Propeller Digital
Propeller Digital is a Galway-based digital agency that builds high-performance, headless landing pages for Shopify merchants scaling with paid ads on Meta, TikTok, and Google. It sells fixed-price monthly retainers starting at $4,500, targeting $100k+/month ad spenders, and has served 100+ brands globally.
- Company typePrivate
- Founded2019
- HeadquartersGalway, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Propeller Digital does
Propeller Digital is a privately held digital agency headquartered in Galway, Ireland, founded in 2019, that builds high-performance landing pages for Shopify merchants scaling with paid advertising on Meta, TikTok, and Google. Its core technical differentiator is a headless architecture that decouples landing pages from the standard Shopify theme, producing sub-1-second load times (e.g., 0.8s versus the 4+ seconds typical of stock themes), with documented case-study outcomes including 30%+ average conversion lifts. Service components include server-side analytics implementation, ad-to-page congruency design, psychological UX mapping based on heat-map data, mobile-first architecture, and one-click cart optimization, supported by integrations with major Shopify-adjacent tooling (Judge.me, Loox, Yotpo, Klaviyo, Omnisend, Recharge, Skio).
The firm sells exclusively through a sales-led direct motion: free discovery calls followed by fixed-price monthly retainer engagements starting at $4,500–$5,000/month, with no long-term contracts. The target customer is the mid-market Shopify merchant spending $100,000+/month on paid ads and experiencing conversion loss on standard themes. The company claims a client base of 100+ brands globally, including Alodia, AURIC, Switchback, Tushbaby, Men's Health, JazzUpCo, WoofyLab, OWL, OBVI, Variance, CRISLU, Paraffin, TINGE, and VIVANA, spanning verticals such as Hair & Beauty, Health & Wellness, Food & Beverage, Baby Products, Pet Products, Fashion, Jewelry, and Media.
The company operates with a disclosed 1–10 employee headcount and no disclosed institutional funding or external investors. AI is referenced as powering internal workflows for building landing pages, but no proprietary AI model, research output, or named AI leadership is disclosed. Marketing is concentrated on case-study content, brand-logo social proof, and direct-outreach discovery calls rather than paid acquisition channels or partnerships.
Propeller Digital firmographics
Firmographics- Name
- Propeller Digital
- Legal name
- Propeller Digital
- Website
- https://propellerdigital.agency
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Propeller Digital is a Galway-based digital agency that builds high-performance, headless landing pages for Shopify merchants scaling with paid ads on Meta, TikTok, and Google. It sells fixed-price monthly retainers starting at $4,500, targeting $100k+/month ad spenders, and has served 100+ brands globally.
- Ownership category
- akta.pro rank
Propeller Digital industry classification
Industry- Product category
- E-commerce Conversion Optimization Services
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
Where Propeller Digital is headquartered
LocationHeadquarters
- HQ city
- Galway
- HQ country
- Ireland
- HQ region
- Europe
Markets served
Propeller Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Monthly Retainer Services: Fixed-price monthly retainer engagements for ongoing landing page optimization and support services. Provides continuous optimization, dedicated account management, monthly strategy sessions, and task-based development work. No long-term contracts required, offering month-to-month flexibility while maintaining consistent revenue through retainer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Retainer |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Propeller Digital product offering
Product offeringCore offering
Propeller Digital designs, develops, and continuously optimizes high-performance Shopify landing pages for e-commerce merchants that scale through paid advertising on Meta, TikTok, and Google. Pages are built using AI-powered workflows in a headless architecture separate from the standard Shopify theme, delivering sub-1-second load times, server-side analytics, mobile-first UX, and ad-to-page congruency. Engagements are sold on monthly retainers starting at $4,500/month with no long-term contracts.
