Aquabella

What Aquabella does

Aquabella is a US-based specialty distributor of pool-rated and outdoor-rated surface materials, founded in 2009 and headquartered in Alpine, United States. The company sells glass mosaics, porcelain tiles, porcelain mosaics, natural stone pavers, coping, veneers, porcelain pavers, pool finishes (quartz, pebble, plaster blends), setting materials, and outdoor living accessories such as fire bowls, fire pits, fire towers, scuppers, and water features. Its catalog spans more than 236 active SKUs across tile and hardscape categories, with branded product lines (Aurora Borealis, Olympus Poseidon, Beachfront, Marquis Magic, etc.) that provide differentiation versus generic tile supply houses.

The company generates revenue through direct product sales — a one-time purchase model typical of building materials — priced on a quote basis that varies by product type, size, color, and quantity. Aquabella distributes through two parallel channels: a direct-to-consumer e-commerce storefront at aquabellatile.com and multiple US branch locations supported by regional sales representatives. A free samples program (up to three samples per request) supports the high-consideration purchase process, and an interactive Moodboard tool enables customers to curate design collections from the catalog. The company markets primarily through content: a project gallery of 100+ real installations, design articles, and curated moodboards aimed at influencing both DIY homeowners and professional specifiers.

Aquabella serves three core customer segments: (1) professional pool builders and contractors (the primary channel, evidenced by 11 named builder relationships including Teserra Outdoors, Fox Family Pools, Champions Pools & Spas, and South Shore Pools), (2) homeowners undertaking residential pool construction or renovation, and (3) landscape architects and commercial pool projects. The company is privately held with no disclosed funding, parent company, or management team information in the available data.

Name

Aquabella

Legal name

Aquabella

Website

https://aquabellatile.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Aquabella is a US-based specialty distributor of pool tiles, hardscapes, and outdoor living products — including glass mosaics, porcelain tiles, natural stone pavers, pool finishes, and fire/water features — sold direct to pool builders, homeowners, and landscape professionals via e-commerce and branch locations.

Ownership category

akta.pro rank

Product category

Pool & Outdoor Building Materials

NAICS

Home Centers (444110)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)

akta.pro secondary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Pool tile products
• Hardscape materials
• Outdoor living products
• Porcelain pavers
• Pool finishes

Headquarters

HQ city

Alpine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Hardscape Product Sales: Aquabella generates revenue through the direct sale of pool tiles, glass mosaics, porcelain tiles, natural stone pavers, coping, veneers, pool finishes, and outdoor living accessories. Products are sold in single-unit transactions with pricing varying by product type, size, and material. The company operates on a one-time purchase model typical of building materials.
2. Samples Program: Free samples program allowing customers to evaluate products before purchase, supporting the sales process for high-consideration building material purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aquabella sells pool tile, hardscape, and outdoor living products including glass mosaics, porcelain tiles, natural stone pavers, coping, veneers, and pool finishes. It operates as a specialty supplier to both pool builders/contractors and pool-owning homeowners, with a sample program and physical branches supporting material selection and project fulfillment.

Product overview

Aquabella is a tile, hardscapes, and outdoor living products company offering a comprehensive portfolio of pool and outdoor surface solutions. The product portfolio consists of multiple interconnected categories: Glass Mosaics and Porcelain Mosaics for decorative waterline and wall applications; Porcelain Tiles in various sizes and finishes; Hardscapes including Natural Stone Pavers, Natural Stone Coping, Natural Stone Veneers, and Porcelain Pavers for pool decks and patios; Commercial-grade products including Depth & Safety Markers and Trim Tiles; Pool Mosaics featuring marine life designs like sea turtles, dolphins, and fish; Fire and Water Features including bowls, fire pits, fire towers, scuppers, and decorative water features; Pool Finishes including Micro Pebble, Mini Pebble, Polished, Quartz, Quartz with Sparkle (Marquis Magic), and Ultra White Plaster Blend; Natural Stone Care Products for maintenance; and Setting Materials for installation. The company serves residential and commercial pool builders, landscape architects, and homeowners with products available at multiple branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Glass Mosaic Pool Tiles

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bedrosians Tile & Stone: Large US tile, stone, and hardscape distributor with showrooms selling porcelain, natural stone, mosaics and outdoor pavers. Overlaps with Aquabella in porcelain and stone outdoor categories while operating at significantly larger scale.
• Emser Tile: US tile and stone distributor with porcelain, ceramic, glass, and outdoor product lines sold through dealer and branch networks. Comparable to Aquabella's distribution approach and product breadth, but at national scale.
• Walker Zanger: Design-focused tile and stone brand selling porcelain, stone, and glass products through showrooms across the US. Comparable premium positioning to Aquabella in style-driven tile categories including outdoor and wall surfaces.
• Oceanside Glass & Tile: Designer and manufacturer of glass tile, including pool-rated collections sold through distributors and dealers. Directly comparable to Aquabella's glass mosaic line in product, channel and pool waterline/wall use cases.
• National Pool Tile (NPT): Specialty pool tile and hardscape retailer serving pool builders and homeowners with a similar combination of tiles, mosaics, coping and outdoor living products across the US. Closest direct comparable in product mix and customer base.
• Arizona Tile: Tile and natural stone distributor serving builders and homeowners with porcelain, glass mosaics, and outdoor pavers. Competes with Aquabella in the porcelain tile, glass mosaic, and hardscape lines distributed to professional pool and outdoor contractors.

Emerging players

• StoneImpressions: Specialty decorative tile brand producing stone and porcelain accent tiles for residential and commercial projects. Overlaps with Aquabella's decorative mosaic and accent tile offerings targeting design-conscious builders and homeowners.

Broad incumbents

• Daltile: Largest US tile manufacturer and retailer (part of Mohawk Industries) with deep porcelain, ceramic and outdoor lines. Competes broadly with Aquabella on tile category, though serving a much wider set of applications and customers.
• MSI Surfaces: Large national distributor of flooring, wall tile, countertops, and hardscape products with an outdoor/porcelain paver line. Overlaps with Aquabella's hardscapes and porcelain categories but competes across the entire home surfaces market.

Others

• LATICRETE: Global manufacturer of tile and stone installation systems (mortar, grout, waterproofing) sold to professional installers. Aquabella already distributes selected LATICRETE setting materials, making it an adjacent ecosystem partner rather than a direct retail competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquabella