part of Toundra's ongoing trade education program.
• Travel AlbertastrategicGTM or Marketing PartnerTravel Alberta collaborated with Toundra Voyages on a two-part webinar series (Alberta in Winter #1 and #2) to promote Alberta as a winter destination. Toundra also ran a dedicated sales challenge with WestJet focused on Alberta.
• Destination CanadaminorGTM or Marketing PartnerDestination Canada provides video-based training content and destination education materials for Canadian provinces, made available through Toundra's Toolbox to support travel agent knowledge and sales.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Receptour Canada: Sister brand under the Toundrigo group and a Canadian receptive DMC co-certified alongside Toundra Voyages under Travelife in 2026. Operates a near-identical B2B receptive model targeting European travel agencies with North American programs.
• Windigo Aventure: Sister brand under Toundrigo specializing in outdoor and adventure travel in North America. Comparable because it shares Toundra's supplier base, B2B European distribution, and Travelife-certified operating model while focusing on adventure itineraries.
• Think Incentive: Corporate incentive and events division of Toundra Voyages under the Toundrigo umbrella. Comparable as a North American DMC selling specialized (incentive/corporate) packages to European clients through travel agency and corporate channels.
• Voyageurs du Monde: French high-end tour operator with deep North America programming and tailor-made itineraries. Comparable because it targets the same European (especially French) traveler seeking bespoke Canada/USA trips and competes for the same end-consumer wallet share.
• Authentic Vacations: US-based receptive tour operator specializing in tailor-made North American itineraries sold through international travel agents. Comparable in B2B DMC model, multi-country product catalog, and emphasis on custom FIT versus mass-market packages.
• Goway Travel: Long-established Canadian receptive operator with international agent network covering North America and beyond. Comparable due to similar DMC positioning, B2B travel-agency distribution, and broad catalog spanning FIT, groups, and experiential itineraries.
• Nordic Visitor: Inbound tour operator specializing in tailor-made North American (Canada/US) and Nordic itineraries sold through international travel agents. Comparable business model combining custom FIT, self-drive, and winter/aurora products with B2B agency distribution.
• CIT Tours (Compagnie Internationale de Tourisme): French tour operator with packaged and tailor-made North American programs sold through French-speaking travel agents. Comparable in target market, language of distribution, and emphasis on packaged group and FIT travel to Canada and the USA.

Broad incumbents

• TUI Musement: Global tours, activities, and experiences platform within the TUI Group serving European travelers worldwide. Comparable as a large incumbent distributing destination experiences and tours through travel agencies, though at much broader scale and portfolio breadth than Toundra.

Emerging players

• TourRadar: Online marketplace aggregating multi-day guided tours from operators worldwide for European and global consumers. Comparable because it competes for European travel agent and consumer attention on North America itineraries, albeit via a digital marketplace model rather than a traditional DMC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=B1YMBzqWjTE
• Facebookfacebook.com/ToundraVoyages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toundra Voyages