Product overview
Propeller Digital offers a unified service focused on high-performance Shopify landing pages built for merchants scaling with paid advertising. The core offering consists of custom-built landing pages developed using AI-powered workflows, separate from standard Shopify themes, to achieve sub-1-second load speeds. The service includes strategy, design, development, and ongoing optimization. Pages are engineered with server-side analytics, psychological UX mapping, mobile-first architecture, and seamless integration with clients' existing tech stacks (upsell apps, review platforms, email capture, and subscription tools). Pricing starts at $4,500/month with engagements beginning at $5,000/month.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average load time reduced to under 1 second (vs 4+ seconds standard)
- +4 more outcomes
Companies that use Propeller Digital
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Propeller Digital technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature6 records
Propeller Digital partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Propeller Digital competitors and assessment
Company assessmentDirect peers
- KlientBoost: KlientBoost is a directly comparable performance marketing and CRO agency that specializes in paid media (Meta, Google, TikTok) plus landing page design and A/B testing for e-commerce brands — the same core offering and ICP as Propeller Digital.
- Common Thread Collective: Common Thread Collective is a DTC-focused marketing agency specializing in paid media and creative/landing page testing for Shopify brands — the same ICP and asset class as Propeller Digital.
- Ladder: Ladder is a growth marketing agency combining paid media with continuous experimentation (CRO) for e-commerce and SaaS clients, positioning itself on the same "post-click optimization" promise as Propeller Digital.
- Disruptive Advertising: Disruptive Advertising is a CRO-focused digital agency that pairs paid media management with landing page testing and UX optimization for e-commerce clients — closely mirroring Propeller Digital's combined CRO + landing page offer.
- Conversion Sciences: Conversion Sciences is a CRO agency combining data analytics with landing page and e-commerce optimization services — directly overlapping Propeller Digital's methodology (heat-map driven UX, landing page testing, e-com funnels).
- SplitBase: SplitBase is a post-click CRO agency focused on Shopify and DTC brands, built specifically to test and optimize landing pages for paid traffic — a direct functional overlap with Propeller Digital's headless landing page focus.
- Inflow®: Inflow is a long-standing e-commerce marketing agency offering CRO, paid media, and SEO services to Shopify and DTC merchants — directly competing for the same Shopify-scaling client profile.
Broad incumbents
- Hawke Media: Hawke Media is a broader full-service digital marketing agency working with e-commerce and DTC brands across paid media, CRO, and creative — a wider portfolio overlap than Propeller Digital but with shared clients and tactics.
- CXL (Conversion XL): CXL is a long-established authority in conversion optimization research, training, and agency services; it operates more broadly across CRO disciplines but overlaps meaningfully with Propeller Digital's optimization methodology.
- Shopify (in-house landing page tooling): Shopify itself is the platform whose themes and editor Propeller Digital replaces with headless pages; ongoing platform-side improvements (Shopify Magic, theme performance) are a competitive and adjacent force shaping demand for the agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Propeller Digital social profiles
Digital presencePropeller Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propeller Digital leadership team
Management profileNumber of profiles
Profiles6 records
Propeller Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propeller Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propeller Digital
What does Propeller Digital do?
Propeller Digital designs, develops, and continuously optimizes high-performance Shopify landing pages for e-commerce merchants that scale through paid advertising on Meta, TikTok, and Google. Pages are built using AI-powered workflows in a headless architecture separate from the standard Shopify theme, delivering sub-1-second load times, server-side analytics, mobile-first UX, and ad-to-page congruency. Engagements are sold on monthly retainers starting at $4,500/month with no long-term contracts.
Is Propeller Digital a public or private company?
Propeller Digital is a private company. It is classified as unknown and is currently operating.
When was Propeller Digital founded?
Propeller Digital was founded in 2019. It employs 1 to 10 people.
Where is Propeller Digital based?
Propeller Digital is headquartered in Galway, Ireland, in the Europe region.
How does Propeller Digital make money?
One revenue line is on record: monthly Retainer Services.
Who are Propeller Digital's main competitors?
Direct peers on record are KlientBoost, Common Thread Collective, Ladder, Disruptive Advertising, Conversion Sciences, SplitBase and Inflow®. Broad incumbents are Hawke Media, CXL (Conversion XL) and Shopify (in-house landing page tooling).
Does Propeller Digital have an API?
No public API is recorded for Propeller Digital.
What industry is Propeller Digital in?
Propeller Digital's product category is E-commerce Conversion Optimization Services. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization.