What Walk Production does

Walk Production (legal entity WP Media Sdn Bhd, formerly Dream Walk Production) is a Malaysia-headquartered integrated creative agency founded in 2018 by Evans Hu and operating from Shah Alam, Selangor. The firm operates an in-house delivery model of 40 specialists — strategists, copywriters, designers, video editors, and project managers — with no reliance on freelancers, structured around a four-stage brand transformation methodology refined across 100+ branding engagements.

The agency delivers eight integrated service lines: Branding & Identity, Publication & Reports (annual reports, sustainability/ESG reports, impact reports, coffee table books, catalogues, whitepapers), Design & Retainer, Website & SEO (WordPress-based corporate websites with technical SEO foundation), Copywriting (including bilingual English/Bahasa Malaysia), Social Media Management, Content Marketing, and Video & Motion. A proprietary four-stage brand transformation system (Discovery & Audit → Strategy & Positioning → Identity & Design → Guidelines & Activation) sits at the centre of the branding practice. Technology stack centres on WordPress CMS, technical SEO, and emerging GEO optimisation for AI-platform search, without proprietary models.

Revenue is generated primarily through project-based creative services priced in bands from under RM10k to RM100k+ per engagement, supplemented by monthly retainer streams (social media from 6 months; SEO from 12 months) and end-to-end print production coordination as professional services. The go-to-market is a direct enterprise field-sales motion with a structured four-step enquiry process (Submit → Discovery Call → Itemised Proposal within 1 week → Kickoff). Customer segments span SMEs, multinational corporations, Bursa-listed companies, government-linked companies and federal agencies, with named reference clients including AIA Shared Services, BASF Malaysia, UNDP Malaysia, MSIG Insurance, Bank Islam Malaysia, Sunway Berhad, Touch 'n Go Group, PNB Commercial, Raya Airways, Foodpanda, and MDEC. Geographic delivery is on-site across Malaysia with virtual collaboration extending into Singapore, Brunei, Indonesia, Japan, and Hong Kong.

Name

Walk Production

Legal name

WP Media Sdn Bhd

Website

https://walkproduction.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Walk Production is a Malaysia-based integrated creative agency offering branding, publications, design, websites, copywriting, social media, content marketing, and video services to SMEs, MNCs, Bursa-listed companies, and government agencies across Malaysia and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Motion Picture and Video Production (51211), Other Motion Picture and Video Industries (512199)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Creative agency services
• Brand identity design
• Corporate publication design
• Web development SEO
• Content marketing services

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Project-Based Creative Services: One-off projects for branding, publications, graphic design, websites, and digital marketing. Individual service engagements ranging from logo design to full brand transformations. Retainer engagements available for ongoing design needs.
2. Retainer Services: Monthly retainer engagements for digital marketing (social media from 6 months, SEO from 12 months) and ongoing design requirements. Design retainer services for businesses with continuous creative needs.
3. Print Production Coordination: End-to-end print coordination including paper selection, vendor management, quality control, and delivery for stationery, marketing collateral, and corporate materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Walk Production is an integrated creative agency delivering eight core services: Branding & Identity, Publication & Reports, Design & Retainer, Website & SEO, Copywriting, Social Media Management, Content Marketing, and Video & Motion. A 40-person in-house team handles everything from strategy through design, copywriting, web build, and print/video production under one roof. The agency serves SMEs, MNCs, Bursa-listed companies, GLCs, and government agencies across Malaysia and Asia-Pacific.

Product overview

Walk Production is a Malaysia-based integrated creative agency offering eight core service lines — Branding & Identity, Publication & Reports, Design & Retainer, Website & SEO (built on WordPress), Copywriting, Social Media Management, Content Marketing, and Video & Motion. These services are delivered by a 40-person in-house team under one roof, providing integrated creative services from strategy through to delivery. Sub-services include Logo Design, Corporate Identity, Brand Guidelines, Brand Audit, and Brand Activation. The agency serves SMEs, MNCs, Bursa-listed companies, GLCs, and government agencies across Malaysia and Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Identity Brand strategy, logo design, corporate identity systems, and brand guidelines for companies building or refreshing their market presence. Delivered through a four-stage brand transformation system (Discovery & Audit, Strategy & Positioning, Identity & Design, Guidelines & Activation). For SMEs, MNCs, listed companies, and government agencies.
• Publication & Reports Annual reports, sustainability reports, impact reports, company profiles, coffee table books, catalogues, and whitepapers for listed companies and government agencies. Covers concept, content coordination, design, photography, and print production.
• Design & Retainer Brochures, packaging, calendars, presentations, infographics, pitch decks, and marketing collateral with integrated copywriting and print coordination. Available as one-off projects or monthly retainer.
• Website & SEO Corporate websites with responsive design, content management systems, and SEO foundation built on WordPress. Packages include technical SEO setup, security configuration, content migration, and training.
• Copywriting Corporate copywriting for websites, brochures, annual reports, and marketing materials. Bilingual English and Bahasa Malaysia copywriting with research-led approach for complex subject matter.
• Social Media Management Social media management for corporate and B2B companies across LinkedIn, Facebook, Instagram, and TikTok, including strategy, content creation, graphic design, video editing, community management, and reporting.
• Content Marketing Content strategy, blog writing, case studies, whitepapers, and industry reports. All content includes SEO and GEO optimisation for visibility in search and AI platforms.
• Video & Motion Corporate videos, social media content, event coverage, testimonials, and motion graphics. Manages projects from creative development and scripting through filming coordination to post-production and editing.
• Logo Design Original logo design with trademark considerations, delivering 3 to 5 concepts with strategic rationale, full artwork suite in vector and raster formats, complete copyright ownership on handover. Delivered in 4 to 6 weeks.
• Corporate Identity Complete corporate identity systems covering stationery, marketing collateral, digital assets, and signage. Up to 30 materials designed as a cohesive system.
• Brand Guidelines Comprehensive brand manuals covering visual identity, brand architecture, application standards, and tone of voice. Available as interactive PDF, printed manual, or online brand portal.
• Brand Audit Evidence-based brand assessment including stakeholder research, competitive analysis, and prioritised strategic recommendations. Full audit delivered in 3 to 4 weeks.
• Brand Activation Brand launch services covering internal training, vendor onboarding, coordinated launch material production, and ongoing brand guardianship. Standard activation runs 2 to 4 weeks.

Quantifiable outcome

• Over 300 projects completed since 2018
• +6 more outcomes

Named customers77 records

Segments14 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grey Malaysia: WPP-owned full-service creative network operating in Malaysia. Overlaps with Walk Production's brand, advertising, and integrated campaign work, with greater scale and media buying capabilities.
• Leo Burnett Malaysia: Publicis Groupe-owned creative agency with deep Malaysia presence across brand-building, digital, and integrated campaigns. Comparable to Walk Production in serving large Malaysian corporates and government-linked clients.
• Publicis Malaysia: Publicis Groupe flagship in Malaysia covering creative, media, digital, and healthcare communications. Direct overlap with Walk Production's brand, content, and digital marketing offerings for large enterprise clients.
• TBWA\ Malaysia: Omnicom-owned creative disruption network with significant Malaysian operations. Competes for brand strategy, integrated campaigns, and digital mandates for the same enterprise and listed-company client pool.
• BBDO Malaysia: Omnicom's global creative network with Malaysian operations. Competes with Walk Production in creative campaign development, brand strategy, and integrated content for listed companies and multinational clients.
• Hakuhodo Malaysia: Japan's second-largest advertising network with Malaysian operations. Overlaps with Walk Production in integrated creative, brand, and digital services for Japanese MNCs and local listed companies operating in Malaysia.
• Ogilvy Malaysia: WPP-owned global network agency with full-service creative, brand strategy, and digital capabilities in Malaysia. Competes for the same enterprise, listed-company, and government clients as Walk Production, with broader international reach and deeper media planning capabilities.

Direct peers

• Naga DDB: One of Malaysia's largest full-service creative agencies, owned by the DDB Worldwide network. Competes directly with Walk Production for Bursa-listed, MNC, and government accounts across branding, advertising, and integrated communications.
• Entropia: Malaysian independent creative and technology agency offering branding, digital, and content services. Comparable independent positioning to Walk Production, serving similar enterprise, fintech, and consumer clients in Malaysia and the region.

Regional players

• The Clan: Independent regional creative and content agency based in Singapore with Malaysia-market reach. Compares to Walk Production in integrated creative, content marketing, and B2B brand work for regional and government clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/walk-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walk Production