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Squarebird

Full company profile

uuid000lc1u

Namestring
Squarebird
Legal namestring
Squarebird Agency Ltd
Websiteurl
squarebird.co.uk
Company typeenum
Private
Founded yearint
2015
Descriptiontext

Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that provides branding, design, and web solutions to B2B clients, primarily in Southwest England. The firm operates with over 20 full-time staff under a sales-led, direct-engagement model, delivering projects spanning creative design through to website development, SEO, consulting, and marketing services. Its offering is single-service and project-based rather than platform-based, with no disclosed proprietary technology, patents, integrations, or AI capabilities.

The business reported approximately £1.4 million in turnover and £1.28–1.3 million in gross profit for the financial year ending 30 April 2025, with around 40% of revenue classified as recurring over a five-year window and the remainder from project work. Pricing is custom and not publicly disclosed. The company has no named customer logos in the public record and serves a horizontal mix of mid-market B2B clients regionally.

On 23 February 2026, Squarebird was acquired by The Smarter Web Company Plc, an Aquis-listed company with a £147 million market capitalization and a stated 10-year growth plan, for £1.7 million. Consideration was structured as £675,000 in newly issued shares, £270,000 in cash from Smarter Web reserves, £340,000 from Squarebird's own reserves, and £405,000 in deferred payments over three years. The acquisition was Smarter Web's first of 2026, and founders Jon and Nick Bird were retained as Managing Partners to preserve operational continuity.

Short descriptiontext

Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that delivers branding, design, and web solutions to B2B clients, primarily in Southwest England. It was acquired by The Smarter Web Company Plc in February 2026 while retaining its founding leadership.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBristol, United Kingdom
HQ citystring
Bristol
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
digital agency services, branding and design, web development services, SEO consulting, creative agency
NAICS code1 code
  • Advertising Agencies541810
Product category
Digital Agency Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Digital agency services
TypeSubscription Recurring
Description

Digital agency providing branding, design, and web solutions. Revenue mix includes approximately 40% recurring revenue over five years, with the remainder from project-based work.

ajbell.co.uk
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Squarebird is a full-service digital agency delivering branding, design, and web solutions to business clients. Founded in 2015 in Bristol, the firm provides creative and technical services including website development, SEO, consulting, and marketing services, operating with a mix of project-based engagements and approximately 40% recurring revenue over five years.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • 40% recurring revenue over five years
Product overview1 text field

Squarebird operates as a single-service digital agency rather than a platform-based product company. The agency offers branding, design, and web solutions as its core service offering. No separate named products, modules, or sub-brands are identified in the available source data. The company was founded in 2015 and was acquired by The Smarter Web Company Plc in February 2026.

Product and service1 record
1Squarebird Agency (branding, design, and web solutions)
CategoryDigital agency services
Description

Full-service digital agency providing branding, design, and web solutions to business clients, covering the full lifecycle from brand identity through to web design and implementation, with a mix of project-based and ongoing engagements.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Netstar UK
TypeDirect peer
Description

London-based digital agency providing web design, development and digital marketing to B2B clients. Comparable to Squarebird in core services and B2B mid-market positioning, with similar headcount and revenue scale.

2Atomic Smash
TypeDirect peer
Description

Bristol-based digital agency delivering web design, branding and digital marketing for UK B2B clients. Directly comparable to Squarebird in region, size and service mix, and competes for the same Southwest England client base.

3Adapt
TypeDirect peer
Description

UK-based full-service digital agency providing branding, design and digital platform services to B2B clients. Highly comparable to Squarebird in service scope, customer segment and operating model as a UK mid-market creative/digital shop.

4Dept
TypeBroad incumbent
Description

Global digital agency offering branding, design, web development and marketing services to enterprise clients. Comparable as a full-service creative and technology agency serving B2B mid-market and enterprise customers, though it is several orders of magnitude larger than Squarebird.

5Stable Agency
TypeDirect peer
Description

UK-based digital marketing and creative agency working with mid-market B2B brands on branding, web and digital campaigns. Directly comparable to Squarebird in size, geographic footprint and service offering.

6Propeller Digital
TypeDirect peer
Description

UK full-service digital agency offering web design, branding and digital marketing to B2B clients. Comparable to Squarebird across service lines, client profile and agency operating model at a similar scale.

7Deloitte Digital
TypeBroad incumbent
Description

Global consultancy's digital arm delivering branding, web platforms and digital transformation to enterprise clients. Comparable as a B2B creative-and-tech services provider, though operating at vastly larger scale and price point than Squarebird.

8IBM iX
TypeBroad incumbent
Description

IBM's experience design and digital agency unit providing strategy, design and platform engineering to enterprise clients. Comparable as a full-service digital/creative services provider serving B2B customers, but at substantially larger scale.

9Kubix
TypeDirect peer
Description

UK-based full-service digital agency offering branding, web design and digital marketing to B2B clients. Comparable to Squarebird in regional footprint, mid-market client mix and breadth of creative/technical services.

