What Göteborgs-Posten does

Göteborgs-Posten (GP) is a regional Swedish newspaper founded in 1810 and published by Stampen Media, operating as Western Sweden's and Scandinavia's second-largest daily newspaper. Headquartered at Polhemsplatsen 5 in Göteborg, the publication serves residents of Gothenburg and the Västra Götaland region with coverage spanning local news, politics, economy, sports, culture, and investigative journalism via its GP Granskar unit. Its core product portfolio includes the gp.se digital news platform, mobile applications for iOS and Android, the e-tidning digital newspaper replica, and sub-brands such as GP Direkt (live news feed), GP Historia (archival content), GP Spel (puzzles), and a portfolio of podcasts and newsletters.

The business operates a tiered subscription model with three principal offerings: Nyhetssajt at 179 SEK/month, GP Medlem premium membership at 249 SEK/month (including full Stampen Media network access plus The New York Times digital content), and E-tidning at 389 SEK/month, all available through self-serve digital onboarding with promotional introductory pricing. Distribution spans self-serve web, mobile apps, e-tidning, and the GP Direkt live feed. Display advertising and sponsored content on gp.se and within newsletters provide a secondary revenue stream. Customer acquisition relies on organic social presence across Facebook, Instagram, TikTok, X, YouTube, and LinkedIn, plus multi-channel content marketing through newsletters and podcasts.

GP is owned by Stampen Media, a diversified Swedish media conglomerate operating more than 15 regional titles across western Sweden (including Alingsås Tidning, Bohusläningen, Hallands Nyheter, and TTELA) plus logistics subsidiary VTD, providing shared back-office and audience-bundling infrastructure. The company operates under the Stampen Lokala Medier AB legal entity, with Christofer Ahlqvist serving as Editor-in-Chief and responsible publisher. No venture capital or private equity ownership is identified.

Name

Göteborgs-Posten

Legal name

Göteborgs-Posten

Website

https://gp.se

Company type

Private

Founded year

1810

Operating status

Operating

Headcount range

251–500 employees

Short description

Göteborgs-Posten is a regional Swedish newspaper founded in 1810, owned by Stampen Media, serving western Sweden with subscription-based digital, e-tidning, mobile, podcast, and newsletter products, plus advertising revenue.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Long-Form Writing & Article Platforms (MPACAIAC), Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Regional newspaper publishing
• Digital news subscription
• Local journalism services
• E-tidning digital edition
• Subscription media products

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscription (Nyhetssajt): Recurring subscription for full digital access to gp.se content and news app, priced at 179 SEK/month after initial promotional period
2. GP Medlem Membership: Premium subscription including full Stampen Media network access, The New York Times digital content, events, and exclusive experiences at 249 SEK/month
3. E-tidning (Digital Newspaper): Digital replica of the physical newspaper with additional digital content access, priced at 389 SEK/month, includes Nyhetssajt
4. Advertising: Display advertising and sponsored content on gp.se and within newsletters

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Göteborgs-Posten is a regional daily newspaper that produces and distributes original journalism covering western Sweden — particularly Gothenburg (Göteborg) and the surrounding Västra Götaland region — through paid digital and print subscriptions. Its commercial offerings center on access to the digital news platform gp.se, an e-tidning (digital newspaper replica), a live news feed (GP Direkt), branded podcasts, themed newsletters (Nyhetsbrev), and vertical content products such as GP Historia, GP Spel, and GP Granskar investigative journalism, supported by subscription and advertising revenue.

Product overview

Göteborgs-Posten (GP) is a regional newspaper published by Stampen Media, founded in 1810. The company's digital product portfolio consists of a core digital news platform (Nyhetssajt) combined with premium membership tiers (GP Medlem) and e-tidning digital replica subscriptions. Supporting offerings include a portfolio of podcast series, puzzle/games content, historical archives, newsletters, and live news feeds (GP Direkt). The products serve readers seeking local Gothenburg coverage as well as national and international news, with subscription-based access to content across web, mobile app, and digital newspaper formats.