10Accenture Song
TypeBroad incumbent
Description

Global consultancy's creative and digital agency practice delivering branding, content, commerce and platform services to enterprise clients. Overlaps with Squarebird's brand-and-web service line, though scoped to large enterprise engagements.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Squarebird

Digital Agency Servicessquarebird.co.uk

Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that delivers branding, design, and web solutions to B2B clients, primarily in Southwest England. It was acquired by The Smarter Web Company Plc in February 2026 while retaining its founding leadership.

What Squarebird does

Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that provides branding, design, and web solutions to B2B clients, primarily in Southwest England. The firm operates with over 20 full-time staff under a sales-led, direct-engagement model, delivering projects spanning creative design through to website development, SEO, consulting, and marketing services. Its offering is single-service and project-based rather than platform-based, with no disclosed proprietary technology, patents, integrations, or AI capabilities.

The business reported approximately £1.4 million in turnover and £1.28–1.3 million in gross profit for the financial year ending 30 April 2025, with around 40% of revenue classified as recurring over a five-year window and the remainder from project work. Pricing is custom and not publicly disclosed. The company has no named customer logos in the public record and serves a horizontal mix of mid-market B2B clients regionally.

On 23 February 2026, Squarebird was acquired by The Smarter Web Company Plc, an Aquis-listed company with a £147 million market capitalization and a stated 10-year growth plan, for £1.7 million. Consideration was structured as £675,000 in newly issued shares, £270,000 in cash from Smarter Web reserves, £340,000 from Squarebird's own reserves, and £405,000 in deferred payments over three years. The acquisition was Smarter Web's first of 2026, and founders Jon and Nick Bird were retained as Managing Partners to preserve operational continuity.

Squarebird firmographics

Firmographics
Name
Squarebird
Legal name
Squarebird Agency Ltd
Website
https://squarebird.co.uk
Company type
Private
Founded year
2015
Operating status
Acquired
Headcount range
11–50 employees
Short description
Squarebird Agency Ltd is a Bristol-based digital agency founded in 2015 that delivers branding, design, and web solutions to B2B clients, primarily in Southwest England. It was acquired by The Smarter Web Company Plc in February 2026 while retaining its founding leadership.
Ownership category
akta.pro rank

Where Squarebird is headquartered

Location

Headquarters

HQ city
Bristol
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

Squarebird business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

  1. Digital agency services: Digital agency providing branding, design, and web solutions. Revenue mix includes approximately 40% recurring revenue over five years, with the remainder from project-based work.

Go-to-market motion1 record

Distribution channels1 record

Squarebird product offering

Product offering

Core offering

Squarebird is a full-service digital agency delivering branding, design, and web solutions to business clients. Founded in 2015 in Bristol, the firm provides creative and technical services including website development, SEO, consulting, and marketing services, operating with a mix of project-based engagements and approximately 40% recurring revenue over five years.

Product overview

Squarebird operates as a single-service digital agency rather than a platform-based product company. The agency offers branding, design, and web solutions as its core service offering. No separate named products, modules, or sub-brands are identified in the available source data. The company was founded in 2015 and was acquired by The Smarter Web Company Plc in February 2026.

Differentiator

Problem solved

Functional benefit

Products and services

  • Squarebird Agency (branding, design, and web solutions) Full-service digital agency providing branding, design, and web solutions to business clients, covering the full lifecycle from brand identity through to web design and implementation, with a mix of project-based and ongoing engagements.

Quantifiable outcome

  • 40% recurring revenue over five years

Companies that use Squarebird

Customer profile

Segments1 record

Ideal customer profiles1 record

Squarebird technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Squarebird partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Squarebird competitors and assessment

Company assessment

Direct peers

  • Netstar UK: London-based digital agency providing web design, development and digital marketing to B2B clients. Comparable to Squarebird in core services and B2B mid-market positioning, with similar headcount and revenue scale.
  • Atomic Smash: Bristol-based digital agency delivering web design, branding and digital marketing for UK B2B clients. Directly comparable to Squarebird in region, size and service mix, and competes for the same Southwest England client base.
  • Adapt: UK-based full-service digital agency providing branding, design and digital platform services to B2B clients. Highly comparable to Squarebird in service scope, customer segment and operating model as a UK mid-market creative/digital shop.
  • Stable Agency: UK-based digital marketing and creative agency working with mid-market B2B brands on branding, web and digital campaigns. Directly comparable to Squarebird in size, geographic footprint and service offering.
  • Propeller Digital: UK full-service digital agency offering web design, branding and digital marketing to B2B clients. Comparable to Squarebird across service lines, client profile and agency operating model at a similar scale.
  • Kubix: UK-based full-service digital agency offering branding, web design and digital marketing to B2B clients. Comparable to Squarebird in regional footprint, mid-market client mix and breadth of creative/technical services.

Broad incumbents

  • Dept: Global digital agency offering branding, design, web development and marketing services to enterprise clients. Comparable as a full-service creative and technology agency serving B2B mid-market and enterprise customers, though it is several orders of magnitude larger than Squarebird.
  • Deloitte Digital: Global consultancy's digital arm delivering branding, web platforms and digital transformation to enterprise clients. Comparable as a B2B creative-and-tech services provider, though operating at vastly larger scale and price point than Squarebird.
  • IBM iX: IBM's experience design and digital agency unit providing strategy, design and platform engineering to enterprise clients. Comparable as a full-service digital/creative services provider serving B2B customers, but at substantially larger scale.
  • Accenture Song: Global consultancy's creative and digital agency practice delivering branding, content, commerce and platform services to enterprise clients. Overlaps with Squarebird's brand-and-web service line, though scoped to large enterprise engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Squarebird social profiles

Digital presence

Squarebird financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Squarebird leadership team

Management profile

Number of profiles

Profiles2 records

Squarebird funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Squarebird M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squarebird

What does Squarebird do?

Squarebird is a full-service digital agency delivering branding, design, and web solutions to business clients. Founded in 2015 in Bristol, the firm provides creative and technical services including website development, SEO, consulting, and marketing services, operating with a mix of project-based engagements and approximately 40% recurring revenue over five years.

Is Squarebird a public or private company?

Squarebird is a private company. It is classified as corporate owned and is currently acquired.

When was Squarebird founded?

Squarebird was founded in 2015. It employs 11 to 50 people.

Where is Squarebird based?

Squarebird is headquartered in Bristol, United Kingdom, in the Europe region.

How does Squarebird make money?

One revenue line is on record: digital agency services.

Who are Squarebird's main competitors?

Direct peers on record are Netstar UK, Atomic Smash, Adapt, Stable Agency, Propeller Digital and Kubix. Broad incumbents are Dept, Deloitte Digital, IBM iX and Accenture Song.

Does Squarebird have an API?

No public API is recorded for Squarebird.

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Live signals
Insidermedia‘An important milestone’ - well-established agency bought by listed companyThe Smarter Web Company, a listed company, has acquired Squarebird, a Bristol-based web design and digital marketing agency founded in 2015, for £1.69 million. Squarebird reported turnover of approximately £1.40m and gross profit of around £1.28m in the financial year ending 30 April 2025, with roughly 40 percent recurring revenue. The acquisition is described by the CEO as a transformational milestone that strengthens core operations, improves recurring revenue and cash flow, and supports the company's Bitcoin treasury strategy and 10 Year Plan.BusinessCloudFormer unicorn snaps up Bristol tech firm SquarebirdThe Smarter Web Company PLC, a former unicorn company listed on Aquis with a current market cap of £147m, has acquired Bristol-based Squarebird Agency for £1.7 million as part of its 10-year plan. The acquisition will be funded through a combination of newly issued shares worth £675,000, £270,000 in cash from the company's reserves, £340,000 from Squarebird's reserves, and £405,000 in deferred payments over three years. Squarebird, founded in 2015 with over 20 full-time staff, recorded approximately £1.4m turnover and £1.28m gross profit in its last financial year, with around 40% recurring revenue.SquarebirdSquarebird acquired by The Smarter Web Company PlcSquarebird Agency Ltd, a digital agency founded in 2015 specializing in branding, design, and web solutions, has been acquired by The Smarter Web Company Plc, a listed company with a clear growth strategy. The acquisition is positioned as providing Squarebird with access to a listed group structure and a platform to support long-term development, while the existing leadership team including Jon and Nick Bird will remain in place. Clients and partners are told to expect business as usual as the integration proceeds.AJ BellSmarter Web acquires Squarebird for PS1.7 million in equity and cashThe Smarter Web Company PLC announced the acquisition of Bristol-based Squarebird for a total of £1.7 million, structured through share issuance, cash, and deferred payments over three years. Squarebird, founded in 2015 with 20 full-time staff, reported £1.4 million in sales and £1.3 million in gross profit in its last financial year, with 40% recurring revenue over five years. Smarter Web expects the acquisition to enhance its operating platform, increase scale and recurring revenue, and improve financial resilience, with commercial synergies materialising over the medium to longer term.The UKExpanding Bristol web design agency stays close to home for £1.7m acquisitionBristol-based web design agency The Smarter Web Company has acquired Nailsea-based Squarebird for £1.69 million, marking its first acquisition of 2026. Squarebird, founded in 2015, employs over 20 full-time staff and reported consistent profitability in its most recent financial year ending 30 April 2025. The acquisition strengthens The Smarter Web Company's position in the web design and digital marketing sector near its headquarters.SquarebirdDigital & Web Agency in BristolSquarebird, a web design and digital marketing agency based in Bristol, helped a charity and Thatchers Cider by launching new websites to improve their online presence. The agency emphasizes innovative design, SEO, and creative content to support client growth.