Differentiator

Problem solved

Functional benefit

Brands

• GP Direkt: Breaking news feed providing live updates on current events.
• GP Medlem
• Nyhetsshowen
• GP Granskar
• GP Historia

Products and services

• E-tidning (Digital Newspaper) A digital replica of the printed Göteborgs-Posten daily newspaper, offered to subscribers as a screen-optimized edition that mirrors the print layout and is available across web and mobile. Targeted at paying subscribers who want the traditional newspaper reading experience on digital devices.
• GP Direkt (Live News Feed) A live, continuously updated regional news feed branded "GP Direkt," delivering real-time coverage of breaking Gothenburg and Västra Götaland news, sports, and traffic updates to readers on web and mobile.
• GP Poddar (Podcast Portfolio) A portfolio of original, GP-branded podcasts covering Gothenburg regional news, sports, culture, and feature storytelling, distributed via major podcast platforms and accessible to readers on gp.se.
• Nyhetsbrev (Email Newsletters) Email-delivered newsletters (Nyhetsbrev) that deliver curated Göteborgs-Posten journalism — including general daily news, sports, and topic-specific updates — directly to subscribers' inboxes.
• GP Historia (Historical Content Series) A themed content vertical branded "GP Historia" that draws on Göteborgs-Posten's historical archive to publish long-form, archive-driven retrospective journalism about Gothenburg and western Sweden.
• GP Spel (Games & Puzzles) An interactive games and puzzles offering under the GP Spel brand, providing crosswords, sudoku, and other puzzles to GP readers through the digital platform to drive engagement and complementary traffic alongside the core news product.
• GP Granskar (Investigative Journalism) An investigative-journalism vertical branded "GP Granskar" ("GP Investigates") that produces in-depth accountability and watchdog reporting on Gothenburg and Västra Götaland institutions, politics, and public-interest matters.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Stampen MediacoreOthersGöteborgs-Posten is owned by Stampen Media, a Swedish media conglomerate. Stampen Media owns multiple regional newspapers and media properties across western Sweden including Alingsås Tidning, Bohusläningen, Hallands Nyheter, Hallandsposten, Härryda-Posten, Kungsbacka-Posten, Kungälvs-Posten, Lerums Tidning, Mark-Posten, Melleruds Nyheter, Mölndals-Posten, Partille Tidning, ST-tidningen, Strömstads Tidning, TTELA, and logistics company VTD.
• The New York TimesminorChannel Partner/ Reseller/ DistributorGP Medlem subscription includes access to The New York Times digital content as part of the premium membership package, providing cross-promotional access to international journalism.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jyllands-Posten: Danish regional broadsheet with national reach based in Aarhus; the closest Danish analog to GP in terms of being a large, subscription-led regional daily with strong cultural, sports, and investigative verticals.
• Hallands-Posten: Sister publication within Stampen Media and regional daily for Halland; closest internal-network peer, sharing infrastructure, CMS, and subscriber relationships with GP.
• Sydsvenskan: Swedish regional daily newspaper serving the Skåne/Malmö region under Bonnier; closest direct comparable to GP as a large regional broadsheet with digital + print + e-tidning subscription tiers and strong local-sports coverage.
• Svenska Dagbladet (SvD): Stockholm-based Swedish daily broadsheet with subscription-led digital model, premium NYT-style international reporting, and tiered pricing; directly comparable in revenue model and paywall structure to GP's premium tiers.
• Dagens Nyheter (DN): Sweden's largest paid daily broadsheet, owned by Bonnier; operates an almost identical digital + e-tidning + bundles subscription stack to GP, making it the benchmark peer for ARPU and churn economics.
• Helsingborgs Dagblad: Swedish regional daily serving Helsingborg/northwestern Skåne under Bonnier News; directly comparable as a regional title monetized through subscriptions, e-tidning, and local sports coverage.
• Bergens Tidende: Schibsted-owned leading regional daily in western Norway (Bergen); structurally analogous to GP as a historically dominant regional broadsheet with digital subscriptions and bundled content across western Norway.
• Politiken: Danish broadsheet daily in Copenhagen owned by JP/Politikens Hus; peer on subscription-based paywall, podcasts, and newsletter portfolio addressing a primarily urban Nordic audience similar to Göteborg.

Broad incumbents

• Aftonbladet: Sweden's largest news brand (Schibsted), with mass-market tabloid + digital model including free-with-ads news, podcasts, and sports; comparable to GP on audience scale and product breadth but differs in tabloid positioning and freemium model.
• Aftenposten: Oslo-based Norwegian subscription daily under Schibsted with multi-tier (digital, full, premium) subscriptions analogous to GP Medlem and E-tidning; comparable on subscription stack, podcast portfolio, and NYC-quality international partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goteborgsposten
• YouTubeyoutube.com/@GoteborgsPosten
• Facebookfacebook.com/goteborgsposten
• LinkedInlinkedin.com/company/g-teborgs-posten
• Instagraminstagram.com/goteborgsposten
• TikToktiktok.com/@goteborgsposten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Göteborgs-Posten